$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Skin Tone: All Skin Tones
Product Form: Balm
Cosmetic Coverage: Full
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233072
UPC: 602004161239
Item Number (DPCI): 342-02-5743
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 1.48 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1653 reviews
Blendable and buildable
4 out of 5 stars
myam15_7979 - 2 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The bronzer reminds me of almost a putty material in the packaging. It blended super well and you can build onto the color of desired. I can definitely see myself using this when I’m feeling extra pale
Great cream to powder bronzer!
4 out of 5 stars
hannahd5ea4_5419 - 2 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a beautiful bronzer and such an interesting formula. It is a cream to powder formula, ideal for oily girlies. I love that about this product it lasts all day, longer than liquid bronzers. My only complaint is that it doesn’t come off onto a brunch very easily, I have to go in multiple times to build it up to the level I desire. I believe it has a lot to do with the formula type. Otherwise love this!
Prefect shade for bronzer
5 out of 5 stars
yesiibeautyy_3216 - 2 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Cute simple packaging. It’s very creamy and and buildable doesn’t really have a sense to it. It’s very easy to blend in news and leaves a beautiful finish.
blends easily
5 out of 5 stars
kaleighs17_3517 - 2 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bronzer blends easily and quickly. I have fair skin so the lighter shade looks good on me and isn’t too dark or orange. It is my new favorite bronzer and i use it every day.
Good but intense
4 out of 5 stars
slfontaine_8419 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a nice bronzer, I love the packaging and look of it. It’s a bit harder to take a lighter hand with it compared to the powder product, if that’s important to you!
Okay bronzer
4 out of 5 stars
katelyn_healy_7637 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is an okay product, but I think I may be a little harsh because I prefer cream bronzer. Overall it does blend well, though, I just don’t think I’d repurchase.
Effortless application
5 out of 5 stars
c_dubbmami_1971 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I recently tried this bronzing balm, and it’s quickly become a staple in my daily routine. The texture is creamy and blends effortlessly into the skin, giving a natural, sun-kissed glow without looking orange or streaky. It’s buildable, so whether you want a subtle warmth or a more sculpted bronze look, it delivers. I also love that it doesn’t feel greasy and lasts throughout the day. Perfect for no-makeup makeup days or adding dimension to a full glam look. Highly recommend!
Good product!
4 out of 5 stars
kayciep1_6396 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging is cute! Love that it includes a little mirror. It’s not too harsh of a color, especially coming from someone with very fair skin. It blends well.
Good finishing touch to any face
4 out of 5 stars
msjennarnold_6808 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great product with a good finish that isn’t too shiny. The balm to power like finish goes over well on the skin. The product did come banged up in delivery so consider before traveling with the product.
Nice bronzer!
4 out of 5 stars
alexandrae81_978 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bronzer balm is so nice! It applies like a balm but sets a bit more like powder. Because of that, the application takes a little practice. Color is soft and easy to build. I didn’t notice a scent. Overall, nice bronzer!
Not for me
1 out of 5 stars
mandymelody20_2398 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hoola wave bronzing balm is not for me. Mine arrived damaged & it didn’t work very well when I tried to use it anyways. It doesn’t pick up on the brush & it doesn’t blend well at all with other makeup products on the skin. I wouldn’t recommend it. Doesn’t have a scent, leaves a very matte finish.
Great formula
5 out of 5 stars
mackstarbeauty_8268 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The product and the formula are great! I definitely need a darker shade for a full face. I think the lightest shade would work okay for me if I wore it with a more natural look. It is a wonderful product I hope to try it again in a darker shade with a full face for the full effect.
Melts into Skin
5 out of 5 stars
dhanelb_1646 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This Benefit Cosmetics Hoola Wave Bronzing Balm blends in perfect with my skin. The creamy texture made it just melts into my skin. It was very buildable and light weight.
Smooth & Creamy
5 out of 5 stars
briimarshea_4059 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this bronzer. The cream formula is so beautiful and velvety smooth. It matches my skin tone a lot better than the powder formula. It’s definitely become a staple on my makeup routine.
Nice summer bronzer
5 out of 5 stars
maddierz_3159 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love hula bronzers. This one seems to have a little bit of shimmer to it, unlike ones I’ve used before that are pretty matte. It’s great for the summer and for more of a glowy/dewy look. Packing is nice and lightweight.
It’s great
5 out of 5 stars
alexandrial36_4614 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Literally the best bronzer I’ve ever had. The packaging is cute and you can build up the pigment which I love cause working with bronzer scared me. Last all day no problems with it.
Love the formula
5 out of 5 stars
ashleyf674_9255 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this bronzer, it’s a perfect match for my Olive skin tone. The formula isn’t cakey and blends out smoothly. You can build up as much bronzer as you want!
Glowy blonzer
4 out of 5 stars
adriannez1_8814 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The shade I received is darker than my skintone but it’s so easy to sheer it out. It’s a very nice glowy blonzer so I don’t need blush! Love that the mirror is included in the lid as well. I received this product in exchange for my honest review.
Buildable
4 out of 5 stars
dermminded_4588 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This looks very dark in pan but is subtle upon application with a brush and is buildable. It blends easily and looks natural. This doesn’t have shine/glitter which I prefer. Could be used for contour but it is a warmer shade.
Glowy
5 out of 5 stars
angelial6_9043 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m obsessed with this! It’s so creamy and blends like a dream. It has that same gorgeous color as the powder Hoola bronzer. It makes my skin look so dewy and fresh. This will be my summer staple!