Target New ArrivalsFourth of JulyClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Olay Super Serum Body Lotion - 18.5 fl oz: Smoothing, Firming, Brightening, Hydrating, Whole Body Usage - 2 of 4Olay Super Serum Body Lotion - 18.5 fl oz: Smoothing, Firming, Brightening, Hydrating, Whole Body Usage - 3 of 4Olay Super Serum Body Lotion - 18.5 fl oz: Smoothing, Firming, Brightening, Hydrating, Whole Body Usage - 4 of 4
Olay Super Serum Body Lotion - 18.5 fl oz: Smoothing, Firming, Brightening, Hydrating, Whole Body Usage - 1 of 4

Olay Super Serum Body Lotion - 18.5 fl oz: Smoothing, Firming, Brightening, Hydrating, Whole Body Usage

$14.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • LUMINOUS SKIN: Reveal luminous and resilient skin with our advanced Super Serum formula
  • SUPER SERUM COMPLEX: This body lotion is formulated with Niacinamide, AHA, Collagen Peptide, Vitamin C, Vitamin E
  • 5 VISIBLE SKIN BENEFITS: 24/7 hydration, visibly firms. smooths, brightens, and visibly evens
  • LONG-LASTING MOISTURE: Ideal body lotion for dry skin, delivering 24/7 rich hydration
  • LUXURIOUS FRAGRANCE: Comforting floral and herbal notes blended with sweet vanilla and soft wood undertones

Description

Olay Super Serum Body Lotion visibly transforms your skin, delivering a luminous look while slowing visible signs of aging. This moisturizing anti-aging body lotion 3for dry skin offers 5-in-1 skin benefits: 24/7 hydration, visibly firmer skin, smoother texture, a more even tone, and a brighter glow.

Formulated with Niacinamide, Alpha Hydroxy Acid (AHA), Collagen Peptide, Vitamin C, and Vitamin E, this dermatologist-tested body lotion for dry skin nourishes and restores skin without parabens, phthalates, or mineral oil.

For best results, cleanse with Olay Super Serum Body Wash, then apply Olay Super Serum Body Lotion to lock in moisture, enjoy a luxurious fragrance, and reveal radiant skin.
Scent: Scented
Suggested Age: 13 Years and Up
Health Facts: Contains Collagen, Contains Vitamin B3, Contains Vitamin E
Product Form: Lotion
Beauty Purpose: Firming, Hydrating, Smoothing, Brightening
Recommended Skin Type: Dry, Mature, Normal, Combination, Very Dry
Net weight: 18.5 fl oz (US)
Features: Nongreasy, Lightweight
TCIN: 94755606
UPC: 075609215322
Item Number (DPCI): 037-13-6929
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, niacinamide*, isohexadecane, dimethicone, isopropyl isostearate, polyacrylamide, stearyl alcohol, panthenol, palmitoyl pentapeptide-4**, glycolic acid, 3-0-ethyl ascorbic acid***, tocopheryl acetate*^, c13-14 isoparaffin, dimethiconol, caprylyl glycol, laureth-7, cetearyl alcohol, cetearyl glucoside, palmitic acid, stearic acid, cetyl alcohol, behenyl alcohol, disodium edta, tapioca starch, sodium hydroxide, peg-100 stearate, polymethylsilsesquioxane, 1,2-hexanediol, phenoxyethanol, fragrance, red 33, *vitamin b3, **peptide, ***vitamin c, *^vitamin e

Allergens & Warnings:

CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER. IF SKIN IRRITATION DEVELOPS, DISCONTINUE USE. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 9.38 inches length x 2.84 inches width x 2.68 inches height
Estimated ship weight: 1.41 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this take forever to rub in and dry?

submitted by AmandaW - 2 months ago
  • A: Olay Super Serum Body Lotion typically absorbs and dries to the touch within a few minutes after application—usually around 2 to 5 minutes. Drying time can vary slightly depending on the amount applied and individual skin type. For best results, apply a moderate amount and allow a few minutes for the lotion to fully absorb before dressing.

    submitted byOlay - 2 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The Olay Super Serum Body Lotion is celebrated for its lightweight, fast-absorbing formula that leaves skin feeling silky smooth and deeply hydrated. Guests appreciate its pleasant scent, which is light enough to layer with other fragrances. Many have noted improvements in skin texture and hydration, making it a favorite for daily use. The lotion is also praised for its effective ingredients, including niacinamide and vitamin C, which enhance skin health while providing lasting moisture.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 2150 reviews
    effectiveness: 3.89 out of 5
    quality: 3.78 out of 5
    value: 3.56 out of 5
    50% would recommend
    10 recommendations
    3 out of 5 stars
    8 June, 2026Verified purchase

    Extra scented

    This has a very strong fragrance. It's pleasant, but not good for anyone with allergies.
    Anne
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on influenster.com
    Image

    A great combination

    [This review was collected as part of a promotion.] So not only do you get a great body wash but you also get the lotion for by the bed. Love the pump lid making it easy to just get some and put the lotion on. Doesn’t leave any residue and texture is great.
    KatelynR
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Nice smell and feel

    [This review was collected as part of a promotion.] Feels lovely on the skin! Nice smell and does absorb somewhat quickly. Leaves skin soft after shaving and leaves a lasting glow for the day. Great product.
    HannahZ
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 May, 2026Verified purchase

    (no review title)

    The pump was broken and the sent is not appealing.
    1 reply from Olay team - 21 days ago
    Thank you for reaching out and sharing your experience with your Olay Super Serum Body Lotion. We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with our Olay team. We are so sorry to hear about the way your product arrived. We would love to collect more details about your experience. When you have the chance, please give us a call at (800) 285-5170.
    Carla
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Quick absorbing!

