Sponsored
Almay Intense i-Color Shadow Palette - 0.1oz
$10.49
Color010 Brown Eyes
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- EYE ENHANCING SHADOW PALETTE : Available in four expertly curated, beautifully pigmented all day wear eye shadow color stories that are easy to use and glide on smoothly without creasing to effortlessly enhance your eye color
- ANTIOXIDANT PRIMER: Each compact includes a primer base enriched with antioxidant vitamin E to protect against environmental stressors (and keep eye makeup looking flawless all day)
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, each compact is made of sustainably sourced paperboard
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Create beautifully enhanced, brighter looking eyes with the Almay Intense i-color Shadow Palette™, a richly pigmented five-shadow assortment expertly curated by eye color: brown eyes, blue eyes, green eyes, hazel eyes.
Each of our four compacts comes with an antioxidant vitamin E-enriched primer base that smooths lids, extends wear of eye shadows, and protects against environmental stressors. Also included are four creamy eye shadows in a variety of finishes that last without creasing, smudging, or fading. Not only is choosing your eye palette easy, so is the application. While the palette mimics the shape of your eye, each pan is labeled with a directional number to make building your look effortless—whether you’re a novice or a pro.
Formulated with sensitive eyes in mind, this versatile eye shadow kit is perfect for a wide range of looks including transitioning your eye makeup from day to night. And because we love the environment as much as we love your delicate eyes, we’ve made the packaging from sustainably sourced paper. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. Suitable for contact lens wearers. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.
First, evenly apply the primer base (the one with the 1 imprinted on it) all over the eyelid, taking it up to the crease. Next, place shade 2 on the lid. Blend shade 3 into the crease. Then, line the upper and lower lash lines with shade 4. Lastly, sweep shade 5 onto the brow bone for a highlighted, lifted effect, and add a touch to the inner corner of the eye for an awake look.
Each of our four compacts comes with an antioxidant vitamin E-enriched primer base that smooths lids, extends wear of eye shadows, and protects against environmental stressors. Also included are four creamy eye shadows in a variety of finishes that last without creasing, smudging, or fading. Not only is choosing your eye palette easy, so is the application. While the palette mimics the shape of your eye, each pan is labeled with a directional number to make building your look effortless—whether you’re a novice or a pro.
Formulated with sensitive eyes in mind, this versatile eye shadow kit is perfect for a wide range of looks including transitioning your eye makeup from day to night. And because we love the environment as much as we love your delicate eyes, we’ve made the packaging from sustainably sourced paper. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. Suitable for contact lens wearers. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.
First, evenly apply the primer base (the one with the 1 imprinted on it) all over the eyelid, taking it up to the crease. Next, place shade 2 on the lid. Blend shade 3 into the crease. Then, line the upper and lower lash lines with shade 4. Lastly, sweep shade 5 onto the brow bone for a highlighted, lifted effect, and add a touch to the inner corner of the eye for an awake look.
Suggested Age: Adult
Health Facts: Mineral Oil-Free, Hypoallergenic, Triclosan-Free, Formaldehyde-Free, No Fragrance Added, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Pressed Powder
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shading, Blending, Defining, Brightening
Recommended Skin Type: Combination, Mature, Sensitive, Normal, Dry, Oily
Net weight: .1 Ounces
Features: Unscented, Vitamin-Infused, Blendable, Ophthalmologist Tested, Crease-Resistant
TCIN: 80023156
UPC: 309970115326
Item Number (DPCI): 052-01-4500
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
shade 1 ingredients: mica, microcrystalline cellulose, caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, diisostearyl malate, dimethicone, phenyl trimethicone, calcium aluminum borosilicate, calcium sodium borosilicate, caprylyl glycol, dimethicone crosspolymer, ethylhexylglycerin, hydrogen dimethicone, methicone, silica, synthetic fluorphlogopite, tin oxide, tocopheryl acetate, vp/hexadecene copolymer, sodium dehydroacetate. may contain [+/-: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)], shade 2, 3, 4 ingredients: mica, talc, caprylic/capric triglyceride, nylon-12, silica, dimethicone, boron nitride, isostearyl alcohol, calcium aluminum borosilicate, calcium sodium borosilicate, caprylyl glycol, cera microcristallina/microcrystalline wax, ethylhexylglycerin, paraffin, paraffinum liquidum/mineral oil, sorbitan isostearate, synthetic fluorphlogopite, tocopheryl acetate, sodium dehydroacetate. may contain [+/-: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), magnesium stearate, manganese violet (ci 77742), titanium dioxide (ci 77891)], shade 5 ingredients: mica, caprylic/capric triglyceride, dimethicone, talc, calcium aluminum borosilicate, isostearyl alcohol, silica, nylon-12, paraffinum liquidum/mineral oil, tocopheryl acetate, boron nitride, calcium sodium borosilicate, caprylyl glycol, cera microcristallina/ microcrystalline wax, ethylhexylglycerin, paraffin, sorbitan isostearate, synthetic fluorphlogopite, tin oxide, sodium dehydroacetate. may contain [+/-: blue 1 lake (ci 42090), carmine (ci 75470)/ cochineal, chromium oxide greens (ci 77288), ferric ferrocyanide (ci 77510), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), magnesium stearate, manganese violet (ci 77742), titanium dioxide (ci 77891), ultramarines (ci 77007), yellow 5 lake (ci 19140)]' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.68 inches width x 3.37 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are any of these shimmery?
submitted by Unhappy with the purchase - 10 months ago
A: Great question! Formulated with sensitive eyes in mind, this versatile eye shadow kit is perfect for a wide range of looks including transitioning your eye makeup from day to night that include mattes and shimmers. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: Is the eyeshadow applicator included? If so, how many are there?
submitted by Makeup beginner - 1 year ago
A: Thanks for your question! A shadow applicator is not included in the Intense i-Color Shadow Palette™.
submitted byRevlon Information Center - 1 year agoBrand expert
Q: Does this product contain any Titanium Dioxide OR CI 77891? Where is the ingredient list?
submitted by Julie - 4 years ago
A: Hello Julie! Yes, per the formula and MLIs this product contains Titanium Dioxide (CI 77891). We hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: it's described as 010 brown eyes palette but packaging says 010 is supposed to be for a different color eyes and 030 is for brown eyes. so if we order the 010 brown eyes palette, which do we receive?
submitted by buycurious - 3 months ago
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easy to apply: 4.7 out of 5
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81% would recommend
11 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2025Verified purchase
- Skin type: Normal
- Hair color: Blonde
- Skin concern: Aging
- Skin tone: Light
Beautiful Sparkle
I never thought I would like a shimmery eyeshadow, but I absolutely love this one. A little goes a long way. It is suggested for brown eyes, but I like it on my blue.
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2024Verified purchase
Beautiful Silky Eyeshadow
These eyeshadows are beautiful colors, they are smooth and easy to apply.
4 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2024Verified purchase
Great Pallette
Review of: Almay Intense i-Color Shadow Palette - 0.1oz Color: 010 Brown Eye Palette I do wish this came with a little sponge applicator. Those are always helpful for more precise application of the darker colors, and I don't own those. I only own a brush. But the colors are pretty nice. I love the base color the most. Like another review said, it's a little too orangy on my fair skin. But if I blend with more of the base color, I do think it looks nice. I also wish they had a matt version because wearing sparkles for my every day make-up I believe is a bit much. Overall, I do like this pallette and am happy to have it :)
5 out of 5 stars
22 April, 2024
originally posted on almay.com
Love it!!!
This is my favorite eyeshadow palette!!! It makes my brown eyes pop and it’s so pretty and versatile. I will be repurchasing this.
