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Anastasia Beverly Hills Blurring Serum Blush - 0.32oz - Ulta Beauty - 2 of 4Anastasia Beverly Hills Blurring Serum Blush - 0.32oz - Ulta Beauty - 3 of 4Anastasia Beverly Hills Blurring Serum Blush - 0.32oz - Ulta Beauty - 4 of 4
Anastasia Beverly Hills Blurring Serum Blush - 0.32oz - Ulta Beauty - 1 of 4

Anastasia Beverly Hills Blurring Serum Liquid Blush - Guava - 0.32 fl oz - Ulta Beauty: Paraben-Free, Vegan, Cheek Application

$25.00

ColorGuava
  • Guava
  • Hibiscus
  • Peach
  • Pink
  • Plum

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Innovative liquid blush with blurring soft-matte finish
  • Serum-enriched, skin-loving formula blends seamlessly for a hydrated feel
  • Instantly diffuses imperfections for radiant, bouncy skin
  • Lightweight, gel-like, bouncy texture instantly grips to skin
  • Customizable color for versatile blush looks — soft to bold
  • Precision tip applicator delivers the perfect amount of product
  • Available in 5 naturally-flattering shades & ideal for all skin types
  • Free of phthalates, mineral oil, talc, sulfates, parabens, & fragrance. Dermatologist tested, cruelty free & vegan.

Description

WHY YOU'LL LOVE IT:
A hydrating, soft-matte liquid blush with a radiant, blurred finish. The innovative skin-loving formula, enriched with Niacinamide and Pomegranate Peels Extract, delivers buildable vibrant color. The gel-like texture grips to the skin, creating a flushed-from-within-effect.

SHADE DESCRIPTIONS:
Guava - Peachy pink
Baby Pink - Cool-toned pink
Peach - Bright peach
Hibiscus - Bright pink coral
Plum - Bright plum

HOW TO APPLY:
Squeeze directly onto the cheeks using the applicator for buildable color. 1 dot for a natural flush, 2-3 dots for more intensity. Blend with fingertips using gentle pressing motions. Build to desired finish.

PRO TIPS:
Layer two shades to create a custom effect.

Apply to the center of the face for a youthful look.

Use shade Hibiscus to create a ‘sunburnt’ effect.
Suggested Age: 18 Years and Up
Health Facts: Phthalate-Free, Mineral Oil-Free, Paraben-Free, Talcum-Free, Vegan, Sulfate-Free, No Fragrance Added
Color Finish: Radiant
Color Palette: Bright Tones
Product Form: Tube
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Net weight: .32 fl oz (US)
Features: Dermatologist Tested, Blendable
TCIN: 91096299
UPC: 689304186711
Item Number (DPCI): 342-02-9445
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, dimethicone, silica, isododecane, lauroyl lysine, isohexadecane, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, trisiloxane, butylene glycol, glycerin, bis-hydroxyethoxypropyl dimethicone/ipdi copolymer ethylcarbamate, synthetic fluorphlogopite, aluminum/magnesium hydroxide stearate, sodium chloride, sorbitan caprylate, sorbitan isostearate, dimethicone/vinyl dimethicone crosspolymer, di-c12-13 alkyl tartrate, alcohol, mica, stearalkonium bentonite, caprylic/capric triglyceride, tocopheryl acetate, persea gratissima (avocado) fruit extract, phytic acid, niacinamide, punica granatum pericarp extract, tocopherol, potassium sorbate, sodium benzoate, sodium dehydroacetate, titanium dioxide (ci 77891), red 30 lake (ci 73360), iron oxides (ci 77492), blue 1 lake (ci 42090)

Shipping details

Estimated ship dimensions: 0.7 inches length x 0.9 inches width x 4.5 inches height
Estimated ship weight: 0.041 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This blush has garnered positive feedback for its lightweight, buildable formula that blends effortlessly into the skin, providing a natural finish. Guests appreciate the cute and practical packaging, which allows for precise application. The vibrant colors, especially the guava and plum shades, are noted for their pigmentation and suitability for various skin tones. However, some guests have experienced issues with color consistency and blending, making it essential to test shades before purchase.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 857 reviews
    100% would recommend
    1 recommendations
    5 out of 5 stars
    24 February, 2026
    originally posted on influenster.com
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    Sooo good

    [This review was collected as part of a promotion.] I loved how easy it was to blend and build upon this product. The pigment is really nice and it lasts all night long. I would be a little cautious about applying too much as a little goes a long way.
    LauraD
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
    Image

    Love the pink shade

    I've really been enjoying this. I can take it on the go. I bought the cute baby pink before it was discontinued...it's too bad because i can't repurchase in that shade when I run out. I'm interested in the peach color as well. I've had no issues with mold assume reviews stated. It can come out fast but the pigment isn't overpowering and I like that.
    ali
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on abh.com
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    MUST HAVE

    It’s soooo good!! A little goes a long way, great application top & very blendable! It’s my top 3 favorite liquid blushes of all time!
    reiralovee
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on influenster.com
    Image

    A new staple!

    [This review was collected as part of a promotion.] I love this blush! It goes on dark but is perfectly blendable. A little goes a long way, it leaves the cutest rose shade that lasts all day, and it's lighterweight than powder or cream blush. I even used it on my lips once as a makeshift tint and it was stunning!
    petunia96_8364
    Did you find this review helpful?
    2 out of 5 stars
    28 December, 2025
    originally posted on http://www.ulta.com
    Image

    Shade range??

    This product is a clear indicator of why you don't hear anyone talk about ABH. Why would you make the same blush in peach, bright coral and peachy pink? Who approved that? Three of essentislly 3 of the same shades and not a cool tone or mauve in sight. Youre excluding an entire demographic of consumers
    Tori
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on http://www.ulta.com
    Image

    baby pink

    wow the baby pink shade is so unique! its literally purple on me and not pink at all but im not mad about it, such a great shade for olive or cool toned skin. a little goes a long way and its also pretty blurring/matte + long lasting.
    e
    Did you find this review helpful?
    4 out of 5 stars
    17 December, 2025
    originally posted on http://www.ulta.com
    Image

    Very pigmented - too bright for me

    It generally applies pretty easily. If you like bright pigmented colors this is probably a good choice for you. Personally, I don't love the color I got even though most people on here do. I'd like something slightly more subtle. I had to do a lot of blending to make this work for me. I recommend having moisturized skin before trying to apply this.
    Denisita
    Did you find this review helpful?
    3 out of 5 stars
    10 December, 2025
    originally posted on http://www.ulta.com
    Image

    Better out there

    I bought Guava and it is a good match for my light warm/neutral undertone skin. A little goes a long way and it blends well with a brush. I didn't like that it immediately settled into the pores of my cheeks (I have large pores). It looked like tiny pink dots all over my cheeks. Not much of a blurring effect with this liquid blush. You're better off with Colourpop liquid blush or if you want luxury, try Hourglass.
    artimake
    Did you find this review helpful?
    3 out of 5 stars
    23 October, 2025
    originally posted on http://www.ulta.com
    Image

    Great blush, super pigmented

    [I received this product in exchange for my honest review] Cute packaging, I love the thin needle like tip, super pigmented, you definitely don't need to use a lot! Took a while to blend out but looked great once blended. Pretty shade too
    Taylor
    Did you find this review helpful?
    3 out of 5 stars
    23 October, 2025
    originally posted on influenster.com
    Image

    Beautiful blush, super pigmented

    [This review was collected as part of a promotion.] Cute packaging, I love the thin needle like tip, super pigmented, you definitely don’t need to use a lot! Took a while to blend out but looked great once blended. Pretty shade too
    taylort208_5645
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2025
    originally posted on influenster.com
    Image

    Last all day

    [This review was collected as part of a promotion.] I like it good product look beautiful my type of blush I would definitely buy it again try it you won’t regret it the price is good small business perfect on the go
    rosmeryc8_4124
    Did you find this review helpful?
    5 out of 5 stars
    8 August, 2025
    originally posted on http://www.ulta.com
    Image

    Guava is my favorite!

