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KVD Beauty Mini Full Sleeve Mascara - Ulta Beauty
$14.00
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About this item
Trial/Mini/Travel Size: Yes
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .18 fl oz (US)
Features: Long Lasting, High Pigment Density
TCIN: 90022124
UPC: 840026668958
Item Number (DPCI): 342-02-7461
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, rhus verniciflua peel wax, polyurethane-35,butylene glycol, polyglyceryl-10 stearate, cetearyl alcohol, palmitic acid, stearic acid, acacia senegal gum, kaolin, helianthus annuus (sunflower) seed oil, bambusa vulgaris sap extract, phenoxyethanol, potassium hydroxide, ethylhexylglycerin, caprylyl glycol, hydroxyethylcellulose, potassium sorbate, sodium benzoate, sodium dehydroacetate, methylpropanediol, trimethyl pentanyl diisobutyrate, phenylpropanol, tocopherol, disodium phosphate, sodium phosphate, iron oxides (ci 77499).' '
Shipping details
Estimated ship dimensions: 0.69 inches length x 0.94 inches width x 3.68 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1046 ratings
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$11.25 - $21.00
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4.5 out of 5 stars with 8717 ratings
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to provide length and volume while being easy to remove. Guests appreciate its long-lasting formula that resists smudging and flaking throughout the day. However, some have noted issues with clumping and the wand design, which can lead to uneven application. Overall, it seems to be a solid choice for those seeking a tubing mascara that delivers impressive results with minimal effort.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 112 reviews
25% would recommend
4 recommendations
5 out of 5 stars
21 August, 2025
originally posted on http://www.ulta.com

Good
Really like it! Does the job well!!
5 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com

Best mascara ever!
Ive tried many mascaras through my years. I got this one in an Ipsy box i think. Now i cant do anything else. A little bit of a splurge for mascara, but it lasts way longer than any other I've tried. So that makes up for it. Turms thin lashes into long thick lushes ones. But washes off easily at the end of the day.
1 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com

Disappointed
This did not help my lashes with length or volume. I would not buy again
3 out of 5 stars
8 July, 2025
originally posted on http://www.ulta.com

Not Really Tubing
I almost exclusively use tubing mascaras because of how easy it is to remove and keeps from smudging. This doesnt seem like a true tubing mascara. It looks fine but dried out quickly and doesnt come off easily. I would compare it to the Tarte tubing mascara which im also not a fan of.
4 out of 5 stars
5 July, 2025
originally posted on http://www.ulta.com

first time for this mascara
Love the brush. Many mascaras have long brushes; I have small eyes and this size brush is perfect. The only reason I did not give it 5 stars is this brand does not have a dark blue, which is best for older eyes due to sclera not being bright white with aging. The blue mascaras available now are too bright blue.
5 out of 5 stars
8 June, 2025
originally posted on http://www.ulta.com

Doesn't run
The only non-waterproof mascara that I've come across that doesn't run when I sweat, and I work outside it 115 degree weather
5 out of 5 stars
5 June, 2025
originally posted on http://www.ulta.com

BEST MASCARA EVER 🩷
I litterally love this mascara so much. It makes my lashes long but also gives them volume. The formula is amazing and does not clump at all. I love that it is a tubing mascara, because it comes off so easily! It does not irritate my eyes and stays on all day, too. Hands down, will be repurchasing this forever. Run, don't walk and get a bottle of this magic. You will will not be dissapointed!!!
1 out of 5 stars
4 June, 2025
originally posted on http://www.ulta.com

Clumpiest mascara I've ever tried…
Ive been trying to like this product but it is simply so unusable…its not a tubing mascara in my opinion either. It weighs your lashes down and clumps IMMEDIATELY.
1 out of 5 stars
26 March, 2025
originally posted on http://www.ulta.com

Flakes off!
I was excited to try this. The packaging was beautiful and I've typically had great luck with tubing mascara. However, the wand is awful and does not hold/distribute product well. As for the formula, it is extremely flaky! It comes off easier than regular mascara but does not come off as easily or in stringy "tubes" like other tubing mascaras I've tried. I had to still use makeup remover to get it off. This doesn't act like a true tubing mascara AT ALL!
3 out of 5 stars
13 March, 2025
originally posted on http://www.ulta.com

Lashes look great, but….
I wanted to love this. My lashes look long and dark, and stay curled, but it flakes off on me in tiny bits. The applicator is very difficult to use and makes a mess. Too difficult to apply and not worth the tiny pieces getting in my eyes.
2 out of 5 stars
8 March, 2025
originally posted on http://www.ulta.com

Not a tubing mascara
I've tried many tubing mascaras, I love the removal. The lack of raccoon eyes is the reason I stick with them. This mascara is NOT THAT. Its good coverage and length, but def not tubing. Stick with ulta brand or tarte.
2 out of 5 stars
23 February, 2025
originally posted on http://www.ulta.com

I wish there was a waterproof version
It's very pretty but I can get similar results with cheaper formulas. My biggest issue is it flakes a lot! It becomes very irritating. It's not my first choice for a long day for that reason. And it does not tube. It makes your lashes look longer and thicker but it's not a traditional tubing formula. I prefer the waterproof version of lash paradise and will always recommend that one
5 out of 5 stars
19 February, 2025
originally posted on http://www.ulta.com

It has taken me years to find a mascara this perfect.
I have tiny hooded eyes and not very long lashes at all. I'm so tired of all the other mascaras out there "melting" on the bottom of my eyes. This mascara absolutely does not smudge or smear. Its easy to wipe off & if you get a little bit on your eye lids its also easy to clean. My lashes alway come out looking long and never clumpy. As long as this product is around, I'll never buy another mascara.
1 out of 5 stars
10 February, 2025
originally posted on http://www.ulta.com

Not a tubing mascara.
It looks pretty when you first put it on but it's itchy on the eyes, flakes, smears, and is not a tubing mascara when you remove it. Save the money and buy the milani tubing mascaea instead.
5 out of 5 stars
10 January, 2025
originally posted on http://www.ulta.com

Awesome
I got this in an Allure Beauty box, and it's my new favorite mascara. In the past I have used the popular ones from clinique, Benefit, L'oréal, and Revlon , but the LVD works great on my naturally straight down asian eyelashes. After I curl my lashes, the mascara doesn't automatically pull my lashes down, and I can sort of layer the mascara if I like. One application though works just fine and I don't notice a ton of flaking. I suppose all mascara on me towards the end of the day will transfer to my bottom, but that might jsut be due to my oily skin. I'm sure with proper checking in the mirror there is no issue. Highly recommend!!!
2 out of 5 stars
7 January, 2025
originally posted on http://www.ulta.com

Does not come off in tubes
It still smears balck all over when removing it. Also not a fan of how it makes my lashes look. It clumps them together like spider legs. Over all don't recommend.
3 out of 5 stars
7 January, 2025
originally posted on http://www.ulta.com

Not a true tubing mascara
Although this mascara works like any average mascara, it is really not woth the price. The spoolie on the wand is a weird shape, and is too big, leading to smudges on my eyelids :( This formula is also not a true tubing mascara, it bleeds on contact with water.
5 out of 5 stars
30 December, 2024
originally posted on http://www.ulta.com

Best I have ever had
I have tried so manh mascaras over the years. I have shorter, non dense, lighter color lashes. This cocered my lashes well, gave volume, and a bit of length. Looks natural ( not like full fake lashes), but obvious that mascara has been applied. I found its best to apply multiple layers while its wet, and one additional light layer after it dries. It does become harder to apply more layers after its fully dry, so work woth speed.
5 out of 5 stars
29 December, 2024
originally posted on http://www.ulta.com

First Time Trying KVD…
I love this product. Honestly, it's the best mascara i've ever gotten (maybe because i only buy drugstore makeup lol).
4 out of 5 stars
26 December, 2024
originally posted on http://www.ulta.com

Nice formulation but brush is too thick
I am a big lover of thrive causemtics masacara and was trying out some new brand on ulta to use my points. I like KVD and this has a nice formulation, stays on and easy to remove. I just think the brush is a little too big. I prefer a slimmer brush that's easier to do the corners and bottom lashes. The thrive mascara is superior is you're looking for a tubing mascara but overall, this is a pretty good product.