Formulated with Coconut Oil, known to provide the ultimate hydration boost
Deeply Moisturizes kinky, curly, & coily hair
86% Bio-based formula
Free from parabens, phthalates, silicones, and harsh sulfates such as SLS & SLES
Color-safe and gentle on hair
Cruelty-free
Made in USA with packaging that is made from PCR (post-consumer recycled) materials
Description
Refresh and quench textured tresses with Kitsch Moisturizing Coconut Oil Shampoo! Formulated with Coconut Oil, known to provide the ultimate hydration boost, and leave kinky, curly, and coily hair feeling moisturized, softer, shinier and easier to manage. Free from parabens, phthalates, silicones, SLS and SLES, it delivers a gentle, color-safe cleanse. Packaged in PCR (post-consumer recycled) materials, this cruelty-free, bio-based shampoo supports sustainable hair care without compromising performance.
Scent: Amber
Hair Type: Coily, Curly
Health Facts: Silicone-Free, Phthalate-Free, Vegan, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing
TCIN: 1003763707
UPC: 840455505947
Item Number (DPCI): 063-00-2213
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
WARNING: External use only. Keep out of reach of children. Avoid getting into eyes. If eye contact occurs, flush thoroughly with water. If irritation persists, consult a physician.
Shipping details
Estimated ship dimensions: 7.51 inches length x 3.26 inches width x 1.33 inches height
Estimated ship weight: 0.95 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: How do you open the flip top on this bottle? I can’t push it down where the thumb hole is to pop it open. Does it require a body builder with vice grip strong hands?
submitted by Cali girl - 8 months ago
A: Kitsch Moisturizing Coconut Oil Shampoo comes safely locked.
1. Press the edge of the cap using your thumb, holding the base of the bottle with the other hand to break in the lock
2. Alternatively, hold the bottle on the sides with both hands and use both thumbs simultaneously to press the cap down
This shampoo has garnered attention for its delightful scent and moisturizing properties, making it a favorite among guests with curly hair. Many appreciate its ability to cleanse effectively without stripping moisture, leaving hair soft and manageable. The packaging design has also received positive remarks, although some guests have noted challenges with the bottle's usability. Overall, it stands out for its rich lather and hydrating benefits, making it a great addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
132 star ratings
4.6 out of 5 stars with 132 reviews
effectiveness
3.3 out of 5
effectiveness: 3.25 out of 5
quality
3.7 out of 5
quality: 3.67 out of 5
value
3.3 out of 5
value: 3.25 out of 5
33% would recommend
3 recommendations
3 out of 5 stars
3 August, 2026
originally posted on Kitsch
Ok
I have used almost an entire bottle of this product. Honestly I have not noticed an improvement to my hair in any way.
BEVERLY G.
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5 out of 5 stars
26 July, 2026
originally posted on Kitsch
yummy scent
the scent...yum!!!! this shampoo is so moisturizing and smells soooo good!
angela b.
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4 out of 5 stars
26 July, 2026
originally posted on Kitsch
Package design sucks
The shampoo works as intended. The packaging sucks.
Jennifer C.
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5 out of 5 stars
23 July, 2026Verified purchase
(no review title)
This is my favorite shampoo
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5 out of 5 stars
23 July, 2026
originally posted on Kitsch
First time trying Kit-sch - great product
This product is wonderful. From the smell to the size of the product containers, you get a bang for your buck! I also loved the packaging. I sent a gift package to a family member as well and she felt the same! Great job!
Arline C.
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5 out of 5 stars
18 July, 2026
originally posted on Kitsch
Great scent. Great shampoo.
I have 5 shampoo bottles in my shower that I rotate through every 5 days and this is “2 on the list. Three are vanilla scented because it reminds me of my mother and the smells that always wafted from her kitchen and two are coconut because they remind me of the summer beaches on the island when I was a boy. My wife thinks I’m crazy. But a little crazy is a good think about what a scent can do. Thanks for helping me discover this one.
Patrick C.
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3 out of 5 stars
17 July, 2026
originally posted on Kitsch
Smells nice
I like the container shape. The shampoo didn’t improve my hair, so I don’t consider it anything special. Same with the Conditioner. It is also nice and thick but very hard to squeeze out of the container. Again the rectangle shape is great.
Linda S.
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5 out of 5 stars
9 July, 2026
originally posted on Kitsch
.
Smells and feels great! Hair looks so good after using
Tammy S.
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5 out of 5 stars
28 June, 2026
originally posted on Kitsch
The best!
Curly hair girls, this is it!!!! I have been searching for this product! I HAVE TRIED THEM ALL!
Kat S.
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5 out of 5 stars
28 June, 2026
originally posted on https://www.mykitsch.com
The best!
Curly hair girls, this is it!!!! I have been searching for this product! I HAVE TRIED THEM ALL!
Kat
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5 out of 5 stars
26 June, 2026
originally posted on Kitsch
Coconut
Great for the middle ofThe week routine for me and my hair loves it and the smell is amazing!!
Lisa B.
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5 out of 5 stars
26 June, 2026
originally posted on https://www.mykitsch.com
Coconut
Great for the middle of The week routine for me and my hair loves it and the smell is amazing!!
Lisa
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 June, 2026Verified purchase
Okay price, but not noticable results
Didn’t really smell much like coconut, and my hair did not feel better than the last shampoo I tried.
Patz
effectiveness
3.0 out of 5
effectiveness: 3 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
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3 out of 5 stars
8 June, 2026
originally posted on Kitsch
Undetermined quality
I've not been able to form a good opinion of this product because the bottle is so difficult for me to open that I've only used it a couple of times.
Joan D. V.
1 guest found this review helpful. Did you?
3 out of 5 stars
8 June, 2026
originally posted on https://www.mykitsch.com
Undetermined quality
I've not been able to form a good opinion of this product because the bottle is so difficult for me to open that I've only used it a couple of times.
1 reply from Undisclosed team - 3 months ago
Thank you for your feedback and for giving this a try. If the bottle isn’t working for you, you can return or exchange it easily through mykitsch.loopreturns.com. We are working on improving the bottle design.
Joan
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5 out of 5 stars
26 May, 2026
originally posted on Kitsch
Perks of Kitsch but in liquid form
This is a great option for people who need more moisture and want a liquid shampoo.
Sarah H.
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5 out of 5 stars
26 May, 2026
originally posted on https://www.mykitsch.com
Perks of Kitsch but in liquid form
This is a great option for people who need more moisture and want a liquid shampoo.
Sarah
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5 out of 5 stars
24 May, 2026
originally posted on Kitsch
Great for curls
I really like the coconut line. It helps to add moisture and define my curl pattern. I do prefer the bars over the liquid, but I wouldn’t hesitate to use either.
Jami
1 guest found this review helpful. Did you?
5 out of 5 stars
24 May, 2026
originally posted on https://www.mykitsch.com
Great for curls
I really like the coconut line. It helps to add moisture and define my curl pattern. I do prefer the bars over the liquid, but I wouldn't hesitate to use either.
Jami
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5 out of 5 stars
20 May, 2026
originally posted on Kitsch
Shampoo
The shampoo and conditioner are excellent for long hair. Results are soft and manageable. Long hair becomes less tangled and softer. Appearance is less damaged hair.
