$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing, lengthening & lifting
- Long-wearing with 12-hour curl
- Buildable formula with ultra black pigments never clumps
- 83% natural origin ingredients, including nourishing Olive Wax
- Tapered brush with crown tip grabs and coats every lash
- Safe for sensitive eyes & contact lens wearers
- PETA approved, vegan, cruelty-free and ophthalmologist tested
- Clean formula free of Parabens, Carbon Black, and Bees Wax
Description
Combining over 25 years of expertise in mascara innovation with clean beauty science, we created your holy grail volumizing, lengthening, and curling mascara that also happens to be clean, non-toxic, and vegan. This long-wearing, volumizing mascara gives you insanely thick, lusciously long and gravity-defying lashes with 12-hour curl. Clinically proven results so unbelievably good, it lives up to its name—Greatest Lashes of All Time.
Clinically Proven:
100% instantly saw longer lashes*
100% saw more defined lashes*
97% saw instant volume*
97% saw base to tip curl*
100% said this mascara was easy to remove*
12-hour curl**
*32-person, 2-week consumer study
**based on a scientifically controlled study
Clinically Proven:
100% instantly saw longer lashes*
100% saw more defined lashes*
97% saw instant volume*
97% saw base to tip curl*
100% said this mascara was easy to remove*
12-hour curl**
*32-person, 2-week consumer study
**based on a scientifically controlled study
Trial/Mini/Travel Size: Yes
Suggested Age: 14 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Curling, Lengthening, Volumizing, Thickening
Net weight: .2 fl oz (US)
Features: Built-In Brush, Long Lasting, Ophthalmologist Tested, Non-Clumping, Conditioning, Lightweight
TCIN: 94285094
UPC: 197382800011
Item Number (DPCI): 342-02-7608
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.71 inches length x 0.86 inches width x 3.36 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 143 reviews
Had high hopes
1 out of 5 stars
Deanna - 11 days ago
originally posted on http://www.ulta.com
Bought this on a whim, but had hugh hopes that it would hold up to the reviews. Literally the WORST mascara I have ever used! My lashes clumped together looking like tarantula legs and then started flaking off within an hour after application. All day long the clumps were falling in my eyes. Immediately went in the garbage when I got home after work.
Raccoon Eyes
2 out of 5 stars
Jenny - 21 days ago
originally posted on http://www.ulta.com
This product goes on great, no clumping, separates the lashes beautifully, but by mid-day it's already smudging.
The actual best
5 out of 5 stars
SunnyD - 1 month ago
originally posted on http://www.ulta.com
Thank you so much for not false advertising. This stuff is literally the greatest of all time the goat in mascara I only had to apply two coats and my lashes are massive.
looks amazing, but not for long.
3 out of 5 stars
LA - 2 months ago
originally posted on http://www.ulta.com
this mascara made my lashes look really pretty but it doesnt stand the test of time. it does not smear, but it does flake.
A ton of volume!
4 out of 5 stars
Bianka - 2 months ago
originally posted on http://www.ulta.com
I really really like this product, it's really black and gives me a lot of volume but the only thing I would change Is making it so it doesn't flake as easy. Otherwise it's amazing!
Disappointment
3 out of 5 stars
emmiD - 2 months ago
originally posted on http://www.ulta.com
I received this travel size in a bonus package and then a second one I purchased. Both applied smoothly but looked thin on my lashes, a barely there coverage. WhenI tried to build with a second application, it started clumping on my lashes. Then I noticed that the mascara became flaky after five or six hours. I thought the problem was that the freebie was old, so I tried the purchased one. Nope, it was the product. This mascara is not for me.
Wanted to love
3 out of 5 stars
Olivia - 2 months ago
originally posted on http://www.ulta.com
Was pleasantly surprised by this mascara, ready to use from the start, unlike some mascara that are too wet for a couple days when they're new. Did a great job and lasted throughout the day, however gave me a bad sty after a couple days of using.
The best I've ever used!
5 out of 5 stars
Anna - 2 months ago
originally posted on http://www.ulta.com
I have super straight lashes ive tried so many mascara in my life. Let me tell you this is by far the best i have ever used! Will be my forever purchase!
It's a no from me :(
1 out of 5 stars
KB - 3 months ago
originally posted on http://www.ulta.com
I bought a trial size after hearing an influencer gush about it- but I just found it dry, flaky and hard to spread on my lashes…. Was really disappointed.
My new go to mascara
5 out of 5 stars
Jess - 3 months ago
originally posted on http://www.ulta.com
This is the only mascara that does not irritate my eyes after trying plenty of vegan/clean brands. It cleans off well and doesn't clump.
Not that great
2 out of 5 stars
Kim - 4 months ago
originally posted on http://www.ulta.com
You need 30 coats to get any volume. Do not recommend
Best Mascara
5 out of 5 stars
Sarah - 4 months ago
originally posted on http://www.ulta.com
I was very impressed with this product! I am a mascara snob and have tried virtually every trending mascara out there. Randomly saw this one in store and tried it. It has become my favorite. Lengthens and thickens. Easy to wash off, really recommend! Give your lashes at least 30 seconds in between coats to get more length and thickness!
Fantastic mascara!
5 out of 5 stars
MJ - 4 months ago
originally posted on http://www.ulta.com
Love this mascara! there is no clumping, flaking or smudging. I have sensitive eyes and this does not make them itch!
Game Changerrrr!!!!
5 out of 5 stars
Beckyyy - 4 months ago
originally posted on http://www.ulta.com
Honestly i dont write many reviews but this product is so good that i had to share! Im VERY picky with my mascaras and ive been on the hunt for a smudgeproof and longlasting mascara that would help my poor short lashes. Ive been out all night and it still looks so fresh! This is my holy grail now. I bought the mini first to test it out and im definitely going back for a full size.
looks like false lashes!
5 out of 5 stars
Tam - 4 months ago
originally posted on http://www.ulta.com
This mascara is an alternative to false lashes. super black, length is insane and good volume. I always use a primer under mascara to prevent flaking.
looks like false lashes!
5 out of 5 stars
Tam - 4 months ago
originally posted on http://www.ulta.com
This mascara is an alternative to false lashes. super black, length is insane and good volume. I always use a primer under mascara to prevent flaking.
Finally I hit the jack pot of Mascara
5 out of 5 stars
Victoria - 4 months ago
originally posted on http://www.ulta.com
I have dry eyes blepharitus, and I asked my Opthamalogist what is a good brand? I tried what they suggested and I didn't like the brush. I took a chance on this Polite Society in travel size and finally got around to trying it for my eyes have been very dry. The brush doesn't look or feel caky. Most of all it stays on without irritation. I have so many dried no even half used mascaras that I have given to trying travel size for it fits in my bag and if it is a mistake no great loss just a lesson learned. I love this mascara. Give it a try!
Length and Volume Boost!
4 out of 5 stars
alondra - 4 months ago
originally posted on http://www.ulta.com
It adds incredible length and volume to my lashes without clumping. It's also long-lasting and doesn't smudge, even on hot days. The formula is gentle and doesn't irritate my eyes.
Volume and Length !!
5 out of 5 stars
Eva - 4 months ago
originally posted on http://www.ulta.com
This mascara give you Length and Volume! It is the most intense black and makes my lashes look long long long!! I don't wear false lashes so this Mascara is a must have!! I love it! Doesnt flake on me which is the best part!
magical mascara effect to lashes
5 out of 5 stars
Sarah - 5 months ago
originally posted on http://www.ulta.com
my fave ever!