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OUAI Thick Hair Conditioner - Ulta Beauty - 2 of 4OUAI Thick Hair Conditioner - Ulta Beauty - 3 of 4OUAI Thick Hair Conditioner - Ulta Beauty - 4 of 4
OUAI Thick Hair Conditioner - Ulta Beauty - 1 of 4

OUAI Thick Hair Conditioner - Full Size - 10 fl oz - Ulta Beauty

$32.00 ($3.20/fluid ounce)
Size10 fl oz

In Stock

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At a glance

About this item

Highlights

  • Strengthens and adds shine
  • Hydrates and eliminates frizz
  • Repairs and detangles
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

For thick hair, this color-safe conditioner deeply moisturizes to fight frizz, nourish & repair. It also leaves you hair looking & smelling amazing.

Highlighted Ingredients: 
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL- Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Thick
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Conditioning, Nourishing, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518833
UPC: 815402022280
Item Number (DPCI): 342-03-7426
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), cetearyl alcohol, behentrimonium chloride (anti-static agent/agent antistatique), parfum (fragrance), cetrimonium chloride (anti-static agent/agent antistatique), panthenol, hydrolyzed keratin, persea gratissima (avocado) oil, althaea officinalis root extract, dimethicone, amodimethicone, butyrospermum parkii (shea) butter, polyquaternium-37, dicaprylyl carbonate, lauryl glucoside, divinyldimethicone/dimethicone copolymer, c11-15 pareth-7, laureth-9, glycerin, trideceth-12, c12-13 pareth-23, c12-13 pareth-3, dimethiconol, propoxytetramethyl piperidinyl dimethicone, trideceth-6, ethylhexylglycerin, tocopherol, isopropyl alcohol, guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sorbitan oleate, sodium hydroxide, acetic acid, sodium acetate, phenoxyethanol, potassium sorbate, benzyl salicylate, limonene, hexyl cinnamal

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.28 inches length x 2.34 inches width x 5.67 inches height
Estimated ship weight: 0.74 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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4.1 out of 5 stars with 897 reviews
5 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com
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Best for thin hair

You don't need too much conditioner, and even a small amount is enough to condition thin hair
Cece
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4 out of 5 stars
16 March, 2026
originally posted on http://www.ulta.com
Image

I love this product!

I don't have to use alot to go a long way. It makes blow drying easy and my hair smells amazing.
Bern
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5 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com
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Feels great!

I like the way my hair feels after using. The price is a bit much (especially in this economy) but it works so I'm satisfied.
nightnurse89
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1 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com
Image

Good conditioner. Horrible Smell

A half star wasn't an option, but it worked well just smells so horrible. After one use I had to re wash my hair again because of the smell. I had to return it. The small is that bad. Do not buy.
Jackie
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5 out of 5 stars
2 February, 2026
originally posted on http://www.ulta.com
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Definitely heading back this week for more.

My new favorite. Clean hair, my hair smells yum and my curls look healthy.
Fabs
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5 out of 5 stars
29 January, 2026
originally posted on http://www.ulta.com
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SMOOTH AND DETANGLED

Wow! the shampoo and conditioner made my hair feel amazing during the shower process! Then once I got out, it smelled good and had fewer tangles than I've ever had. After blow drying, it appears shiny, smooth, and less frizzy than before. My new favorite!!
Angela
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5 out of 5 stars
26 January, 2026
originally posted on http://www.ulta.com
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I have bought this product twice. Love it!

I was having an issue of hair loss. I started using this shampoo and conditioner. I am so happy with the result.
Dawn
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5 out of 5 stars
20 January, 2026
originally posted on http://www.ulta.com
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Love it! My hair is so soft & shinny!

I love this product!
Lindsay
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1 out of 5 stars
24 December, 2025
originally posted on http://www.ulta.com
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Terrible for Thick Hair

So I bought the sample size of the conditioner and absolutely hated it. not only did I end up having to use the whole bottle but there was practically no difference. I had to go get my Kirkland conditioner instead. not only did my hair feel weird and hard but it was not conditioned, soft, and still very tangled. this is not for thick hair.
terrible
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5 out of 5 stars
19 December, 2025
originally posted on http://www.ulta.com
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Best ever

I love this conditioner. It leaves my hair, fuller, and cleaner feeling. Love the clean smell. Doesn't wait down my hair or make my Scalp itch. This is my favorite conditioner now. I have always used higher end products, and started searching for something new when my regular conditioner changed Ingredients. Love this product.
Susan
Did you find this review helpful?
1 out of 5 stars
11 December, 2025
originally posted on http://www.ulta.com
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Would not buy again

To start off, I loveeee the OUAI leave in conditioner. Decided to try this conditioner and couldn't be more disappointed. I would have returned it after the first use if possible. It smells like baby powder and my hair has never been more dry despite it's claim to being "hydrating". It's as if I didn't use conditioner at all.
Kelsey
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4 out of 5 stars
23 November, 2025
originally posted on http://www.ulta.com
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I Really Like This, However...

The lid is impossible to pop open! I have to unscrew the lid to use it.
Courtney
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1 out of 5 stars
18 November, 2025
originally posted on http://www.ulta.com
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Smell

Leaves hair feeling thick and goopy. Smells just like caress bar soap.
Snow queen 94
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5 out of 5 stars
3 November, 2025
originally posted on http://www.ulta.com
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Thanks to this product😍

This shampoo feels so good. My hair loved it. The hair feels smooth and moisturized.
Hil26
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1 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com
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The scent is awful

I just used this today for the first time and it smells awful. I'm not sure how well it will work on my hair because I can't get passed the smell to use it anymore.
Dana
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5 out of 5 stars
22 October, 2025
originally posted on http://www.ulta.com
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Feels great and smells amazing!

Works great on my hair! Leaves my hair feeling soft and shiny, not weighed down. It smells amazing and the smell lasts throughout the day. I love it.
Evie
Did you find this review helpful?
5 out of 5 stars
2 October, 2025
originally posted on http://www.ulta.com
Image

Absolutely Buy again

Leaves feeling clean and fresh. Topped with Friz control.
JM
Did you find this review helpful?
5 out of 5 stars
8 September, 2025
originally posted on http://www.ulta.com
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Has really helped my hair!

This shampoo and conditioner have done wonders for my fine hair. It's so much softer and healthier without being weighed down.
Dawn
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4 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
Image

Love the product very much but more moisturizing

Great product and smells great
Deborah
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2 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com
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Scent is too strong.

I have fine, wavy hair that's been starting to feel dryer than normal. Thought I'd try this. My hair looked SO MUCH better after once wash. Shiny and bouncy after just letting it air dry. But the scent is so strong. It was making my eyes burn even after my hair dried. Almost 48 hours after washing it, I still smelled it. After washing it twice with another shampoo, still smelled it. GREAT product if you're not sensitive to smells, but I'd stay away if you are.
Cami
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