$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Skin Tone: All Skin Tones
Product Form: Balm
Cosmetic Coverage: Full
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233072
UPC: 602004161239
Item Number (DPCI): 342-02-5743
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 1.48 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1604 reviews
Balmy Bronzer
4 out of 5 stars
seasonalsmiles_261 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Nice bronzer and easy to use. I found that the pigment showed up on my skin tone and did not negatively affect my makeup application. The only gripe is that it took a couple of swipes to pick up product. I did not notice a scent.
Get balm!
5 out of 5 stars
- 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love this bronzer balm! It apples evenly and I can smooth it over the areas I want it, it lasted all day. It was easy to apply and it’s very buildable.
Learning Curve
3 out of 5 stars
- 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Definitely takes a learning curve! I was expecting a true balm with this which I was really excited for as I have very dry skin but it’s definitely more of a balm-to-powder. A little tough to blend at first. I would definitely recommend warming it on the back of your hand before applying. The color is nice! Packing is super cute too.
Benefit from Benefit ❤️
5 out of 5 stars
alexish299_6726 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Just like the powder the balm did exactly the same and got the results I love . Using the balm and the powder are an amazing duo . Benefit never lets me down
Great product
4 out of 5 stars
gracer258_3567 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I tried the Hoola Wave Bronzing Balm and it’s quickly become one of my go-to products. It’s super easy to apply and blends out really nicely for a natural, sun-kissed look. I love that it’s buildable, so I can go light or add more if I want a deeper bronze. It feels lightweight on the skin and doesn’t look greasy or patchy. I wore it all day and it seriously didn’t budge—no smudging, no fading, even after being outside in the heat. Plus, it’s waterproof and sweatproof, which is a huge win for me. Bonus: it doesn’t clog my pores. If you’re into cream bronzers that last, this one’s definitely worth checking out.
I loved
5 out of 5 stars
- 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The packaging of this compact powder is very colorful and striking, it has an easy-to-open box and with a unique floral design, it is long-lasting, its matte finish leaves your skin very thin, its texture is soft and silky, the ingredients that compose it are of good quality and excellent reputation
LOVE IT!
5 out of 5 stars
aryb_artistry_1240 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I am in love with this formula. It is so good reminds me of the Chanel bronzer! The color is perfect, it melts into the skin, it’s also a good dupe for the makeup by mario cream bronzer. This product is the best! I just wish the packaging was different as it gets very messy this packaging is more for a powder formula than a cream.
blendable bronzing balm
5 out of 5 stars
emmaw8492_1458 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I loved this bronzer! I hadn’t tried one in this format (balm rather than powder) before, but found it much better for my dry skin. It blended well with other makeup. The packaging is cute and sleek, and there’s a mirror inside!
Creamy, silky and perfect!
4 out of 5 stars
stefanithn_5370 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This Bronzer is creamy silky of warm tone that offers with a small amount a perfect crop, to add a touch of tan in the areas that we want to highlight, this formula blends effortlessly for a soft and matte finish. Its packaging is elegant compact with a mirror, it is ideal for touch-ups anywhere.
Worth it
5 out of 5 stars
lifestyleofcoco_5482 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I loved this bronzing balm. It applied smoothly and didn’t not cake on. I do wish it came with its on application but that’s minor. There is no scent which I prefer in my makeup.
Most buildable bendable bronzer
5 out of 5 stars
jcherry55_3152 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Amazing bronzer. Blends perfect and has an amazing texture. Doesn’t have a smell and is in the cutest sleek packaging. Love the way it looks on my skin!
Love it
5 out of 5 stars
sashenieb_3609 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Packaging was extremely cute, it was easy to blend into my skin. Very soft and light weight . No harsh smells . It felt me with a great finishing. Definitely added this to my make up routine
Great bronzing balm
5 out of 5 stars
strangeandsmalljoys_4380 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This bronzing balm is easy to apply and doesn't budge. I think I needed to go a little lighter, but I still really like it and will purchase in a lighter shade. It doesn't feel tacky and it's easy to blend, so you can control how deep you want the color to be. It really is waterproof and I had to use actual makeup remover to take it off. It didn't bother my sensitive skin, which is huge. I also love the packaging, it's a cute, lightweight little compact with a mirror for easy application on the go.
