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Apple Watch Ultra 3 GPS + Cellular Titanium Case - 2 of 4Apple Watch Ultra 3 GPS + Cellular Titanium Case - 3 of 4Apple Watch Ultra 3 GPS + Cellular Titanium Case - 4 of 4
Apple Watch Ultra 3 GPS + Cellular Titanium Case - 1 of 4

Apple Watch Ultra 3 GPS + Cellular 49mm Black Titanium Case with Black/Charcoal Trail Loop - S/M

5 Questions
$799.99
 

ColorBlack
Watch Band StyleTrail Loop
Color FamilyBlack/Charcoal
Size GroupS/M

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • RUGGED AND READY TO GO—The ultimate sports and adventure smartwatch is built to last with an extremely tough titanium case and a strong sapphire crystal display. Water resistant up to 100m—it's great for swimmers, divers, and fans of high-speed water sports.¹
  • GET INVALUABLE HEALTH TRACKING INSIGHTS—Apple Watch Ultra 3 is a full-featured health tracker. Get notified of possible hypertension,² an irregular heart rhythm,³ sleep apnea,⁴ or an unusually high or low heart rate. Track your sleep score and your daily health status with the Vitals app⁵ and take readings of your blood oxygen.⁶
  • ULTIMATE RUNNING AND WORKOUT COMPANION—A superior fitness tracker for runners, swimmers, cyclists, athletes, and gym-goers, Ultra 3 provides precision dual-frequency GPS, Pacer, Heart Rate Zones, Custom Workouts, running power, Workout Buddy powered by Apple Intelligence from your nearby iPhone,⁷ training load, and more.
  • SAFETY FEATURES—Designed to put your personal safety first, Ultra 3 can detect a hard fall or severe car crash.⁸ If you don't have cell service or Wi-Fi, built-in satellite communications let you text emergency services via satellite to get help.⁹
  • BRIGHT, BEAUTIFUL DISPLAY—Ultra 3 is even easier to read while you're working out or on the go, thanks to a larger display that emits more light at wider angles.¹⁰ You can also use the display as a flashlight.
  • MULTIDAY BATTERY LIFE—More go time, less downtime. Ultra 3 has marathon stamina, perfect for runners that go the distance—with up to 42 hours of normal use and up to 72 hours in Low Power Mode.¹¹ Track a workout with full GPS and heart rate monitoring for up to 20 hours in Low Power Mode.¹¹
  • CUSTOMIZABLE ACTION BUTTON—Just one quick press gives you precise, physical control over a variety of customizable functions—like starting a workout or turning on the flashlight.
  • THE FREEDOM OF CELLULAR—Take and make calls, stream music and podcasts, and listen on your AirPods or the built-in watch speaker—all without your iPhone.¹² And with speedy 5G, you can get fast performance on the go.¹³
  • TRAILBLAZING BANDS—Ultra 3 has four elegant, endlessly versatile smartwatch band styles that meet all the demands of your daily activities, from workouts to nights out.

Description

Apple Watch Ultra 3 requires iPhone 11 or later with iOS 26 or later.
¹Apple Watch Ultra 3 has a water resistance rating of 100 meters under ISO standard 22810:2010. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra 3 should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/109522.
²Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.
³Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
⁴Sleep apnea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
⁵The Vitals app is for wellness purposes only and not for medical use.
⁶The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app.
⁷Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
⁸Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn't activated, if it isn't compatible with or configured to operate on a particular cellular network, if isn't set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information.
⁹Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS from cellular models of Apple Watch over satellite, your paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but your iPhone doesn't need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information.
¹⁰When angled away from the user as compared with Apple Watch Ultra or Ultra 2.
¹¹Battery life varies by use and configuration. See apple.com/watch/battery for more information.
¹²Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
¹³Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/watch/cellular.
Features: Charcoal Gray, Black (band)
Weight: 61.8 Grams
Product Model: Apple Watch Ultra 3
Water Resistance: Water-Resistant
Electronics Features: Accelerometer, Text Notifications, Always-On Display, Changeable Bands, Wireless Charging, Music Capabilities, Hypertension Notifications, Touchscreen Display
Connection Type: USB-C
Material: Watch Band: Nylon
Includes: Charging Cable
Operating System Compatibility: Apple iOS
Wireless Technology: GPS, Bluetooth, 5G
Screen Size: 49 Millimeter
Activities tracked: Cycling, Diving, Climbing, Swimming, Running, Hiking
Processor model: S10 chip with 64-bit dual-core processor
Maximum Battery Charge Life: 1 Months
Metrics Measured: Sleep Duration, Heart Rate, Total Steps, Blood Pressure, Active Minutes, Heart Rhythm (ECG), Sleep Stages, Calories Burned
Band Size: S/M
Material: Titanium
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 94482717
UPC: 195950485677
Item Number (DPCI): 057-10-6191
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.65 inches length x 8.43 inches width x 1.5 inches height
Estimated ship weight: 1.02 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can I buy a different band or am I stuck with these new hideous colors

