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Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty
$16.00
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About this item
Highlights
- Instantly adds the look of dramatic volume, fullness and thickness to any lash type
- Features an intense, highly pigmented jet-black color
- Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
- Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
- Ultra-creamy formula is designed to prevent clumping and doesn’t dry out lashes, fade or smear
- In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color
Description
Lash Brag Volumizing Mascara by Anastasia Beverly Hills lets you achieve maximum lash volume and fullness you can’t stop bragging about. Instantly create dramatic, full-bodied lashes with intense, jet-black color. The hourglass-shaped wand separately coats each lash without weighing them down.
With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .17 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Long Lasting, Dermatologist Tested
TCIN: 82550387
UPC: 689304192033
Item Number (DPCI): 342-02-2125
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, paraffin, acacia senegal gum, glyceryl stearate, synthetic beeswax, stearic acid, butylene glycol, palmitic acid, oryza sativa (rice) bran wax, polybutene, ozokerite, vp/eicosene copolymer, hydrogenated vegetable oil, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, glycerin, cellulose, ethylhexylglycerin, stearyl stearate, hydroxyethylcellulose, polyester-11, pvp, disodium edta, aminomethyl propanol, phenoxyethanol, black 2 (ci 77266) [nano], iron oxides (ci 77499), ultramarines (ci 77007)' '
Shipping details
Estimated ship dimensions: 3.84 inches length x 0.94 inches width x 0.83 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara is highly praised for its ability to deliver impressive volume and length without clumping, making it suitable for both everyday and special occasions. The hourglass-shaped wand effectively separates and defines lashes, while the rich formula provides a bold black color that lasts all day without smudging. Many guests appreciate its buildable nature, allowing for a customized look, and its ease of removal at the end of the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1540 reviews
75% would recommend
8 recommendations
2 out of 5 stars
27 October, 2025
originally posted on http://www.ulta.com

Smudges and flakes
Normally I love Anastasia products, but this mascara is NOT it. Within an hour or 2 of application, half of the product is under my eyes. I repeatedly have to clean around my eyes so I don't look like a raccoon. It ends up ruining any makeup look I do.
5 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com

Really thickening!
Such a great mascara! My eyelashes look bold and thick and long with this mascara - the only problem for me is how intensely black this is. Still for a night out, this is a magic formula!
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
- Skin tone: Medium
- Eye color: Black
- Hair color: Black
- Skin type: Combination
- Skin concern: Blackheads, Acne, Redness
Like Lash extensions
Nice mascara truly makes me feel like I have lash extensions. My lashes are very short so this is a little boost of confidence for me.
4 out of 5 stars
2 September, 2025
originally posted on influenster.com

Natural
Love this mascara for a natural non clumpy lash. I feel like this just makes my lashes look fuller and longer without the clump. One of my faves for sure!
4 out of 5 stars
19 June, 2025
originally posted on http://www.ulta.com

Extremely underrated mascara
My holy grail mascara! I cant believe how underrated it is. The only con is that if you touch your eyelashes it'll flake after a few hours. I prevent this by adding a clear brow gel (the NYX one is cheap and does the trick) to help set my lashes.
5 out of 5 stars
30 May, 2025
originally posted on influenster.com

Beautiful lashes
I’m absolutely in love with this mascara! The volume effect is incredible! my lashes look fuller, longer, and more dramatic with just one coat. It doesn’t clump, smudge, or flake throughout the day, which is a huge plus for me.
1 out of 5 stars
24 May, 2025
originally posted on http://www.ulta.com

horrible
literally the worst mascara ever, dont buy. wish i could give it a 0
1 out of 5 stars
24 May, 2025
originally posted on http://www.ulta.com

horrible
literally the worst mascara ever, dont buy. wish i could give it a 0
5 out of 5 stars
3 May, 2025
originally posted on http://www.ulta.com

Love
My favorite mascara yet
4 out of 5 stars
7 March, 2025
originally posted on http://www.ulta.com

My go to mascara
I do really like this mascara and have gifted it to my friends and family. The formula provides lift and volume for my lashes and when i dont have time for a full face situation, i will put some tinted moisturizer and Lash Brag on my lashes and I'm out the door. The mascara really helps my eyes pop and my lashes are very visible and full. It is also easy to take off at night and i dont feel like I'm rubbing my eyes hard to remove the product with a bit of micellar water. One of the downsides tho, and the reason for only 4 stars, after about 8 hours the formula does smudge and starts falling under my eyes. I honestly dont think there is a "perfect" all day mascara in the market but having tried pretty much every mascara out there in my 40+ years on this earth, Lash Brag is the one i keep coming back to as it works the best for me
5 out of 5 stars
4 March, 2025
originally posted on http://www.ulta.com

I absolutely love Anastaia mascara
I saw a friend with it on and I had to buy it and I wear it every time I go out.
3 out of 5 stars
3 March, 2025
originally posted on http://www.ulta.com

Looks amazing but doesn't stay
I fell in love with this mascara but sadly won't be repurchasing. It made my eyes look amazing but after two hours falls and just smudges under my eyes. I've never had a flaking issue before so I tired all the hacks but nothing prevented it.
3 out of 5 stars
11 February, 2025
originally posted on http://www.ulta.com

Great, most of the time
Arrived dry, clumpy, and not of normal consistency
4 out of 5 stars
6 January, 2025
originally posted on http://www.ulta.com

A new favorite
I needed a new purse mascara, and this one caught my eye. I'm super glad I grabbed it, not only is the size perfect but it's still comfortable to use. I love how big and full it makes my lashes. It also doesn't irritate my eyes if I wear it too long, so that's a big plus for me.
1 out of 5 stars
19 November, 2024
originally posted on http://www.ulta.com

I would NEVER buy this or recommend it to ANYONE
Pretty much a mascara connoisseur at this point and I tried to venture out getting a "high end" mascara and this is one of the WORST I have ever used in my life. MUTED BLACK, TERRIBLE BRUSH, DOES NOT COAT LASHES. GET LASH PARADISE OVER THIS!!!!!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2024Verified purchase
- Skin type: Normal
- Skin concern: Dullness
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
Expected more from Anastasia
Formula seemed dry, and it took multiple layers for a noticeable difference - but also the layers get clumpy easily. Ended my work day with raccoon eyes (mascara from top lashes smudged under my eyes). :(
5 out of 5 stars
3 November, 2024
originally posted on influenster.com

No fallout, easy to apply!
Loved this one! Easy to apply, no fallout, no clumps and came off easy with my makeup eraser. I always buy mini sized mascaras because I prefer the small wands….this was very tiny so a bit tougher to handle but I would still buy again.
5 out of 5 stars
8 October, 2024
originally posted on http://www.ulta.com

must have!!!
this is one of my favorite mascaras. It's a must have in my makeup collection.❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
2 out of 5 stars
24 September, 2024
originally posted on http://www.ulta.com

Clumpy
The brush itself is nice but way too much product on the brush. Then it leaves clumps when applying. Product almost seems dry.
1 out of 5 stars
20 September, 2024
originally posted on http://www.ulta.com

I will not be purchasing again
Smudges and smears , by the middle of the day I have black smeared under my eye , will not be purchasing again