$7.49 when purchased online
Target Online store #3991
About this item
Highlights
- Two tubes of Crest's Color Changing Toothpaste
- #1 dentist-recommended toothpaste for kids
- Color-changing formula helps kids brush up to 2X longer
- Changes colors from blue to pink after 2 minutes of brushing
- Fights cavities and promotes a healthier smile with fluoride formula
- Fun bubble gum flavor kids love
Description
Make their smiles as bright as their futures with Crest Advanced Kid's Fluoride Toothpaste, the #1 dentist-recommended toothpaste for kids. Crest Color Changing Toothpaste changes color from blue to pink after 2 minutes, helping them brush up to 2X longer. Crest helps protect kids' teeth as they transition from toddler to adolescence by helping them establish an oral care routine at an early age. Crest toothpaste contains fluoride to promote healthier teeth and fight cavities while making brushing fun with its yummy bubble gum flavor.
Suggested Age: 2 Years and Up
Health Facts: No Microbeads Added, Contains Fluoride, Triclosan-Free
Product Warning: Not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 2
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 8.4 Ounces
Features: Enamel-Safe
TCIN: 89559990
UPC: 030772131121
Item Number (DPCI): 049-09-0051
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate(0.15% w/v fluoride ion) ... anticavity toothpaste' '0.834%
Purpose
Anticavity toothpasteUses
Use helps protect against cavitiesInactive ingredients
sorbitol, water, hydrated silica, sodium lauryl sulfate, cellulose gum, flavor, sodium phosphate, trisodium phosphate, mannitol, sodium saccharin, carbomer, silica, titanium dioxide, red 30 lake, blue 1' '
Shipping details
Estimated ship dimensions: 6 inches length x 4 inches width x 1.7 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This color changing toothpaste has captured the attention of many kids, making brushing a fun and engaging activity. While some guests noted that the color change is subtle and may not always meet expectations, the bubblegum flavor is generally well-received. The design encourages longer brushing times, which is a win for parents. Overall, it serves as a creative tool to inspire children to maintain good oral hygiene habits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 719 reviews
effectiveness: 3.92 out of 5
quality: 3.86 out of 5
value: 3.66 out of 5
67% would recommend
80 recommendations
Canker sores
1 out of 5 stars
Thumbs down graphic, would not recommend
Redmondsroots - 7 days ago
Our 6 year old has developed very painful canker sores halfway through his tube of this toothpaste. After researching this one of the ingredients in this tooth paste is known for this!!! “Sodium Lauryl Sulfate” the fourth ingredient listed. Beware of the risk!
1 reply from Crest team - 7 days ago
Thank you for your review. We're sorry to hear that your child has developed a sore. At Crest, safety is our top priority, and all our products undergo thorough evaluations to ensure they're safe when used as directed. Flavor oils, surfactants/foaming agents, tartar control agents, and abrasives all have some potential to cause irritation. While all of our products are safe and effective, some individuals may not tolerate a particular formulation. If you haven't already done so, we recommend discontinuing use of the product and consulting your dentist. Your dentist may recommend an alternate version, such as a sensitivity product. Your feedback is important to us and will be shared with our Safety Team. We'd appreciate the opportunity to learn more and gather additional information. Please call us at (800) 566-7252 so we can assist you further.
Cool
5 out of 5 stars
Thumbs up graphic, would recommend
momof6 - 28 days ago, Verified purchaser
Cute… settle color change. My 7 year olds didn’t complain about taste.
Good tooth paste for kids
5 out of 5 stars
Thumbs up graphic, would recommend
Vijay - 1 month ago, Verified purchaser
My kid liked this tooth paste.
Good purchase
5 out of 5 stars
Thumbs up graphic, would recommend
Kakoo - 2 months ago
Almost didn’t buy it because there were reviews stating it didn’t change color, it stained the sink and was a little spicy. But I’m glad I made the purchase. My child used it and liked it and insisted I use it too. Well I did and it did turn light pink and did not stain nor is it spicy. I will definitely purchase again.
Turned the sink pink
1 out of 5 stars
Thumbs down graphic, would not recommend
Mmmb - 3 months ago, Verified purchaser
Turned the sink pink no matter how much I cleaned.
1 reply from Crest team - 3 months ago
We're so sorry to hear your sink has become stained. Please know, with the many quality checks our products are put through, this isn't what we'd expect. We'd like to help you further, so when you have a free moment, please call us at (800) 492-7378.
