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Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty

Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 2 of 4Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 3 of 4Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 4 of 4
Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 1 of 4
$36.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
  • 12-hour staying power for a fresh, natural-looking bronze or soft contour.
  • Packed with skin-loving ingredients for a flawless, healthy glow.

Description

What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.

What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.  

Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Cosmetic Coverage: Full
Product Form: Balm
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233074
UPC: 602004161208
Item Number (DPCI): 342-02-7000
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 0.085 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1716 reviews

    Great bronzer for summer

    5 out of 5 stars
    emmac869_9981 - 3 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Highly blendable product that gives your face a sun-kissed glow. I loved how natural this product looked and it is especially great for giving you that summer time glow
    Did you find this review helpful?

    A great bronzer

    4 out of 5 stars
    catdude_8337 - 4 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I really like the texture of this bronzer. It does really well at blending and doesn't get creased in my fiber lines. Unfortunately, this shade is too dark for me. I'd definitely go lighter than expected when picking a shade. Benefit always have great products.
    Did you find this review helpful?

    Warm, hydrating, and bronzed!

    5 out of 5 stars
    makaylaf52_9156 - 5 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Loved this bronzing balm - the original shade was the perfect match for my light skin tone. I used the Benefit bronzer powder all through high school, so trying this balm felt like a nostalgic upgrade. I’ve been leaning more into hydrating, balm-based products lately, and this one blends beautifully while giving that nice sun-kissed warmth. Lightweight, buildable, and super easy to apply!
    Did you find this review helpful?

    Works amazing

    5 out of 5 stars
    lupitaj2_1552 - 5 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Works amazing, last long, a little does a long way, it is fragrance free, I’m also using it as eyeshadow and I love it, small enough to carry in a smaller purse and retouch if need it, item is buildable in case you need more than just accentuate some features.
    Did you find this review helpful?

    Gives you a sun kissed glow

    5 out of 5 stars
    brandiet1_2101 - 7 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I absolutely love this product I've been using it for about 6 weeks and I couldn't be happier. It makes me look tan without looking orange. It compliments my skin and is a super blendable product so you can always add more. The packaging is super cute with the wave design on the front of the compact.
    Did you find this review helpful?

    Nice product

    4 out of 5 stars
    jennybabes987_8843 - 7 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] It’s a nice product. I wouldn’t exactly say I love it but it’s really good. It blends in well with my makeup especially when I’m trying to contour. The only think I don’t like is that it is a little thick so it’s hard to get onto the brush. It’s in a really cute compact which makes it easy to travel with and has no scent which is kind of nice.
    Did you find this review helpful?

    Creamy and smudge proof

    4 out of 5 stars
    chocolateladyny_1043 - 8 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] This bronzer is a great warming balm for my finished look. Very creamy and buttery soft texture. Nice shade match and lightweight on my skin. Cute packing with easy to follow instructions. Very build able and last for all work day! Love the pop out mirror. I hope this company releases more deep dark shades.
    Did you find this review helpful?

    Great Bronzer!

    5 out of 5 stars
    heliotropeskys_2946 - 8 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I received this full size free sample of Benefit Cosmetics - Hoola Wave Bronzing Balm from Influenster in exchange for my honest review. Balm is definitely the best way to describe this bronzer, I really like this consistency. A little goes a long way and it’s buildable which I like having the option of how much bronze I want. Although the finish is described as matte, I find it to have a subtle glow to it. The lightest shade was still a little too dark for me but that is not the products fault I'm just way to pale at the moment to be wearing bronzer! The product is very user friendly - easy to apply and blend. Overall if bronzer is something you normally incorporate into your makeup routine then I would definitely recommend trying this one out!
    Did you find this review helpful?

    Really nice bronzer!

    5 out of 5 stars
    kianag10_8793 - 9 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Love this bronzer! It is smooth and the pigmentation is good! Not too intense! I would definitely recommend this product! The packaging is so cute!
    Did you find this review helpful?

    Love!

    5 out of 5 stars
    katiefbeee_5901 - 10 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I received this product in exchange for my honest review. Can never go wrong with this brand! Benefits is a well known brand for a reason! This gives the perfect color for summer, I have very fair skinnned and this is perfect to give me a boost of color.
    Did you find this review helpful?

    Hoola has the best bronzing makeup

    5 out of 5 stars
    samanthao160_9091 - 10 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] After using a bronzer for over a month now, I’ve definitely made this my go to. It melts into your skin but is “firm” enough to stay in the areas you want it to. I want to repurchase the hoola bronzing powder since it was such an old reliable product.
    Did you find this review helpful?

    A little orange

    3 out of 5 stars
    marissaw131_8906 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] Honestly, it’s just okay. The packaging is very cute and feels sturdy and I like the brush as well. I guess for me the color isn’t what I typically go for in a bronzer, it’s a bit too orangey for my liking. It does blend a bit patchy as well but that could be because I typically don’t wear foundation under any type of bronzer or liquid product.
    Did you find this review helpful?

    AMAZING BRONZER- CREAM/Powder, so versatile

    5 out of 5 stars
    mayam98_6711 - 11 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I am OBSESSED! This is amazing. I am amazed with how beautiful this product is. Both creamy and a powdery finish which is super easy to layer on top of cream or powder products. The shade is amazing and does not look muddy. Beautiful bronzed shade. Does not cause makeup to lift.
    Did you find this review helpful?

    Good

    5 out of 5 stars
    destineep7_9025 - 12 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] This is such a good product!! It’s so easy to blend in and has the most perfect finish as well! Perfect scent to it as well which makes it top on my list.
    Did you find this review helpful?

    Yes!

    5 out of 5 stars
    kaylap414_8601 - 13 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] The product itself is a twist on Benefit’s cult-favorite Hoola bronzer, and Hoola Wave offers a unique take that leans more towards a sun-kissed, beachy glow. The texture is smooth and blendable, making it super easy to apply even for a natural, everyday look. It’s pigmented but buildable, so you can customize your contour or bronzed effect to suit your style. Perfect for medium to tan skin tones, this version seems to have a slightly warmer undertone compared to the original Hoola, which adds a nice radiant warmth without looking orange or muddy
    Did you find this review helpful?

    Natural not glam

    5 out of 5 stars
    ericad116_4561 - 14 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I love the consistency of this product I typically use this on a bare face and love how natural and seamless it looks it is definitely more on the natural makeup side so I wouldn’t use it for full glam
    Did you find this review helpful?

    Great

    5 out of 5 stars
    - 14 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] It's a great cream bronzer. Blends easily and seamlessly while giving that sun-kissed glow. A tad bit yellow color but ads onto the bronze look.
    Did you find this review helpful?

    Smooth and subtle bronzing balm

    5 out of 5 stars
    alexys_21_555 - 14 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I wasn't sure what to expect from Benefit Cosmetics' Hoola Wave Bronzing Balm, but I'm grateful I got a chance to try it! The balm applies onto skin smoothly and blends seamlessly. It's buildable so you can give your makeup look more of a contrast or keep it light and subtle. The shade I received is Light and it complimented my fair skin nicely. I've never been one to use a bronzer, but this Bronzing Balm has changed my mind! I'll be adding it to my makeup routine and change things up.
    Did you find this review helpful?

    Natural, long-lasting glow with a creamy, blendabl

    5 out of 5 stars
    phuocb_5729 - 16 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] I received the Benefit Hoola Wave Bronzing Balm and I love it! The creamy texture blends easily and gives a natural, sun-kissed glow with a soft matte finish. It’s buildable, long-wearing, and doesn’t feel greasy. The formula is infused with skin-loving ingredients, and the shade works well on my medium skin tone. The only downside is minor packaging issues, but overall, it’s a great bronzer for everyday use.
    Did you find this review helpful?

    Amazing product!

    5 out of 5 stars
    margaretj35_3380 - 17 days ago
    originally posted on influenster.com
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    [This review was collected as part of a promotion.] This complimentary Hoola Bronzing Balm was unlike any other product I have tried. It was pigmented but didn't leave me looking like I overdid anything. It felt super creamy, and was very comfortable to wear all day.
    Did you find this review helpful?

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