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L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz - 2 of 4L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz - 3 of 4L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz - 4 of 4
L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz - 1 of 4

L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz

11 Questions
$9.49 ($0.34/fluid ounce)

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At a glance

About this item

Highlights

  • Non-Stripping Clarifying Shampoo for Oily Roots and Dehydrated Lengths: Elvive Hyaluron + Pure features dual-action formula with Salicylic and Hyaluronic Acid to instantly remove up to 100% of residue leaving the scalp feeling refreshed and reinvigorated up to 72H
  • Inspired by Skincare: Infused with Salicylic and Hyaluronic Acids for up to 72H of purified roots and hydrated lengths; From the Number 1 Skincare Serum Brand; Scented with bright berries, cherry blossom, sweet vanilla, and sandalwood
  • Elvive Hyaluron + Pure Collection: First, clarify with the Hyaluron + Pure 72H Purifying Shampoo; Then, rehydrate with the Hyaluron + Pure 72H Rehydrating Conditioner
  • Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
  • L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Elvive Hyaluron + Pure is expertly designed for oily hair to help achieve 72 hours of fresh roots and hydrated, free-flowing hair. Inspired by skincare, Elvive's Hyaluron + Pure regimen is formulated with a dual-action combination of Salicylic and Hyaluronic Acid to purify the scalp, without stripping, and hydrate lengths, without weigh down, for up to 72H. The 72H Purifying Shampoo removes oil & build up and for clean, fresh roots. Then, the 72H Rehydrating Conditioner instantly detangles and moisturizes hair without weigh down. When using Hyaluron + Pure Oil Erasing Serum and 72H Purifying shampoo as system.
Packaging may vary.
Use as a system. Apply to wet hair, massage and lather, rinse. Follow with the Rehydrating Conditioner.
Scent: Berry, Vanilla, Cherry Blossom, Sandalwood
Hair Type: All Hair Types, Oily
Product Form: Liquid
Beauty Purpose: Oil Control, Clarifying, Basic Cleansing
TCIN: 92331273
UPC: 071249692271
Item Number (DPCI): 063-02-1262
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

1202785 m aqua / water / eau, sodium laureth sulfate, cocamidopropyl betaine, parfum / fragrance, sodium chloride, citric acid, cocamide mea, sodium benzoate, sodium hydroxide, hexylene glycol hydroxypropyl guar hydroxypropyltrimonium chloride, limonene, sodium hyaluronate, salicylic acid. f.i.l.# t70032019/1

Shipping details

Estimated ship dimensions: 2.48 inches length x 3.81 inches width x 9.58 inches height
Estimated ship weight: 1.99 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the fragrance?

submitted by Linn - 2 months ago
  • A: Hello Linn! Thank you for reaching out about our Elvive Hyaluron Pure Purifying Shampoo. This refreshing formula features a clean and uplifting scent blend highlighted by notes of bright berries, delicate cherry blossom, and a warm touch of sweet vanilla and sandalwood, designed to leave your hair smelling beautifully revitalized.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: Why not make it sulfate free

submitted by LP - 3 months ago
  • A: Hi there! Thank you for your feedback! The L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo is specially formulated with salicylic acid and hyaluronic acid to effectively cleanse excess oil from the scalp and hydrate dry lengths without weighing hair down. While sulfates help provide this deep-cleansing lather, we truly value your feedback on wanting a sulfate-free option and will share it with our product development team. We invite you to reach out to our consumer care team if you have any other questions!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: Is this shampoo for everyday use?

submitted by kim - 4 months ago
  • A: Hi there! Yes! L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo is gentle, color-safe, and perfectly safe for everyday use if your scalp is exceptionally oily. However, because this shampoo is powered by Salicylic Acid to dissolve oil and Hyaluronic Acid to lock in hydration, it is designed to keep your scalp fresh and oil-free for up to 72 hours.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: What is the Salicylic acid %?

submitted by Arose22 - 6 months ago
  • A: Hi there! Except for active ingredients, information regarding the function and percentage of specific ingredients in our products is proprietary. If you would like more information regarding this subject, please visit www.cosmeticsinfo.org. This website contains safety information about cosmetic products, their ingredients and how they are tested and regulated.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: is this the best on market

submitted by Clubohara - 7 months ago
  • A: Hi there! Thank you for reaching out, Elvive Hyaluron Pure is a top-tier choice for oily hair because it expertly balances deep purification with essential hydration. Unlike standard clarifying shampoos that can strip the hair, our dual-action formula uses Salicylic Acid to remove excess oil for up to 72 hours of fresh roots, paired with Hyaluronic Acid to keep your lengths weightlessly hydrated. It is our most advanced purifying solution, designed to deliver a professional-clean feeling that lasts. Because you're worth it.

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: Is this cruelty free?

submitted by TK - 11 months ago
  • A: Hello TK! L'Oreal Paris does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing.