Magic toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Tk - 3 months ago, Verified purchaser
My kid loves the flavor and the color changing really helps them to brush longer. Otherwise they are done within 30 seconds with other toothpastes. Lol
Doesnt change colors
1 out of 5 stars
Thumbs down graphic, would not recommend
Mira - 5 months ago, Verified purchaser
False advertising and fake review. Doesn’t change colors at all
1 reply from Crest team - 5 months ago
We're disappointed to hear this, Mira. This certainly isn't the result we expect, so our team would like to learn more. When you have a chance, please give us a call at (800) 492-7378.
Kid approved
5 out of 5 stars
Thumbs up graphic, would recommend
Nathan SP - 7 months ago, Verified purchaser
My kids like them. Kid approved
No color changing, spicy
2 out of 5 stars
Thumbs down graphic, would not recommend
Kentucky - 8 months ago, Verified purchaser
It doesn’t change color. Once you start brushing, it’s just a white foam. It’s also on the spicier side for kids toothpaste so my son hates it. I will not purchase this again.
No color change
1 out of 5 stars
Thumbs down graphic, would not recommend
Ladams - 9 months ago
Ours did not change colors so the kids were very disappointed
1 reply from Crest team - 9 months ago
We can certainly understand your little ones' disappointment, and would like to help. This toothpaste is designed to change from blue to pink after around two minutes of brushing, however, the timing can depend on many factors, including they strength of brushing, and the toothbrush used. If it didn't change after 2 minutes, it can help to encourage your children to brush a bit longer. So we can help you further, please give us a call at (800) 492-7378.
Kids brush longer
5 out of 5 stars
Thumbs up graphic, would recommend
Blessedmomx4 - 9 months ago, Verified purchaser
I loved the price of the 2 pack vs a single pack. The kids brush longer because of the color changing which is the whole reason I purchased this product.
Crest is trustworthy
4 out of 5 stars
Thumbs up graphic, would recommend
Judy - 10 months ago, Verified purchaser
Good toothpaste for kids, but it doesn’t change color though (?)
My go to
5 out of 5 stars
Thumbs up graphic, would recommend
Crod - 10 months ago
my kids love this toothpaste
Trusted
5 out of 5 stars
Thumbs up graphic, would recommend
LMD - 10 months ago, Verified purchaser
Kids live this as it changes colors. I love that it's a Creat product and is always good quality.
Kids love it
5 out of 5 stars
Thumbs up graphic, would recommend
Kaycew - 10 months ago, Verified purchaser
My kids love this color changing toothpaste. It goes on blue and when they spit, it turns pink. Makes brushing fun.
Makes brushing fun!
5 out of 5 stars
Thumbs up graphic, would recommend
LittleOlme - 10 months ago, Verified purchaser
Fantastic color changing toothpaste — makes brushing fun! My little one loves the flavor. Flip top cap for easy opening and closing, and tube can stand vertically on the counter.
Cute idea
4 out of 5 stars
Thumbs up graphic, would recommend
Kp2 - 10 months ago, Verified purchaser
Turns blue to pink in a few seconds of brushing. I like the idea, but it didn't really increase brushing time for us personally. It did however, give a little motivation for our toddler to practice brushing by himself which I consider a win!
False advertising
1 out of 5 stars
Thumbs down graphic, would not recommend
Huntingmama2020 - 1 year ago
We were so excited to try this toothpaste out. The claims the co makes about this toothpaste is false. The color changing happens in less than 1 min so kiddos aren't necessarily brushing for longer. The product is cute, cute packaging but very gimmicky. Your better off using the disney magic timer app or the Philips kids app with the Sparkly in it to help kiddos learn how to brush their teeth & brush longer. So far the apps have worked out so much better than the toothpaste.
1 reply from Crest team - 1 year ago
We're disappointed to hear this. With the many quality tests this toothpaste has undergone, this isn't the result we expect. The amount of time needed to activate the color-changing experience can vary based on factors unique to each individual brusher, such as the strength of brushing or type of toothbrush used i.e., manual vs. power. But is designed to occur within two minutes of brushing. Our Quality Team would like to learn more, and ask that you please give us a call at (800) 492-7378.
Fun toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Midwest Mom - 1 year ago, Verified purchaser
My kid loves this toothpaste. It changes color while brushing which is so fun!
Beware - only 2 tubes sent
1 out of 5 stars
Thumbs down graphic, would not recommend
WhodoesntloveTarget - 1 year ago
Target does not send you 4 tubes. They send you only 2. Then when you try to get this fixed, they say they’ll send you a replacement order, but it’s still not 4, only 2. (I’m not complaining I didn’t get extra…happy to at least got what I paid for. Just informing anyone who actually tries to order this that what is sent is never correct.)
1 reply from Crest team - 1 year ago
We're sorry to hear this. For assistance regarding your order, please contact Target directly by calling 1-800-440-0680.