New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Well People Skinforia Serum Foundation - 50ml - 2 of 4Well People Skinforia Serum Foundation - 50ml - 3 of 4Well People Skinforia Serum Foundation - 50ml - 4 of 4
Well People Skinforia Serum Foundation - 50ml - 1 of 4

Well People Skinforia Serum Foundation - 10 Fair Cool - 50ml: Moisturizing, Noncomedogenic, Buildable Coverage, Mineral Oil-Free


Color10 Fair Cool
  • 10 Fair Cool
  • 14 Fair Neutral
  • 16 Light Neutral
  • 20 Light Medium Warm
  • 24 Light Medium Neutral
  • 32 Tan Neutral
  • 38 Deep Tan Cool
  • 42 Deep Cool
  • 18 Light Warm
  • 26 Medium Warm
  • 28 Medium Neutral
  • 30 Medium Tan Warm
  • 36 Tan Warm
  • 40 Deep Neutral
  • 46 Rich Neutral

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • EWG-verified tinted serum foundation that provides a long-lasting, skin-like finish
  • Enriched with plant-powered ingredients to help moisturize, visibly brighten, and smooth the look of fine lines
  • Non-comedogenic and great for all skin types (even sensitive)
  • Available in 15 flexible shades to suit a wide range of skin tones
  • This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.

Description

Meet your ultimate skin-loving foundation. Well People Skinforia Serum Foundation is a tinted serum-infused formula that’s supercharged with plant-powered ingredients to moisturize, smooth, even skin tone and improve the look of fine lines to enhance your complexion. The lightweight, non-comedogenic serum foundation delivers buildable, long-lasting coverage and a natural, skin-like finish.

Why you’ll love it:
• EWG-verified tinted serum foundation that provides a long-lasting, skin-like finish
• Enriched with plant-powered ingredients to moisturize, smooth, even skin tone and improve the look of fine lines
• Non-comedogenic and great for all skin types (even sensitive)
• Available in 15 flexible shades to suit a wide range of skin tones
Plant-powered ingredients:
• 5% Birch Sap: Moisturizes & helps soothes skin
• 2.6% Mushroom Complex: Visibly brightens, even skin tone, visibly plumps and helps to improve the look of fine lines

All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.

Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.

Well People is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your Well People product!
Suggested Age: 12 Years and Up
Health Facts: Nonylphenol Ethoxylate Free, Phthalate-Free, Paraben-Free, Triclosan-Free, Talcum-Free, Artificial Fragrance-Free, Propylene Glycol-Free, Sulfate-Free, Mineral Oil-Free, Noncomedogenic
Color Finish: Natural, Smooth
Color Palette: Light Tones
Skin Tone: All Skin Tones
Skin Undertone: Neutral
Product Form: Liquid
Cosmetic Coverage: Buildable
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Texture Improvement, Concealing, Color Correction, Brightening, Moisturizing
Recommended Skin Type: Oily, Normal, Dry, Combination
Net weight: 50 Milliliters
Features: Blendable, Lightweight, smoothes, Long Lasting, Moisturizing, Non-Comedogenic
TCIN: 94749087
UPC: 609332311251
Item Number (DPCI): 052-00-3261
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.122 inches length x 2.028 inches width x 3.602 inches height
Estimated ship weight: 0.173 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What skin types is the foundation suitable for?

submitted by AI Shopping Assistant - 16 days ago
  • A: The foundation is suitable for oily, dry, normal, and combination skin types.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What cosmetic coverage does this foundation provide?

submitted by AI Shopping Assistant - 16 days ago
  • A: This foundation offers buildable coverage for a customizable finish.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What benefits does this foundation provide for the skin?

submitted by AI Shopping Assistant - 16 days ago
  • A: It improves skin texture, conceals imperfections, corrects color, brightens, and moisturizes.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: Is this product cruelty-free?

submitted by AI Shopping Assistant - 16 days ago
  • A: Yes, this foundation is certified cruelty-free.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: Is the foundation free from harmful chemicals?

submitted by AI Shopping Assistant - 16 days ago
  • A: Yes, it is free from phthalates, parabens, sulfates, and artificial fragrances.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: Why is phenoxyethanol in this?

submitted by Jen - 1 month ago

Additional product information and recommendations

3.0 out of 5 stars with 5 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 2.5 out of 5
quality: 3.5 out of 5
value: 3 out of 5
50% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
  • Skin type: Combination
  • Skin tone: Light

(no review title)

Finding a foundation that has clean ingredients is hard to find. This is a buildable coverage. Can’t wait to try more products from this brand.
Nicole
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
9 March, 2026
  • Skin tone: Light
  • Skin type: Normal

(no review title)

It goes on very pretty but after 8 hours my face looks so oily. I normally don’t get this oily with foundations
Alli
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 1 out of 5
quality: 2 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026
  • Skin tone: Medium

Buy this!

This is amazing! Very lightweight, easy to blend and buildable for coverage. Makes your gorgeous self look even better 😉. Love Well People, they make EWG verified products, which is very important to me. I have been a customer forever and always will be.
A
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026
  • Skin concern: Dullness, Redness, Sensitivity
  • Skin tone: Light
  • Skin type: Normal
  • Eye color: Blue
  • Hair color: Red

(no review title)

Lightweight and medium coverage but so so drying. It exaggerates every pore, line, and dryness. Going to try using a really heavy moisturizer under to see if it helps. I am a skin care girlie typically but disappointed by this one!
Bre19
4 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy