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MCoBeauty Hydrate & Glow Ultra-Dew Serum - 1.35fl oz: Vegan, Gel Liquid, Face Serums, Watermelon Scent - 2 of 4MCoBeauty Hydrate & Glow Ultra-Dew Serum - 1.35fl oz: Vegan, Gel Liquid, Face Serums, Watermelon Scent - 3 of 4MCoBeauty Hydrate & Glow Ultra-Dew Serum - 1.35fl oz: Vegan, Gel Liquid, Face Serums, Watermelon Scent - 4 of 4
MCoBeauty Hydrate & Glow Ultra-Dew Serum - 1.35fl oz: Vegan, Gel Liquid, Face Serums, Watermelon Scent - 1 of 4

MCoBeauty Hydrate & Glow Ultra-Dew Serum - 1.35fl oz: Vegan, Gel Liquid, Face Serums, Watermelon Scent

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At a glance

About this item

Highlights

  • 3-in-1 formula
  • Adds a glow to your skin
  • Leaves a fresh watermelon scent
  • Hydrates, smooths, and brightens

Description

MCoBeauty HYDRATE & GLOW ULTRA-DEW SERUM is a gel-serum formula to infuse your skincare and makeup routine with added dewiness and luminosity. It's made without shimmer or mica pigments - just skin-loving ingredients to help prompt a plump, hydrated, and glowing complexion. This multi-use formula works as an all-in-one serum, primer, and highlighter and includes Niacinamide, Hyaluronic Acid, and Watermelon Extract.
Scent: Watermelon
Health Facts: Vegan
Product Form: Gel, Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Skin Texture Improvement, Nourishing, Plumping, Hydrating
Recommended Skin Type: Normal, Dry
Net weight: 1.35 fl oz (US)
Features: Moisturizing
TCIN: 92704802
UPC: 9331880031428
Item Number (DPCI): 052-21-4265
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), propylene glycol, glycereth-26, glycerin, butylene glycol, cetyl ethylhexanoate, niacinamide, 1,2-hexanediol, caprylyl glycol, tromethamine, polyglyceryl-3 methylglucose distearate, carbomer, ethylhexylglycerin, sodium hyaluronate, acrylates/c10-30 alkyl acrylate crosspolymer, xanthan gum, parfum (fragrance), moringa oleifera seed oil, limonene, citrullus lanatus (watermelon) fruit extract (citrullus lanatus fruit extract), linalool, red no. 40 (ci 16035).

Allergens & Warnings:

External Use Only. We suggest patch testing first. Stop using if irritation occurs. If contact with eyes, rinse with water.

Shipping details

Estimated ship dimensions: 2.17 inches length x 2.56 inches width x 5.3 inches height
Estimated ship weight: 0.386 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Where is this product manufactured?

submitted by Fickelita - 8 days ago

  • A: Hi there! Our best selling MCoBeauty Hydrate & Glow Serum is manufactured in China.

    submitted byMCoBeauty US - 3 days ago
    Brand expert

Q: What is the main purpose of this serum?

submitted by AI Shopping Assistant - 2 months ago

  • A: The serum is designed to moisturize, improve skin texture, and provide a luminous glow.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 2 months ago

  • A: It is recommended for dry and normal skin types, but may also suit some sensitive skin.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this serum contain any shimmer or mica?

submitted by AI Shopping Assistant - 2 months ago

  • A: No, the serum is made without shimmer or mica for a natural, dewy finish.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What scent does this serum have?

submitted by AI Shopping Assistant - 2 months ago

  • A: The serum has a fresh watermelon scent that enhances the skincare experience.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key ingredients in this serum?

submitted by AI Shopping Assistant - 2 months ago

  • A: The serum contains Niacinamide, Hyaluronic Acid, and Watermelon Extract for hydration and glow.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What can the serum be used for? Is it just for makeup or can it be applied to moisturize the skin?

submitted by Dip - 2 months ago

  • A: Hi there! Our MCoBeauty Hydrate & Glow Ultra Dew Serum is formulated with skin-loving ingredients. It can be used alone as a hydrating & dewy serum, underneath makeup as a hydrating primer, or in targeted areas as a lightweight highlighter. However you decide to use it, it provides the skin with hydration, nourishment, and added luminosity.

    submitted byMCoBeauty US - 1 month ago
    Brand expert

Q: What is the % niacinamide in MCo watermelon drops?

submitted by Deb - 1 year ago

  • A: Our Hydrate & Glow Ultra-Dew Serum maintains a Niacinamide concentration that is effective for most in improving skin tone, reducing redness, and strengthening the skin barrier with minimal risk of irritation.

    submitted byMCoBeauty US - 10 months ago
    Brand expert
See all questions (8)

