BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - Medium Brown
$17.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cover roots and thinning patches in seconds
- Water-resistant formula lasts up to 24 hours
- Comes with a dual-ended brush for precise application
- Infused with squalane for a natural, seamless finish
- Dermatologist tested and safe for all hair types
- Easy to wash out with shampoo, non-staining
Description
BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071137
UPC: 860012480913
Item Number (DPCI): 063-01-0192
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: ci 77499 (iron oxide), ci 77492 (iron oxide), ci 77491 (iron oxide), ci 77266 (d&c black no. 2).
Allergens & Warnings:
WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.Shipping details
Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair powder is a game changer for guests looking to cover gray roots and thinning areas between salon visits. Many guests appreciate its easy application and natural look, making it a convenient option for daily use. The compact design allows for portability, and the product effectively blends with various hair colors. However, some guests have noted challenges with color matching and applicator design, suggesting room for improvement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 666 reviews
100% would recommend
1 recommendations
Good cover
5 out of 5 stars
Hayley B. - 3 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I love how it covers grays so easily and cleanly. Will order again!
Just buy it
5 out of 5 stars
Thumbs up graphic, would recommend
ThriftyMomO3 - 4 days ago
Great coverage. Looks natural.
Unhappy
2 out of 5 stars
Barby P. - 7 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I find this product, no different than the ones I have used before. I thought it would last longer and every time I scratch my head it comes up on my hands not impressed at all.
It’s a great product but the I purchased 2 bottle and I’m supposed to get 1 free instead I only received 2 bottle not 3.
5 out of 5 stars
Arthur F. - 8 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] If you can mail me the free bottle, since I purchased 2 bottle and your add says buy 2 and get 1 free, instead I only received 2 bottle total. I would really appreciate it if you mail me the free bottle. I plan to buy some more of your product but I decided not to since I didn’t receive 3 bottle from buying 2 and get 1 bottle.
Hairline Powder
5 out of 5 stars
Arlene D. - 8 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I am so glad my hair dresser recommended this product to me! This is the second time I have purchased this! My hairline on the top of my head and my hair is getting thin. When using the product , it covers up that hairline and look wonderful! I love it. It lets me extend out my visits to the hairdressers due to the white streak not going down the top of my head!
Great stuff
5 out of 5 stars
Laurie N. - 12 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Covers my dark roots and amazing customer service.
Good product!!
4 out of 5 stars
Bonnie N. - 13 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Product easy to apply and lasts for several days. It doesn’t rub off or have any scent. The only problem is that I ordered the wrong color. I need dark brown not the medium brown I received.
Satisfaction
5 out of 5 stars
Joanna A. - 13 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I like the product but I think a small brush would be easier to handle than the sponge. I would be able to use it after I style my hair.
Hair color of product details
3 out of 5 stars
Ramona C. - 15 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Not dark enough. Seems light a light brown not a dark brown that I ordered
Love it!
5 out of 5 stars
Elaine P. - 22 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] They had a special, so I ordered 3 different colors, due to not being sure of my shade. I tried 1 and it was to light so went with the darkest color I ordered and loved it. Can I exchange the 1 I didn't open?
Root and brow touch up
5 out of 5 stars
Linda - 23 days ago
originally posted on BOLDIFY
I have used this product for over a year I didn’t realize I could us on my brows tried it today and love it.
Love ❤️, these products
5 out of 5 stars
Judith A. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I have purchased (4) different hair colors and each one is Fabulous!!! I have also bought these for my Daughter Amanda Highly Recommend Trying This product saves you time and money for personal touch up’s in the salon Enjoy! Judith A. Bianco
Boldify Root and Thinning Cover-Up!!!!!
5 out of 5 stars
Gg s. - 1 month ago
originally posted on BOLDIFY
Exceptional #1 Touch-Up KitIt literally does everything you need it to do to cover-up and Fill in your Eyebrows,The kit comes with a professional brush , especially for your eyebrows to fill in, and add darkness to your brows, And a puff to press into powder and cover your grays and more . I always looked for something that would help me, but never found anything, until now!!!!!
Love this product
5 out of 5 stars
Marcia M. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I have mild alopecia and a significantly underactive thyroid, and in the last six months, my hair has been falling out in handfuls while I work to bring it back. This product has been a lifesaver and giving me confidence in hiding my scalp that you can see quite readily through my very thin hair. It not only covers gray, but it makes my scout look more like the roots of my hair so it’s not as evident.
Great coverage!
5 out of 5 stars
Donna I. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Love this product. Stays on til you wash your hair. Doesn’t get on your fingers.
Works great !
5 out of 5 stars
Tracey K. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] This works perfectly! Doesn’t run and covers my scalp that is missing some hair just right ! Happy for sure ...
Great product, terrible product design.
3 out of 5 stars
AD - 1 month ago
originally posted on BOLDIFY
Love the powder. Works wonders on my medium brown hair when the grey roots begin to show before I can get to the salon. But, bad design. Flip up mirror gets in the way and little sponge is difficult to manage and hold onto. Needs a better applicator.
3 star
3 out of 5 stars
Ann R. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] My bad choice. The color is too dark and I wish it had a brush applicator.
Love this product
5 out of 5 stars
Donna D. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I love this product. Switched from the spray bottle of another company, and this is 100 times better. Will continue to purchase.
Pretty Darn cool
4 out of 5 stars
Drea B. - 2 months ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I do really like this better then spays , it’s not quite as easy to apply or as quick as ad shows but definitely worth it