New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos - 2 of 4L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos - 3 of 4L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos - 4 of 4
L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos - 1 of 4

L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos

$9.49 ($0.34/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • Non-Stripping Clarifying Shampoo for Oily Roots and Dehydrated Lengths: Elvive Hyaluron + Pure features dual-action formula with Salicylic and Hyaluronic Acid to instantly remove up to 100% of residue leaving the scalp feeling refreshed and reinvigorated up to 72H
  • Inspired by Skincare: Infused with Salicylic and Hyaluronic Acids for up to 72H of purified roots and hydrated lengths; From the Number 1 Skincare Serum Brand; Scented with bright berries, cherry blossom, sweet vanilla, and sandalwood
  • Elvive Hyaluron + Pure Collection: First, clarify with the Hyaluron + Pure 72H Purifying Shampoo; Then, rehydrate with the Hyaluron + Pure 72H Rehydrating Conditioner
  • Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
  • L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Elvive Hyaluron + Pure is expertly designed for oily hair to help achieve 72 hours of fresh roots and hydrated, free-flowing hair. Inspired by skincare, Elvive's Hyaluron + Pure regimen is formulated with a dual-action combination of Salicylic and Hyaluronic Acid to purify the scalp, without stripping, and hydrate lengths, without weigh down, for up to 72H. The 72H Purifying Shampoo removes oil & build up and for clean, fresh roots. Then, the 72H Rehydrating Conditioner instantly detangles and moisturizes hair without weigh down. When using Hyaluron + Pure Oil Erasing Serum and 72H Purifying shampoo as system.
Packaging may vary.
Use as a system. Apply to wet hair, massage and lather, rinse. Follow with the Rehydrating Conditioner.
Hair Type: All Hair Types, Oily
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Clarifying
Net weight: 28 fl oz (US)
TCIN: 92331273
UPC: 071249692271
Item Number (DPCI): 063-02-1262
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

1202785 m aqua / water / eau, sodium laureth sulfate, cocamidopropyl betaine, parfum / fragrance, sodium chloride, citric acid, cocamide mea, sodium benzoate, sodium hydroxide, hexylene glycol hydroxypropyl guar hydroxypropyltrimonium chloride, limonene, sodium hyaluronate, salicylic acid. f.i.l.# t70032019/1

Shipping details

Estimated ship dimensions: 2.606 inches length x 3.937 inches width x 9.539 inches height
Estimated ship weight: 1.969 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 1 month ago
  • A: This shampoo is suitable for all hair types, specifically designed for oily hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this shampoo hydrate hair after cleansing?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the shampoo hydrates lengths while purifying the scalp, ensuring hair feels fresh.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How long does the refreshing effect last?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo provides up to 72 hours of fresh roots and hydrated hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What are the key ingredients in this shampoo?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo features Salicylic Acid for purification and Hyaluronic Acid for hydration.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What fragrances are included in this product?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo is scented with bright berries, cherry blossom, sweet vanilla, and sandalwood.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this cruelty free?

submitted by TK - 3 months ago
  • A: Hello TK! L'Oreal Paris does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: The main photo is rehydrating shampoo and the text is purifying shampoo. Which is it?

submitted by Anon question asker - 4 months ago
  • A: Hi there! Thank you for reaching out about our L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We sincerely apologize for any confusion caused by the discrepancy between the main photo and the product text. To clarify, the product you are referring to is indeed our L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. The main image might be showing a different variant within the Elvive Hyaluron Pure line, or it could be an unintentional error. We are continuously working to ensure all our product information is accurate and consistent across all platforms.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: Is this shampoo sulfate free?

submitted by Marlen m - 5 months ago
  • A: Hello Marlen m. Thank you for reaching out about L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo. The ingredients are: 1202785 M - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM / FRAGRANCE • SODIUM CHLORIDE • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • SALICYLIC ACID (F.I.L. T70032019/1).