    [This review was collected as part of a promotion.] This is now one of my favorite lotions! The scent is beautiful, but light so it pairs with other fragrances well! It leaves my skin silky soft, and absorbs quickly. My skin looks radiant and smooth!!
    TiffanyC
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 May, 2026

    The best body lotion I have used in my almost 50 years

    I have gone through three bottles so far and plan on using this as my sole body lotion until I die. It is the first one that soaks in right away, doesn’t leave my skin sticky or greasy, smells nice but not overpowering, and is affordable. It’s also the first lotion ever to make my KP feel soft and smooth.
    JC
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 May, 2026Verified purchase

    This stuff is Amazing!

    Olay Super Serum Body Lotion feels silky smooth on my skin and it smells so good!
    Teresa
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Smells so good!

    [This review was collected as part of a promotion.] Smells insane and isn’t oily omg I looooove it!!! Will 1000% be buying it myself! I love olay products and this one doesn’t miss, it makes your legs glow!
    MF01
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
    Image

    Skin is noticeably softer using this body lotion.

    [This review was collected as part of a promotion.] After a few weeks of using the super serum body lotion, my skin feels noticeably softer (even my husband noticed without me saying anything. It goes on smooth with no greasy residue and smells amazingly fresh!
    JessicaB
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 May, 2026Verified purchase

    (no review title)

    Skin so soft
    Tammy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 April, 2026
    originally posted on influenster.com
    Image

    Smells so good and is super moisturizing

    [This review was collected as part of a promotion.] This smells so good and really moisturizes well. The formula is amazing and it does not leave a sticky sensation after use. I’ve used this product everyday since receiving it!
    BrittneyC
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 April, 2026
    originally posted on influenster.com
    Image

    BEST Scented lotion

    [This review was collected as part of a promotion.] The Olay super serum body lotion is very light weight, hydrating and wonderful scented. I really recommend me this is your skin is dry, and need a boost of moisture!
    SomiaM
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026
    originally posted on influenster.com
    Image

    Olay super serum body lotion

    [This review was collected as part of a promotion.] Love this lotion. Leaves my skin feeling silky and smooth. Smells amazing and softens my dry skin. The texture us lightweight and absorbs into the skin very quickly.
    MontseT
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    18 April, 2026Verified purchase

    Stickyyyyy

    My skin looks and feels great but I can’t get past the stickiness of the lotion! It is sooo STICKY. The smell is good too. I’ll finish the bottle but won’t be buying again.
    1 reply from Olay team - 2 months ago
    Thank you for reaching out about our Olay Super Serum Body Lotion. We're glad that your skin was left feeling and looking great and that you loved the product's fragrance! However, we are disappointed to hear that it seemed a bit sticky. We have put all of our products through many quality checks so we can be sure they reach you in the best condition. However, what you've shared here has been unexpected and we understand that this may have been disappointing. Please know that we are handling this with our Quality Assurance team. We would like to hear more from you. When you have the time, please give us a call at (800) 652-9261 or email us through our Contact Us Page.
    EmilyB
    effectiveness: 4 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 April, 2026
    originally posted on influenster.com
    Image

    Light but substantial moisture

    [This review was collected as part of a promotion.] Love this lotion it’s light and keeps me feeling moisturized all day long. The scent is light and pretty pairs with any fragrance. Keeps my skin looking young and softer even days after using it.
    BrooklynW
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 April, 2026
    originally posted on influenster.com
    Image

    I love it

    [This review was collected as part of a promotion.] I really love this cream. I love the sensation in my skin because is very soft and hidratation is very good for my skin. The presentation is excellent because it’s a large size so its very good
    DanielaS
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 April, 2026
    originally posted on influenster.com
    Image

    Staple!

    [This review was collected as part of a promotion.] I received this product for free from Influenster and Olay in exchange for my honest review. I have been really impressed with this body lotion, especially for my dry skin areas. The texture feels lightweight and quickly melts into the skin and leaves it feeling deeply hydrated without any greasy residue. The scent is so good too! It’s now one of my go to products as it offers all of these great quality’s with such a cheap price!
    AmandaN
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    1 April, 2026
    originally posted on influenster.com
    Image

    Lightweight Lotion, Skincare Results

    [This review was collected as part of a promotion.] I’ve been using the Olay Super Serum Body Lotion and my skin has been looking so much smoother, even and moisturized. This formula is designed to go beyond basic hydration, targeting multiple skin concerns in one step. The texture is super lightweight and silky just like a serum, it absorbs fast but still feels really hydrating. I love that it has ingredients like niacinamide, vitamin C, and peptides so it actually feels like skincare for your body.
    ANGELAM
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    Great Line

    [This review was collected as part of a promotion.] Love this product! Smells amazing. Absorbs into the skin perfectly. Works amazingly for dry cracked skin. Both my kids and I love it! Great line of products Olay!
    LaurenS
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    27 March, 2026Verified purchase

    (no review title)

    Smells great!
    Leonilda
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy