Not Your Mother's aura boost Hydrate Shampoo - 13 fl oz
$8.99
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $15.99Buy 1 get 1 25% off KUNDAL collagen hair care4.8 out of 5 stars with 61 ratings
- $13.59($0.62/fluid ounce)reg $16.99 Sale4.5 out of 5 stars with 90 ratings
Frequently bought together
- $10.49($1.57/fluid ounce)Buy 1 get 1 50% off Every Man Jack personal care4.7 out of 5 stars with 300 ratings
Guests also viewed
- $8.69($0.54/fluid ounce)Buy 1, get 1 20% off Marc Anthony hair careMarc Anthony Strictly Curls 3x Moisture Shampoo for Curly Hair - Shea Butter & Marula Oil - 16 fl oz4.3 out of 5 stars with 285 ratings
- $18.98Value Bundle
Related Categories
Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its hydrating properties and pleasant scent. Guests appreciate how it cleanses without stripping moisture, leaving hair feeling soft and manageable. However, some have experienced issues with oiliness, scalp irritation, and frizz. Overall, it seems to work well for various hair types, making it a versatile choice for those seeking a refreshing wash.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 132 reviews
effectiveness: 3.08 out of 5
quality: 3 out of 5
value: 2.92 out of 5
46% would recommend
13 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2026Verified purchase
(no review title)
It smells so good i normally don’t care much for shampoo and conditioner but these ones dried my hair out so much
5 out of 5 stars
30 September, 2026
originally posted on NYM
Clean
[This review was collected as part of a promotion.] Love how this made my scalp clean! I love how it smells because it smells good too. My hair has a pretty shine to it. I love how it make my hair feel. I have repurchased this item.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2026Verified purchase
Not as good as I expected.
Very disappointed in this product. Washed my hair twice yesterday and I was surprised how oily my hair felt this morning. Product was light enough going on so I'm not sure why the oil buildup in less than a day. Returned the product.
From NYM Team team
Hey Kathy! 💕 We’re so sorry you had that experience 😕 That’s definitely not what we want for you. If you’re down, we can hook you up with a personalized rec based on your hair type + what you’re looking for ✨ Just DM our Social Media team — they’ve got you and will make sure you find something that actually works for your hair 🙌
1 month ago
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2026Verified purchase
Would buy again
I was surpised by all the good reviews, not because the shampoo is bad, but because who reviews shampoo? Well here I am reviewing shampoo and I am here to say I love it! It has a slight apple scent and lathers well.
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2026Verified purchase
Hydrates Just Like It Says!
Really feel like this hydrates my long, white/gray hair! the conditioner works well with the shampoo and feel like my hair has gained its life back! Wish it was a little less pricey is only drawback.
5 out of 5 stars
9 July, 2026
originally posted on NYM
Hydrated and healthy hair
I have struggled with dry, frizzy hair for a long time. I've tried so many products and nothing worked, until I used this shampoo. My hair is now hydrated and looks healthier.
5 out of 5 stars
30 June, 2026
originally posted on NYM
love it
[This review was collected as part of a promotion.] This shampoo has been amazing! it feels so light in my hands and doesn’t feel heavy in my hair. After the shower my hair feels so clean and bouncy which makes it easy to style my curls. They use amazing ingredients which makes it an easy purchase!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 June, 2026Verified purchase
Scalp is on fire
This product was wonderful at first. The consistency allowed me to use far less product. However, over a couple of weeks I began experiencing intense scalp itching and irritation that remedied immediately with a one time use of a medicated shampoo and discontinued use of this product. Consider intermittent use if you try!
From NYM Team team
Hey Beth! 💛 We’re so sorry you had that experience. Please reach out to our Consumer Support Team through our official NYM website. Once you’re on the site, just scroll down and click on “Contact Us”—you can send your message there, and our team will receive it right away. They’ll be more than happy to help and get everything sorted out for you ASAP! ✨
4 months ago
5 out of 5 stars
22 June, 2026Verified purchase
(no review title)
My hair is so hard to brush. I have tried countless shampoos & conditioners and nothing would help brush my tangled mess. I bought this because I am on a student budget and I am IMPRESSED! My hair feels so clean, easy to brush and is soft! My new go to!
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2026Verified purchase
Shampoo
Love it
5 out of 5 stars
13 May, 2026
originally posted on NYM
Sleek hair
[This review was collected as part of a promotion.] Love this shampoo! Cleans my hair well and shocked how healthy and sleek my hair is. Don’t use too much, maybe quarter size amount since it suds a lot! Still color safe and smells sooo good.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 May, 2026Verified purchase
Leaves a sticky film
I’m loyal to the brand. However, this immediately leaves a sticky film that drives weight on your hair no matter how little you use or how thoroughly you rinse. I’ve tried using just the shampoo or just the conditioner and they both leave the film. It smells amazing, but this is the first product in the line never had an issue with, and it would not suggest buying the specific one.
From NYM Team team
Hi Destinie! We’re so sorry to hear about your experience. Would you like a personalized recommendation based on your hair type and needs? We invite you to reach out to our Social Media team — they’ll be happy to assist you and ensure you have the best experience with our products!
6 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
29 April, 2026Verified purchase
(no review title)
Smell is way too strong. It lingers around forever and doesn’t smell good. This is not a replacement for the curl shampoo. Awful.
4 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2026
(no review title)
I really like the sent and it made my waves really defined and shiny. However, my hair was tangled when using the conditioner
5 out of 5 stars
22 April, 2026
originally posted on NYM
Shower Must-Have!
[This review was collected as part of a promotion.] I’m the type of girl that loves trying a new shampoo and conditioner. I have never tried the Not Your Mother’s hair products, so was excited to give this a whirl. The packaging is clean and simple, and you get a standard amount that is seen across the majority of shampoos. I am a fan of the scent, it gave a light floral, clean touch. Massaging this shampoo to my hair, it definitely did the job with giving me the cleanse-feel which is so important to me. Plus, I do shampoo twice to cleanse and then another round to give me the benefits of what the shampoo is to offer. I did get the softness and silky feel once styled. A great option!
1 out of 5 stars
Thumbs down graphic, would not recommend
7 April, 2026Verified purchase
Dries hair out
This did the opposite of moisturize. my hair became so dry and unmanageable after a few washes. will not use again
From NYM Team team
Hi Rose! We’re so sorry to hear about your experience. Would you like a personalized recommendation based on your hair type and needs? We invite you to reach out to our Social Media team — they’ll be happy to assist you and ensure you have the best experience with our products!
7 months ago
5 out of 5 stars
1 April, 2026
originally posted on NYM
I loved
[This review was collected as part of a promotion.] This shampoo has a lightweight,smooth consistency and feels very hydrating on my hair. It lathers well,rinses out easily,and fresh without heaviness. Definitely effective for dry hair!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 March, 2026Verified purchase
Dries out hair
Dries out your hair, and has a masculine smell I didn't like it at all so I returned it.
From NYM Team team
Hi there! we’re sorry to hear about your experience. Please reach out to our Consumer Support Team, and they’ll be happy to assist you further.
7 months ago
5 out of 5 stars
21 March, 2026
originally posted on NYM
So hydrating!
[This review was collected as part of a promotion.] This shampoo feels awesome with my hair and makes it feel hydrated and my ends are not dry at all. My hair isn’t tangled as much and my scalp also doesn’t feel dry
4 out of 5 stars
19 March, 2026
originally posted on NYM
the best smelling shampoo
[This review was collected as part of a promotion.] This is the best smelling shampoo that I’ve ever tried. It also works well into the hair and scalp and lathers up quickly. I have never gone through a bottle of shampoo faster.