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Highlights
- Outsmart your competitors, leap to the head of the pack, and become an alpha dog!How does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees?
- Author(s): Donna Fenn
- 240 Pages
- Business + Money Management, Small Business
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About the Book
Inspiring stories of eight savvy entrepreneurs who rose to the top detail their winning formula and practical tips proven in the trenches. A practical yet personal book, this text serves as a blueprint for aspiring self-starters.Book Synopsis
Outsmart your competitors, leap to the head of the pack, and become an alpha dog!
How does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees?
Alpha Dogs tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of Inc. magazine, introduces eight men and women who share their hard-earned insights and practical tips--from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. Alpha Dogs is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed.
Review Quotes
"This book is going to be the next Good to Great. It's that important." -- Pat Williams, author of Coaching Your Kids to Be Leaders
"Read it! These stories will inspire and instruct any entrepreneur who wants to build a truly distinctive and durable business." -- John Case, author, Open-Book Management
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