Sponsored
La Roche Posay Hyalu B5 Anti-Wrinkle Concentrate Repairing Repluming Eye Serum - 0.50 fl oz
$44.99
In Stock
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At a glance
Sponsored
About this item
Highlights
- Visibly reduces the appearance of under eye wrinkles, dark circles and puffiness
- Replumps the appearance of wrinkles and corrects dark circles
- Eye contour looks revitalized and feels firmer
- At 2 weeks, eyes look more awake
- At 4 weeks, dark circles appear less visible
- Dermatologist Tested & Suitable for Sensitive Eyes
- Fragrance-Free
Description
La Roche Posay Hyalu B5 Eye Serum, a pure hyaluronic acid eye serum is designed with two types of Hyaluronic Acid and 10% Complex (Caffeine, Niacinamide & Hepes) to hydrate & replump skin. Features a massage roller to immediately cool & soothe under eyes.
Key Ingredients:
Pure Hyaluronic Acid: Hydrates and plumps the skin, reducing the appearance of under eye wrinkles.
Caffeine: Helps reduce puffiness and dark circles, making it an effective under eye cream for puffiness and bags.
Niacinamide: Improves skin texture and tone, enhancing the overall appearance of the under-eye area.
Hepes: Supports the skin's natural hydration process, ensuring long-lasting moisture.
How to Use:
Step 1: Gently roll the serum under your eyes.
Step 2: Lightly smooth with fingertips to finish.
Apply morning and night.
Brand Story:
Recommended by 100,000 dermatologists worldwide, La Roche-Posay offers unique daily skincare developed using a strict formulation charter and stringent clinical testing for efficacy and safety, even on sensitive skin.
Key Ingredients:
Pure Hyaluronic Acid: Hydrates and plumps the skin, reducing the appearance of under eye wrinkles.
Caffeine: Helps reduce puffiness and dark circles, making it an effective under eye cream for puffiness and bags.
Niacinamide: Improves skin texture and tone, enhancing the overall appearance of the under-eye area.
Hepes: Supports the skin's natural hydration process, ensuring long-lasting moisture.
How to Use:
Step 1: Gently roll the serum under your eyes.
Step 2: Lightly smooth with fingertips to finish.
Apply morning and night.
Brand Story:
Recommended by 100,000 dermatologists worldwide, La Roche-Posay offers unique daily skincare developed using a strict formulation charter and stringent clinical testing for efficacy and safety, even on sensitive skin.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Health Facts: Contains Vitamin B3, Paraben-Free, Alcohol-Free, Contains Niacinamide, Contains Caffeine, Contains Hyaluronic Acid
Product Form: Serum
Beauty Purpose: Plumping, Firming, Fine Line Reduction, Anti-Aging, Dark Circle Reduction, Damage Repair
Recommended Skin Type: Mature
Net weight: .5 fl oz (US)
TCIN: 94581530
UPC: 3337875924719
Item Number (DPCI): 037-14-5045
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.74 inches length x 2.01 inches width x 1.34 inches height
Estimated ship weight: 0.132 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 903 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
love it!
absolutely love this eye serum. it tightens my upper and lower eyelids.
5 out of 5 stars
14 October, 2025
originally posted on influenster.com

Feels amazing
[This review was collected as part of a promotion.] This eye serum feels amazing to apply — the roller ball is cooling and soothing, especially in the morning. I’ve noticed my under-eye area looks more hydrated and refreshed, and the fine lines seem softer. It absorbs quickly without any stickiness, and I love that it’s fragrance-free and gentle on sensitive skin. The caffeine gives a nice brightening effect that helps with dark circles, too. A little goes a long way — definitely a new favorite in my skincare routine! And as always I love that their products are made affordable.
5 out of 5 stars
10 October, 2025
originally posted on laroche-posay.us
Visible results in wrinkles!
Hyaluronic Acid is highly recommended and I can understand why. Visible results in wrinkles!
2 out of 5 stars
28 September, 2025
originally posted on laroche-posay.us
Disappointed
I really love the B5 eye serum and was excited to try the face serum. It is so highly scented I don't know if I can continue using it. I don't understand the need for fragrance in facial skin care. Lots of folks have reactions. I am surprised I didn't. Please make this unscented!!!
1 reply from Consumer Care Center team - 1 month ago
Hello KayC! Thank you so much for sharing your experience with our Hyalu B5 range. We are truly delighted to hear how much you love our Hyalu B5 Eye Serum and appreciate you giving the Hyalu B5 Face Serum a try. We understand your concern regarding the scent in the Hyalu B5 Face Serum and your preference for unscented facial skincare. Your feedback about the strength of the fragrance and the importance of fragrance-free options for those with sensitive skin or potential reactions is incredibly valuable to us. While we formulate our products to ensure the highest quality and efficacy, we also consider the overall sensory experience. Sometimes, a subtle fragrance is included to enhance the user experience or to mask the natural odor of certain active ingredients. However, we deeply appreciate hearing directly from our valued customers like yourself, as your insights help us continuously evaluate and refine our product offerings. We are committed to creating solutions that meet the diverse needs of all skin types, especially those prone to sensitivity. Please be assured that your comments are taken seriously and will be shared with our product development teams.
5 out of 5 stars
28 September, 2025
originally posted on laroche-posay.us
Great Eye Serum!
This is a great moisturizing eye serum. it rolls on smoothly.
5 out of 5 stars
22 September, 2025
originally posted on influenster.com

