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Optimum Nutrition Gold Standard Plant Protein Powder - Vanilla 12 servings 15.7oz: 24g Protein, Coconut
$19.99 ($1.27/ounce)
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About this item
Highlights
- HIGH IN PLANT PROTEIN CONTENT: 24 grams of plant protein per serving
- MUSCLE SUPPORT: Expertly crafted to provide premium muscle support
- QUALITY INGREDIENTS: Made with quality ingredients, from the leader in sports nutrition. With a Great-tasting blend of pea, rice, and fava bean protein
- VEGAN FORMULA: Gluten-free, vegan formula made with 9 essential amino acids / BCAAs and 0g sugar
- BANNED SUBSTANCE TESTED: Optimum Nutrition is the World's #1 Sports Nutrition Brand. Banned substance tested - Highest quality control measures so you feel comfortable and safe consuming the product
Description
GOLD STANDARD 100% PLANT PROTEIN was created for active adults who care about what they eat and where their nutrition comes from. Combining pea, brown rice, and fava bean proteins, this delicious premium plant protein provides 9 essential amino acids to help support muscle strength and recovery*. Along with 24 grams of protein, each serving is vegan, gluten-free, is banned substance tested, free of artificial flavors, sweeteners, and colors and contains 0g of sugar**.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Primary dietary ingredient: Plant-Based Protein
Protein type: Plant-Based Protein
TCIN: 91260373
UPC: 748927069556
Item Number (DPCI): 082-02-2649
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 37
Serving Per Container: 12
Amount :
Calories: 150
% Daily Value*
Total Fat 3.5g4%
Saturated Fat 1.5g8%
Sodium 480mg21%
Total Carbohydrate 5g2%
Sugars 0g
Protein 24g37%
Calcium 50mg4%
Iron 7.2mg40%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
plant protein blend (pea protein, fava bean protein isolate, brown rice protein concentrate), oil creamer (coconut oil and/or sunflower oil, rice syrup solids, pea protein, sodium citrate, tricalcium phosphate, sunflower lecithin), natural flavor, gum blend (xanthan gum, guar gum, gum acacia), salt, steviol glycosides.' '
Allergens & Warnings:
NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION.Shipping details
Estimated ship dimensions: 4.9 inches length x 4.9 inches width x 6.7 inches height
Estimated ship weight: 1.3889 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How much fiber does this have
submitted by Not sure - 4 months ago
A: One serving of Gold Standard Plant includes 2g fiber.
submitted byOptimum Nutrition - 4 months agoBrand expert
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4.5 out of 5 stars with 410 reviews
20% would recommend
5 recommendations
5 out of 5 stars
4 October, 2025
originally posted on ExpertVoice.com
Delicious plant-based protein powder
Smooth taste and high-quality ingredients—ideal for post-workout recover It's easy to mix and provides a convenient source of plant-based protein for active lifestyles.y and meal replacement.
5 out of 5 stars
2 October, 2025
originally posted on ExpertVoice.com
Perfect
I love the taste of this, is awesome and it has a good amount of protein
4 out of 5 stars
22 September, 2025
originally posted on ExpertVoice.com
(no review title)
I've tried both the chocolate and vanilla. Both were pretty tasty and not an awful texture at all for a plant-based protein powder. Ingredient list looks good and price similarly to others on the market. Overall, I like the product.
5 out of 5 stars
8 September, 2025
originally posted on ExpertVoice.com
(no review title)
This Optimum Nutrition Gold Standard Plant Protein Powder is a great way for vegans to get a daily dose of protein in a delicious beverage. You don’t have to be a vegan to enjoy this yummy protein powder, a lot of my friends are non vegan, but after I introduced them to it they were hooked just like I am. I usually mix mine in a shaker cup first thing in the morning and sip on it while getting ready for work!
3 out of 5 stars
21 August, 2025
originally posted on optimumnutrition.com
Nutrient
Plant protein is glutenfree . it has sunflower oil,people with thyroid issues beware sunflower oil is not good for thyroid problems. coconut ,olive oil ,almond oil is better.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Favorite protein powder
My favorite protein powder yet! Doesn’t taste too strong/sweet. No sugar, and 24 grams of protein!!
1 reply from Optimum Nutrition team - 3 months ago
Glad to be your favorite!
5 out of 5 stars
25 July, 2025
originally posted on optimumnutrition.com
Top of the line. Amazing product, great taste!!!!
I bought this @walmart on clearance and love it. 👍
1 out of 5 stars
Thumbs down graphic, would not recommend
27 June, 2025Verified purchase
It sucks
Hard to melt in water, easy to splash
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
not worth it!!
