Active Wow Kids' Natural Gel Toothpaste - 4oz/2pk

While the branding and name of this toothpaste initially makes one think it must be cheap (especially since this is a very good deal), I was pleasantly surprised to find natural ingredients, and a taste my toddlers like. It’s fruity and a pretty blue, pleasing to the eye and taste, as is important for toddlers! This creates some nice bubbles, much better than other training toothpastes I have tried, which is easier for my littles and myself to see where they need to brush more, and more rewarding for them! A little bit goes a long way. The only possible con can I think is that this is thicker than most toothpastes, but after the first few uses I’m already used to it, and honestly, maybe I’m a fan rather than the soupier, messier toothpastes!

Tastes great and teeth feel super clean! Love that they have a fluoride free option for our kiddo.