Sponsored
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 10 Servings - 10.9oz
$15.99 ($1.23/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- HIGH PROTEIN CONTENT: Gold Standard 100% Whey - 24g of protein per serving to help build and maintain muscle when taken over time with regular resistance training
- INCLUDED AMINO ACIDS: Around 5g of naturally occurring BCAAs and 11g of naturally occurring EAAs per serving to support muscle recovery
- ANYTIME FORMULA: Great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
- BANNED SUBSTANCE TESTED: The highest quality control measures so you feel comfortable and confident consuming the product
- Optimum Nutrition is the World's #1 Sports Nutrition Brand - Source Euromonitor International Limited; Consumer Health 2023 Edition, Sports Nutrition category, % retail value shares, 2022 data
Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Protein type: Whey Protein
TCIN: 94306983
UPC: 748927069945
Item Number (DPCI): 094-08-4851
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 31 g
Serving Per Container: 10
Amount :
Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 4g1%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, sunflower and/or soy lecithin, cellulose gum, xanthan gum, salt, sucralose, acesulfame potassium.' '
Allergens & Warnings:
CONTAINS: MILK, SOY.Shipping details
Estimated ship dimensions: 6.7 inches length x 4.25 inches width x 4.25 inches height
Estimated ship weight: 0.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it have red40 inside? Somebody commented it has it but I don't see the bottle say it ??
submitted by Me - 7 months ago
A: Thank you for reaching out to us at Optimum Nutrition. We understand your concern following the U.S. Food and Drug Administration’s decision to no longer allow the use of Red Dye No. 3 in food effective January 2027. However, this ingredient is not used in any Optimum Nutrition products.
submitted byOptimum Nutrition - 7 months agoBrand expert
New & Trending
$29.99($1.77/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
3.5 out of 5 stars with 8 ratings
$29.99($1.85/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.1 out of 5 stars with 13 ratings
$14.99($8.82/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
Ultima Replenisher Daily Hydration Electrolyte Stick Packs - Summer Splash Variety Pack - 1.7oz/14ct
3.8 out of 5 stars with 5 ratings
$9.99($0.21/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
5 out of 5 stars with 3 ratings
Guests also viewed
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.8 out of 5 stars with 1018 ratings
$15.99($1.25/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.6 out of 5 stars with 724 ratings
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 1228 ratings
Highly rated
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Strawberries & Cream - 22 Servings - 24oz
4.8 out of 5 stars with 920 ratings
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.8 out of 5 stars with 867 ratings
Discover more options
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.8 out of 5 stars with 1018 ratings
$15.99($1.25/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.6 out of 5 stars with 724 ratings
$64.99($1.03/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 58 Servings - 3.96lbs
4.6 out of 5 stars with 141 ratings
$64.99($1.04/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.6 out of 5 stars with 282 ratings
Related Categories
Guests are saying
This protein powder is highly praised for its exceptional taste and mixability, making it a favorite among guests for post-workout shakes and baking. Many appreciate the variety of flavors, particularly the vanilla ice cream, which is likened to a milkshake. The product is noted for its smooth texture and ability to dissolve easily in water or milk. Guests have been loyal users for years, highlighting its effectiveness and quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 41 reviews
flavor: 5 out of 5
quality: 4.33 out of 5
value: 4.67 out of 5
100% would recommend
3 recommendations
5 out of 5 stars
16 September, 2025
originally posted on optimumnutrition.com
Great base flavor when adding fruit
This is the flavor I use when wanting to add some fruit. I keep frozen strawberries and other frozen fruit on hand. Or a can of mandarin orange slices drained. I freeze sliced bananas for thickening and to chill the drink instead of some ice cubes. It's great for that.
1 reply from Optimum Nutrition team - 1 month ago
We'll have to try some of these ideas! 🤩
4 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
Whet
I love the taste and it’s match with every drink
1 reply from Optimum Nutrition team - 4 months ago
Can't go wrong with Vanilla Ice Cream! 😊
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
Good choice
This product was well priced Had a Great flavor
5 out of 5 stars
2 June, 2025
originally posted on optimumnutrition.com
Great Taste!
Great taste and easy digestion! Been using for several years and never have any issues!
5 out of 5 stars
9 May, 2025
originally posted on optimumnutrition.com
Vanilla ice cream
Has a slightly stronger flavor of artificial sweeteners than other ON flavors but much less than other brands. Smooth, blends well, not chalky at all. Tastes like melted vanilla ice cream
5 out of 5 stars
28 April, 2025
originally posted on optimumnutrition.com
Great Taste
This is a great flavor that doesn’t taste artificial
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2025Verified purchase
Delicious!
I typically put this protein powder in coffee, frothed with milk. I personally think it makes for a great vanilla latte! The overall taste is great- not chalky like most protein powders. I've also used it in baking. It turns out great!
5 out of 5 stars
21 March, 2025
originally posted on optimumnutrition.com
Amazing
It taste great has great flavor and has great texture. Arrived quickly
5 out of 5 stars
11 March, 2025
originally posted on optimumnutrition.com
THE BEST!
The best flavor EVER! I have been using this for over 5 years.
5 out of 5 stars
9 March, 2025
originally posted on optimumnutrition.com
Great for Post WO!
Great taste and mixes perfectly. My go-to post-workout shake. One of my favorite protein sources.
5 out of 5 stars
26 February, 2025
originally posted on optimumnutrition.com
Amazing
Perfect products and perfect company, I'll give 5 stars
1 reply from Optimum Nutrition team - 8 months ago
Happy to see that we're the best! We have the best fans! ❤
4 out of 5 stars
20 February, 2025
originally posted on optimumnutrition.com
Whey
Best Whey for years and I usually choose Chocolate flavor but ive ordered vanilla ice cream the past few times and its a great flavor! Cant go wrong with either flavor.
5 out of 5 stars
9 February, 2025
originally posted on optimumnutrition.com
Great Protein
Best Protein Powder There is. It tastes very good and you can mix it with many different flavors
1 reply from Optimum Nutrition team - 9 months ago
We appreciate the compliment and kind words! We're excited to see you've found plenty of mix in options for Vanilla Ice Cream!
5 out of 5 stars
3 February, 2025
originally posted on optimumnutrition.com
Highly recommended
I've been using Gold Standard Whey for a handful of years now, and it is a prime protein powder. I've had so many research and recommendations point me to it, and I'm glad I went for it!
1 reply from Optimum Nutrition team - 9 months ago
We're so lucky to have such loyal fans! We appreciate your support and are glad to hear you enjoy Vanilla Ice Cream!
5 out of 5 stars
4 January, 2025
originally posted on optimumnutrition.com
Love this product!!!
We always keep these on hand. For post workouts, this is great!
5 out of 5 stars
17 December, 2024
originally posted on optimumnutrition.com
Good stuff
Tastes like a vanilla milkshake if you make it with whole milk.
5 out of 5 stars
16 December, 2024
originally posted on optimumnutrition.com
Always worth the money
Been a customer and fan of all ON whey proteins for about 20 years. I've tried many, and I always find myself going back to ON. Vanilla Ice Cream is well, vanilla. But, it tastes great and is a simple flavor that is always worth the money.
1 reply from Optimum Nutrition team - 10 months ago
We're truly humbled to have such life long loyal fans! Thanks for sharing your experience with Vanilla Ice Cream! We're lucky to have you!
5 out of 5 stars
17 November, 2024
originally posted on optimumnutrition.com
Tastes great!
Excellent protein powder that easily dissolves in water and tastes great!
4 out of 5 stars
11 November, 2024
originally posted on optimumnutrition.com
FLAVOR
I should have selected a different flavor....I thought the vanilla flavor would taste as great as the rich vanilla iso flavor,....but was disappointed..
5 out of 5 stars
11 November, 2024
originally posted on optimumnutrition.com
Great flavor!
I use for my protein baked goods. Customers have commented they love the flavor and the texture (no grittiness)!