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hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz - 2 of 4hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz - 3 of 4hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz - 4 of 4
hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz - 1 of 4

hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz

$4.99 ($1.06/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Includes one (1) 4.7 oz tube of hello Antiplaque and Whitening Toothpaste, Fluoride Free Toothpaste
  • This peppermint toothpaste is formulated with refreshing farm grown peppermint
  • The whitening vegan toothpaste naturally whitens with mighty minerals by removing surface stains, helps brush away plaque, and shows tartar who’s boss
  • Enjoy the refreshing taste of natural peppermint in this fluoride free whitening toothpaste and enjoy minty fresh breath to start your day
  • Contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no titanium dioxide, and no SLS
  • hello toothpaste is not tested on animals

Description

Say hello to a friendly fluoride free toothpaste that helps whiten teeth and crush tartar with hello Antiplaque Fluoride Free Antiplaque Whitening Toothpaste. This fluoride free toothpaste is thoughtfully formulated with high quality ingredients like farm grown peppermint, tea tree oil, and coconut oil to help tame bad breath. In addition, this hello whitening toothpaste helps brush away plaque, shows tartar who’s boss, and naturally whitens with mighty minerals by removing surface stains. This hello fluoride free toothpaste doubles as a vegan toothpaste and a SLS free toothpaste and contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no titanium dioxide, and no SLS. No-brainer.
Suggested Age: Adult
Health Facts: Vegan, Fluoride-Free, Formaldehyde-Free, Propylparaben-Free, Phthalate-Free, Butylparaben-Free, Formaldehyde Donor-Free, Nonylphenol Ethoxylate Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.7 Ounces
TCIN: 75563074
UPC: 819156020240
Item Number (DPCI): 049-09-8313
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

glycerin, water, hydrated silica, calcium carbonate, sorbitol, erythritol, xylitol, flavor, xanthan gum, sodium bicarbonate, potassium citrate, sodium cocoyl glutamate, zinc citrate, tetrasodium pyrophosphate, cocamidopropyl betaine, cocos nucifera (coconut) oil, rebaudioside a, melaleuca alternifolia (tea tree) leaf oil.

Shipping details

Estimated ship dimensions: 1.93 inches length x 2.11 inches width x 7.28 inches height
Estimated ship weight: 0.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does the 1oz tube have a safety seal?

submitted by Kirsten - 3 years ago
  • A: yes, the 1oz tube does have a safety seal.

    submitted byHello Products - 3 years ago
    Brand expert
  • A: thanks for reaching out with your question! our 1 oz tubes do come with a foil safety seal!

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: Does this toothpaste tube have a safety seal?

submitted by Kirsten - 3 years ago
  • A: thanks for reaching out with your question! you got it, our 1 oz tubes have a safety seal!

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert
  • A: yes, our APW tubes do have a safety seal.

    submitted byHello Products - 3 years ago
    Brand expert

Q: Is this good for treating gingivitis?

submitted by AO - 7 months ago
  • A: Thank you for reaching out. This toothpaste specializes in removing plaque, crushing tarter and whitening of teeth. We would recommend reaching out to your dentist for any specialized conditions as they know your teeth best and can advise of proper pastes.

    submitted byColgate Palmolive Consumer Affairs - 7 months ago
    Brand expert

Q: Is this one SLS free also, bc I want no sls or fluoride?

submitted by thegrammie - 9 months ago
  • A: hey there! our antiplaque + whitening paste is both sls-free and fluoride-free!

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert

Q: Is this toothpaste meant to rinse after brushing or no(like similar 'natural' toothpastes that need to rest on teeth to prevent cavities/protect?

submitted by TryBeforeBuy - 1 year ago
  • A: hello there! for our antiplaque + whitening toothpaste, we recommend brushing teeth thoroughly, preferably after each meal or at least 2x per day or as directed by a dentist or physician. we also recommend checking with your dentist to see whether rinsing is for you.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: My son has autism, and, has a difficult time spitting out toothpaste when brushing. Is this toothpaste safe to swallow?

submitted by Christine - 1 year ago
  • A: Thanks for your question. Our recommendation is that you use only a pea-sized amount and supervise child’s brushing and rinsing (to minimize swallowing). We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Does it help with sensitivity?

submitted by MR - 1 year ago
  • A: hi and thanks for asking. hello Antiplaque and Whitening Fluoride-Free Toothpaste isn’t an anti-sensitivity toothpaste. it’s a smile whitening, natural wonder, that’s great for your smile. we hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: The description for this says no titanium dioxide but then the ingredients list has titanium dioxide listed, so does it contain it or not?

submitted by NicBP - 1 year ago
  • A: hello, and we’re sorry but this ingredient listing is inaccurate. there is no titanium dioxide in our toothpaste. you can see a complete list of our ingredients at https://www.hello-products.com/products/antiplaque-and-whitening-toothpaste?variant. we hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: So does this toothpaste have titanium oxide? The label ingredient does not list it but I see Hello Product answering in one of the questions that it does have it.

submitted by Dee - 2 years ago
  • A: Great question! The product does not contain titanium oxide. Hope this is helpful!

