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Pureology Strength Cure Shampoo 9 oz - 2 of 4Pureology Strength Cure Shampoo 9 oz - 3 of 4Pureology Strength Cure Shampoo 9 oz - 4 of 4
Pureology Strength Cure Shampoo 9 oz - 1 of 4

Pureology Strength Cure Shampoo 9 oz

$34.95 reg $38.00
Sale save $3.05 (8% off)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beacon Beauty Center
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Infused with warm honey soothing lavender rich vanilla and sweet peach this shampoo gives colored hair strength and a polished shine
  • Removes dulling residues with maximum respect for the scarred sensitized cuticle
  • 97 percent improved strength after only 1 use of shampoo
  • Luxuriously creamy formulas help repair and strengthen hair

Description

Gently nourish your hair with Pureology’s Pure Strength Cure Shampoo. Infused with warm honey, soothing lavender, rich vanilla, and sweet peach, this shampoo gives colored hair strength and a polished shine. With gentle yet effective cleansers and no sulfates, this shampoo gives your hair the health it craves. With the unique Asta-Repair formula with natural antioxidants, your hair will thank you for giving it the best.
Hair Type: All Hair Types, Colored, Normal
Product Form: Cream
Beauty Purpose: Damage Repair
Package Quantity: 1
Net weight: 9 fl oz (us)
TCIN: 91118378
UPC: 884486436917
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

1082785pr14 ingredients: aqua/water/eau, sodium cocoyl isethionate, disodium laureth sulfosuccinate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, coco-betaine, glycol distearate, glycereth-26, decyl glucoside, coconut acid, sodium hydroxide, parfum/fragrance, sodium isethionate, citric acid, ppg-5-ceteth-20, csodium chloride, divinyldimethicone/dimethicone copolymer, polyquaternium-7, amodimethicone, polyquaternium-10, carbomer, acrylates copolymer, peg-55 propylene glycol oleate, propylene glycol, c11-15 pareth-7, hexyl cinnamal, benzoic acid, laureth-9, butylene glycol, glycerin, linalool, tocopherol, olea europaea fruit oil/olive fruit oil, camelina sativa seed oil, trideceth-12, salicylic acid, helianthus annuus seed extract/sunflower seed extract, sodium benzoate, magnesium nitrate, benzyl alcohol, c12-13 pareth-23, c12-13 pareth-3, hydrolyzed vegetable protein pg-propyl silanetriol, limonene, arginine, 2-oleamido-1.3-octadecanediol, poly(linseed oil), benzophenone-4, phenoxyethanol, citronellol, ci 14700/red 4, methylchloroisothiazolinone, sorbic acid, haematococcus pluvialis extract, magnesium chloride, methylisothiazolinone, caprylic/capric triglyceride, potassium sorbate, ci 15510/orange 4. d240326/1.

Shipping details

Estimated ship dimensions: 9 inches length x 4 inches width x 3 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this be used for non damaged hair?

submitted by T - 2 years ago
  • A: Hi! This product would be okay to use on non-damaged hair.

    submitted byBeacon Beauty Center - 2 years ago
    Brand expert

Q: Does this smell like vanilla?

submitted by Jenn - 2 years ago
  • A: Hi Jenn! This product does not smell like vanilla.

    submitted byBeacon Beauty Center - 2 years ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Top-selling hair care combos

Guests are saying

This shampoo and conditioner duo has garnered praise for its ability to transform hair, making it feel soft, healthy, and revitalized. Guests appreciate the pleasant scent and the effectiveness in reducing breakage, especially for color-treated hair. Many have noted that a small amount goes a long way, making it a cost-effective choice. However, some guests have expressed concerns about changes in formula and quality over time, which may affect their experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2978 reviews
    5 out of 5 stars
    19 May, 2026
    originally posted on pureology.com
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    Great in all ways!

    [This review was collected as part of a promotion.] Shampoo father's up nicely. Rinses out well and doesn't leave my hair feeling stripped lile a lot of regular shampoos nor scummy like many strength and repair shampoos. My hair gets colored 4-5 times a year and highlights 3 or so times a year. No blow drying ever, no hot tools. A lot of my head is grey. The conditioner works instantly- it feels so conditioned and healthy immediately. Smells so good!
    DIANEP
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on pureology.com
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    The best

    [This review was collected as part of a promotion.] I used to get so many compliments on my hair and I switched to another product and noticed my hair getting frizzy again. This stuff is the best and I’m coming back to it.
    Eg43
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on pureology.com
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    Amazing smell!

    [This review was collected as part of a promotion.] I love the smell of this shampoo and conditioner. My hair feels so soft and this has completely transformed my damaged hair.
    Tashray22
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026Verified purchase

    (no review title)

    Great product
    Rachelle
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on pureology.com
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    Mah A

    [This review was collected as part of a promotion.] Great Product smells great, lathers perfectly with small amount, helps with growth and damage hair
    Mah A
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on pureology.com
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    Strong and Clean

    [This review was collected as part of a promotion.] It cleans my hair really well without drying it out and leaves it feeling strong, soft, and healthy. A little goes a long way, and it has a fresh, clean scent. It’s a great option for helping reduce breakage and keeping hair looking healthy. I would definitely buy it again.
    Did you find this review helpful?
    4 out of 5 stars
    28 February, 2026
    originally posted on pureology.com
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    Cleaning power

    [This review was collected as part of a promotion.] Seems like it strips the hairspray very well and has really good smell
    Brenda A
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on pureology.com
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    Great product for color-treated hair

    [This review was collected as part of a promotion.] I have color-treated hair and this shampoo and conditioner combination help keep it healthy, protected, and soft.
    Asmith29
    Did you find this review helpful?
    5 out of 5 stars
    16 February, 2026
    originally posted on pureology.com
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    The best

    [This review was collected as part of a promotion.] This is the best stuff ever for my bleached hair. Makes my hair feel amazing.
    Shamwat
    Did you find this review helpful?
    5 out of 5 stars
    16 February, 2026
    originally posted on pureology.com
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    My favorite shampoo!