submitted by Question - 2 months ago
  • A: Hi, thanks for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. Yes. Apple Watch Ultra bands are fully interchangeable, so you're not stuck with the band color that comes with the watch. The Apple Watch Ultra 3 uses the same band attachment system as previous Apple Watch Ultra models, and you can swap to: Any Apple Watch Ultra band (Trail Loop, Alpine Loop, Ocean Band, etc.) Most Apple Watch bands designed for the larger case sizes (44mm, 45mm, 46mm, and 49mm compatible bands) Third-party bands that support the 49mm Ultra case size. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 2 months ago
    Target staff support

Q: Does the ultra 3 have a translation function?

submitted by Bill - 6 months ago
  • A: Hi, thanks for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. Yes — the Apple Watch Ultra 3 does have a translation function. ✅ If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 6 months ago
    Target staff support

Q: Can I trade in my G10 GPS w/cellular?

submitted by Gil - 9 months ago
  • A: Hi, thanks for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. Yes, you can trade in your current watch for the Apple Watch Ultra 3, though I should clarify a quick detail about your model name to help you get the best value. Based on your description, you likely have the Apple Watch Series 10 (often referred to as the "G10" or "S10"). In the current 2026 market, this is one of the highest-value trade-ins available. Trade-In Estimates (Approximate) Since the Ultra 3 is the flagship rugged model ($799), trading in a recent Series 10 significantly lowers the cost. Here are the typical trade-in values for a Series 10 in "Good" condition: Apple Watch Series 10 (Titanium, Cellular): Up to $210–$250 Apple Watch Series 10 (Aluminum, Cellular): Up to $150–$180 How to do the Trade-In: Directly with Apple: You can start the trade-in on the Apple website or app while purchasing the Ultra 3. You’ll receive a "Trade-in Kit" in the mail about two days after your new watch arrives. In-Store: If you visit an Apple Store, a specialist can inspect your Series 10 on the spot and apply the credit immediately to your Ultra 3 purchase. Carrier Options: Since you have a GPS + Cellular model, check with your carrier (Verizon, AT&T, etc.). They often offer "promotional" trade-ins (e.g., $300 off over 36 months) that might be higher than Apple's instant credit, provided you stay on their plan. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 9 months ago
    Target staff support

Q: For any carrier correct?

submitted by Tania - 1 year ago
  • A: Hi, thank you for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. Yes this watch should be unlocked. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target staff support

Q: will this watch be unlock to any carrier ?

submitted by Tania - 1 year ago
  • A: Hi, thank you for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. This watch is unlocked for the carrier. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 year ago
    Target staff support

Additional product information and recommendations

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Guests are saying

The Apple Watch Ultra 3 has received high praise for its impressive battery life, vibrant display, and robust health tracking features. Guests appreciate its durability and ease of use, making it a great companion for fitness enthusiasts and everyday tasks. Many find the larger screen beneficial for visibility, while the seamless integration with iPhones enhances its functionality. However, some guests have experienced connectivity issues and challenges with the watch band.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1190 reviews
    display: 1 out of 5
    ease of use: 1 out of 5
    features: 1 out of 5
    speed: 1 out of 5
    value: 1 out of 5
    0% would recommend
    1 recommendations
    5 out of 5 stars
    3 October, 2026
    originally posted on ATT.com
    Image

    My new apple watch

    Watch fits perfect although i did not like the band i bought an aftermarket one and its perfect now
    Randall Royal
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on ATT.com
    Image

    Ultra 3

    Was looking to upgrade my running gear, and the Ultra 3 is the perfect fit for not only running but everyday life. So much at my fingertips now. Well worth it.
    Rogue Sailor
    From AT&T Care team
    Hello, Rogue. We are thrilled to hear you are loving your new Apple Watch Ultra 3 - 49mm, and exploring all its great features. We want you to get the most out of your new smartwatch. If you ever need immediate assistance with your AT&T service, please DM us on our fastest support channels: ✅ X (Twitter): @ATTHelp ✅ Instagram: @att ✅ Facebook: AT&T Thank you for choosing AT&T! AT&T Care - Pablo
    23 days ago
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2026
    originally posted on ATT.com
    Image