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: Can I use this shampoo everyday?

submitted by mel - 10 months ago
  • A: Hi there mel! Thank you for reaching out to us about using the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This shampoo can be used daily, it's formulated with salicylic acid to help regulate oil production and hyaluronic acid to hydrate without weighing hair down. We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: Is this safe for dyed hair, as in, will it strip the color from dyed hair?

submitted by YAPastaSauce - 1 year ago
  • A: Hi there! Thank you for reaching out to us about the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This has a non-stripping formulas - The innovative combination of Salicylic Acid and Hyaluronic Acid removes impurities and leaves the scalp and hair feeling refreshed and hydrated. We hope that you will continue to try and use our products with satisfaction in the future.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The L'Oreal Paris Elvive Hyaluron Pure Shampoo is a standout choice for guests with oily hair, offering a refreshing cleanse without stripping moisture. Many guests appreciate its lightweight formula, pleasant scent, and ability to leave hair feeling soft and shiny. While some experienced scalp irritation or dryness, the majority found it effective in controlling oil and enhancing hair health. This product is ideal for those seeking a reliable solution for oily hair care.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 457 reviews
    quality: 3.22 out of 5
    value: 3.17 out of 5
    34% would recommend
    26 recommendations
    5 out of 5 stars
    27 March, 2026
    originally posted on lorealparisusa.com
    Image

    Amazing

    I have been trying to find a shampoo and conditioner that work in my hair since I was a little girl. This is by far the best I have ever found. My hair has never been this happy.
    Kirsten
    Did you find this review helpful?
    1 out of 5 stars
    24 March, 2026Verified purchase

    Way too drying!!

    This dried my scalp out horrible! I even had my 11 year old son use it to see if it was just my skin and it did the same thing to him. Also the pump never worked either but that is besides the point. Literally GAVE me horrible flakes after one use
    1 reply from L'OrealParisProductExpert team - 7 days ago
    Hello Jackie! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    Jackie
    Did you find this review helpful?
    1 out of 5 stars
    24 March, 2026
    originally posted on lorealparisusa.com
    Image

    It’s really bad stuff

    While using this shampoo my husband’s hair started fall falling out, What in the world would cause that , it is a very bad product.
    1 reply from LeCare team - 9 days ago
    Hi Gail- We are sorry to hear about your husbands experience after using the product. So that we can best assist you please have your husband call us @ 1.800.631.7358 M-F 9am-5:30pm EST and provide case # 45808205 to the advisor answering his call. It would be helpful to have the product with him when he calls.
    Gail
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 March, 2026

    Made my hair fall out

    Made my hair fall out. Hair was dry afterwards. Major dislike
    Sb
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026

    Avoid

    This actually makes your hair stink like it doesn’t smell clean . Don’t buy.
    1 reply from L'OrealParisProductExpert team - 20 days ago
    Hi there! We appreciate you taking the time to reach out about our Elvive Hyaluron Pure Purifying Shampoo. We're sorry to hear the scent of our product was not as expected. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    A
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2026Verified purchase

    Love this!

    Perfect for my fine curly hair!
    SK
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 February, 2026Verified purchase

    Huh?

    This is meant for oily hair, and I got it to moisturize my ends while keeping my roots clarified, and yet my hair has never been more oily-feeling. It’s very heavy, keeps hair looking greasy and make me have to wash my hair everyday because it leave such a heavy residue.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello Marisa! We are sorry to hear that the Elvive Hyaluron Pure Purifying Shampoo did not provide the refreshing and balanced finish you expected. This formula is specifically designed with salicylic acid to help clarify oily roots while hyaluronic acid provides weightless moisture for the lengths and ends. Since it can sometimes feel heavy if too much product is used or if it isn't thoroughly rinsed out, we suggest focusing the application only on your roots and using lukewarm water to ensure every bit of the clarifying formula is cleared away. This helps to achieve a clean feel while maintaining the hydration your hair needs. Thank you for sharing your experience and helping us understand how our products perform for you.
    Marisa
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 February, 2026Verified purchase

    Irritating

    Made me itch so bad on my scalp and neck like non stop after a few uses.. at first I liked it but after about 3 weeks of use I got irritated really bad and it started leaving a film on my hair, but my hair wasn’t greasy yet
    1 reply from L'OrealParisProductExpert team - 29 days ago
    Hi there! We are so sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    a
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    21 January, 2026
    originally posted on lorealparisusa.com
    Image

    Gave me dandruff and itchy scalp

    I have never in my life gotten dandruff and itchy scalp, but ever since I start using this shampoo the next day after washing my hair, the itchy starts and the dandruff gets built. In terms of the oily hair issue, I can’t see a massive improvement either. I had to stopped using this shampoo and conditioner and now, no itch, not dandruff, so I can’t confirm it was this product.
    1 reply from LeCare team - 1 month ago
    Hi Dina! Thank you for sharing your experience after using Hyaluron Pure Purifying Shampoo. We apologize for the discomfort you have experienced. If you need further assistance or would like to give more feedback, please reach out to us at 1-800-631-7358, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with case #44924406 when you call.
    Dina
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 January, 2026

    Amazing!

    I don’t understand all the negative reviews? I usually use all premium hair care products from Kerastase, Oribe, Moroccanoil, Amika & Wella but thought I would randomly try this since the price point is so low, there wouldn’t be any real loss. I LOVE it. As someone with a very oily scalp & roots and extremely dry, frizzy, highlighted lengths/ends, this has been a godsend. This gives you the healthy shine you want without the heavy weighed down strands. I have volume I’ve never had before. I chase moisture and shine in all of products, which unfortunately usually means weighed down hair with no volume. Not with this shampoo! It cleanses my hair, adds shine and enough moisture to prevent my hair from feeling like literal straw. And the SMELL! I love it. As I have very dry lengths and ends, I do pair this with Loreals Elvive conditioner made for moisture instead of the coordinating conditioner from this specific line. Match made in heaven! I have shiny, hydrated, healthy looking BOUNCY hair for the first time. I use with my regular Kerastase detangler and hair oil and I’ve finally cracked the code to perfect blow out hair!
    Han
    quality: 5 out of 5
    value: 5 out of 5
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 January, 2026Verified purchase

    Absolutely no

    First shampoo that upon First try made me saywth is this?? Pump didn't open either.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi lishy. We sorry to hear about your experience with L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo. We would like to speak with you please contact us directly at 800-631-7358 M-F 9am to 5:30pm EST and provide the advisor answering with case #44697233. Please have the product available when calling, we look forward to hearing from you.
    lishy
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 December, 2025Verified purchase

    (no review title)

    Great hair growth
    margo
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 December, 2025

    Great for oily roots without drying my hair

    I recently started using the L’Oréal Paris Elvive Hyaluron Pure Purifying Shampoo because my roots get oily fast, and I’m really impressed with how clean it leaves my scalp. It lathers really well and instantly makes my hair feel refreshed without stripping it. I love that it removes buildup but still keeps the ends soft and not tangled or dry. The scent is fresh and not overpowering. After a few washes, I noticed my hair stays cleaner for longer, which is exactly what I needed. Definitely a great option for anyone with oily hair who still wants a lightweight, hydrating feel.
    Thaili T
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 December, 2025Verified purchase

    Long fine hair

    For years I could not find something that would work for my long fine oily hair. My hair would always be oily at the roots and dry at the end. But after using this due to a friend recommendation it’s AMAZING. I personally loveee the smell of it and it makes my hair feel soooooo soft and help my hair not frizzy up
    Jaclyn
    quality: 5 out of 5
    value: 5 out of 5
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    30 October, 2025Verified purchase

    (no review title)

    👌🏼
    Melissa
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    25 October, 2025Verified purchase

    too shiny

    my hair gets oily and I don't like how it feels more oily the next day . and it looks more shiny like yoi know how oily hair looks . I don't like the feeling it gives my hair.
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hello z. We appreciate you reaching out about L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo. It is disappointing to hear this is not your new favorite shampoo. We value your feedback and appreciate you taking the time to share it. We'll be sure to pass your comments along to our team so we can continue to improve our products.
    z
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 October, 2025

    Even bettet than the old version

    I loved the old version of this, so I was really worried when they changed it, but this one works even better at controlling oily roots and dry ends.
    Stephc8568
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    9 October, 2025Verified purchase

    (no review title)

    Smells good and also doesn’t let my hair oily the next day
    Marian
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    3 October, 2025
    originally posted on lorealparisusa.com
    Image

    I love it!!

    I absolutely love it!!It makes my hair feel healthy and smells sooo good!!
    MissRiss
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 September, 2025Verified purchase

    Do not recommend

    I have thin, fine hair and this shampoo makes it feel greasy on day 1. Do not recommend.
    1 reply from L'OrealParisProductExpert team - 6 months ago
    Hi trnks23. We are sorry to hear that L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo is not your new favorite. We will share your feedback with our team as we are always looking for ways to improve our products.
    trnks23
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy