Maybelline Lifter Plump & Glow Foundation with Hyaluronic Acid - 405 - 1 fl oz: Liquid, Buildable Coverage, Radiant Finish
$11.99
Color405
In Stock
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4.6 out of 5 stars with 274 reviews
easy to apply: 4.67 out of 5
easy to remove: 4.56 out of 5
long lasting: 3.78 out of 5
quality: 4 out of 5
value: 4 out of 5
83% would recommend
6 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2026
Perfect Shade Match - 118
I got 118 cause I wanted to try it and return in if I didn't like it the shade. Suprisingly, its a perfect match to my chest. Using the Grip Serum Primer from Maybelline helps a lot. It didn't separate on my very dry skin or with my skincare. Shade range isn't great. I looked at 120 and usually with maybelline it's my shade but looking at the comparison it looks orange to me and darker. They need to expand the shade range, more neutrals, olives and cool tones that aren't too yellow or orangy shades.
5 out of 5 stars
24 April, 2026Verified purchase
- Skin concern: Pores, Uneven skin tone, Sensitivity, Dullness, Aging, Dark circles, Puffiness, Sun damage
- Skin tone: Light
- Skin type: Dry
(no review title)
Awesome texture and coverage so creamy and hydrating
3 out of 5 stars
Thumbs down graphic, would not recommend
23 April, 2026
- Hair color: Brunette
- Eye color: Green
- Skin tone: Medium
- Skin type: Combination
(no review title)
It does make you look glowy and it isn’t a heavy feeling foundation. It just doesn’t last long at all, even with primer and setting spray.
1 reply from Maybelline Consumer Care team - 12 days ago
Hi Tea18. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Lifter Plump & Glow Foundation. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
4 out of 5 stars
22 April, 2026Verified purchase
(no review title)
This foundation is light coverage, so perfect when you just need to even out your skin tone. It is a little dewy, so I put a finishing powder on top to make it more matte. My only complaint is the pump stopped working, so I have to remove it to use the make up.
3 out of 5 stars
18 April, 2026Verified purchase
(no review title)
Not a fan.. Does not blend and sits on surface to crease.
1 reply from Maybelline Consumer Care team - 10 days ago
Hi there Frohike, we really appreciate you reaching out with your feedback. We are so sorry that you aren't a fan of the Lifter Plump & Glow Foundation with Hyaluronic Acid—we know how frustrating it is when a product sits on the surface instead of melting into the skin. This foundation should be shaken well before each use and applied to clean, hydrated skin for best results. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
5 out of 5 stars
18 April, 2026Verified purchase
- Hair color: Black
- Skin type: Normal
- Skin tone: Light
- Eye color: Brown
(no review title)
It works great on my Asian skin and is very hydrating like a face cream. Great product and I hope it never gets discontinued.
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026Verified purchase
- Skin tone: Medium
- Skin type: Dry, Normal
- Skin concern: Aging
Satisfied customer
I am so pleased with Target! The customer service, products and fast delivery makes me a satisfied customer.
4 out of 5 stars
Thumbs up graphic, would recommend
6 April, 2026Verified purchase
- Hair color: Brunette
- Skin type: Dry
- Skin tone: Light
- Skin concern: Redness, Aging
I like it
This is a really great formula, it is thick and has great coverage without being too drying. The colors tend to skew a little orange which is why I took off 1 star. I use a little blue corrector and it makes it the perfect color match. I like the feel on my face and it lasts
5 out of 5 stars
24 March, 2026
originally posted on influenster.com
Great coverage
[This review was collected as part of a promotion.] Goes on smooth. Buildable coverage . Not too heavy or thick feeling. Long lasting and won’t run on hot days. The color was darker than expected, but the quality was great nonetheless.
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Uneven skin tone
- Hair color: Auburn
- Eye color: Green
such a pretty foundation
love this foundation
5 out of 5 stars
11 March, 2026
originally posted on influenster.com
Trying the maybilline lifter foundation and concea
[This review was collected as part of a promotion.] I love how smooth the formula The foundation is blends,easily and gives a nice natural finish on the skin the concealer is great for covering dark circles and small imperfections without looking heavy. Perfect if you want a soft glam or everyday makeup look definitely a great combo.
3 out of 5 stars
9 March, 2026Verified purchase
- Skin tone: Light
- Skin concern: Aging, Uneven skin tone
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
Maybe for dry skin
A little too oily for me
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! We appreciate you taking the time to reach out about our Lifter Plump Foundation. We're sorry to hear this felt oily on your skin. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
4 March, 2026
originally posted on influenster.com
I love this product
[This review was collected as part of a promotion.] I love this foundation because of its packaging it’s very pretty and convenient . The coverage is light and builable , it leaves a natural glow on the skin , it doesn’t smell , and it does oxidize a little
4 out of 5 stars
2 March, 2026
originally posted on influenster.com
Excellent quality
[This review was collected as part of a promotion.] I unfortunately received the wrong shade but I tried it on my hand and it’s exceptional quality. It reminded me a lot of my Patrick Ta foundation. Definitely buy if you love a dewy look.
5 out of 5 stars
22 February, 2026
originally posted on influenster.com
Truly an amazing foundation!!!
[This review was collected as part of a promotion.] I've been really loving this Maybelline Lifter Plump and Glow Foundation. I love that it's full coverage and gives a natural skin-like glow. It's very lightweight, and my makeup looks flawless even after my long, 12-hour days.
5 out of 5 stars
22 February, 2026
originally posted on influenster.com
Love if
[This review was collected as part of a promotion.] This is my new fav it has amazing coverage and looks super pretty on the skin but not cakey or Too much it's easy to blend out and apply and I get Compliments when I wear it
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
- Skin type: Normal
- Eye color: Grey
- Skin concern: Redness
- Hair color: Brunette
- Skin tone: Light
Beautiful foundation!
Love this foundation!! I have normal to dry skin and this looks beautiful and hydrating on, and it wears and lasts so well.
5 out of 5 stars
14 February, 2026
originally posted on influenster.com
wears well!
[This review was collected as part of a promotion.] awesome foundation! goes on clean and smooth! long lasting .. smells amazing… and so affordable.. maybelline is always a great choice! will suggest to al my friends!
5 out of 5 stars
12 February, 2026
originally posted on influenster.com
Love
[This review was collected as part of a promotion.] Love this foundation. It's not thick at all. Great coverage and blendability. Stacks well. Doesn't sink. Love love love it. Definitely recommend
5 out of 5 stars
10 February, 2026
originally posted on influenster.com
Great foundation!
[This review was collected as part of a promotion.] I was stoked to receive this foundation to try! It is great for the anti-aging crowd like me. The coverage is perfect! I’m a huge fan of this foundation!