PUSH-UP MEMORY FOAM SUPPORT - This women’s underwire bra features lightweight push-up memory foam cups designed to mold to your body, delivering shaping and lift with a natural feel while maintaining a smooth silhouette under clothing.
LUXE MICROFIBER CUPS WITH SHEEN - Crafted with luxe microfiber fabric, this push-up bra for women offers a soft feel and delicate sheen, creating a smooth, polished look that works under everyday outfits and more styled wardrobe choices.
ADJUSTABLE CONVERTIBLE STRAPS - Fully adjustable straps convert to traditional or cross-back wear, allowing this women’s push-up bra to adapt to different necklines while helping you achieve a customized, secure fit throughout the day.
SMOOTH PROFILE UNDER CLOTHES - Designed with 2-ply wings, this underwire bra for women provides added structure while maintaining a smooth look under tops, tees, and dresses, making it a versatile bra for everyday wear.
LIGHTWEIGHT COMFORT WITH FLEXIBLE WEAR - Built for versatility, this women's push-up bra can be worn multiple ways and blends supportive shaping with lightweight comfort, making it an easy choice for daily outfits or special occasions.
About this item
Fit & style
PUSH-UP MEMORY FOAM SUPPORT - This women’s underwire bra features lightweight push-up memory foam cups designed to mold to your body, delivering shaping and lift with a natural feel while maintaining a smooth silhouette under clothing.
LUXE MICROFIBER CUPS WITH SHEEN - Crafted with luxe microfiber fabric, this push-up bra for women offers a soft feel and delicate sheen, creating a smooth, polished look that works under everyday outfits and more styled wardrobe choices.
ADJUSTABLE CONVERTIBLE STRAPS - Fully adjustable straps convert to traditional or cross-back wear, allowing this women’s push-up bra to adapt to different necklines while helping you achieve a customized, secure fit throughout the day.
SMOOTH PROFILE UNDER CLOTHES - Designed with 2-ply wings, this underwire bra for women provides added structure while maintaining a smooth look under tops, tees, and dresses, making it a versatile bra for everyday wear.
LIGHTWEIGHT COMFORT WITH FLEXIBLE WEAR - Built for versatility, this women's push-up bra can be worn multiple ways and blends supportive shaping with lightweight comfort, making it an easy choice for daily outfits or special occasions.
A push-up bra for women is designed to enhance shape and provide lift while maintaining a smooth, flattering look under clothing. The Maidenform® Comfy Sexy Push-Up Bra for women combines lightweight memory foam cups with underwire support to create shaping that molds to your body for a more natural feel. Luxe microfiber fabric with a delicate sheen adds a polished finish, while 2-ply wings provide structure and help maintain a smooth profile. Fully adjustable straps convert between traditional and cross-back styling, offering flexibility for different outfits and occasions. Designed for everyday wear or more styled looks, this women’s push-up bra balances lift, versatility, and comfort in one essential piece. For best results, this push-up bra for women is designed to be machine washed in cold water and line dried to help maintain fit, support, and fabric performance over time.
Maidenform Self Expressions
Alpha Size
Size
Cup & Band
S
34A, 34B, 36A
M
34C, 34D, 36B, 36C
L
36D, 38B, 38C, 38D
XL
40B, 40C, 40D, 42B, 42C
All sizes in inches unless otherwise noted.
Sizing: Womens
Material: 69% Nylon, 31% Elastane
Fabric Name: Knit
Garment Style: Back Hook and Loop Fastener
Sheerness: Opaque
Garment Details: Adjustable Strap
Garment back type: Open
Bra cup construction details: Padded Cup
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 94942164
UPC: 196988335125
Item Number (DPCI): 023-07-0681
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.15 inches length x 7.05 inches width x 3.66 inches height
Estimated ship weight: 0.143 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This bra offers a blend of comfort, support, and style, making it an excellent choice for everyday wear. Guests appreciate its soft material, natural push-up effect, and secure fit, which stays in place throughout the day. The adjustable straps and versatile design allow for multiple styling options, enhancing its appeal. While some guests noted minor issues with breathability and underwire comfort, the overall consensus is that this bra is a reliable addition to any wardrobe.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
68 star ratings
4.5 out of 5 stars with 68 reviews
0% would recommend
2 recommendations
5 out of 5 stars
18 June, 2026
(no review title)
Perfect
Liza
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 June, 2026Verified purchase
I get only one item and I order 3. Am no happy at all
I don't know where is my order you guys need to fix this
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4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 June, 2026
(no review title)
the bra is great. but I got home with the theft tag still on. so now I have to go all the way back into town and get it removed. do better Target.
Kim
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2 out of 5 stars
29 May, 2026
originally posted on influenster.com
Nope, not for me
[This review was collected as part of a promotion.] I felt like this was too small and that a bigger cup size, or 2, would have been appropriate. The entire bra felt uncomfortable and tight. I had a bra fitting a month prior so I know I hadn't changed dramatically. I felt as if I had zero support with the ta tas, and the fabric felt itchy and scratchy against my skin. I am very disappointed in this bra.
StefanieR
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5 out of 5 stars
27 May, 2026
originally posted on influenster.com
Love this
[This review was collected as part of a promotion.] The beancomfort was nice and easy to adjust and the material is so great super comfortable and great fit. Makes me feel confident in what I’m wearing
LeslieT
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3 out of 5 stars
19 May, 2026
originally posted on influenster.com
Quality!
[This review was collected as part of a promotion.] Very durable, great style and quality very well made. Adjustable straps to your preference. Sadly got the wrong size but still highly recommended I maiden form bra brand.
LucilleB
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5 out of 5 stars
30 April, 2026
originally posted on influenster.com
Comfortable supportive bra
[This review was collected as part of a promotion.] If you are looking for a comfortable durable supportive bra this brand has them. I love wireless bras that gives you the support and shape. Design is perfect.
RuthF
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5 out of 5 stars
29 April, 2026
originally posted on influenster.com
Comfortable, natural push-up and great everyday fit.
[This review was collected as part of a promotion.] I really like this bra. It's very comfortable and fits true to size. The push-up effect looks natural, not too much, but still gives a nice shape. The material feels soft and good quality, and it stays in place during the day. I've already worn it a few times and it still looks new. Definitely a good everyday bra.
UlviieS
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3 out of 5 stars
29 April, 2026
originally posted on influenster.com
Unsatisfied
[This review was collected as part of a promotion.] The straps are very thin and cut into my skin, cups are fitting which I like material is not very breathable and makes me sweat more. The band is not wide enough and shows alot of back fat. I do like how the clasps are easy to secure. So closure is great.
AnnetteP
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5 out of 5 stars
29 April, 2026
originally posted on influenster.com
Perfect fit and amazing comfort - high quality material and great straps!
[This review was collected as part of a promotion.] This Maidenform bra is fantastic bra is fantastic! Even without a fitting, it fits perfectly right out of the box. The material is incredibly soft, and the straps are so comfortable that they don’t dig in at all. The fastening is very secure and easy to use. I’m also impressed with the washability, as it holds its shape and quality perfectly after being laundered. Highly recommend for anyone looking for a great fit!
DianaZ
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3 out of 5 stars
28 April, 2026
originally posted on influenster.com
Comfortable, shaping bra
[This review was collected as part of a promotion.] This is a very nice bra that really shapes you. I am currently on a weight loss journey and after two kids and losing 70lbs, this bra really helps. I do wish the straps were more supportive. But overall it’s comfortable and breathable.
VictoriaF
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5 out of 5 stars
28 April, 2026
originally posted on influenster.com
Push up bra!
[This review was collected as part of a promotion.] This is a great push up bra! It gives you an instant lift and supports the girls well. The straps are easy to adjust and can wear different ways. The material is comfortable and soft and keeps everything in place. This will be a great staple in my closet!
SatiB
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4 out of 5 stars
27 April, 2026
originally posted on influenster.com
push up underwire bra
[This review was collected as part of a promotion.] This Maidenform push up underwire is good with the soft material. It’s lift but not really “push”. The fabric is fit in and make you feel comfortable but the wire a little bit short compared to same size with different brand,
DanL
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5 out of 5 stars
26 April, 2026
originally posted on influenster.com
Great support and all day comfort
[This review was collected as part of a promotion.] This bra gives me exactly the support I need and fits perfectly. It’s comfortable enough to wear all day without any issues, and the quality feels really solid.
AlejandraA
1 guest found this review helpful. Did you?
4 out of 5 stars
26 April, 2026
originally posted on influenster.com
Great bra
[This review was collected as part of a promotion.] Very pretty design. It is just my size and it has very good support. The material is very soft and comfortable. It covers you good and overall is a great bra
MitziC
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5 out of 5 stars
24 April, 2026
originally posted on influenster.com
Comfiest Push-Up Bra!
[This review was collected as part of a promotion.] The Maidenform Comfy Sexy Push-Up Bra has changed my mind about wired bras. As someone who’s heavy chested and usually wears unwired bras, this bra has become a favorite. It’s comfortable even when wore for long hours. And makes your chest look great and natural without sacrificing comfort. Very excited to look more into Maidenform’s bras selection.
StephH
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5 out of 5 stars
20 April, 2026
originally posted on influenster.com
Just like getting a surgical lift
[This review was collected as part of a promotion.] The Maidenform push-up bra is like getting a surgical lift. The all day support of this bra was comfortable unlike other push up bras that can be uncomfortable. This bra is easy to wash and wear and the sizing is spot on.
AmandaT
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5 out of 5 stars
15 April, 2026
originally posted on influenster.com
Super comfortable on hot days
[This review was collected as part of a promotion.] I have worn this bra on an 80 degree day in April and while doing yoga. Yes, it is a push up bra, but it is super comfortable. I am not getting the awkward sweat like I do from other bras and I am also able to bend and twist while doing yoga. It also fits really well and is true to my size. Well done Maidenform Push Up-Underwire Bra.
MorganH
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5 out of 5 stars
10 April, 2026
originally posted on influenster.com
Practical meets sexy
[This review was collected as part of a promotion.] Think push up bras are all the same? Think again! The Maidenform MBT925 bra features lightweight memory foam cups and convertible straps for all day comfort. Best of all, it gives you a smooth profile under clothes. Adorned with a small gold "M" for a hint of self flare. Practical meets sexy in a good way.
NicholeB
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5 out of 5 stars
7 April, 2026
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] I’m really happy with it. It looks elegant and versatile, and works well under different outfits. The material feels soft and comfortable for all day wear. Overall, it’s great everyday that combines comfort and a nice fit.