Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz - 2 of 4L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz - 3 of 4L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz - 4 of 4
L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz - 1 of 4

L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo - 6.8 fl oz

3 Questions
$9.99

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Iron Sleek Frizz Control: Our EverPure Iron Sleek Sulfate Free Smoothing Shampoo and Smoothing Conditioner provide humidity and frizz resistance up to 24HR + color protection; Formula with Alpha Acids has a fresh floral scent that blooms with notes of magnolia & amber
  • EverPure Iron Sleek Smoothing Collection: This system is an intensive smoothing routine that fights frizz all day to reveal smooth, manageable hair providing humidity protection and frizz resistance up to 24 hours with a semi-permanent hair smoothing treatment that lasts up to 5 washes
  • Smoothing Care For All Hair Types: This hair care system with smoothing shampoo and conditioner is formulated for natural, mature, or color treated, dry hair, damaged hair, dehydrated hair, curly hair & frizzy hair; Reveals smooth, manageable hair
  • Our Purest Respect for Your Hair: EverPure hair care products have been formulated without sulfates, sodium lauryl sulfates, parabens, added phthalates, gluten ingredients, DMDM Hydantoin, and dyes; Always vegan, color caring, and powered by science
  • L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetic

Description

Unlock your hair's full potential with the L'Oreal Paris EverPure Iron Sleek system. This intensive smoothing routine cleanses and transforms frizz-prone hair into a masterpiece of sleekness. Perfect for natural, mature, or color-treated hair, it's your secret weapon against humidity. For added moisture and frizz resistance, prep your style with EverPure Moisture 21-in-1 Spray.

How To Use: Apply to wet hair and massage gently. Rinse. Follow with EverPure Iron Sleek Conditioner and EverPure Iron Sleek Coat. For best results, use EverPure Iron Sleek from LOreal Shampoo and Conditioner System daily or on wash day.

FAQs:
• Is this product safe for color-treated hair? Yes, the gentle, sulfate-free formula is validated by colorists and safe for color-treated hair.
• How long does the frizz protection last? The Iron Sleek system provides frizz resistance for up to 24 hours.
• Does this product contain sulfates or parabens? No, it is formulated without sulfates, parabens, added phthalates, gluten ingredients, DMDM Hydantoin, silicones, and dyes.
• What is the recommended usage for best results? After shampooing, apply conditioner, leave for 1-2 minutes, and rinse. For added moisture, prep with EverPure Moisture 21-in-1 Spray.
Scent: Amber, Magnolia, Floral
Hair Type: All Hair Types
Health Facts: Gluten-Free, Dye-Free, Vegan, Paraben-Free, Sulfate-Free
Product Form: Liquid
Recommended Use: Daily, Every Other Day
Beauty Purpose: Color Protection, Smoothing
Features: Rinse-Off, Humidity Resistance
TCIN: 94758581
UPC: 071249707944
Item Number (DPCI): 063-00-2119
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, sodium c14-16 olefin sulfonate, cocamide mea, glycerin, cocamidopropyl betaine, glycol distearate, sodium lauroyl sarcosinate, hexylene glycol, parfum/fragrance, peg-55 propylene glycol oleate, propylene glycol, citric acid, sodium hydroxide, sodium chloride, sodium benzoate, coco-betaine, hydroxypropyl guar hydroxypropyltrimonium chloride carbomer, salicylic acid, benzoic acid, sclerocarya birrea seed oil, polyquaternium-7, hexyl cinnamal, hydroxycitronellal. t70069505/1.

Shipping details

Estimated ship dimensions: 7.41 inches length x 3.03 inches width x 2.09 inches height
Estimated ship weight: 0.518 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it Paraben free shampoo?

submitted by Rb - 9 months ago
  • A: Hey, Great question! Yes, the L'Oreal Paris EverPure Iron Sleek Shampoo claims 100% Sulfate-free, paraben-free, and dye-free, safe for color-treated hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert
  • A: Hello Rb! Our EverPure Sulfate Free Iron Sleek Smoothing Shampoo is indeed 100% free of parabens. We designed the EverPure range to be exceptionally gentle on hair, focusing on a formula that is not only sulfate-free and paraben-free but also vegan and free of any harsh salts. This ensures that your hair remains smooth and protected, especially when using heat styling tools, without the use of these common additives. For the best results in maintaining that sleek finish, we recommend following up with its matching conditioner to help lock in moisture and further protect your hair's natural shine.