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2024Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Eye color: Hazel
Love it
Love the pigment goes on easily
2 out of 5 stars
6 March, 2023
originally posted on almay.com
Too orange
I bought this palette last week, Intense i-color Shadow for brown eyes nr 010 as I have brown eyes, and applied it following the instructions. Honestly I it looked too orangy even with a lot of blending. I really don't think these are suitable for light skin and brown eyes.
4 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2022Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
Not bad. I hope they trend more towards plastic free.
I like it so far. Less plastic which is nice. They don’t come with an applicator if you were wondering. :)
2 out of 5 stars
10 November, 2022
- Skin concern: Aging, Sensitivity
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
Had allergic reaction.
I like the colors, but I had an immediate allergic reaction to this eyeshadow. I used to be able to wear Almay and it was one of the few brands I could wear. Not anymore. I’m not sure if their formula changed, or if my sensitive eyes got even more sensitive.
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2022Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
Good buy
Great color palette.
5 out of 5 stars
27 July, 2022
originally posted on almay.com
Love , love, love.
I need more of the pink in the number 5 slot’ do they sell a single? Or what’s the name of the shade?
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2022
- Skin tone: Light
- Skin type: Oily
- Eye color: Brown
- Skin concern: Blackheads, Sensitivity
- Hair color: Brunette
Love this!!!
I love this eyeshadow! It’s so much fun to get to pick out the one that matches the color of my eyes. I followed the directions for how to apply it a few times but I’ve also done lots of different looks. I also love the mix of mattes and shimmers!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 May, 2022
- Skin type: Oily
- Eye color: Hazel
- Skin tone: Light
Not their best
I bought two of these and did not like this version of the Almay eye shadow (it was more powdery and didn’t stay on). I’m so glad they brought back the last version.
5 out of 5 stars
8 April, 2022
originally posted on almay.com
Absolutely beautiful!
I bought the intense eyeshadow palette 030. Very rich and pigmented. The most gorgeous greens. I didn’t think I could wear green but it looks really beautiful with my brown eyes. I got so many compliments. The eyeshadows are high quality and very blendable. I plan on purchasing the other intense eye shadow palettes. Please make a sapphire blue palette Almay!!
5 out of 5 stars
7 March, 2022
originally posted on almay.com
Great Eyeshadows
I initially bought #040 for green eyes and loved it! I decided to go back to the store and also buy #030 for hazel eyes and I love that palette just as much! They really do enhance your eye color and are so easy to use. If you're looking for a subtle, barely-there eyeshadow kit these palettes probably aren't for you, but if you're looking for bold, unique colors you'll love these.
5 out of 5 stars
Thumbs up graphic, would recommend
27 January, 2022Verified purchase
- Skin type: Normal
- Skin concern: Aging, Sun damage
- Skin tone: Light
- Hair color: Blonde
Pigement
Great pigment very neutral colors
5 out of 5 stars
26 August, 2021Verified purchase
Came in perfectly
This is a natural look, and brings out the green in my hazel eyes. Easy to use, and I love the magnetic flip top!
5 out of 5 stars
30 July, 2021Verified purchase
NICE ON THE EYES!
Colors are great and match when applied and never make my eyes itch!
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2021Verified purchase
- Eye color: Brown
- Skin type: Combination
- Skin concern: Aging, Dullness
- Hair color: Auburn
- Skin tone: Light
Great combination
Love the vivid colors
3 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2021Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Blackheads, Aging, Acne, Pores, Dark circles, Redness
- Skin type: Normal
- Eye color: Green
Too sparkly
Too sparkly. Color is pretty though
1 out of 5 stars
25 May, 2021Verified purchase
Beautiful but too crumbly
I wear contacts, and this used as liner gets too many little powdery particles in the eyes and on the face. It's a beautiful color, I love that, but unfortunately just won't work with my contact lenses. Please make a powder liner that isnt' crumbly, but smooth for lining, Almay!