New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 2 of 4Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 3 of 4Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 4 of 4
Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty - 1 of 4

Benefit Cosmetics Hoola Wave Bronzing Balm - Deep - 1.48oz - Ulta Beauty

$36.00

ColorShade Deep
  • Shade Deep
  • Shade Light
  • Shade Medium
  • Shade Medium Deep
  • Shade Original

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
  • 12-hour staying power for a fresh, natural-looking bronze or soft contour.
  • Packed with skin-loving ingredients for a flawless, healthy glow.

Description

What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.

What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.  

Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Product Form: Balm
Cosmetic Coverage: Full
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233072
UPC: 602004161239
Item Number (DPCI): 342-02-5743
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

caprylic/capric triglyceride, isoamyl laurate, silica, synthetic wax, butyrospermum parkii (shea) butter, simmondsia chinensis (jojoba) seed oil, mica, candelilla cera (euphorbia cerifera (candelilla) wax), dicalcium phosphate, cellulose, persea gratissima (avocado) oil, trimethylpentanediol/adipic acid/glycerin crosspolymer, disteardimonium hectorite, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ricinus communis (castor) seed oil, hydrolyzed sodium hyaluronate, sodium hyaluronate, hydrogenated castor oil, benzyl alcohol [+/-ci 77891 (titanium dioxide), ci 77491, ci 77492, ci 77499 (iron oxides), ci 42090 (blue 1 lake)]

Shipping details

Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 0.11 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The Hoola Wave Bronzing Balm is a versatile and creamy bronzer that offers a natural sun-kissed glow. Guests appreciate its lightweight formula, easy blendability, and pleasant scent, making it a great addition to any makeup routine. The packaging is sleek and travel-friendly, while the buildable coverage allows for customization. Although some guests found the shades challenging, many enjoyed the overall performance and texture, making it a popular choice for summer looks.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 2935 reviews
    5 out of 5 stars
    25 March, 2026
    originally posted on influenster.com
    Image

    Staple

    [This review was collected as part of a promotion.] Benefit bronzer was my first bronzer and none have lived up to it! I was actually really curious when i saw this and was so excited to try it! I’m impressed and benefit does it again! It blends amazingly; it’s buildable for more color, and it applies really smooth.
    lindsayL
    Did you find this review helpful?
    3 out of 5 stars
    17 February, 2026
    originally posted on http://www.ulta.com
    Image

    Not glued into compact

    I'm afraid the make up will pop out. It's not secure.
    S
    Did you find this review helpful?
    2 out of 5 stars
    26 January, 2026
    originally posted on http://www.ulta.com
    Image

    Horrible packaging

    First time purchasing this, and it arrived completely beat up. The product wouldn't even stay in the case, which caused a huge mess. .so I couldn't even try it. Extremely disappointed.
    Kait
    Did you find this review helpful?
    3 out of 5 stars
    22 January, 2026
    originally posted on http://www.ulta.com
    Image

    Beautiful Product but dried out within months

    I like this product so much that I bought the Original shade as a Contour and the Medium shade as a Bronzer. I cannot take anything away from how beautiful the shades are and how nicely the product blends. But I was shocked to see that within 4 months time both of my products, a dried completely out. i've never had creamish types of product like this hard pan on me. it was very odd.And these products are too expensive to be doing that. Ihave tons of cream bronzer that are a bit cheaper than these and have never hard panned. My makeup by mario skin enhancer, my lys cream bronzer, my narrows cream bronzer, even a nudestick's cream bronzer. None of these have ever done that. So I will not be repurchasing these in the future. The price you pay and the length of time the product lasted is not worth it to me.
    CYC
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    24 December, 2025Verified purchase

    (no review title)

    I suggest protecting a product like this when shipping. It was wet from the rain. Bubble wrap a priduct that is powder. It was a mess inside the compact! Plus where's my lipstick?!
    Barbara
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025
    originally posted on http://www.ulta.com
    Image

    would buy again

    I am relatively new to using bronzer, and I generally prefer to wear minimal makeup. Instead of applying a full foundation, I simply conceal any blemishes with a touch of foundation stick. I then sweep bronzer just above my cheekbones and finish the look with Clinique highlighting powder. The result is a natural, radiant finish that I find very flattering.
    Francine
    Did you find this review helpful?
    3 out of 5 stars
    27 October, 2025
    originally posted on influenster.com
    Image

    Good Option

    [This review was collected as part of a promotion.] Beautiful, well balanced color. It goes on evenly and blends nicely. It was not too dark or brown which I enjoy. Most of my issues with this were more user error. The compact size is perfect.
    misselace_1840
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2025
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    Amazing product

