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L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent - 2 of 4L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent - 3 of 4L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent - 4 of 4
L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent - 1 of 4

L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz: For All Hair Types, Vegan, Floral Scent

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At a glance

About this item

Highlights

  • Iron Sleek Frizz Control: Our EverPure Iron Sleek Sulfate Free Smoothing Shampoo and Smoothing Conditioner provide humidity and frizz resistance up to 24HR + color protection; Formula with Alpha Acids has a fresh floral scent that blooms with notes of magnolia & amber
  • EverPure Iron Sleek Smoothing Collection: This system is an intensive smoothing routine that fights frizz all day to reveal smooth, manageable hair providing humidity protection and frizz resistance up to 24 hours with a semi-permanent hair smoothing treatment that lasts up to 5 washes
  • Smoothing Care For All Hair Types: This hair care system with smoothing shampoo and conditioner is formulated for natural, mature, or color treated, dry hair, damaged hair, dehydrated hair, curly hair & frizzy hair; Reveals smooth, manageable hair
  • Our Purest Respect for Your Hair: EverPure hair care products have been formulated without sulfates, sodium lauryl sulfates, parabens, added phthalates, gluten ingredients, DMDM Hydantoin, and dyes; Always vegan, color caring, and powered by science
  • L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetic

Description

Unlock your hair's full potential with the L'Oreal Paris EverPure Iron Sleek system. This intensive smoothing routine cleanses and transforms frizz-prone hair into a masterpiece of sleekness. Perfect for natural, mature, or color-treated hair, it's your secret weapon against humidity. For added moisture and frizz resistance, prep your style with EverPure Moisture 21-in-1 Spray.

How To Use: Apply to wet hair and massage gently. Rinse. Follow with EverPure Iron Sleek Conditioner and EverPure Iron Sleek Coat. For best results, use EverPure Iron Sleek from LOreal Shampoo and Conditioner System daily or on wash day.

FAQs:
• Is this product safe for color-treated hair? Yes, the gentle, sulfate-free formula is validated by colorists and safe for color-treated hair.
• How long does the frizz protection last? The Iron Sleek system provides frizz resistance for up to 24 hours.
• Does this product contain sulfates or parabens? No, it is formulated without sulfates, parabens, added phthalates, gluten ingredients, DMDM Hydantoin, silicones, and dyes.
• What is the recommended usage for best results? After shampooing, apply conditioner, leave for 1-2 minutes, and rinse. For added moisture, prep with EverPure Moisture 21-in-1 Spray.
Scent: Amber, Floral
Hair Type: All Hair Types, Dry, Frizzy, Colored, Normal, Curly
Health Facts: Gluten-Free, Dye-Free, Vegan, Paraben-Free, Sulfate-Free
Product Form: Liquid
Recommended Use: Daily, Every Other Day
Beauty Purpose: Moisturizing, Smoothing, Basic Cleansing, Nourishing, Shine Enhancing
Net weight: 6.8 fl oz (US)
Features: Rinse-Off, Humidity Resistance
TCIN: 94758581
UPC: 071249707944
Item Number (DPCI): 063-00-2119
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, sodium c14-16 olefin sulfonate, cocamide mea, glycerin, cocamidopropyl betaine, glycol distearate, sodium lauroyl sarcosinate, hexylene glycol, parfum/fragrance, peg-55 propylene glycol oleate, propylene glycol, citric acid, sodium hydroxide, sodium chloride, sodium benzoate, coco-betaine, hydroxypropyl guar hydroxypropyltrimonium chloride carbomer, salicylic acid, benzoic acid, sclerocarya birrea seed oil, polyquaternium-7, hexyl cinnamal, hydroxycitronellal. t70069505/1.

Shipping details

Estimated ship dimensions: 7.41 inches length x 3.03 inches width x 2.09 inches height
Estimated ship weight: 0.518 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it Paraben free shampoo?

submitted by Rb - 3 months ago
  • A: Hey, Great question! Yes, the L'Oreal Paris EverPure Iron Sleek Shampoo claims 100% Sulfate-free, paraben-free, and dye-free, safe for color-treated hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert
  • A: Hello Rb! Our EverPure Sulfate Free Iron Sleek Smoothing Shampoo is indeed 100% free of parabens. We designed the EverPure range to be exceptionally gentle on hair, focusing on a formula that is not only sulfate-free and paraben-free but also vegan and free of any harsh salts. This ensures that your hair remains smooth and protected, especially when using heat styling tools, without the use of these common additives. For the best results in maintaining that sleek finish, we recommend following up with its matching conditioner to help lock in moisture and further protect your hair's natural shine.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: What benefits does this shampoo provide?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo provides moisturizing, nourishing, and shine-enhancing benefits while offering up to 24 hours of frizz resistance.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How should I use this shampoo for best results?

submitted by AI Shopping Assistant - 1 month ago
  • A: For best results, use it daily, following with conditioner after massaging into wet hair for 1-2 minutes.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this shampoo have any harmful ingredients?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, it is free from sulfates, parabens, phthalates, gluten, silicones, and dyes.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 1 month ago
  • A: This shampoo is suitable for all hair types, including natural, mature, and color-treated hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What kind of shine does this shampoo add to hair?

submitted by AI Shopping Assistant - 1 month ago
  • A: It adds a beautiful, healthy glow, enhancing the overall shine of your hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Additional product information and recommendations

4.6 out of 5 stars with 99 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 3.75 out of 5
75% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2026Verified purchase

Love how my hair feels!

I love this shampoo. It really does make my hair feel sleek and softer vs other shampoos. It smells nice too! Just a little bit lathers a lot, which is good as you won’t run out as quickly. Definitely recommend this shampoo!
Lynntee
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
10 March, 2026
originally posted on influenster.com
Image

Checks all the boxes on what a shampoo should do!

[This review was collected as part of a promotion.] I love the creamy consistency of this shampoo. It feels soft and smooth. And that's exactly what it does for my hair! It's soft, so shiny, and it tames my frizziness! It has a lovely fresh floral scent. It cleans well and washes away without making my hair feel greasy. It's a little expensive for a drug store shampoo, so I'll just make sure to get it when it's on sale.
LoriM
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3 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2026Verified purchase

Hair falls out

At first it was miraculous how this shampoo & conditioner made my thin, frizzy, tangled hair smooth out and look healthy. The scent is a spring fresh lilac that really lasts through the day. After using these for a week, I noticed losing a lot more hair (in the brush, comb, or in the drain) and it can only be these products. It’s frustrating because this stuff does seem to do everything it says it will. But it only works when you have hair and I won’t have much left if I continue using this.
Lilannie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
20 February, 2026
originally posted on influenster.com
Image

Just meh

[This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. I got this along with the conditioner. Neither product wowed me. My hair honestly felt no different than before. I don’t love the texture. No strong smell. No innovative packaging. Maybe it will work better for someone else but I wouldn’t repurchase.
1 reply from LeCare team - 1 month ago
Hi KristianaH! Thank you for taking the opportunity to try Ever Pure Sulfate Free Iron Sleek Smoothing Shampoo and Conditioner. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
KristianaH
Did you find this review helpful?
4 out of 5 stars
20 February, 2026
originally posted on influenster.com
Image

Great to try if you have heavily damaged or frizzy

[This review was collected as part of a promotion.] Pros: My hair really feels smooth and sleek after using this. I don’t struggle with rinsing the product out of my hair. Neutral: Packaging is good, but it isn’t something revolutionary or innovative. The product didn’t make my hair shinier than my other regular hair cleansers, but it didn’t make it greasier either and that’s always a good thing. Cons: The sleekness didn’t stay for more than a few hours for me.
LaurenD
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5 out of 5 stars
4 February, 2026
originally posted on influenster.com
Image

Reliable everyday shampoo

[This review was collected as part of a promotion.] The shampoo gently cleanses without sulfates and leaves hair feeling soft and smooth. It helps reduce frizz and adds a sleek shiny finish that makes styling easier. It lathers nicely for a sulfate-free formula and has a pleasant subtle scent. It works well for everyday use and doesn’t strip color, so hair feels healthy and polished after washing.
Olha R
Did you find this review helpful?
5 out of 5 stars
26 January, 2026
originally posted on influenster.com
Image

Loved it

[This review was collected as part of a promotion.] The EverPure Iron Sleek Conditioner is rich and creamy, and it detangles my hair effortlessly. It leaves my strands feeling silky and hydrated without weighing them down. After using it, my hair feels smooth, soft, and easy to style. The formula helps control frizz and adds a sleek, shiny finish.
rubaiyar1_7484
Did you find this review helpful?
5 out of 5 stars
26 January, 2026
originally posted on influenster.com
Image

Worth the try!

[This review was collected as part of a promotion.] I’ve been really impressed with L’Oréal EverPure Iron Sleek Shampoo. It leaves my hair noticeably smoother and more manageable right from the first wash, without weighing it down. I love that it’s sulfate-free and gentle, yet still lathers well and cleans thoroughly. My hair feels softer, looks shinier, and has much less frizz. especially when I use heat styling. The scent is clean and subtle, and a little goes a long way…which is great for long hair!
ninal101_8651
Did you find this review helpful?
4 out of 5 stars
23 January, 2026
originally posted on influenster.com
Image

Gives shine and smells good!

[This review was collected as part of a promotion.] I love the smell of this shampoo and that it is colorsafe! It definitely makes my hair shine too! I use this at least 2 times a week and make sure to rinse well or it can somewhat weigh my hair down. I have medium thickness hair! Love the way it feels otherwise!
tabby3_6447
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase

(no review title)

Great shampoo!
Leslie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
22 January, 2026
originally posted on influenster.com
Image