Recommend!
[This review was collected as part of a promotion.] First off I don’t know if it is working for my wrinkles but I love the formula. It is very hydrating and a little goes a long way. I love that it comes with a roller applicators it makes application under the eye very convenient. It doesn’t have a scent and it hasn’t caused me to break out. It was easy to incorporate this in my skin care routine.
5 out of 5 stars
22 September, 2025
originally posted on influenster.com

Very hydrating and effective
[This review was collected as part of a promotion.] I’ve love this product so much, it’s helped my dark circles tremendously. While hydrating it ! 10 stars light scent and the packaging was amazing
4 out of 5 stars
20 September, 2025
originally posted on influenster.com

Sticky after it dries, but works Great!
[This review was collected as part of a promotion.] It’s cooling sensation is relaxing after a hot shower. The product has minimal smell and is effective at getting the job done! The only downside is the stickiness after it dries.
3 out of 5 stars
19 September, 2025
originally posted on influenster.com

I like it but results may vary
[This review was collected as part of a promotion.] Okay so I love this serum a lot in its consistency. Its small but seems to last quite awhile. The roller ball is new to me on a dropper and I like that. Makes application easy and cool. My only thing is I thought it was doing something before skin wise now am not so sure. I think it helps a little with eye puffiness nut is also a little helpful on dark spots. Still use it everyday though. I think my eyes do look overall less tired than a few months ago with early mornings its just hard to gauge sometimes if this is why.
1 reply from Consumer Care Center team - 1 month ago
Hello 90sgirl_3754! It's wonderful to hear that you're enjoying the consistency and the innovative rollerball applicator of our Hyalu B5 Eye Serum, and that it feels so refreshing upon application! We designed that feature specifically for ease of use and a cooling sensation. We understand that observing subtle improvements in the delicate eye area can sometimes be hard to pinpoint, especially with daily routines and early mornings. It's great to hear that you feel your eyes look less tired overall, as our Hyalu B5 Eye Serum is formulated with powerful ingredients like Hyaluronic Acid and our 10% Complex to hydrate and help address signs of fatigue, which can contribute to a more refreshed appearance and improved skin quality over time. Thank you for sharing your thoughtful experience with us!
5 out of 5 stars
19 September, 2025
originally posted on influenster.com

Refreshed eyes in minutes
[This review was collected as part of a promotion.] I’ve been using the Hyalu B5 Eye Serum from La Roche-Posay and I really like it. The glass packaging with the metal tip feels refreshing. The texture is light, absorbs quickly, and doesn’t feel sticky. My under-eyes look more hydrated and smooth. It has hyaluronic acid and vitamin B5, perfect for repairing and plumping. It’s not the cheapest, but it lasts a long time and is worth it.
5 out of 5 stars
14 September, 2025
originally posted on laroche-posay.us
Excellent moisturizer
Extremely pleased with this eye serum. It is a great moisturizer, minimizes wrinkles well around the eyes and other delicate areas of my face.
3 out of 5 stars
14 September, 2025
originally posted on laroche-posay.us
So so applicator
Too soon to tell if it is making a difference. However, I do have issues with the consistency (serum) and applicator. I find the dropper difficult to use because too much serum comes out and slides down my face making me waste it. This makes the cooling or smoothing end of the applicator useless. I tried putting a drop on my finger and smoothing with my finger but defeats the purpose of the applicator. Not sure I would purchase again. Wasting it.
1 reply from Consumer Care Center team - 2 months ago
Hello Dkm0614! Thank you for sharing your initial thoughts on our Hyalu B5 Eye Serum with Hyaluronic Acid + 10% Complex. We're glad you're giving it a try, and we understand your concerns regarding the consistency of the serum and the functionality of the applicator. We sincerely apologize that you've experienced difficulty with product dispensing, leading to waste and making the cooling tip less effective for you. Our design team intended the dropper to deliver a precise amount of serum, and the cooling metal applicator to provide a soothing, delicate application to the sensitive eye area. We suggest trying to dispense a very small amount by pressing the dropper gently and allowing only a single drop to form on the tip before applying directly to the under-eye area. This controlled release often helps to prevent excess product from coming out and allows for more precise application with the cooling tip, ensuring you get the most from each use. We truly want you to have the best experience with our products, and your feedback is invaluable as we continuously strive for optimal product design.
4 out of 5 stars
8 September, 2025
originally posted on influenster.com