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Guests are saying

This serum is a favorite among guests for its refreshing watermelon scent and ability to provide a dewy glow. Many appreciate its hydrating properties, making it an excellent base for makeup or a standalone product for a natural look. The formula is lightweight and absorbs quickly, leaving skin feeling soft and plump. While some guests noted a slight stickiness, the overall experience is positive, with many eager to repurchase.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 176 reviews
    easy to apply: 4.53 out of 5
    easy to remove: 4.36 out of 5
    long lasting: 4.29 out of 5
    quality: 4.36 out of 5
    value: 4.29 out of 5
    78% would recommend
    14 recommendations
    3 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026Verified purchase

    Overall ok

    i like the texture of serum,and the smell of it. I dislike that i really did not see a change in my face after using it.
    Ivy49
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    The best dupe

    I love this even more than I love the original glow. Identical in texture, scent is a bit lighter which I actually prefer and leave skin absolutely hydrated and glowing. I've already re purchased and have a few on hand for gifts.
    AJ
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    5 January, 2026Verified purchase

    (no review title)

    Easy to massage into skin and it feels very nice to my skin. I use it before I wear make up and I don’t notice any issues.
    Jenni
    Did you find this review helpful?
    5 out of 5 stars
    9 December, 2025
    originally posted on us.mcobeauty.com
    Image

    Glow be beautiful

    Beautiful addition to any skincare routine. Smells great. Moisturizing but not oily.
    Dmonty
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 December, 2025
    originally posted on us.mcobeauty.com
    Image

    Thick and lightly scented

    Loved the thickness and watermelon scent. It made my skin feel hydrated.
    Latin mama
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    8 December, 2025
    originally posted on us.mcobeauty.com
    Image

    You could see yourself in the GLOW on my face :-)

    My face is LOVING this! My skin is GLOWING and that is not a play on words! It gives such a beautiful shine to my skin.
    JennD
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 December, 2025
    originally posted on us.mcobeauty.com
    Image

    Obsessed

    Are you kidding me? I’m obsessed. I can to get enough.
    Nicole in Awe
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 December, 2025
    originally posted on us.mcobeauty.com
    Image

    such a good dupe!

    this is such a good little hydrating serum / primer. i have dry skin and i reached for this every single day to keep it feeling nourished and looking dewy.
    acerauhl
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2025Verified purchase

    (no review title)

    I would rate this 5 stars for the consistency and 2 stars for the smell. The consistency is like 80-90% similar to the Glow dew drops that it's obviously trying to emulate, only slightly more watery. The smell is somewhat of a rose chemical smell while the Glow has a subtle yummy watermelon scent. While the scent of the product is terrible, it may be worth trying to overlook considering how similar the consistency is at a fraction of the price.
    Geoiseefroggie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    3 December, 2025
    originally posted on us.mcobeauty.com
    Image

    Luxe for less

    This serum is soo hydrating and soothing to the skin. The smell is delish but not overpowering which i prefer in my skincare.
    Holls
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    3 December, 2025
    originally posted on mcobeauty.com
    Image

    recommend

    leaves skin feeling hydrated, great to put under makeup
    maddie.8272
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 December, 2025
    originally posted on mcobeauty.com
    Image

    amazing

    looks, feels and smells amazing! absolutely love on its own and under make up
    B Foster
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    1 December, 2025
    originally posted on mcobeauty.com
    Image

    Great

    Doesn't feel heavy. Does appear dewy as advertised. It also went well under my makeup. No need to use much for a good affect.
    Tamsin
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    24 November, 2025
    originally posted on mcobeauty.com
    Image

    Ultra dew serum

    Light weight, leaves your skin shiny, again smells like chemicals
    Reneef03
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 November, 2025Verified purchase

    Perfect Dupe!

    My daughter bought the Glow Recipe Serum and after a few weeks it was either lost or left behind. I grabbed this instead and I cannot see a difference in my daughter’s skin. I gave each a try just once or twice but the textures of the products were similar enough and the results on my skin were also.
    tdavis05
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 October, 2025Verified purchase

    Love it

    Goes on so smoothly and gives a nice glow.
    PC
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 August, 2025
    originally posted on mcobeauty.com
    Image

    These drops make my skin so glowy

    The drops go on so nicely under makeup and lay a good base for foundation. They give me a nice dewy look.
    BrookeG
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2025

    Better than elf thirst burst

    This is a GREAT alternative to the Elf thirst burst drops, if you too are looking to switch away from that brand. The texture is similar - a gel serum - and it’s seriously just as hydrating and glass-skin producing. It’s also cheaper than elf. Go forth and glow!
    Kykoj
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    10 August, 2025
    originally posted on us.mcobeauty.com
    Image

    Love this!

    Love this! It is so refreshing on the skin. It smells amazing. It leaves my skin so soft.
    Callie
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    2 August, 2025
    originally posted on us.mcobeauty.com
    Image

    Great

    Love the smell. Feels great on my skin! Little goes a long ways
    ShannonL
    1 guest found this review helpful. Did you?

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