hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz
$4.99 ($1.06/ounce)
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4.8 out of 5 stars with 25 ratings
4.6 out of 5 stars with 1068 reviews
effectiveness: 4.39 out of 5
quality: 4.4 out of 5
value: 4.34 out of 5
83% would recommend
222 recommendations
5 out of 5 stars
19 January, 2026Verified purchase
(no review title)
Good toothpaste
4 out of 5 stars
16 January, 2026Verified purchase
(no review title)
Lightly abrasive nice mint content and no SLS or fluoride
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
(no review title)
I love this toothpaste! Feels super clean and fresh !
5 out of 5 stars
13 January, 2026Verified purchase
(no review title)
Love these items that contain no artificial dyes, harsh SLS and no sweetener. Really need clean ingredients for everyday cleaning items! Too bad the brand is now under by a big corporation but I hope that will not affect the quality and ingredients of the product. Thanks Target for offering a good sale coupon for these pastes!
5 out of 5 stars
2 January, 2026Verified purchase
(no review title)
Great service
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
Hello toothpaste
Love this toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
I switched to this toothpaste from using Aquafresh for years. I had been struggling with dry mouth and ChatGPT suggested using a SLS-free. It has definitely helped with the dry mouth and I my mouth always feels fresh after using.
5 out of 5 stars
21 December, 2025Verified purchase
(no review title)
Great product
5 out of 5 stars
6 December, 2025
originally posted on hello-products.com
Wish I Had Discovered This Sooner
Best tasting toothpaste ever with no horrible chemicals.
1 out of 5 stars
25 November, 2025
originally posted on hello-products.com
Warning -- contains Erhthritol (research it!!!)
I am returning it to the store. I am sorry I did not review the ingredients before the purchase. I was so excited about what it did NOT have that I failed to read what it DID have. A Google research stated this about The main danger of erythritol is a potential link to an increased risk of blood clots, which can lead to heart attack and stroke. Studies have shown that erythritol can make platelets more prone to clotting. Some research also suggests it may contribute to oxidative stress and lower nitric oxide production, impacting blood vessel function. Other, less severe dangers can include digestive issues like nausea and gas. Cardiovascular risks Increased blood clotting: Erythritol can make platelets clump together, which may lead to blood clot formation. Higher risk of heart attack and stroke: Studies have shown a correlation between high blood levels of erythritol and an increased risk of major adverse cardiovascular events like heart attacks and strokes. Oxidative stress and nitric oxide reduction: Recent research indicates that erythritol can increase oxidative stress in cells and reduce the production of nitric oxide, a compound that helps blood vessels dilate. Other risks Digestive issues: Some people may experience nausea and digestive problems from erythritol. "
1 reply from Customer Care team - 3 months ago
we appreciate you giving our toothpaste a try, but we're sorry to hear it wasn't quite right for you. we'd love to help you find one that might be a better fit. please give us a call at 855-444-3556
5 out of 5 stars
25 November, 2025
originally posted on hello-products.com
Finally no scraping
My hygienist asked me what I have been doing differently. She found no plaque buildup to scrape off this last visit. I told Her about Hello and she is now using it!
2 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase
I like it but made my teeth really sensitive.
Pros-I love the mint freshness during and after use. It made my teeth feel clean. I like it was fluoride free. Cons- toothpaste made my teeth super sensitive. I seen reports that it makes teeth sensitive and causes cavities. I threw it away. The sensitivity in my teeth greatly reduced.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
All Smiles
absolutely love this toothpaste! Not a strong flavor first thing in the morning
4 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
Fair trade for "better" toothpaste
The trade off for a “better” toothpaste - less mint and less bubbles, but teeth feel super clean. Plus I like the positive qualities, so peace of mind as well. It’s kinda odd at first compared to typical toothpastes, but you get used to it.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
I like that it is flouride free and SLS free. I'm trying to eliminate triggers to my perioral dermatitis. It has a good texture and minty flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025
(no review title)
Love this toothpaste, it is the only one our family will use now. Great taste and seems to work good.
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
nice
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Only toothpaste that doesn't harm my gums
I developed a sensitivity to SLS when I entered my 20s. All other toothpastes kept making my mouth and gums peel. It was extremely painful! I did some research and found SLS was the issue, so I was excited to find this SLS-free toothpaste at my local Target and have been using it for 3 years straight now! I am also very prone to plaque and this toothpaste is so much better at preventing it forming than other toothpastes. Dentists have complimented how clean my teeth are during my cleanings. The only thing I would suggest improving is perhaps the strength of the flavor, but that isn’t something that is easy to do with natural toothpastes. The mint feels very subtle, which is good for people who do not like strong flavors of mint. Overall, I LOVE this brand and I’m so glad that they make a toothpaste that doesn’t harm my sensitive skin! I buy the twin pack and it lasts me several months (sometimes over a year) while also sharing a tube with my boyfriend!
5 out of 5 stars
4 November, 2025Verified purchase
(no review title)
The ‘healthiest’ toothpaste available on Target shelves. (YUK approved) Pleasant tasting, no yucky Stevia vibes!
5 out of 5 stars
3 November, 2025Verified purchase
(no review title)
Minty fresh and fluoride free