Tom's of Maine Luminous White Anti-Cavity Toothpaste - Clean Mint - 4oz/3ct
$17.99 ($1.50/ounce)
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This toothpaste has garnered positive feedback for its effective cleaning and whitening properties, with many guests appreciating its natural ingredients and pleasant minty flavor. While some find the mint intensity a bit strong, the overall experience leaves teeth feeling clean and smooth. Guests have noted visible whitening results, especially for coffee stains, making it a popular choice for those seeking a cruelty-free option that delivers on its promises.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 317 reviews
effectiveness: 4.81 out of 5
quality: 4.92 out of 5
value: 4.47 out of 5
95% would recommend
44 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
21 June, 2025Verified purchase
Tastes good, works well, but expires too soon
I like this toothpaste, tastes good, minty, and the whitening is ok--it doesn't make a huge difference in whiteness but is better than other toothpastes I tried. The SLS ingredient does seem to contribute to some mouth sores, but when I do a very short quick water rinse of my mouth after brushing it seems to reduce getting the mouth sores. Also, I bought the 3-pack, but the expiration date expires too soon, only about 5 months out! That was disappointing. (I don't know why Target has given me the "Apologetic" user name because I did not enter that name myself! I called Target to change it, and they "claimed" it was changed but it's evident they did NOT correct this for me!)
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2024Verified purchase
Great before the price increase
I’ve been buying this toothpaste exclusively for a while. Now the price has jumped $5?! Guess I’ll have to find a new toothpaste.
5 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2024Verified purchase
Tom's toothpaste
Tom’s toothpaste is our favorite and Target has the best price!
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2024Verified purchase
Cheaper than elsewhere
I was upset when they stopped carrying this toothpaste in store, but the price is much better online than anywhere else.
4 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2023
Good toothpaste
Like the flavor and the ingredients. Doesn’t help much with any whitening. Have been using for a long time.
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2023
Toothpaste
It is a great price as always.
3 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2023Verified purchase
Still deciding
I wanted a whitening tooth paste so I'm trying this. It has a strong minty taste, I'm used to a much milder toothpaste. Since it's so strong I only use two or three times a week. So far I haven't noticed any whitening. It might work better if I used it every time I brush but for me it's too harsh for that. I alternate between Tom's and Biotene.
5 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2023Verified purchase
Slay!
This toothpaste rocks! My teeth come effortlessly clean and always feel so smooth right after :) it definitely whitens too
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2023Verified purchase
Cleaner and whiter
Wow my teeth visibly whiter after a week( mainly coffee stains).
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2023Verified purchase
Just dab will do
fantastic whitening ability..I only used a dab on the end of my toothbrush and it whitened my teeth very effectively just in the first use
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2023Verified purchase
Nice flavor. Works great
My teeth feel the cleanest with this toothpaste. I like the flavor as well.
5 out of 5 stars
9 January, 2023Verified purchase
My go to toothpaste
My go to toothpaste. Works even with my sensitive teeth.
5 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2022Verified purchase
Great
Good product for the price. Some natural toothpastes can be grainy but this was great.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2022Verified purchase
Yep
This is my third time buying this. I like it because it’s not too overpowering.
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2022Verified purchase
I love it so much
The best!!! Love it.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2022Verified purchase
Tom's Toothpaste
100% love this brand and toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2022Verified purchase
Minty Fresh
Nice and minty toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2021Verified purchase
Great!
My husband and I absolutely love this toothpaste! We are trying to incorporate more natural products into our everyday lives and this is now one of them! Definitely a little on the pricey side but I think it's worth it. Love the natural ingredients and has a natural minty flavor. Not chemical at all like other brands. Wish it came in a bigger size!! Will keep repurchasing. (:
3 out of 5 stars
21 March, 2021Verified purchase
not SLS free
not SLS free, cause tissue sloughing. I hope target will carry the regular SLS free (not the charcoal) toothpaste from Tom's of Maine.
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2021Verified purchase
Minty!
This toothpaste is much more minty and fresh than any other i have used. It also feels cleaner and doesn’t leave any residue on my teeth. Love it!