    This blush is lightweight and easy to apply. You can use the tip of your fingers and continue blending with your sponge or preferred brush. I have the guava color and is gorgeous on fair skins.
    LaEsoaniola
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2025
    originally posted on influenster.com
    Image

    Honestly, 10/10. Would definitely recommend. 💅✨

    [This review was collected as part of a promotion.] Okay, I have to say it.I loved this product. The scent is super soft and fresh, not overwhelming at all. The packaging is really cute and looks high-end, like something you’d actually want to keep on your vanity. The finish is so natural—it gives that “my skin but better” vibe without looking greasy. The texture is smooth and creamy but still feels light on the skin, which I love. And the coverage? Totally buildable! You can keep it light for everyday or layer it up when you want that extra glam.
    camiladam02_3476
    Did you find this review helpful?
    1 out of 5 stars
    17 June, 2025
    originally posted on http://www.ulta.com
    Image

    Product went bad

    I loved this product until a week ago when i used it and it had a blue tint to it!! It looks like mold. I don't leave the cap open. I just saw another comment stating the same thing. I felt it was important to acknowledge she wasnt the only one who experienced this.
    Amanda
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2025
    originally posted on http://www.ulta.com
    Image

    A New Favorite

    When I first opened this and squeezed some out - I was pretty nervous because it was SO vibrant. Easily one of the most vibrant liquid blushes I've ever purchased. But once I applied to my skin, it was super easy to blend out and create the exact look I wanted. It looks and feels amazing on my skin. Definitely worth trying if you're in the market for some new blush!
    ChaosButCute
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2025
    originally posted on http://www.ulta.com
    Image

    my go to blush now

    i was really nervous to try this giving the price point BUT i had a gift card. i was originally going to go for guava because its such a pretty pink, but when i tried it in store it was too subtle for my medium skin tone. for the price point i needed something more pigmented so i got plum. it looked really intense putting it on my fingers but once i blended it onto my skin it was perfect. I HAVEN'T EVEN MENTIONED THE BEST PART! not only is it long lasting, a stain almost, but it actually is blurring. i have pitted acne scars and there have been some blurring products that make them almost invisible but there's also been some products that claim to be blurring but emphasize my scars like crazy. this product blurred my scars and made by base look so much better. i have struggled with finding a blush that does not emphasize my scars and actually lasts and this is it!!
    sab
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 May, 2025Verified purchase
    • Skin type: Normal
    • Hair color: Blonde
    • Eye color: Green
    • Skin tone: Light
    • Skin concern: Acne

    Love it

    The color is perfect
    Leslyc
    Did you find this review helpful?
    1 out of 5 stars
    1 May, 2025
    originally posted on abh.com
    Image

    Green Ooze

    If I could give this product a zero I would. I purchased the Guava shade and what came out was a green substance along with the shade. Extremely bummed I thought maybe it was just the first part of it becuase of the tip and thought maybe the tip, gold applicator had oxidized. But it seems like the green is coming from the actual product.
    Disgusted
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2025
    originally posted on http://www.ulta.com
    Image

    Beautiful color

    [I received this product in exchange for my honest review] This color is absolutely stunning. It's smooth, blends so well and lasts all day. I love that the packaging makes it easy to see the color. There's no lingering scent and the finish is on the matt side. One of my all time favorite blushes.
    Aleree
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2025
    originally posted on influenster.com
    Image

    Stunning color

    [This review was collected as part of a promotion.] This color is absolutely stunning. It’s smooth, blends so well and lasts all day. I love that the packaging makes it easy to see the color. There’s no lingering scent and the finish is on the matt side. One of my all time favorite blushes.
    alerees_2156
    1 guest found this review helpful. Did you?

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