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Not Your Mother's aura boost Antifrizz Shampoo - 13oz: Basic Cleansing, For All Hair Types, Liquid Formula - 2 of 4Not Your Mother's aura boost Antifrizz Shampoo - 13oz: Basic Cleansing, For All Hair Types, Liquid Formula - 3 of 4Not Your Mother's aura boost Antifrizz Shampoo - 13oz: Basic Cleansing, For All Hair Types, Liquid Formula - 4 of 4
Not Your Mother's aura boost Antifrizz Shampoo - 13oz: Basic Cleansing, For All Hair Types, Liquid Formula - 1 of 4

Not Your Mother's aura boost Antifrizz Shampoo - 13oz: Basic Cleansing, For All Hair Types, Liquid Formula

8k+ bought in last month
$8.99

In Stock

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At a glance

About this item

Highlights

  • Hair shampoo for women helps smooth frizz and flyaways for a sleeker finish
  • Strengthens hair to help reduce breakage and improve manageability
  • Supports overall hair health, hydration, and moisture balance
  • Creamy lather leaves hair softer, stronger, and refreshed
  • Formulated with hyaluronic acid, peptides, and magnesium to help fortify hair
  • Great for frizz-prone hair, dry hair, or stressed hair and all hair types, including straight hair, wavy hair, and curly hair
  • Sulfate surfactant-free, silicone-free, paraben-free, cruelty-free, and vegan
  • Check out the Not Your Mother's aura boost lineup, including Hydrate, Restore, Thickening, and Anti-Frizz Shampoos and Conditioners

Description

Sleek, smooth, and strong hair starts with Not Your Mother's aura boost Anti-Frizz Shampoo. This rich yet lightweight women's shampoo helps tame frizz and flyaways while reducing breakage for softer, more manageable strands. Enriched with a moisture-balancing complex that restores shine and smoothness, aura boost frizz control shampoo leaves hair feeling touchably soft and refreshed. The color-safe, sulfate-free formula is ideal for daily use and features a comforting Coconut Pistachio scent that enhances every wash. For best results, pair with aura boost Anti-Frizz Conditioner for a complete frizz-fighting, smoothing routine.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Basic Cleansing
Net weight: 13 fl oz (US)
TCIN: 94744694
UPC: 688047140905
Item Number (DPCI): 063-00-9543
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.33 inches length x 2.33 inches width x 7.91 inches height
Estimated ship weight: 1.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: If someone has a pistachio allergy, can they use this shampoo?

submitted by Marie03 - 1 month ago
  • A: Hi Marie! Thank you so much for your question! Pistachio (Pistacia vera) or pistachio-derived ingredients are not listed in the ingredient list of our NYM Aura Boost Antifrizz Shampoo. You are always welcome to review the full ingredient list on the product packaging or on our official website for confirmation. However, if you have a known allergy, we kindly recommend consulting with your healthcare provider before using any product for the first time. Your safety is very important to us, so please don’t hesitate to reach out if you have any further questions.

    submitted byNYM Team - 1 month ago
    Brand expert

Q: What does the magnesium do? What is it?

submitted by Jenna - 1 month ago
  • A: Hi Jenna! Thank you for your question! Magnesium PCA in Not Your Mother’s Aura Boost Anti-Frizz Shampoo is a conditioning and scalp-support ingredient. It helps support moisture balance and contributes to overall hair and scalp health. Magnesium is a mineral, and in this form (Magnesium PCA), it is combined with a moisturizing component to help enhance hydration while cleansing. If you have any other questions, we invite you to contact our Consumer Support Team. They will be happy to assist you further.

    submitted byNYM Team - 1 month ago
    Brand expert

Q: Does the shampoo contain harsh chemicals?

submitted by AI Shopping Assistant - 2 months ago
  • A: The formula is free from sulfates, silicones, parabens, and is both cruelty-free and vegan.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This shampoo is suitable for all hair types, including straight, wavy, and curly hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What scent does this shampoo have?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo features a comforting Coconut Pistachio scent that enhances each washing experience.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What key ingredients are included in the shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo is formulated with hyaluronic acid, peptides, and magnesium to fortify and enhance hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Can this shampoo help with hair breakage?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it helps reduce breakage while improving hair manageability and overall health.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

4.5 out of 5 stars with 88 reviews
5 out of 5 stars
14 March, 2026
originally posted on influenster.com
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Loved this product

[This review was collected as part of a promotion.] Very good for the value loved the packaging and appearance of the product I was able to lather my hair perfectly and the absorption is amazing. For this price it is an amazing product
MilennyA
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5 out of 5 stars
9 March, 2026
originally posted on influenster.com
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Buy this you wont regret

[This review was collected as part of a promotion.] The smell is good i will buy it again. Combined with the conditioner, i didnt expected to be this good. I totally recomend it for people fighthing frizz
GabrielaR
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5 out of 5 stars
1 March, 2026
originally posted on influenster.com
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Good

[This review was collected as part of a promotion.] Love this product, do kinda recommend for people with curls I haven’t seen they messed up my hair it usually made my curls much better but depending your hair reacts.
KaylinB
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2 out of 5 stars
20 February, 2026
originally posted on influenster.com
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Mediocre shampoo didn’t eliminate frizz

[This review was collected as part of a promotion.] This shampoo has a nice coconut scent and it cleansed my hair and scalp well. However, the shampoo didn’t deliver on its claims, my hair didn’t appear any less frizzy after using this product.
AdrionnaT
1 guest found this review helpful. Did you?
5 out of 5 stars
8 February, 2026
originally posted on influenster.com
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Make my hair clean

