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Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 10 Servings - 10.9oz - 2 of 4Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 10 Servings - 10.9oz - 3 of 4Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 10 Servings - 10.9oz - 4 of 4
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 10 Servings - 10.9oz - 1 of 4

$15.99 ($1.23/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Simple, Easy-to-Understand Protein Formula – Each scoop provides 24g of high-quality whey protein to help you get more protein post-workout
  • Great for Anyone Starting a Fitness Routine – Supports basic goals like supporting muscle strength, helping you get back to your best, faster after workouts — even if you're new to the gym
  • Beginner-Friendly & Easy to Mix – add 1 scoop of powder to 6-8 fluid ounces of water or your favorite beverage. Mixes easily using a shaker cup or blended in a smoothie for a protein snack
  • 10 Servings in Each Tub with a Scoop Included- try Gold Standard Whey for yourself in this perfect trial size tub or even use as your go-to travel sized protein powder to easily transport in your gym bag
  • Anytime Formula – great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
  • Trusted Brand for Safe, Everyday Use – Optimum Nutrition is the World’s #1 Sports Nutrition Brand (Source Euromonitor International Limited; Consumer Health 2023 Edition, Sports Nutrition category, % retail value shares, 2022 data)

Description

Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Protein type: Whey Protein
TCIN: 94306983
UPC: 748927069945
Item Number (DPCI): 094-08-4851
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 31 g

Serving Per Container: 10

Amount :

Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 4g1%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, sunflower and/or soy lecithin, cellulose gum, xanthan gum, salt, sucralose, acesulfame potassium.

Allergens & Warnings:

CONTAINS: MILK, SOY.

Shipping details

Estimated ship dimensions: 6.7 inches length x 4.25 inches width x 4.25 inches height
Estimated ship weight: 0.85 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Does it have red40 inside? Somebody commented it has it but I don't see the bottle say it ??

submitted by Me - 10 months ago
  • A: Thank you for reaching out to us at Optimum Nutrition. We understand your concern following the U.S. Food and Drug Administration’s decision to no longer allow the use of Red Dye No. 3 in food effective January 2027. However, this ingredient is not used in any Optimum Nutrition products.

    submitted byOptimum Nutrition - 10 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

This protein powder is highly praised for its exceptional taste and mixability, making it a favorite among guests for post-workout shakes and baking. Many appreciate the variety of flavors, particularly the vanilla ice cream, which is likened to a milkshake. The product is noted for its smooth texture and ability to dissolve easily in water or milk. Guests have been loyal users for years, highlighting its effectiveness and quality.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 76 reviews
    flavor: 5 out of 5
    quality: 4.33 out of 5
    value: 4.67 out of 5
    100% would recommend
    3 recommendations
    5 out of 5 stars
    5 February, 2026
    originally posted on influenster.com
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    Delicious

    [This review was collected as part of a promotion.] I absolutely love the taste of this whey protein powder. It dissolves very easily. It smells amazing and tastes even better. I like to add it to cold milk.
    Adolfo R
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on influenster.com
    Image

    The protien of protien

    [This review was collected as part of a promotion.] Been using this brand for years. Honestly it's the lasted trusted one for me. Never seen this flavor but I will say it's amazing. Makes one heck of a protien packed root beer float! Breaks down so easily and settles nicely. No bloating, upset stomach or uncomfortable digestion. Very gentle creamy texture, not very thick or clumpy like other brands. Not exaggerating, i went through this so fast, I wish I had more.... Haven't seen this flavor in stores or vitamin shops yet. At least not where I live.
    Jerrid S
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026Verified purchase

    (no review title)

    Excellent protein
    Steverino
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on influenster.com
    Image

    Smooth vanilla flavor, mixes perfectly, and great

    [This review was collected as part of a promotion.] I really enjoyed trying optimum nutrítion 100% whey gold standard in vanilla ice cream. The flavor is smooth, creamy and not overly sweet, and the aroma is pleasant ( it actually smells like vanilla, not artificial) it mixes very easily with both water and milk and I didn’t get any clumps, which I love. It also tastes great in smoothie and makes its easy to reach my daily protein goals. For the quality, taste and how blends. I think it’s a great value and would difinitely purchase it again.
    amelias83_5342
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on influenster.com
    Image