1 star cause I can’t leave 0. This protein powder is disgusting . It doesn’t blend well at all. Taste very chalky. DO NOT RECOMMEND
1 reply from Optimum Nutrition team - 4 months ago
We are sorry to hear of the experience you’ve had with your purchase of Gold Standard 100% Whey We greatly appreciate you bringing your concern to our attention and would love to hear from you so we may have a chance to resolve this directly with you. We are available M-F 8:30am - 5pm CST and can be reached at oncustsuppus@optimumnutrition.com
1 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2025Verified purchase
Gross
This is awful. It doesn't fully mix and tastes like what I imagine play dough tastes like. Skip this.
1 reply from Optimum Nutrition team - 5 months ago
We are sorry to hear of the experience you’ve had with your purchase of Gold Standard Plant Protein. We greatly appreciate you bringing your concern to our attention and would love to hear from you so we may have a chance to resolve this directly with you. We are available M-F 8:30am - 5pm CST and can be reached at oncustsuppus@optimumnutrition.com
3 out of 5 stars
19 March, 2025
originally posted on influenster.com
There’s better products
[This review was collected as part of a promotion.] It’s good but not great. The taste is good but not a protein powder I would drink on its own. It’s really good if made into a shake but very cardboard tasting on its own.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 March, 2025Verified purchase
Don't waste your money
IDK about these other reviews but this powder is not good. Doesn't blend well. Not only that, $20, and you received a half-filled container??
5 out of 5 stars
8 March, 2025
originally posted on optimumnutrition.com
Tastes Great and Works
This is the best tasting protein powder. It is effective and doesn't leave me feeling bloated or sick to my stomach like whey protein.
4 out of 5 stars
1 March, 2025
originally posted on influenster.com
Pretty good
[This review was collected as part of a promotion.] Great tasting, packaging was nice, great value for the price, ingredients are filling , I would buy it in store again. A little difficult to get it to mix in but not bad.
4 out of 5 stars
7 February, 2025
originally posted on influenster.com
Pleasantly suprised
[This review was collected as part of a promotion.] I was pleasantly surprised with this protein mix. I have tried plant based before, and it was not good. The taste was quite good. It mixed well, and the consistency was good. Unfortunately, it arrived, and the powder was everywhere. I didn't want to drink too much since it seemed to be open.
4 out of 5 stars
6 February, 2025
originally posted on influenster.com
Great protein powder!
[This review was collected as part of a promotion.] A great workout shake and I’ve used it as a meal replacement too. Taste isn’t too bad, the chocolate definitely helps! I feel energized, full and refreshed after a protein shake following a workout. Would definitely recommend.
4 out of 5 stars
6 February, 2025
originally posted on influenster.com
Yummy!!!
[This review was collected as part of a promotion.] The ingredients are high quality and very beneficial to your health. I love the taste and texture. The protein powder is great for an afternoon smoothie and really does help with cravings. I love the easy open canister and I definitely will add this to my daily routine from now on!
1 out of 5 stars
2 February, 2025
originally posted on optimumnutrition.com
You will be cheated
The shrink-flation is alive and well with this company. See the photos attached for evidence of decietful practices and there is no excuse for product packaging versus the size of the container.
1 reply from Optimum Nutrition team - 9 months ago
Thank you for choosing Optimum Nutrition! We follow applicable laws and regulations related to the manufacture and labeling of our products. The products are filled by weight, not volume. We have Standard Operating Procedures that control how the bottle is filled and subsequently weighed to meet our manufacturing specifications. Like flour or powdered sugar, ON powder products can settle in the container during shipping or over time. There also needs to be room for scoopers and desiccant packets in the container.
5 out of 5 stars
25 January, 2025
originally posted on influenster.com
Perfect for post workouts
[This review was collected as part of a promotion.] This plant Protein is honestly really solid. The Rich Chocolate Fudge flavor is super smooth and mixes easily without any clumps, which is a big deal. It’s packed with plant-based protein and all the essentials you’d need, and the fact that there’s no sugar or weird artificial stuff is a nice bonus. Perfect for post-workout or just adding some extra protein to your day.
1 reply from Optimum Nutrition team - 9 months ago
Great photo and review! We're delighted to hear Gold Standard Plant has been helpful in meeting your protein goals!
3 out of 5 stars
17 January, 2025
originally posted on influenster.com
Okay
[This review was collected as part of a promotion.] I use this protein for my over night oats because it does not taste good by itself, but you cant notice the smell when you mix with it with yogurt and oats. The package that is come in is very easy to open and is it resealable. Overall is an ok protein not the greatest for taste but it will work.
1 reply from Optimum Nutrition team - 9 months ago
Thanks for sharing your review! We're happy to see you've been able to incorporate Gold Standard Plant with your yogurt and oats. We've shared your experience with taste with our internal teams to improve your experience with our products!