[This review was collected as part of a promotion.] The shampoo made my hair for absolutely clean. I haven’t doing it your scalp so if it does not get clean really good. I just scratch for days and then I’m having to rewash my hair and this absolutely amazing it doesn’t make my hair oily and the scent is amazing.
Destinee H
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5 out of 5 stars
1 February, 2026
originally posted on influenster.com
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Recommended

[This review was collected as part of a promotion.] This shampoo is best anti frizz i ever had. It’s very effective and lasts long. Makes my hair shiny and frizzz free. I really enjoyed washing with this shampoo and esp the smell is so so good.
salehaa14_7781
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5 out of 5 stars
1 February, 2026
originally posted on NYM
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Buy buy buy

Hair feels dry, frizzy, and hard to manage — flyaways everywhere with no sleekness. After: Hair looks smoother, shinier, and with noticeably reduced frizz once washed — especially when used with conditioner. Many people say it tames frizz and leaves hair feeling softer with a nice berry-vanilla scent.
Sophiaacathyy
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4 out of 5 stars
29 January, 2026
originally posted on influenster.com
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Good pair

[This review was collected as part of a promotion.] Smells really good and definitely helps with frizz, it didn’t weigh my hair down or mess with my scalp either. I think it’s a really good frizz duo for the price point, I used both the shampoo and conditioner
influensterbae_2216
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5 out of 5 stars
27 January, 2026
originally posted on influenster.com
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Great!

[This review was collected as part of a promotion.] Smells amazing. Works great with the conditioner. Helps manage frizz and leaves a softness and shine to your hair. I would def purchase again! Leaves no residue and doesn’t weigh your hair down even if you have fine hair.
dinam75_2161
1 guest found this review helpful. Did you?
5 out of 5 stars
15 January, 2026
originally posted on influenster.com
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Excellent

[This review was collected as part of a promotion.] The texture it leaves on the hair, its effectiveness after washing, the shine it leaves at the end, and the fact that it leaves the scalp clean…..
fralquidiao_6837
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5 out of 5 stars
12 January, 2026
originally posted on influenster.com
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Great product

[This review was collected as part of a promotion.] Great shampoo! Lathers great (I double shampoo) and my hair always looks and feels so clean after I use this! Makes my hair look amazing and clean for about 4 days
laynes11_521
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5 out of 5 stars
8 January, 2026
originally posted on influenster.com
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Nice shampoo from Not Your Mother’s Anti Frizz lin

[This review was collected as part of a promotion.] This Not Your Mother’s Aura Boost Ant Frizz Shampoo is very creamy and lathers well. It cleans my scalp and smells amazing. I will purchase this shampoo once I’m out. The packing is nice and easy to use. I do enjoy this shampoo. It smells great!
christined250_3457
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5 out of 5 stars
7 January, 2026
originally posted on influenster.com
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it is not a good product. I would not recommend it

[This review was collected as part of a promotion.] after utilizing both products for two tries, I noticed that this shampoo and conditioner we're leaving my hair, very dry, causing a lot of breakage. I would not recommend it to anyone. My hair is very curly and I was not easy to manage after washing my hair. I had to go back and make sure to moisturize it. Sometimes I had to go back and wash it a second time because of how hard my hair would end up my scalp felt dry and sometimes it would hurt one good thing that it does have is a good smell. The fragrance was really good however, the product itself did not match a good review.
emilianysd_5865
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4 out of 5 stars
4 January, 2026
originally posted on influenster.com
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Love it

[This review was collected as part of a promotion.] This is a thick anti frizz shampoo and it works so well. I love the scent and the packaging as well. It feels very cleansing and it is safe for weekly use.
jalenanicole_8755
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
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I like its smell and it provides shine, take good

[This review was collected as part of a promotion.] I like this shampoo, I don’t dry my hair and my scalp, I don’t think I have dandruff, I have baby lights, that is, my hair is bleached and needs strong maintenance so I can recommend it because it never damaged it or ruined it. I use it often I literally wash my hair daily if I come from the gym or 4 times a week and I can say that it provides shine and softness. I like that with the first application it cleans your hair, and it smells too good.
andreinap18_3702
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3 out of 5 stars
2 January, 2026
originally posted on influenster.com
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Ok!

[This review was collected as part of a promotion.] This conditioner is great! It lathers nicely, smells great and rinses out completely. I like the bottle a lot too. Not your mother’s is a staple in my shower!
goldies1_8562
Did you find this review helpful?
5 out of 5 stars
2 January, 2026
originally posted on influenster.com
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Not your mothers

[This review was collected as part of a promotion.] Leaves no Residue no irritation leaves hair amazing great texture great for dry frizzy curly hair I absolutely love will be buying again recommended very known in the curly hair community great texture great coverage lathers great clarifying
reviewithme__3904
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5 out of 5 stars
31 December, 2025
originally posted on influenster.com
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Hair blowing in the wind

[This review was collected as part of a promotion.] Provides such life to your hair, while removing impurities and debris. Great texture not slimy or runny, not super thick either. Sustainable packaging and easy to recycle! Helped to cut down of fly aways and really laid the hair tightly without feeling clumpy or weighed down.
likeformore_4355
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5 out of 5 stars
28 December, 2025
originally posted on influenster.com
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Bueno

[This review was collected as part of a promotion.] This shampoo is very good. It left my hair looking nicer, less heavy, and feeling more hydrated. Plus, the packaging is super cute and explains everything it contains. I saw that it's perfect for those with colored hair, so 10 points for that.
susulubeauty_9195
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5 out of 5 stars
27 December, 2025
originally posted on influenster.com
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Love

[This review was collected as part of a promotion.] The shampoo conditioner smells so good. You literally smell it as soon as you open the bottle it works so well lathers so well. Definitely a game changer
_november14__4552
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