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: The main photo is rehydrating shampoo and the text is purifying shampoo. Which is it?

submitted by Anon question asker - 1 year ago
  • A: Hi there! Thank you for reaching out about our L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We sincerely apologize for any confusion caused by the discrepancy between the main photo and the product text. To clarify, the product you are referring to is indeed our L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. The main image might be showing a different variant within the Elvive Hyaluron Pure line, or it could be an unintentional error. We are continuously working to ensure all our product information is accurate and consistent across all platforms.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this shampoo sulfate free?

submitted by Marlen m - 1 year ago
  • A: Hello Marlen m. Thank you for reaching out about L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo. The ingredients are: 1202785 M - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM / FRAGRANCE • SODIUM CHLORIDE • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • SALICYLIC ACID (F.I.L. T70032019/1).

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Can I use this shampoo everyday?

submitted by mel - 1 year ago
  • A: Hi there mel! Thank you for reaching out to us about using the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This shampoo can be used daily, it's formulated with salicylic acid to help regulate oil production and hyaluronic acid to hydrate without weighing hair down. We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this safe for dyed hair, as in, will it strip the color from dyed hair?

submitted by YAPastaSauce - 2 years ago
  • A: Hi there! Thank you for reaching out to us about the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This has a non-stripping formulas - The innovative combination of Salicylic Acid and Hyaluronic Acid removes impurities and leaves the scalp and hair feeling refreshed and hydrated. We hope that you will continue to try and use our products with satisfaction in the future.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This shampoo is designed for guests with oily hair, providing a refreshing cleanse while maintaining moisture in the ends. Many guests appreciate its ability to remove buildup without stripping hair of its natural oils. The pleasant scent and lightweight formula are frequently highlighted, making it a favorite among those seeking a balance between cleanliness and hydration. However, some guests have experienced dryness or irritation, so it's essential to consider individual hair types before purchasing.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 545 reviews
    quality: 3.33 out of 5
    value: 3.4 out of 5
    37% would recommend
    43 recommendations
    5 out of 5 stars
    4 November, 2026
    originally posted on lorealparisusa.com
    Image

    Balanced my hair

    Using this product line since August 2026, has really balanced my hair. Leaves it clean but not dry, cleanses my scalp to remove any build up and oil. I recommend this product if you have oily scalp but dry ends. Visibly noticed less hair shedding.
    Libby
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2026
    originally posted on lorealparisusa.com
    Image

    Love!

    I struggle with greasy hair after just a day of wash but this is the only shampoo I have found to help with that! Absolutely love it
    Cami
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 October, 2026Verified purchase

    (no review title)

    I requested another one because I thought it wasn’t delivered but turns out my husband picked it up without telling me.
    Melanie
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    29 September, 2026
    originally posted on lorealparisusa.com
    Image

    Good on oily scalp

    Ever since I used this I noticed my scalped feeling refreshed. I use it once a week as a cleansing shampoo for my oily hair and my hair feels clean afterwards, however I noticed my hair sheds a lot..
    Ana12
    From LeCare team
    Hi there! Thank you for taking the time to reach out and share your experience after using Hyaluron Pure Purifying Shampoo. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
    1 month ago
    Did you find this review helpful?
    1 out of 5 stars
    22 September, 2026
    originally posted on lorealparisusa.com
    Image

    Itch

    I have fine hair and using this product caused an itchy scalp from the first use. I've continued to use it, hoping things would change but it has not. I do not recommend this product.
    Lulu
    From consumer care center team
    Hi Lula! We are very sorry to hear about the experience you had. We would like to speak with you directly about this concern. Please give us a call at 800-631-7358 anytime Monday-Friday 9AM - 5:30PM EST for further assistance. You may provide the agent with the following case number for reference 48393747. We are looking forward to speaking with you and we appreciate the opportunity to address your concerns further!
    2 months ago
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    31 August, 2026

    (no review title)

    WILL MAKE HAIR FALL OUT DONT BUY!!!
    Marina
    From L'OrealParisProductExpert team
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Elvive Hyaluron Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    2 months ago
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 August, 2026Verified purchase

    for oily hair this is great. my hair feels clean and lays smoother than it has in a long time.

    really like this
    CB
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2026

    Drying

    After using, my hair had a weird sticky residue when wet. It went away after drying but left my hair feeling super dry. I won’t use again.
    kayley
    From L'OrealParisProductExpert team
    Hello there Kayley, we are so sorry to hear that this was your experience! Dealing with unexpected residue and dryness is definitely frustrating, and it's certainly not the result we want for your hair. We completely understand and respect your decision not to use the L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair again. It sounds like your hair needs a more hydrating formula. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 9 AM to 5:30 PM ET M – F
    2 months ago
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2026Verified purchase

    Super clean hair. Love it

    Best shampoo for oily scalp. Makes my hair so clean and it stays like that for longer.
    BB
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026Verified purchase

    (no review title)