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert

Q: Is this suitable for fine and frizzy hair?

submitted by Mamacita - 1 month ago
  • A: Hi Mamacita! Thank you for your interest in L'Oréal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo. This shampoo is ideal for individuals dealing with: Frizzy hair, High humidity. Suitable for anyone who wants smoother, sleeker hair, it is safe for natural, mature, and color-treated hair alike.

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: Can you use this shampoo and conditioner if you've had a keratin treatment?

submitted by C Love - 5 months ago
  • A: Hi there! Yes, our EverPure Sulfate Free Iron Sleek Smoothing Shampoo and Conditioner can generally be used on hair that has had a keratin treatment, since the formula is sulfate-free. If you have specific concerns about your treatment, it’s best to also check with your stylist for guidance based on the exact service you received.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

The shampoo has received a mix of positive and critical feedback from guests. Many appreciate its ability to smooth and control frizz, leaving hair looking sleek and shiny. The pleasant scent and creamy consistency are also highlighted as key features. However, some guests experienced dryness or tangling, particularly with certain hair types. Overall, it is seen as a solid option for those seeking a sulfate-free shampoo that enhances manageability and shine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 130 reviews
    effectiveness: 4.67 out of 5
    quality: 4.5 out of 5
    value: 3.83 out of 5
    66% would recommend
    6 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 September, 2026Verified purchase

    Smells like sunblock

    I have thin hair and this feels good but it smells like sunblock. The smell is very strong and not my preference. I won’t repurchase.
    1 reply from L'OrealParisProductExpert team - 7 days ago
    Hi there AshOC, thanks for sharing your experience with the EverPure Sulfate Free Iron Sleek Smoothing Shampoo. We’re glad the product feels good in your thin hair, but we’re sorry to hear the scent was too strong and not to your taste. We understand that fragrance is a personal preference, and appreciate your honest feedback—even though it wasn’t the right fit for you.
    AshOC
    effectiveness: 3 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 August, 2026Verified purchase

    (no review title)

    I love the shampoo. This made my hair look smooth
    Did you find this review helpful?
    5 out of 5 stars
    30 May, 2026Verified purchase

    (no review title)

    The only way I see this shampoo works and leave my hair more or less straight and manageable is using the hair dryer after the shower i don’t use a comb just the hair dryer and my hair looks controlled and I can tell it works but if I use the shampoo and no hair dryer after washing my hair it doesn’t work for me but the shampoo smells good and it makes a difference when using the dryer cause I’m tired of the hair straightening ruining my hair
    Patrick
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    21 May, 2026
    originally posted on lorealparisusa.com
    Image

    Very Drying to My Hair

    I’ve used this shampoo several times now and it dries out my hair even with the conditioner. I must be the only one who doesn’t like it with everyone giving it rave reviews. It just doesn’t work for me so I’m going back to Ever Pure Moisture shampoo and conditioner.
    1 reply from LeCare team - 4 months ago
    Hi Salty. Thank you for reaching out to L'Oreal regarding the Iron Sleek Smoothing Shampoo. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #46639659. Please have the product with you when you call. Looking forward to hearing from you!
    Salty
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    19 May, 2026Verified purchase

    (no review title)

    Didn’t do anything
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hi Good. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Iron Sleek Smoothing Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Good
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 May, 2026Verified purchase

    Love this Shampoo!

    I have tried many shampoos that claim to be smoothing, or anti frizz. This one really is! And I love the fragrance.
    Grandma Sue
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    14 May, 2026
    originally posted on lorealparisusa.com
    Image

    Too Drying

    Smells great, and lathers well, but I used the shampoo and conditioner and it left my hair dry and tangled. I have natural non processed hair so I was disappointed. I love all of the other Everpure shampoo and conditioners I have tried.
    1 reply from LeCare team - 5 months ago
    Hi Miss V! Thank you for taking the opportunity to try EverPure Sulfate Free Iron Sleek Smoothing Shampoo and Conditioner. We also appreciate you reaching out with your feedback. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
    Miss V
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 May, 2026
    originally posted on lorealparisusa.com
    Image

    Curls with volume

    [This review was collected as part of a promotion.] I genuinely love this product so much I went to buy more after my tester was finished. The way my hair felt beer with breakage and my scalp dry, this shampoo really help moisturize my scalp and hair. After a few rinses and no heavy residue left behind I recommend this shampoo. My curls have so much volume now, I love it!
    CarlaM
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    Love how my hair feels!

    I love this shampoo. It really does make my hair feel sleek and softer vs other shampoos. It smells nice too! Just a little bit lathers a lot, which is good as you won’t run out as quickly. Definitely recommend this shampoo!
    Lynntee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on lorealparisusa.com
    Image

    Checks all the boxes on what a shampoo should do!