    Great product goes on really well and looks great especially on dry or older skin. it blends perfectly. I use it on its own or for more colour with foundation
    Cavendish25
    Did you find this review helpful?
    4 out of 5 stars
    15 October, 2025
    originally posted on influenster.com
    Image

    Subtle. But not long lasting

    [This review was collected as part of a promotion.] Silky smooth going on. Doesn't last all day. It's really blendable, thank goodness because I'm not normally a contour girly. Super cute compact.
    megdior_6501
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 September, 2025
    originally posted on influenster.com
    Image

    Good quality

    [This review was collected as part of a promotion.] I tried the Hoola Wave Bronzing Balm and it goes on really smoothly. The texture is light and creamy, so it blends easily without looking patchy. The color gives a natural sun-kissed glow that doesn’t feel heavy on the skin. It lasts well through the day and looks very natural. A nice option if you want a soft bronzed look.
    joshz6_4302
    Did you find this review helpful?
    4 out of 5 stars
    16 September, 2025
    originally posted on influenster.com
    Image

    Very Buildable formula!

    [This review was collected as part of a promotion.] This shade was a bit too deep for my skin tone but I love how light it is! The formula is light and does not feel heavy when I put it on. It also blends in well. The balm has a very light and pleasant scent that is not overwhelming. This is a great overall a great Bronzing Balm!
    noora94_9066
    Did you find this review helpful?
    3 out of 5 stars
    15 September, 2025
    originally posted on influenster.com
    Image

    Bronze

    [This review was collected as part of a promotion.] I’ve been using Hoola Wave Bronzing Balm in my makeup routine. I give it 3 stars. It can be a little hard to apply, I tried to do it with a brush but didn’t work out. I used a damp sponge and turned out very well. Scent is fine and the finish good.
    angelao70_1338
    Did you find this review helpful?
    3 out of 5 stars
    3 September, 2025
    originally posted on influenster.com
    Image

    Don’t know how to use this tbh..

    [This review was collected as part of a promotion.] It’s nice for those who like cream makeup. The texture is very light and it’s easy to blend in with your fingers. I see this being used over a tinted moisturizer or very light coverage foundation. No scent and the packaging is very easy to use.
    cocoshinell5_1681
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2025
    originally posted on influenster.com
    Image

    Great bronzer

    [This review was collected as part of a promotion.] I really love how light this bronzer is, it doesn’t feel heavy when I put it on! This just means that it also blends well. In order to get the color I want I do have to put on more than usual but I really like the texture!
    kellyl2_3832
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2025
    originally posted on influenster.com
    Image

    Super cute glowy and natural finish !

    [This review was collected as part of a promotion.] I’ve always loved Hoola products from Benefit but this really takes the cake ! I love how buttery it feels and how it makes me really glow ! 10/10 ! This has been a staple all summer for me !
    fancifulwalrus_7519
    Did you find this review helpful?
    5 out of 5 stars
    21 August, 2025
    originally posted on influenster.com
    Image

    Creamy 💕✨

    [This review was collected as part of a promotion.] The packaging is neutral with some small waves on the lid, simple but pretty, the finish seems very natural to me, it is not heavy on the skin at all, the durability can be 4-6 hours depending on your skin type, the texture is a little firmer than a butter, I don't think I have found any endocrine disruptors in this product.
    rp96_8556
    Did you find this review helpful?
    4 out of 5 stars
    12 August, 2025
    originally posted on http://www.ulta.com
    Image

    good, maybe not as good

    With all the hype on cream bronzer, cream blush, and cream highlighter. I had to try to try the Hoola Bronzing Balm in regular. The original powder bronzer has always been my go to, I do like the creamy, blendable formula ( and color is good). I do not think it gives as much color as the original powder. I will definitely keep it and use it but some days I will go back to my go to Hoola powder bronzer.
    kk
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2025
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] Gorgeous bronzing balm that blends beautifully and has a pleasant scent. Good packaging with a lovely finish! A great, buildable product I’d recommend!
    sydnieisvicious_4341
    Did you find this review helpful?
    3 out of 5 stars
    2 August, 2025
    originally posted on http://www.ulta.com
    Image

    Mirror broke

    I really loved this product but i was so upset because the mirror broke after 3 days i dont know if i just got faluty packaging or what but it mad me really upset
    THEYLUV_Aubree
    Did you find this review helpful?
    4 out of 5 stars
    2 August, 2025
    originally posted on influenster.com
    Image

    Nice blends

    [This review was collected as part of a promotion.] The compact and lightweight packaging design makes it easy for me to carry when traveling. The design of the lid with many ripples helps me to hold it firmly. The scent displayed by the brand makes me quite like it. After applying it to the skin, it does not leave any powder particles but blends into the skin.
    narin1_76
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy