Sponsored
Cupcake Kids' Rug - Pillowfort™
$65.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Neutral-hued rectangular rug with sprinkle accents lends a playful vibe to their decor
- High pile patterned rug makes for cozy, laid-back comfort
- Latex backing retains the shape of the rug while helping to prevent any slipping and sliding
- Machine-made rectangular rug adds functional decor while shielding floors from scratches and stains
Description
Add fun flair to your kid’s indoor space with this Sprinkle Rug from Pillowfort™. Crafted from a fabric with a high pile construction, this rectangular rug makes the perfect addition to their decor. Fashioned in soft hues with colorful, sprinkle accents adding a fun pop to their space, this rectangular rug makes the perfect spot to sprawl and watch their favorite cartoon show or stretch out with their favorite book. The sprinkle-patterned rug with multiple hues allows an easy blending with any existing decor, while the latex backing helps keep it in place.
Features: Rectangle (shape)
Dimensions (Overall): 66 Inches (L), 48 Inches (W)
Fabric Name: Tufted
Construction Technique: Machine Made
Style: Accent Rugs
Indoor/Outdoor: Indoor
Features: Hand-Carved Pile, Finished Edge
Backing Material: 100% Latex
Rug Material: 100% Nylon
Protective Qualities: Skid-Resistant
Pile type: Cut
Rug pile height: High Pile (Greater Than 1")
Room: Playroom, Kids Room
Care & Cleaning: Machine Dry, Machine Wash, Avoid Pulling Loose Yarns, Trim With Scissors
TCIN: 75662049
UPC: 010892691446
Item Number (DPCI): 097-02-2260
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 49 inches length x 6.5 inches width x 6.5 inches height
Estimated ship weight: 8 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the rug's pile type and height?
submitted by AI Shopping Assistant - 19 days ago
A: The rug features a high pile cut, with a height greater than 1 inch for added comfort.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: Is the rug suitable for indoor or outdoor use?
submitted by AI Shopping Assistant - 19 days ago
A: The rug is designed for indoor use, adding a playful vibe to kids' spaces.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: How should the rug be cleaned?
submitted by AI Shopping Assistant - 19 days ago
A: The rug can be machine washed and dried. Avoid pulling loose yarns and trim with scissors if needed.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: What is the rug's shape and size?
submitted by AI Shopping Assistant - 19 days ago
A: The rug is rectangular, measuring 66 inches in length and 48 inches in width.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: What material is used for the rug's backing?
submitted by AI Shopping Assistant - 19 days ago
A: The backing of the rug is made from 100% latex, providing skid resistance.
submitted byAI Shopping Assistant - 19 days agoAi generated
Q: Am I able to vacuum this rug without damaging the strings or making the strings fall out?
submitted by Britt - 8 months ago
A: Hello Britt - Thank you for your interest on - Cupcake Kids' Rug. We do not recommend to vacuum the rug, the recommended care and cleaning is Machine Wash and Machine Dry. Hope this helps. - Rose
submitted byRose - 8 months agoTarget staff support
Q: Great rug, so so cute, but we are on day 3 and it has an odor - do we know if this goes away? It’s kind of like the smell of eggs.
submitted by OKB - 8 months ago
A: Hello OKB - Thank you for your question on Cupcake Kids' Rug. We apologies for this experience and request you to kindly contact our Guest Relations team at 1-800-591-3869, and our specialist team will help you out with this. Have a great day - Pavan
submitted byPavan - 8 months agoTarget staff support
Q: What exactly are the colors of sprinkles? It's hard to tell from the photos and the photos for each size of the rug have varying colors.
submitted by NYC - 1 year ago
A: Hi NYC - Thank you for reaching out to us with your query. The sprinkles on the Rug are multicolor and would vary based on the size of the rug selected. I hope this information was helpful. Happy Shopping! - Josh
submitted byJosh - 1 year agoTarget staff support
Q: Is this rug fire resistant?
submitted by Laura - 3 years ago
A: Question: Is this rug fire resistant? Great question, Thank you so much for reaching out about the Sprinkle Rug from Pillowfort. The rug It is not fire resistant. Hope this helps! - Dianida
submitted byDianida - 3 years agoTarget staff support
Q: Does the 5x7 rug have the same colors as the 7x10 one? Both colorways are labeled "multicolor" but they don't look the same. (Resubmitting because my question wasn't answered before?)
submitted by Laura - 3 years ago
A: Hello Laura - This rug is only available in one color, and the image for the 5 x 7 is the correct image. We are working to update this to improve our Guest Experience! Thanks for reaching out on this Target Run. Thanks! - Natasha
submitted byNatasha - 3 years agoTarget staff support
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4.1 out of 5 stars with 43 ratings
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3.7 out of 5 stars with 204 reviews
44% would recommend
85 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
Tufts fall out. Yellow not cream
I wanted to like this. I was excited to get it for our nursery. The material feels like bath mat which I could have gotten over. I put it on my porch overnight as I do with all rugs and in the morning I found large tufts on the floor. If it wasn’t for a baby who is about to crawl I possibly could have ignored that too but they were so big it would be a choke hazard. Also it’s more yellow than cream. I took it back.