Immediate results at a great price!
[This review was collected as part of a promotion.] La Roche-Posay’s Hyalu B5 Eye Serum at first glance has great packaging, and fairly clean ingredients. Thanks to the clean ingredients, there isn’t much of a scent- which is perfect for something that is applied near your eyes. The plumping is near immediate thanks to the caffeine, reducing the appearance of dark circles and evening skin tone. Within a two week period, I saw significant anti-wrinkle results. I would highly recommend this product!
3 out of 5 stars
8 September, 2025
originally posted on influenster.com

It's a no from me Dawg...
[This review was collected as part of a promotion.] As I near 50, I'm noticing fine lines around my eyes. I don't mind them so much, but I'm willing to experiment with age-defying treatments. Honestly, this product didn't work for me. It thinned the skin under my eyes, making purple veins more visible, as well as the wrinkles!
1 reply from Consumer Care Center team - 2 months ago
Hello knobbygirl_5763! Thank you for sharing your experience with our Hyalu B5 Eye Serum with Hyaluronic Acid + 10% Complex. We truly appreciate you taking the time to provide such candid feedback, especially as you explore age-defying treatments. We are genuinely sorry to hear that this product did not meet your expectations and, more concerningly, that you experienced an unexpected thinning of the skin under your eyes, leading to increased visibility of veins and wrinkles. This is certainly not the result we aim for, and we understand your disappointment and concern. Our Hyalu B5 Eye Serum is formulated to intensely hydrate the delicate eye area with hyaluronic acid and help visibly plump the skin to reduce the appearance of fine lines and signs of fatigue. However, the skin around the eyes is incredibly delicate and sensitive, and individual reactions to skincare products can vary greatly due to unique skin compositions and sensitivities. We are committed to developing effective and gentle solutions, and insights like yours are invaluable as we continually strive to improve. We truly regret that your experience with this product was not a positive one, and we appreciate your honesty in sharing it with us.
5 out of 5 stars
7 September, 2025
originally posted on influenster.com

Hydrating, gentle eye serum that smooths and refre
[This review was collected as part of a promotion.] I really enjoy using this eye serum. The texture is lightweight and absorbs quickly without leaving a sticky feeling. My under-eyes feel more hydrated and smooth, and I’ve noticed less dryness and fine lines since using it consistently. It layers well under makeup and never causes pilling. The packaging is also nice and makes it easy to get the right amount of product.
3 out of 5 stars
6 September, 2025
originally posted on influenster.com

I couldn't tell a big enough difference
[This review was collected as part of a promotion.] A little definitely goes a long way with this serum! The scent smelled fresh and clean and it was smooth to glide on the skin! You definitely want to allow at least 5-10 minutes for serum to absorb into your skin before applying anything else.
1 reply from Consumer Care Center team - 2 months ago
Hello heatherm918_3725! Thank you for sharing your wonderful experience with our Hyalu B5 Eye Serum with Hyaluronic Acid + 10% Complex! We are so pleased to hear how much you appreciate its qualities. It's fantastic to know that you've discovered just how potent a small amount can be, truly embodying the "a little goes a long way" principle we strive for in our concentrated formulas. We're also delighted that you found the scent fresh and clean, and that the serum glides on smoothly, making application a pleasant part of your routine. Your helpful tip about allowing 5-10 minutes for absorption before applying other products is excellent advice, as it ensures the delicate eye area fully benefits from the serum's hydrating and plumping properties. Your detailed feedback truly highlights the user experience we aim to provide, and we are grateful for your positive review!
5 out of 5 stars
5 September, 2025
originally posted on influenster.com

One of the best!
[This review was collected as part of a promotion.] This eye serum is amazing ! Leaves your under eyes feeling refreshed and rejuvenated. The ingredients feel great on the skin and makes your skin feel porcelain clear. Packaging is perfect and it’s so easy to use
3 out of 5 stars
4 September, 2025
originally posted on influenster.com

Nice
[This review was collected as part of a promotion.] Haven’t used it long enough to see actual results but the consistency is kinda thick and very sticky. It made my eyelid stick together to my lash line. The applicator is nice with a roll on but I’m iffy about it since it can put bacteria in the bottle from touching the skin. It has no scent and for the value of money I think it could be less sticky.
1 reply from Consumer Care Center team - 2 months ago
Hi there! We appreciate you reviewing our Hyalu B5 Eye Serum with Hyaluronic Acid + 10% Complex. Your comments regarding the texture has been passed along to our Product Development Team. We hope you continue exploring our other products!
5 out of 5 stars
2 September, 2025
originally posted on influenster.com

It works!
[This review was collected as part of a promotion.] It works great for dark circle and fine line, the ket is to be consistent. I recommend my friends and husband to use this daily. The texture is watery easy to absorb to the skin, the ball make it easy to apply and massage under eye. There is no scent which is good
4 out of 5 stars
2 September, 2025
originally posted on influenster.com

So far so good
[This review was collected as part of a promotion.] I’ve only been using it for a month so I don’t really know if it is great yet but so far I really like how it makes my under eyes look. Doesn’t really have a scent either just smells like skincare and the packaging is comes with a glass bottle.