    Love this shampoo and conditioner!!! It makes my hair feel clean and gives it bounce....I don't understand all the bad reviews. I absolutely love it!!
    MH
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 August, 2026Verified purchase

    Bring Back the Clay Shampoo

    I loved the Elvive Extraordinary Clay Shampoo, which this product replaced. This product is as awful as the clay one was extraordinary. My scalp itches after one use and I find myself picking at flaking skin on my scalp all day - how attractive.
    From L'OrealParisProductExpert team
    Hi there! We are so sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    2 months ago
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026

    Smells amazing but gave me dandruff 😭

    First, the smell is amazing! My hair smells great all day after my shower. It made my hair feel amazing; So soft, shiny and healthy. I thought I had found my new favorite because I have a very greasy oily scalp but my ends are very dry. After a few days of using this shampoo (and the conditioner which I LOVE) I started to notice it was causing really bad dandruff 😭.Broke my heart because I love everything else about this shampoo. I will continue to use it on and off until the bottle is gone but sadly this can't be an every day shampoo for me.
    Dallas
    From L'OrealParisProductExpert team
    Hi there! We're so thrilled you loved the amazing scent and how soft, shiny, and balanced it left your roots and ends! At the same time, we're so sorry to hear that using it frequently led to scalp dryness or flaking. Because purifying formulas are designed to deeply clarify, alternating it with a gentler or more hydrating shampoo can help keep your scalp comfortable while still letting you enjoy that fresh-hair feeling. Thanks so much for sharing your honest feedback with us!
    3 months ago
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 August, 2026Verified purchase

    Loved at first but dried scalp and hair

    I was loving it because of how it took away the oiliness buy after using it for 2 months..my hair is thinner and my scalp gets very itchy and dry.
    Mommy A
    From L'OrealParisProductExpert team
    Hello there! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly abou this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    3 months ago
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 August, 2026Verified purchase

    (no review title)

    I decided to try this shampoo because it is more affordable then my usual shampoo, I should have read the reviews before purchasing though🤦🏼‍♀️. I used it once yesterday and my scalp feels like it’s burning would not recommend along with the fact that I noticed hair fell out in the shower
    From L'OrealParisProductExpert team
    Hello Marissa! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly abou this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    3 months ago
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 July, 2026Verified purchase

    This shampoo is super bad

    I can say this is crazy ,me and my used this shampoo and we lost lot of hairs and my hair before this was thick after this shampoo is thin and I can see my head ,my mom also complain about it her hair is thin too
    Small doll color
    From L'OrealParisProductExpert team
    Hi there. We are sorry to hear about the experience you had with L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5:30pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    4 months ago
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    16 July, 2026

    Do not buy!

    This shampoo makes your scalp so dry you will need head and shoulders to calm the itch!
    Strigger
    From L'OrealParisProductExpert team
    We are sorry to hear about the experience you had with L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We would like to speak with you directly about it. Please give us a call @800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    4 months ago
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    5 July, 2026

    Do not buy

    I bought this shampoo thinking it would help with my oily scalp. My hair is dyed light color so my ends are a bit dry but nothing TOO bad. I started noticing my length getting dryer and dryer. I also noticed a lot more shedding of my hair after every wash. Reading more reviews I have come to the conclusion it’s this shampoo. I was using a different one before and I had no issues but this one caused me to loose all the shine I had worked so hard to obtain. The one start is for the smell, it smells beautiful and it lasts in my hair for a while. But other than that ZERO starts.
    Yessy59
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 June, 2026

    Horrible!!!

    Made me lose a ton of hair and I only used the shampoo 2 times . My hair was doing so good it was healthy and hardly shedding , now it’s awful and it feels like I’m going through postpartum hair loss all over again. I deeply regret buying this shampoo it should be pulled off the market.
    QueenVee
    From L'OrealParisProductExpert team
    Hello QueenVee! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    5 months ago
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 May, 2026Verified purchase

    Misleading?

    This does not do what it says it does I was so disappointed. It dries out my hair like crazy and my hair gets oily fast. It says for oily scalp and dry ends and it ends up DRYING up my ends and making my hair MORE OILY?! My hair is fine and straight for reference. The only reason I’m adding a star is because it smells so good. But either way not a good product. crazy work L’Oréal.
    Samantha
    From L'OrealParisProductExpert team
    Hello Samantha! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    6 months ago
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 May, 2026Verified purchase

    Lightweight and Great for Fine Hair

    Even though this shampoo says it’s for oily hair, my hair actually tends to be on the dry side. I decided to try it because the ingredient list looked simple and lightweight, and it has worked really well for me. My fine, thin hair does not do well with silicones, proteins, waxes, or heavy ingredients. This shampoo feels light, cleans well, and leaves my hair feeling fresh without feeling coated or weighed down. I pair it with my Redken conditioner, and that combination has been consistently great for my hair. If you have fine hair that reacts badly to a lot of ingredients, this one may be worth trying.
    Slight Orange scent
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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