Lightweight Frizz Protection

[This review was collected as part of a promotion.] The L’Oreal EverPure Iron Sleek conditioner provides humidity and frizz resistance up to 24 hours while also giving your hair color protection. There’s no sulfates, parabens, synthetic fragrance, added phthalates, gluten ingredients, DMDM Hydantoin, silicones, and dyes. Along with the shampoo, this conditioner really got rid of my frizz and kept it away all day in the extremely humid climate I live in. I love that it provides protection for the salon color I have in my hair. It absorbs easily as well as rinses easily. It has a nice thick consistency but didn’t feel like it weighed my hair down at all. The packaging makes the product easily dispensed. The bottle states that the fragrance is a mix of magnolia and amber and it just wasn’t something I enjoyed. I found it overwhelming and I’m just not a floral scent girlie.
nicoleob7f0_6338
Did you find this review helpful?
4 out of 5 stars
22 January, 2026
originally posted on influenster.com
Image

Smooth, Soft, and Manageable

[This review was collected as part of a promotion.] L’Oréal Paris EverPure Iron Sleek Conditioner makes my hair feel soft, smooth, and much easier to detangle. It helps control frizz and adds shine without making my hair feel heavy. I also like that it’s sulfate-free and gentle enough for regular use. It works best paired with the shampoo or a heat protectant if you style with heat often. It’s a solid conditioner for sleek, manageable hair.
emilys792_1422
Did you find this review helpful?
5 out of 5 stars
21 January, 2026
originally posted on influenster.com
Image

Nice lather, hair feels good!

[This review was collected as part of a promotion.] I have naturally curly hair but often straighten it. The shampoo gathered nicely and left my hair feeling clean. It also worked well to help smooth my hair and prep it for straightening. The scent reminds me of a salon, but is not overpowering. Solid product that I would repurchase! Great option!
kristenre54d_9458
Did you find this review helpful?
5 out of 5 stars
20 January, 2026
originally posted on influenster.com
Image

Great for sleek styling

[This review was collected as part of a promotion.] I recently got to try the L’Oréal EverPure Iron Sleek Shampoo because I was sent it for testing purposes and it is really good. I love the everpure lineup and have tried a few of the other products so I was excited to try the iron sleek version. It makes hair feel smooth and soft right away without weighing it down. It helps with frizz and leaves hair looking more polished, especially if you’re going to straighten it or do a blowout. For the price, it does a great job and feels like a solid, reliable conditioner I’d keep using and would recommend
kiraa2_4726
Did you find this review helpful?
3 out of 5 stars
18 January, 2026
originally posted on influenster.com
Image

Do not recommend.

[This review was collected as part of a promotion.] I was not impressed with this one at all. Had a very strong chemical smell to it and it definitely did not help with my frizz after using the conditioner. It actually made it worse. I would feel like burn on my scalp using this product. I can not recommend this.
1 reply from LeCare team - 2 months ago
Hi stararrowsmith_4388! Thank you for taking the opportunity to try EverPure Sulfate Free Iron Sleek Smoothing Shampoo and Conditioner. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Heidi A
1 guest found this review helpful. Did you?
5 out of 5 stars
18 January, 2026
originally posted on influenster.com
Image

Great Shampoo for Frizzy Hair

[This review was collected as part of a promotion.] I really liked this shampoo! I used it with the conditioner and noticed my hair was very smooth and not frizzy. The scent was subtle and it lathered up well for a sulfate-free shampoo.
Jennifer K
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase

Love love love it!

Absolutely love this. Living in Florida my hair never feels like it should, all the humidity. This leaves my hair soft and frizz free and makes curling it so much easier, my curls hold!
MissJane
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
18 January, 2026
originally posted on influenster.com
Image

Nice clean

[This review was collected as part of a promotion.] L'Oreal Paris ever pure sulfate-free color Care system, iron sleek shampoo is a product I like. Goes well with the conditioner. 👍🏻 Lasting frizz control 👍🏻 Humidity resistant 👍🏻 6% sleek care complex with alpha acids 👎🏻 6.8 fluid oz which is ideal for short hair I prefer bigger bottles for long hair because You need to use more of the product 👍🏻 Vegan formula 👍🏻 Color caring 👎🏻 There are still a lot of ingredients I can't Pronounce The shampoo texture is thin and comes out really quick but a little goes a long way, even with long hair. I love the final results. Definitely shows smooth, sleek, and anti-frizzy that lasts for the stated 24 hours. Especially when paired with its sister products conditioner.
annl_1985_3955
Did you find this review helpful?
5 out of 5 stars
17 January, 2026
originally posted on influenster.com
Image

Smooth Hair Days

[This review was collected as part of a promotion.] I’ve been loving this shampoo lately. It leaves my hair feeling soft, clean, and much smoother without weighing it down. My hair looks more polished, less frizzy, and easier to style — especially on humid days. Perfect for when you want that sleek, healthy hair feeling with minimal effort 💗
monib814_9327
Did you find this review helpful?
5 out of 5 stars
17 January, 2026
originally posted on influenster.com
Image

Smells amazing

[This review was collected as part of a promotion.] L’Oréal Paris EverPure Iron Sleek Shampoo is amazing! It leaves my hair noticeably smoother, shinier, and frizz-free without weighing it down. I love that it’s sulfate-free and gentle, yet still keeps my hair sleek and manageable even after heat styling. My hair feels clean, soft, and healthy every time—definitely a new favorite!
samanthac03b1_2939
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