Sponsored
KVD Beauty Mini Go Big or Go Home Long-Wear Vegan Volumizing Mascara - Ulta Beauty
$25.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Extreme vegan volume powered by plant-based fats
- Smudge-resistant, flake-resistant long wear
- Remains intensely black throughout the day
- Delivers a full, fluffy, eye-opening effect
- Sunflower and olive oils ensure super-smooth glide
- 100% vegan and cruelty-free
Description
KVD Beauty Go Big or Go Home Volumizing Mascara delivers instant, extreme volume with a high-performance, plant-powered formula. Features a specially designed brush whose wavy-fiber bristles coat each lash for fluffy, full, ultra-black coverage. This lash-maximizing mascara is formulated with a blend of olive and sunflower oils, instead of beeswax which is commonly used in mascara.
As with any new mascara, swirl the brush around inside the tube prior to application to make sure it’s nice and saturated with KVD Beauty’s Go Big or Go Home mascara formula. Layer freely for pumped-up volume.
As with any new mascara, swirl the brush around inside the tube prior to application to make sure it’s nice and saturated with KVD Beauty’s Go Big or Go Home mascara formula. Layer freely for pumped-up volume.
Suggested Age: 16 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Net weight: .33 fl oz (US)
Features: Built-In Brush, High Pigment Density, Smudgeproof
TCIN: 82572663
UPC: 810763037966
Item Number (DPCI): 342-02-3610
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, hydrogenated olive oil stearyl esters, stearic acid, acrylates/ethylhexyl acrylate copolymer, helianthus annuus seed cera/helianthus annuus (sunflower) seed wax, oryza sativa cera/oryza sativa (rice) bran wax, polybutene, ricinus communis seed oil/ricinus communis (castor) seed oil, polyglyceryl-3 rice branate, propanediol, glyceryl stearate, c18-36 acid triglyceride, polyvinyl stearyl ether, aminomethyl propanediol, phenoxyethanol, hdi/trimethylol hexyllactone crosspolymer, methyl methacrylate crosspolymer, sodium dehydroacetate, ethylhexylglycerin, laureth-21, iron oxides (ci 77499).' '
Shipping details
Estimated ship dimensions: 5.41 inches length x 1.14 inches width x 0.89 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this sweat water and smudge proof
submitted by Mo - 5 months ago
Frequently bought together
Discover more options
Related Categories
Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to create voluminous and dramatic lashes that resemble false eyelashes. It is noted for its long wear time, especially for those with oily skin, and easy removal with soap and water. However, some guests have experienced issues with clumping, flaking, and dryness after a few uses. Overall, it offers a bold look but may require careful application to avoid potential drawbacks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 259 reviews
28% would recommend
7 recommendations
5 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com

My fave
I bought this on a whim, loving the name. I am over 6 months into this mascara and I LOVE it. It makes my lashes thick and long, the product doesn't dry out for me but I close the tube every time I am done with it. I am buying this brand again. Also I love Kat Von D eyeliners.
4 out of 5 stars
12 September, 2025
originally posted on http://www.ulta.com

Exotic Lashes
I loved the way my lashes looks. They are nice and thick and gives definition .
5 out of 5 stars
28 July, 2025
originally posted on http://www.ulta.com

Thick lashes !
Another impulse buy but a good one. I usually have to layer a couple mascaras to get the effect i want. This one made my lashes look so full and dramatic. Truly stunning.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 April, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
Changed in a BAD way.
The only mascara I used to love. Disappointed this mascara has changed. It’s super dry and does NOT last very long. Before they changed it the tube used to last me a while and now it dries up in 2 weeks and starts to make my lashes clumpy and flaky. Also, this mascara used to be waterproof but now it’s not. ;( idk what mascara I’m going to have to find similar to the old kat products but kvd now lost another long time customer.
5 out of 5 stars
3 April, 2025
originally posted on http://www.ulta.com

This is my favorite mascara, no contest
I've been using this mascara for a few years and it's still my absolute favorite. I tend to have more oily skin so makeup often fades/smears/rubs off, but this mascara stays ON. It layers beautifully as long as you're quick - it dries fast. This mascara makes it look like I'm wearing false lashes, without all the hassle of actually doing false lashes. It comes off with some gentle soap and water, and I love not having to use special makeup remover. I like to pair the KVD liquid eyeliner with this mascara for a nice look that lasts until I want it to come off. Seriously, this is the best mascara I've ever used. It dries fast so work quickly, but it will give you huge lashes and won't smudge as it wears. I'll buy it as long as it's available (and it's on my Xmas list every year!)
2 out of 5 stars
16 March, 2025
originally posted on http://www.ulta.com

Was great for the first 2 uses! Dries out SO FAST.
I was so excited for this because I'd heard the wear time was great for oily lids and I love a lot of volume. The first wear was great. Brush is a bit large and hard to maneuver at first, and I had to apply 3 coats to get the effect I wanted because the formula is a bit thin, but it looked beautiful. Not much length but tons of volume and separation. I wore it for an 8 hour day landscaping in the heat and it stayed ON. No transfer, smearing or flaking! I was so excited. Second wear was the same, looked great for 12 hours. Third wear, the formula felt much drier and it didn't want to adhere to my lashes and build on itself. I had flakes all over my undereye after applying. It wore ok still but didn't look nearly as nice as before. On the fouth application it felt like I was applying a six-month-old used up mascara. The flaking was terrible and I couldn't even get enough product on the wand to finish off my lower lashes. I had to bring out another mascara for that. I've had this mascara for less than a week! Pretty sure this product has been sitting on the shelves for years because the box still had Kat Von D's name on it…. Such a disappointment because the potential was totally there for this to be a favorite for me.
5 out of 5 stars
21 February, 2025
originally posted on http://www.ulta.com

my #1 Vegan mascara ever!
my everyday mascara
5 out of 5 stars
31 October, 2024
originally posted on http://www.ulta.com

My go-to mascara!
I get compliments on my lashes all the time with this mascara! This is my all-time favorite. My lashes look long and thick with this on. Love it!!
3 out of 5 stars
Thumbs down graphic, would not recommend
17 October, 2024
- Skin type: Oily
- Eye color: Brown
Disappointing
The mascara is just clumpy, flaky & not buildable. Lots of clumping or sticking to other lashes. My lashes are naturally LONG but they never look this chunky - hate it. Just not for me, it’s EH. I can’t separate my lashes bc the formula dries too fast and even if you try it’s too sticky. Wouldn’t recommend /: Also I have two different lash outcomes and they don’t look similar at all because some lashes clumped more together than my other eye. They look wonky in person ),:
5 out of 5 stars
11 August, 2024
originally posted on http://www.ulta.com

This mascara is amazing
Much more volume to my lashes than the Benefit yes they are real mascara I was using. I use Lancome CILX primer then this and have amazing results.
2 out of 5 stars
11 June, 2024
originally posted on http://www.ulta.com

Not a good mascara!
I am very particular about mascara, there are few that meet my standards, but I'm always willing to try a different one to see if I like it. I have had this one less than a week, used it maybe 3 times & it is horrible. It is dry right out of the tube, doesn't coat my lashes, makes them stick together & barely leaves any on my lashes. I usually apply at least 2 coats of other mascara because I like the way it looks on me, but I have to apply at least 3 or more coats for any results & it still looks terrible. A brand new mascara should be wet, stay wet for two months, at least & coat lashes easily, this does none of those. I wish I had thought to look at reviews before I bought it in the store, I have regrets.
2 out of 5 stars
26 April, 2024
originally posted on http://www.ulta.com

I do not recommend unless you want black mascara all over
I was so excited to see this mascara at Ulta. It's been awhile since I've been in. After having it for just a short amount of time it literally exploded and is no longer usable. I don't think I even got to use it enough to decide how much I like the actual Mascara.
1 out of 5 stars
19 April, 2024
originally posted on http://www.ulta.com

Do not buy
This was so clumpy and flakey - I had flakes under my eyes after four hours of wear. You would have thought this was a year old tube of mascara, not just opened. Would not buy again and would never recommend
5 out of 5 stars
18 April, 2024
originally posted on http://www.ulta.com

Best Mascara Out There
10/10 Recommend
1 out of 5 stars
16 March, 2024
originally posted on http://www.ulta.com

Way Too Think
The only thing I liked about this mascara was the fact it didnt smudge.
5 out of 5 stars
15 March, 2024
originally posted on http://www.ulta.com

Great mascara
Makes my lashes look full
5 out of 5 stars
11 March, 2024
originally posted on http://www.ulta.com

I love this one!
This product stays where you put it. I did not have any residue at the end of the day and my lashes looked full all day.
5 out of 5 stars
11 March, 2024
originally posted on http://www.ulta.com

I will keep buying this product
It makes your lashes look so full and long without having to put on false eyelashes
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2024Verified purchase
Bad item
I’ve bought this before from Target with no issues but last time I received either an old or used item. Chunky and dried up. I sent back for return and got an email that they could not return item. So no product and no refund. Will order from more reputable store like Sephora in future.
5 out of 5 stars
5 January, 2024
originally posted on http://www.ulta.com

Great!
The mascara is so good and makes my lashes so dark and long. As long as youre not applying 100 layers it wont be clumpy and flakey. To make it last, curl lashes first.