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Not Your Mother's aura boost Hydrate Shampoo - 13oz: For All Hair Types, Basic Cleansing, Liquid Form - 2 of 4Not Your Mother's aura boost Hydrate Shampoo - 13oz: For All Hair Types, Basic Cleansing, Liquid Form - 3 of 4Not Your Mother's aura boost Hydrate Shampoo - 13oz: For All Hair Types, Basic Cleansing, Liquid Form - 4 of 4
Not Your Mother's aura boost Hydrate Shampoo - 13oz: For All Hair Types, Basic Cleansing, Liquid Form - 1 of 4

Not Your Mother's aura boost Hydrate Shampoo - 13oz: For All Hair Types, Basic Cleansing, Liquid Form

4.6 out of 5 stars with 94 reviews
9 Questions
New at  target 
15k+ bought in last month

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At a glance

About this item

Highlights

  • Hair conditioner for women helps smooth and hydrate dry, stressed strands
  • Strengthens hair to help reduce breakage
  • Lightweight, nourishing formula hydrates without heaviness or buildup
  • Fortifying blend of aloe, peptides, and magnesium helps restore balance and softness
  • Great for damaged, breakage-prone, or weakened hair and all hair types, including straight hair, wavy hair, and curly hair
  • Silicones-free and paraben-free
  • Check out the Not Your Mother's aura boost lineup, including Hydrate, Restore, Thickening, and Anti-Frizz Shampoos and Conditioners

Description

Hydrated, healthy-looking hair starts with Not Your Mother's aura boost Hydrate Conditioner. This salon-quality, moisturizing conditioner smooths and softens dry, stressed strands while strengthening to reduce breakage. Enriched with a moisture-locking blend of aloe, peptides, and magnesium, aura boost hydrating conditioner helps restore softness, balance, and shine without heaviness or buildup. The clean, sulfate-free, and color-safe formula is gentle enough for daily use, leaving hair refreshed, manageable, and healthy-looking. Infused with a grounding Apple Wood scent, this women's conditioner offers a calming finish to your routine. For best results, pair with aura boost Hydrate Shampoo for a deep-hydrating, hair-repairing boost.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Basic Cleansing
Net weight: 13 fl oz (US)
TCIN: 94744699
UPC: 688047140929
Item Number (DPCI): 063-00-7281
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.33 inches length x 2.33 inches width x 7.91 inches height
Estimated ship weight: 1.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this shampoo safe to use for keratin treated hair? Does it have sodium chloride or sulfates?

submitted by Chicken Wing - 11 days ago

  • A: Hi there! Thanks for reaching out 😊 Our Aura Boost Hydrate Shampoo is safe for keratin-treated hair—it’s sulfate-free and doesn’t contain sodium chloride. Enjoy your hair day, and feel free to reach out with any other questions!

    submitted byNYM Team - 10 days ago
    Brand expert

Q: Is the shampoo and conditioner color safe?

submitted by Lauren B - 29 days ago

  • A: Hi there! Thank you for reaching out! Yes, our Not Your Mother's Aura Boost Hydrate Shampoo and Conditioner are safe for color-treated hair. Lauren, If you’d like a personalized recommendation tailored to your hair type and needs, we invite you to contact our social media team. They’ll be happy to assist you on your hair care journey and help you have the best experience with our products!

    submitted byNYM Team - 28 days ago
    Brand expert

Q: Is this for fine hair?

submitted by Simone - 1 month ago

  • A: Hi Simone! Thanks for your question! The NYM Aura Boost Hydrate Shampoo is designed for dry, stressed, or breakage-prone hair. For a personalized recommendation for your hair type, please reach out to our social media team—they’ll be happy to help!

    submitted byNYM Team - 1 month ago
    Brand expert

Q: Does this have Cocamidopropyl betaine in it?

submitted by Ydyduf - 1 month ago

  • A: Hi there! Thank you for your question! Our Not Your Mother's Aura Boost Hydrate Shampoo does not contain the ingredient you are mentioning. All ingredient information for our products can be found on the product labels and on our official website.

    submitted byNYM Team - 1 month ago
    Brand expert

Q: Is this shampoo suitable for all hair types?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is designed for all hair types, including straight, wavy, and curly hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What scent does this shampoo feature?

submitted by AI Shopping Assistant - 2 months ago

  • A: The shampoo has a calming Apple Wood scent that helps restore balance to hair and senses.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this shampoo contain sulfates or parabens?

submitted by AI Shopping Assistant - 2 months ago

  • A: No, the shampoo is sulfate surfactant-free and paraben-free, ensuring a gentle cleanse.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What type of cleansing does this shampoo provide?

submitted by AI Shopping Assistant - 2 months ago

  • A: It provides basic cleansing while gently restoring hydration without stripping the hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What ingredients are used to fortify the hair?

submitted by AI Shopping Assistant - 2 months ago

  • A: The shampoo is formulated with aloe, peptides, and magnesium to help strengthen and fortify hair strands.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated
See all questions (9)

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Dries out hair

Dries out your hair, and has a masculine smell I didn't like it at all so I returned it.
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So hydrating!