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: You claim it doesn't contain titanium dioxide but the list of ingredients says titanium dioxide. Can you please explain why?

submitted by Nikki - 2 years ago
  • A: hello, our toothpaste doesn’t contain titanium dioxide. please visit our website to see the complete list of our ingredients. https://www.hello-products.com/products/antiplaque-and-whitening-toothpaste.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Additional product information and recommendations

4.6 out of 5 stars with 1068 reviews
effectiveness: 4.39 out of 5
quality: 4.4 out of 5
value: 4.34 out of 5
83% would recommend
222 recommendations
5 out of 5 stars
19 January, 2026Verified purchase

(no review title)

Good toothpaste
Lydia
Did you find this review helpful?
4 out of 5 stars
16 January, 2026Verified purchase

(no review title)

Lightly abrasive nice mint content and no SLS or fluoride
Lynda
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase

(no review title)

I love this toothpaste! Feels super clean and fresh !
Allie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
13 January, 2026Verified purchase

(no review title)

Love these items that contain no artificial dyes, harsh SLS and no sweetener. Really need clean ingredients for everyday cleaning items! Too bad the brand is now under by a big corporation but I hope that will not affect the quality and ingredients of the product. Thanks Target for offering a good sale coupon for these pastes!
Danlu
Did you find this review helpful?
5 out of 5 stars
2 January, 2026Verified purchase

(no review title)

Great service
John
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase

Hello toothpaste

Love this toothpaste
MagenG
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase

(no review title)

I switched to this toothpaste from using Aquafresh for years. I had been struggling with dry mouth and ChatGPT suggested using a SLS-free. It has definitely helped with the dry mouth and I my mouth always feels fresh after using.
Brittany
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
21 December, 2025Verified purchase

(no review title)

Great product
judy
Did you find this review helpful?
5 out of 5 stars
6 December, 2025
originally posted on hello-products.com
Image

Wish I Had Discovered This Sooner

Best tasting toothpaste ever with no horrible chemicals.
Mary B
Did you find this review helpful?
1 out of 5 stars
25 November, 2025
originally posted on hello-products.com
Image

Warning -- contains Erhthritol (research it!!!)

I am returning it to the store. I am sorry I did not review the ingredients before the purchase. I was so excited about what it did NOT have that I failed to read what it DID have. A Google research stated this about The main danger of erythritol is a potential link to an increased risk of blood clots, which can lead to heart attack and stroke. Studies have shown that erythritol can make platelets more prone to clotting. Some research also suggests it may contribute to oxidative stress and lower nitric oxide production, impacting blood vessel function. Other, less severe dangers can include digestive issues like nausea and gas. Cardiovascular risks Increased blood clotting: Erythritol can make platelets clump together, which may lead to blood clot formation. Higher risk of heart attack and stroke: Studies have shown a correlation between high blood levels of erythritol and an increased risk of major adverse cardiovascular events like heart attacks and strokes. Oxidative stress and nitric oxide reduction: Recent research indicates that erythritol can increase oxidative stress in cells and reduce the production of nitric oxide, a compound that helps blood vessels dilate. Other risks Digestive issues: Some people may experience nausea and digestive problems from erythritol. "
1 reply from Customer Care team - 3 months ago
we appreciate you giving our toothpaste a try, but we're sorry to hear it wasn't quite right for you. we'd love to help you find one that might be a better fit. please give us a call at 855-444-3556
Donna77642
10 guests found this review helpful. Did you?
5 out of 5 stars
25 November, 2025
originally posted on hello-products.com
Image

Finally no scraping

My hygienist asked me what I have been doing differently. She found no plaque buildup to scrape off this last visit. I told Her about Hello and she is now using it!
LS0208
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase

I like it but made my teeth really sensitive.

Pros-I love the mint freshness during and after use. It made my teeth feel clean. I like it was fluoride free. Cons- toothpaste made my teeth super sensitive. I seen reports that it makes teeth sensitive and causes cavities. I threw it away. The sensitivity in my teeth greatly reduced.
Andy
effectiveness: 3 out of 5
quality: 1 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase

All Smiles

absolutely love this toothpaste! Not a strong flavor first thing in the morning
Luvthm
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase

Fair trade for "better" toothpaste

The trade off for a “better” toothpaste - less mint and less bubbles, but teeth feel super clean. Plus I like the positive qualities, so peace of mind as well. It’s kinda odd at first compared to typical toothpastes, but you get used to it.
kcrow
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase

(no review title)

I like that it is flouride free and SLS free. I'm trying to eliminate triggers to my perioral dermatitis. It has a good texture and minty flavor.
Jd
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025

(no review title)

Love this toothpaste, it is the only one our family will use now. Great taste and seems to work good.
Caleb
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
10 November, 2025Verified purchase

(no review title)

nice
Ang
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase

Only toothpaste that doesn't harm my gums

I developed a sensitivity to SLS when I entered my 20s. All other toothpastes kept making my mouth and gums peel. It was extremely painful! I did some research and found SLS was the issue, so I was excited to find this SLS-free toothpaste at my local Target and have been using it for 3 years straight now! I am also very prone to plaque and this toothpaste is so much better at preventing it forming than other toothpastes. Dentists have complimented how clean my teeth are during my cleanings. The only thing I would suggest improving is perhaps the strength of the flavor, but that isn’t something that is easy to do with natural toothpastes. The mint feels very subtle, which is good for people who do not like strong flavors of mint. Overall, I LOVE this brand and I’m so glad that they make a toothpaste that doesn’t harm my sensitive skin! I buy the twin pack and it lasts me several months (sometimes over a year) while also sharing a tube with my boyfriend!
angela
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 November, 2025Verified purchase

(no review title)

The ‘healthiest’ toothpaste available on Target shelves. (YUK approved) Pleasant tasting, no yucky Stevia vibes!
AlyshaLA
1 guest found this review helpful. Did you?
5 out of 5 stars
3 November, 2025Verified purchase

(no review title)

Minty fresh and fluoride free
Shannon
Did you find this review helpful?

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