    [This review was collected as part of a promotion.] I really love the feel of my hair after using the shampoo, the smell is amazing. I needed a refill of my small one, but the bigger bottle might be the way to go for cost effectiveness!
    Kate275
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on pureology.com
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    The Best!

    [This review was collected as part of a promotion.] I love this shampoo. I have very blonde, fine hair, and it really cleans it with no buildup!
    Baseball Girl
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on pureology.com
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    Best shampoo

    [This review was collected as part of a promotion.] Love the way this cleans my hair and leaves it feeling healthy.
    Jamie33
    Did you find this review helpful?
    1 out of 5 stars
    2 February, 2026
    originally posted on pureology.com
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    Disappointed in product quality.

    [This review was collected as part of a promotion.] Formula isn’t the same, the quality of the product is not as good as it used to be. Price doesn’t match the quality of the products. I’m a long time customer and I’m disappointed in the changes that have been made to a great product.
    1 reply from Consumer Care Center team - 4 months ago
    Hi there. As a long-time member of our Pureology family, your loyalty means the world to us, and it’s truly heartbreaking to hear that our recent formula hasn't lived up to the quality you’ve come to expect. 🌿 We always strive to provide the very best professional care for your hair, and we take your feedback about these changes very seriously. We would love the opportunity to hear more and help make this right for you. Please reach out to us directly—we’re here to help. Sending much love and gratitude for your years of support! ✨
    Christine_Akop
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on pureology.com
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    Love this shampoo

    [This review was collected as part of a promotion.] Love the smell and strengthens my hair fabulously.
    ShellyRUinMI2
    Did you find this review helpful?
    5 out of 5 stars
    11 January, 2026
    originally posted on pureology.com
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    Amazing

    [This review was collected as part of a promotion.] The product has helped strength my hair. As my hair gets long it used to break off and with Pureology it doesn't. Plus it smells good.
    Rach Fred
    Did you find this review helpful?
    1 out of 5 stars
    27 December, 2025
    originally posted on pureology.com
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    Shampoos used to be pure rich and consistent.

    [This review was collected as part of a promotion.] I used to love this line. They used to be genuine with their products from a small travel size to the liters. I’m a professional hairdresser. I buy my shampoo from professional stores. I buy the travel size is rich nice and you see the quality is good but when I bought the bigger bottle the liter of the same shampoo, it was runny not the same color not the same smell basically very cheap quality. The reason I’m giving one is sir is because why do you guys put the good stuff and a small bottles so people can like and then when they go by the bigger one, it’s not the same. I just wanna let you know. People are not as stupid. We know what’s good what’s not so if you wanna run your business longer, make sure you have the same shampoo as you have to travel size same in the big size. That’s like a scam selling good stuff on the smaller ones so people can like and once they go for the bigger one it’s not the same. It’s sad how people they do business nowadays, but what happens is when people experience the bad stuff they stop giving you business thank you. I hope you work on how to be genuine with all your products again. And know that people can analyze what you put on travel size versus to what you fill your big bottle liters
    1 reply from Consumer Care Center team - 5 months ago
    Hi there, we truly understand your frustration and profound disappointment. It sounds incredibly disheartening and, frankly, infuriating, to experience such a stark difference in quality between product sizes, especially when you've been a loyal customer and, as a professional hairdresser, have a keen eye (and touch!) for product efficacy and consistency. Your feeling of being let down and even "scammed" is completely valid given your experience. It's a serious concern when a brand's products, from a small travel size to a liter bottle, don't maintain the same quality, color, scent, and consistency. Your observation that smaller sizes seem to offer a superior, "genuine" experience compared to the larger, "cheap quality" liter bottle is a powerful piece of feedback, and you are absolutely right – consumers are discerning and can tell the difference. Please call our consumer care line at 1-800-331-1502, available Monday to Friday, 9:00 AM to 5:30 PM EST so we can help make this situation right for you.
    Masto
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on pureology.com
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    Pureology is the best

    [This review was collected as part of a promotion.] I will only use Pureology after trying several different shampoos and conditioners. I alternate between Hydrate and Strength for my fine hair and I've noticed a huge difference in health and thickness.
    MLMcK
    Did you find this review helpful?
    5 out of 5 stars
    12 December, 2025
    originally posted on pureology.com
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    Love it

    [This review was collected as part of a promotion.] Don’t need a lot to get great lather Feels really nice Going to use this for every shampoo except when I use blue or purple
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on pureology.com
    Image

    Best Shampoo

    [This review was collected as part of a promotion.] Love the smell and feel of this. Gives you super clean and healthy hair!
    Claudia L
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on pureology.com
    Image

    Best shampoo ever

    [This review was collected as part of a promotion.] It smells amazing and honestly my hair feels so much healthier
    CarrieC
    Did you find this review helpful?

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