    Fast recovery , and amazing flavor with every scoo

    [This review was collected as part of a promotion.] I received these products for free from Influenster and Optimum nutrition in exchange for my honest review . I recently started going back to the gym , and I’m always on the lookout for a protein powder that offers great benefits and good flavor. This whey protein powder checks both boxes. Each scoop delivers 24 grams of protein , and the vanilla ice cream flavor is spot on. Even thought it only contains 1 gram of sugar It’s still on the sweeter side , but I just simply add more water to dilute it , which makes it less sweet and easier to drink . The texture is smooth and creamy , almost like drinking a vanilla milkshake without the guilt . So far , I’ve noticed great results , my recovery feels faster , and I’m able to push through longer workout sessions. I usually drink it an hour before working out , and it’s been working out really well for me. overall it’s a great product , and I’m excited to even see more benefits with it .
    1 reply from Optimum Nutrition team - 6 days ago
    With Vanilla Ice Cream you can take on any kettlebell! 👍
    felipeg12_4532
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on influenster.com
    Image

    Delicious

    [This review was collected as part of a promotion.] This protein powder is absolutely delicious! I find that whey powders can be chalky at times but this was smooth and blended in perfectly. The flavor is delicious and the portioning is reasonable.
    rd7_3275
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on influenster.com
    Image

    Protein Powder

    [This review was collected as part of a promotion.] This protein powder was better than I thought it would be! It does take like a nice vanilla ice cream milkshake. I like making smoothies and cold drinks but you can mix it into any liquid you desire. I would definitely try it!
    bigleoenergy_5975
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on influenster.com
    Image

    The 100% whey protein fills me up and sustains me

    [This review was collected as part of a promotion.] This Optimum Nutrition 100% Whey Protein Powder is perfection! I add a scoop to my morning smoothie and it tastes so creamy. The vanilla ice cream flavor makes me feel like I am enjoying a decadent shake. The 100% whey protein fills me up and sustains me for hours. I highly recommend!
    1 reply from Optimum Nutrition team - 12 days ago
    Looks like it turned out great!
    kristens133_1326
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on influenster.com
    Image

    Gymmer bestie

    [This review was collected as part of a promotion.] Creamy, valuable, clean ingredients and smell so good, like a vanilla ice cream. I like it because it’s not so so sweet like other protein powder, bring you a smooth feeling when drink. Nice to try and good to have
    1 reply from Optimum Nutrition team - 16 days ago
    GSW 100% is always a bestie for gym lovers!
    vin22_5387
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on influenster.com
    Image

    Tastes good and mixes easily

    [This review was collected as part of a promotion.] I’ve been using this whey for a while and it’s been a solid, no-problems option. The Vanilla Ice Cream flavor is smooth and not too sweet, and it mixes really easily with water or milk without getting chunky. It’s also easy on my stomach, which I care about a lot with protein powders. The container size is convenient too, and it does the job for post-workout or when I need extra protein during the day.
    mtopcu_4941
    Did you find this review helpful?
    4 out of 5 stars
    21 January, 2026
    originally posted on influenster.com
    Image

    Decent

    [This review was collected as part of a promotion.] I feel like since I used a little bit more milk the consistency wasn’t gritty or anything which I’ve had issue with in other protein drinks. The flavor is definitely vanilla more so than anything.
    erickab8520_832
    Did you find this review helpful?
    4 out of 5 stars
    20 January, 2026
    originally posted on influenster.com
    Image

    Whey protein

    [This review was collected as part of a promotion.] One of its biggest strengths is mixability. It blends easily with water, milk, or smoothies without clumping, making it convenient for post-workout use or quick meals on the go. The taste is also consistently good across most flavors, with options that aren’t overly sweet or artificial-tasting.
    tinkan1_9200
    Did you find this review helpful?
    4 out of 5 stars
    20 January, 2026
    originally posted on influenster.com
    Image