    [This review was collected as part of a promotion.] I love the creamy consistency of this shampoo. It feels soft and smooth. And that's exactly what it does for my hair! It's soft, so shiny, and it tames my frizziness! It has a lovely fresh floral scent. It cleans well and washes away without making my hair feel greasy. It's a little expensive for a drug store shampoo, so I'll just make sure to get it when it's on sale.
    LoriM
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 February, 2026Verified purchase

    Hair falls out

    At first it was miraculous how this shampoo & conditioner made my thin, frizzy, tangled hair smooth out and look healthy. The scent is a spring fresh lilac that really lasts through the day. After using these for a week, I noticed losing a lot more hair (in the brush, comb, or in the drain) and it can only be these products. It’s frustrating because this stuff does seem to do everything it says it will. But it only works when you have hair and I won’t have much left if I continue using this.
    Lilannie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    20 February, 2026
    originally posted on lorealparisusa.com
    Image

    Just meh

    [This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. I got this along with the conditioner. Neither product wowed me. My hair honestly felt no different than before. I don’t love the texture. No strong smell. No innovative packaging. Maybe it will work better for someone else but I wouldn’t repurchase.
    1 reply from LeCare team - 7 months ago
    Hi KristianaH! Thank you for taking the opportunity to try Ever Pure Sulfate Free Iron Sleek Smoothing Shampoo and Conditioner. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
    KristianaH
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    20 February, 2026
    originally posted on lorealparisusa.com
    Image

    Great to try if you have heavily damaged or frizzy

    [This review was collected as part of a promotion.] Pros: My hair really feels smooth and sleek after using this. I don’t struggle with rinsing the product out of my hair. Neutral: Packaging is good, but it isn’t something revolutionary or innovative. The product didn’t make my hair shinier than my other regular hair cleansers, but it didn’t make it greasier either and that’s always a good thing. Cons: The sleekness didn’t stay for more than a few hours for me.
    LaurenD
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 February, 2026
    originally posted on lorealparisusa.com
    Image

    Cleans, smooths, and adds shine

    [This review was collected as part of a promotion.] I really liked this shampoo! It cleansed my hair well without making it feel dry or stripped. After using it my hair did feel soft and noticeably less frizzy. The scent was also nice and fresh. My husband used it as well and loved it. Overall, a great everyday shampoo to help with frizz and help smooth hair!
    SarahK
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 February, 2026
    originally posted on lorealparisusa.com
    Image

    Smooth and shiny

    [This review was collected as part of a promotion.] My new favorite line from L’Oréal. Strengthens my hair, keeps frizz at minimum and smells nice. Combining it with the conditioner also is a game changer!!
    VaniaC
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 February, 2026
    originally posted on lorealparisusa.com
    Image

    Reliable everyday shampoo

    [This review was collected as part of a promotion.] The shampoo gently cleanses without sulfates and leaves hair feeling soft and smooth. It helps reduce frizz and adds a sleek shiny finish that makes styling easier. It lathers nicely for a sulfate-free formula and has a pleasant subtle scent. It works well for everyday use and doesn’t strip color, so hair feels healthy and polished after washing.
    Olha R
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    26 January, 2026
    originally posted on lorealparisusa.com
    Image

    Loved it

    [This review was collected as part of a promotion.] The EverPure Iron Sleek Conditioner is rich and creamy, and it detangles my hair effortlessly. It leaves my strands feeling silky and hydrated without weighing them down. After using it, my hair feels smooth, soft, and easy to style. The formula helps control frizz and adds a sleek, shiny finish.
    rubaiyar1_7484
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on lorealparisusa.com
    Image

    Worth the try!

    [This review was collected as part of a promotion.] I’ve been really impressed with L’Oréal EverPure Iron Sleek Shampoo. It leaves my hair noticeably smoother and more manageable right from the first wash, without weighing it down. I love that it’s sulfate-free and gentle, yet still lathers well and cleans thoroughly. My hair feels softer, looks shinier, and has much less frizz. especially when I use heat styling. The scent is clean and subtle, and a little goes a long way…which is great for long hair!
    NinaL
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    23 January, 2026
    originally posted on lorealparisusa.com
    Image

    Gives shine and smells good!

    [This review was collected as part of a promotion.] I love the smell of this shampoo and that it is colorsafe! It definitely makes my hair shine too! I use this at least 2 times a week and make sure to rinse well or it can somewhat weigh my hair down. I have medium thickness hair! Love the way it feels otherwise!
    tabby3_6447
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 January, 2026Verified purchase

    (no review title)

    Great shampoo!
    Leslie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.