[This review was collected as part of a promotion.] This shampoo feels awesome with my hair and makes it feel hydrated and my ends are not dry at all. My hair isn’t tangled as much and my scalp also doesn’t feel dry
IshnaK
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4 out of 5 stars
19 March, 2026
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the best smelling shampoo

[This review was collected as part of a promotion.] This is the best smelling shampoo that I’ve ever tried. It also works well into the hair and scalp and lathers up quickly. I have never gone through a bottle of shampoo faster.
NiraliB
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2 out of 5 stars
13 March, 2026
originally posted on NYM
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ITCHY SCALP

The scent is good. But it made my scalp really itchy, this was after 2-4 hair wash days. So if you have a sensitive scalp I would avoid this.
Jilman F
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4 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026Verified purchase

Derm tested helped soften brittle hair

This shampoo offers hydration and smells good has a light scent that is pleasing. I was able to brush hair more easily when I tried this shampoo. he peptides,aloe and magnesium is nice ingredients I eat supplements orally and it seems to help me now I can shampoo too.
Smiley67
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
2 out of 5 stars
10 March, 2026
originally posted on influenster.com
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Although this shampoo has a very pleasant scent, i

[This review was collected as part of a promotion.] This was my first time trying a shampoo from Not Your Mothers. The scent was quite pleasant, but I did not have good results using this product. This shampoo is for softening stressed hair but it made my hair very dry & even irritated my scalp. It clings to the hair which made it hard to rinse out.
ChasityW
Did you find this review helpful?
3 out of 5 stars
10 March, 2026
originally posted on influenster.com
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Okay Shampoo

[This review was collected as part of a promotion.] Overall it felt nice on my hair and it felt hydrating. However it did not give much volume or anything for my hair to manage. It is good for when you are in a hurry and don’t care about how your hair looks.
JessicaA
1 guest found this review helpful. Did you?
5 out of 5 stars
9 March, 2026
originally posted on influenster.com
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Great product!

[This review was collected as part of a promotion.] This shampoo and conditioner combo leaves my hair feeling soft and smelling good all day long. I’ve gotten so many compliments! Would definitely purchase these products and recommend them to anyone.
JalaineP
Did you find this review helpful?
5 out of 5 stars
26 February, 2026
originally posted on influenster.com
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My new favorite

[This review was collected as part of a promotion.] Super hydrating! It reminds my of the fenty beauty one as soon as I started using it it leaves my hair soft and clean and very very hydrated. Will be my new go to from now on.
VanessaG
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026

Love this product!

Love- makes my hair so soft and healthy looking
sbarnett79
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
12 February, 2026
originally posted on influenster.com
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Love!

[This review was collected as part of a promotion.] This has helped my hair so much! It is thick out of the bottle but lathers really well, and leaves a very fresh smell in my hair after I finish showering. It adds a lot of hydration to my hair!
savleigh_8990
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5 out of 5 stars
31 January, 2026
originally posted on NYM
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Nice

Love it so much it so good! Amazing product very amazing
Marih
Did you find this review helpful?
5 out of 5 stars
30 January, 2026
originally posted on influenster.com
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Love it

[This review was collected as part of a promotion.] Not Your Mother’s shampoo cleans really well without stripping my hair or leaving it feeling dry. It lathers nicely, rinses clean, and my hair still feels soft and hydrated afterward instead of squeaky or tangled. I’ve noticed less frizz and more shine.
blethenberry_6572
Did you find this review helpful?
5 out of 5 stars
24 January, 2026
originally posted on influenster.com
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The smell it’s a must for the season!

[This review was collected as part of a promotion.] The smell it’s a must for the season! Let me tell you that Not your mother’s never fraud, they have so good and clean ingredients that help to look nice and sooo helthy
marisolcpn_3568
1 guest found this review helpful. Did you?
5 out of 5 stars
16 January, 2026
originally posted on influenster.com
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I LOVE ABSOLUTELY RECOMMEND

[This review was collected as part of a promotion.] I absolutely loved this shampoo. With my oily scalp it worked wonderfully keeping it clean and rinsed easily. It kept my scalp from flaking and helped keep the shine in my hair all day long. I would recommend 10/10 times
nataliaf88_1378
Did you find this review helpful?
5 out of 5 stars
14 January, 2026
originally posted on influenster.com
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Feels less dry

[This review was collected as part of a promotion.] The aura boost hydrate shampoo does seem to make my hair feel more soft and less dry. I also like the smell of the shampoo. Feels like my hair is really clean.
oliviaj114_7210
1 guest found this review helpful. Did you?
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
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So good

[This review was collected as part of a promotion.] I love the shampoo. I am a two time shampoo, kind of girl and I truly feel like it gets deep to my scout and really clean my hair leaving an amazing scent and vibe. It definitely is one that I would recommend and is super affordable
beautybymomoney_8588
Did you find this review helpful?
5 out of 5 stars
10 January, 2026
originally posted on influenster.com
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Makes my hair feel nice and healthy and smells rea

[This review was collected as part of a promotion.] The shampoo made in my hair feel really shiny and smooth! Its easy to apply on my curly hair like it doesn't leave any unnecessary residue to do or make my scalp feel gross.
kalayarose_9185
Did you find this review helpful?
5 out of 5 stars
7 January, 2026
originally posted on influenster.com
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I love this stuff!

[This review was collected as part of a promotion.] I am absolutely obsessed with this! My hair and scalp feel amazing and i cannot believe how healthy my hair is now! I’ve completely switched all my products over to Not You Mothers!
tiffanim43_4339
Did you find this review helpful?
5 out of 5 stars
31 December, 2025
originally posted on influenster.com
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Not your mother's

[This review was collected as part of a promotion.] Love this product leaves my hair feeling soft and silk. Smells amazing like your on a tropical island.🏝 love the look of the product my favorite color is pink so goes with the esthetic of my bathroom. This combination is amazing
angelae100_6444
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