    Almost clump free

    [This review was collected as part of a promotion.] I’ve been pleasantly surprised by this protein. It tastes good both mixed with just water and added to my coffee which is not always an easy win. It mixes pretty smoothly and is mostly clump free. In hot coffee it can get a little clumpy but nothing a quick stir or shake can’t fix. Overall, solid flavor, easy to use, and versatile enough for my daily routine. Would definitely buy again.
    marym75_7964
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2026
    originally posted on influenster.com
    Image

    Good aftertaste

    [This review was collected as part of a promotion.] Nice product for body health and fitness. The aftertaste is light with ice cream flavor. I’m very picky about protein shakes but this one is really nice!
    juliasam_3981
    Did you find this review helpful?
    5 out of 5 stars
    18 January, 2026
    originally posted on influenster.com
    Image

    Great flavor great nutrition

    [This review was collected as part of a promotion.] The most finest powder that dissolves so fast and super easy to scoop the perfect amount. It melts so easy and tastes so great. It has the right amount of sweetness and so enjoyable to drink before any workouts. The color is so vanilla like and looks super smooth when mixed throughly. It is the most nutritious powder I have ever tried lately. Totally a game changer to replenish the body s needs and does not stain at all.
    sultanim_9981
    Did you find this review helpful?
    5 out of 5 stars
    18 January, 2026
    originally posted on influenster.com
    Image

    High Quality ⭐️⭐️⭐️⭐️⭐️

    [This review was collected as part of a promotion.] I received the Gold Standard 100% Whey Protein Vanilla for free from Influenster and I really love it. The vanilla flavor is smooth and not too sweet, it mixes easily without clumps, and it’s gentle on my stomach. Each serving gives 24g of protein, which is great for muscle recovery and meeting daily protein goals. I would definitely recommend this protein to anyone who works out regularly or wants a reliable, high-quality supplement.
    mikersonb_4927
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on influenster.com
    Image

    Tastes just like vanilla ice cream and makes prote

    [This review was collected as part of a promotion.] I was honestly surprised by how good this tasted. My dad said it tastes exactly like vanilla ice cream and I completely agree. It mixes really well and has a smooth creamy flavor without that chalky protein taste. I tried it on its own and loved it but I plan on adding it to my protein shakes with fresh fruit too. The flavor is amazing and way better than I expected. Definitely something I will keep using.
    brittanyp300_372
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on influenster.com
    Image

    Simple, Smooth - My Go-To Protein Choice

    [This review was collected as part of a promotion.] This is my go to protein. I have 3 scoops a day. 1 with about 3/4 cup water or milk right away in the morning and 2 mixed in with a bowl of homemade steel cut oats. If you’re looking for a reliable, "no-fuss" protein that actually does what it says, Optimum Nutrition Gold Standard checks all the boxes. After years of trying different brands, this one remains my fav. You don’t need a high-powered blender; even with a basic shaker bottle or just a spoon in a glass of milk, it dissolves almost instantly. It doesn't leave that gritty, texture at the bottom that makes you want to skip your shake. You can mix the Vanilla Ice Cream flavor with fruit and peanut butter powder. Since it’s only about 120 calories per scoop, it’s a high-protein "bang for your buck" that helps you stay full while keeping your calorie count low.
    annad447_7677
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on influenster.com
    Image

    Delicious!!!!

    [This review was collected as part of a promotion.] I’m very picky with protein powders and this one was absolutely delicious. It tasted just like vanilla ice cream. I highly recommend it. It mixes well with milk and has a good amount of protein.
    brendacbd95_9793
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on influenster.com
    Image

    Smooth and Delicious Recovery Drink

    [This review was collected as part of a promotion.] This has really been helpful in my post workout routine. It's easy to mix by adding a scoop full to my favorite beverage. It mixes up smoothly with no clumps. It dissolves smoothly for a consistent taste. The flavor isn't just the basic vanilla, it truly tastes like I am having a vanilla ice cream shake. It's almost more of a treat than a supplement. It has 24 grams of protein and 5.5g of BCAA's to aid in recovery. Its perfect for muscle recovery or anytime I need a boost during the day
    lynnc35_5435
    Did you find this review helpful?

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