4 out of 5 stars
24 September, 2025Verified purchase
Cute&soft, lower quality than expected
The rug is soft and super cute. However, the pieces that make up the rug fall/pull out really easily and I feel like I’m always picking up chunks of it. The quality of the rug wasn’t quite what I anticipated it to be.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025Verified purchase
Excessive Shedding
This rug sheds it's strings constantly to the point where I don't think there will be a rug left in a month. It's in my daughter's room (not high traffic) and I pick up a handful of strings and fluff daily. NOT worth it.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2025Verified purchase
So cute!
My daughter loves her new rug!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 March, 2025Verified purchase
Shed and stink
The look of the rug is very cute, however it sheds like crazy. The rug also stunk very badly like others say. The first morning after we got it I thought my daughter had an accident in her bed because it smelled so badly in the room from this.
4 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2025Verified purchase
Great rug!! Easily washed
I've had this rug for 8 months, I waited to review it so I could talk about how it held up over time! Obviously, the rug is super adorable, but I was worried about cleaning it. Here's my experience: Stick vacuums won't work with the high pile. Regular vacuums won't either, as they get stuck in the fibres. Handheld will kind of almost work, but they're a huge pain. Shaking it out is your best bet, which is hard for me as I live in an apartment. After just a couple months of having the rug, despite not wearing shoes in the apartment, it started to look dirty/a bit matted in the areas it was walked on the most. I tried using Resolve and Baking soda on it, which was a really bad idea as no vacuum worked to vacuum the stuff out. My last idea was to try to wash it, which I didn't want to do out of fear I'd ruin it. However, washing it worked perfectly!! I take it to the laundromat and use their 40lb washer (I'm sure 30 would work too). I put it on the normal, high soil, cold cycle, and then I dry it on delicate. It comes out clean and re-fluffed every time!! I wouldn't put this rug anywhere shoes will be on it, but it's perfect for a bedroom. I wouldn't consider it high maintanance as all you have to do with it is throw it in the wash. I've attached a photo from today, just after I've washed it. No issues with fading over time either! TL;DR Great rug, will need to be taken to laumdromat for cleaning every couple months and shaken out between washings if possible.
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2025Verified purchase
Loved this!
I loved design, size, and feel of the rug
2 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2024Verified purchase
Sheding Mess!
This rug sheds little stings of fiber every day. It was super cute a fluffy when we first got it but after a month or two it looked ratty and gross. We finally got tired to picking up strings and threw it out.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 August, 2024Verified purchase
Do. Not. Wash.
Super cute but my kids got it dirty - care instructions say washable. Followed instructions and now rug is two-tones and ruined. Fully bummed. Waste of money
5 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2024Verified purchase
Follow instructions for washing
Got this rug for our baby’s nursery. Had an incident with puréed carrots and we needed to try washing the rug. The instructions say to wash in a commercial front loading washer on cold, normal cycle & to dry low. I followed those instructions and the rug is good as new after cleaning. Glad to know it holds up well. Rug is so cute, and thin but we keep it on carpet so it works. It’s soft and the baby enjoys playing on it
3 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2024Verified purchase
Cute But Sheds Easily
Thought it was a super cute rug and purchased it for our playroom. Soft and fluffy but sheds very easily. Would get tangled up in our baby’s feet and hands so we ultimately decided to return it for baby’s safety.
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2024Verified purchase
My Sons Favorite rug
I got this rug for my son and he absolutely loves it !! it’s in his little reading corner and he’s on it all the time , me and my husband love laying on it too, so so soft we might even get the biggest one haha the sprinkles are so cute
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2024Verified purchase
Disappointed
I was so excited to get this rug for my daughter's bedroom, but it was such a let down. I'm not sure if this rug had been returned or something, but it was in poor condition. First off, if smelled. I could deal with the rubber smell, but this smelled like feces. We barely had it out of the plastic before we were hit by the smell. Second, we unrolled it and it had shoe prints and spots on the underside and then dark stains on the top side. Third, the overall qualify of the rug was not as expected. We had checked it out in store before buying online because we needed the bigger size. We loved it in the store. It was not as fluffy or "full" as it appeared in the store. I'm not sure if this was just a poor quality rug or a fluke, but either way I'm extremely disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2024
Great Rug
Soft and looks great. We've had it for 41/2 years and washed several times. Comes out great. Not done with it yet! I'd buy it again.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2023Verified purchase
Great rug, read the tag for cleaning instructions!
We love the pattern and shag texture. When reading the reviews the number one complaint is that it's "hard to clean", however I followed the cleaning instructions on the tag and had no problems. Also love that it's easily cleaned in the washing machine. I use the air dry option in the dryer and it dries quickly. If it needs to be fluffed up I throw it in the dryer for a few minutes with no issues. I did add a 1/4 in rug pad underneath so it has more cushion as I have hardwood floors.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 December, 2023Verified purchase
Cute but smells
Like some other reviews have said, it smells like sulphur coming out o the package. I'm gonna try to air it out and see if it helps.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2023Verified purchase
Not practicle
Super cute ide but definitely not cleanable!! Had to throw away quickly.
3 out of 5 stars
19 December, 2023
not the same
Bought this rug twice because a big mess that was hard to clean. The first one we bought was awesome, plush and durable. The replacement material feels slippery and cheaper/thinner. Just be aware of the change.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2023Verified purchase
Pretty at first…
… but after washing it becomes matted and nasty looking. The underneath crumples with the heat of dryer, the pile becomes tangled. I loved the rug at first but just doesn’t hold up well. Will be returning.
3 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2023
Cute but thin
Super cute! Used is our girls room but it’s surprisingly very thin. Expected it to be a bit thicker.