Nice creamy bronzer
4 out of 5 stars
alexandram104_518 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love the packaging with a mirror. The formula is creamy and buildable, not so strong but it does the work. It does feel lightweight. I have been using it for my night outs makeup.
Great
5 out of 5 stars
shaylanae_07_4453 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This packaging was so cute and has a cute message when you open it. Product has a cream texture when is easy to blend in with ease. I also love that it comes with a mirror to take it to go. I don’t really use bronzer but I do like this one.
Buildable
3 out of 5 stars
oliviar406_7946 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I like the packaging since it comes with a mirror! I will say it’s easy to blend but I wish the color pay off was a bit more pigmented. However you can never go wrong with benefit bronzer they know how to do it
Lightweight balm
5 out of 5 stars
christinaa__6259 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This bronzing balm is so lightweight on the skin and really adds nice color to the face. If you’re going for a natural look this is perfect alone, but it also lays beautifully with powder on top to set it! I’ll be using this a lot this summer!!
Surprised in a good way!
4 out of 5 stars
carissac33_968 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’m not usually big on bronzers since I’m fair and it’s hard to find a color that looks natural but gave this one a try. Once I first swatches it I wasn’t sure of the color since it kinda pulls orange/yellow but once I blended it out it looked more natural! Besides the color the formula surprised me! I thought the balm would stay tacky but it definitely dried down pretty matte but the finish was natural and looked diffused not patchy. I’ll be using this in the summer maybe not year round because I wish the shade was a bit cooler but I think the formula would be great for warm weather too! I have photos attached but Influenster wouldn’t let me upload the image I had of it swatched and blended on my skin for some reason but I found the color looked a little lighter on my skin than the pan. [I received this product in exchange for my honest review]
My New Favorite!
5 out of 5 stars
beautifullyyou_3683 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I recently tried the Hoola Wave Bronzing Balm, and I have a lot to say about it! The texture is super smooth and creamy, making it effortless to blend into the skin. It has a balm-like consistency that melts beautifully, creating a natural, sun-kissed look. Unlike some cream bronzers that feel sticky or heavy, this one feels lightweight and comfortable on the skin. One of my favorite things about this bronzer is how seamlessly it blends. Whether applied with a brush, sponge, or even fingers, it diffuses nicely without leaving harsh lines. It layers well over foundation without disturbing the base and can be built up for a more intense bronzed effect. The shade is a warm, golden bronze with a natural-looking undertone not too orange or muddy. It complements a variety of skin tones and gives that effortless, just-back-from-vacation glow. The finish is a soft matte with a hint of radiance, making the skin look healthy and fresh rather than flat or dry. The staying power is impressive! It lasts throughout the day without fading or getting patchy. Even on warmer days, it holds up well without feeling greasy or slipping off the skin. The packaging is sleek and compact, making it easy to carry in a makeup bag. It’s sturdy and practical, though I would love to see a mirror included for on-the-go touch-ups. Final Thoughts Overall, the Hoola Wave Bronzing Balm is a fantastic addition to any makeup routine. It’s beginner-friendly, blends like a dream, and provides a gorgeous, natural-looking warmth to the skin. If you love cream bronzers or are looking for a new go-to, this one is definitely worth trying! Now let’s talk about the bronzing brush! Overall , I like it! It’s super soft and dense, which makes it feel really nice on the skin. I don’t think it picks up a ton of the bronzing balm, but it still applies the product smoothly and evenly. Plus, it’s versatile enough to use with other cream or powder products too. A solid brush, especially if you’re looking for something multipurpos
Buildable bronzer
4 out of 5 stars
alypai829_4864 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a good product! I was worried that it would be too dark at first but it’s sheer enough that it worked out. I like that it’s buildable and it doesn’t have a strong scent. I’ll be using it this summer!