    My New watch

    I love my bigger better working watch
    Cierra Nicole
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2026
    originally posted on ATT.com
    Image

    Service

    I really enjoy my watch and AT&T have great service.
    Odessag
    Did you find this review helpful?
    5 out of 5 stars
    26 September, 2026
    originally posted on ATT.com
    Image

    Tracking

    I like it because it tracks all of my activities. And my pulse especially while sleeping.
    Frank9909
    From AT&T Care team
    Frank, we are glad to hear how much you are enjoying your Apple Watch Ultra 3! Thank you for sharing your experience using it to track your sleep, daily activities, and schedules. If you ever have any questions or concerns, you can contact us through any of our support channels below. 📱 X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att 📞 800‑331‑0500 (or dial 611 from your AT&T phone) AT&T CARE - Kevin
    25 days ago
    Did you find this review helpful?
    5 out of 5 stars
    26 September, 2026
    originally posted on ATT.com
    Image

    Very sleek and sophisticated while essential

    Definitely desired one for the needs
    Did you find this review helpful?
    5 out of 5 stars
    26 September, 2026
    originally posted on ATT.com
    Image

    Super Pleased

    Super pleased with the Ultra 3. Love the fit and the performance.
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2026
    originally posted on ATT.com
    Image

    You won’t be disappointed

    I’m very satisfied with my purchase the reason one should get an Apple Watch is for a back up device in case something happens with your phone.
    Natalian C
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2026
    originally posted on ATT.com
    Image

    Great Watch

    Its a great watch and it meets all my needs. The size of the watch face is great and easy to see what I need to see.
    MelindaM
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026
    originally posted on ATT.com
    Image

    Nice update

    This is a nice update to my past Ultra. it is lighter and bigger which is hard to do.
    Sabldvl
    From AT&T Care team
    Hello, Sabldvl! We’re thrilled to hear that you're loving your new Apple Watch Ultra 3 - 49mm, and exploring all its great features. We want you to get the most out of your new wearable! If you ever need any immediate assistance with your AT&T service, feel free to DM us on our fastest support channels: X (@ATTHelp), Instagram (@att), or Facebook (AT&T). Thank you for choosing AT&T! AT&T CARE - Pablo
    1 month ago
    Did you find this review helpful?
    1 out of 5 stars
    23 September, 2026
    originally posted on ATT.com
    Image

    Bad expensive ı dont like

    I don’t like ı dont like
    Apple wach
    From AT&T Care team
    We are sorry to hear that you are unhappy with the Apple Watch Ultra 3 and feel that it is too expensive. If you would like us to help you explore more lightweight, budget-friendly alternatives, such as the standard Apple Watch Series models, please reach out to us through our official social media channels. It would be our absolute pleasure to help you find the perfect alternative. 📱 X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att 📞 800‑331‑0500 (or dial 611 from your AT&T phone) AT&T CARE - Kevin
    29 days ago
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on ATT.com
    Image

    Excellent adventure and trail watch!

    I love the battery life on this watch!
    From AT&T CARE - Kevin team
    Gracie, thank you for the feedback! We are happy to hear you love the battery life on your Apple Watch Ultra 3 and that it makes a great companion for your adventures and trails. If you ever need assistance with your watch or service in the future, please reach out to us at: - X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att
    17 days ago
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on ATT.com
    Image

    Really extraordinary service on ann street

    Leah at the atnt store was really helpful and explained everything and answered all my questions this is my first watch so I had a lot of questions
    Ricky morgan
    From AT&T Care team
    We’re thrilled to hear you're loving your new Apple Watch Ultra 3 - 49mm, and very satisfied with the assistance you received at the store. We want you to get the most out of your new tech. If you ever need immediate, one-on-one help with your AT&T service, you can easily DM us on our fastest support channels: X (@ATTHelp), Instagram (@att), or Facebook (AT&T). Thank you for choosing AT&T! AT&T CARE - Pablo
    1 month ago
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2026
    originally posted on ATT.com
    Image

    Great features

    I love my new ultra three. All the features that this watch has a very useful in my everyday life. The best feature that I love is able to do my water aerobics class and where my watch to keep up with my fitness goals
    Verlisa
    From AT&T CARE - Pablo team
    Hello, Verlisa. We are thrilled to hear you are loving your new Apple Watch Ultra 3 - 49mm. We want you to get the most out of your new smartwatch. If you ever need immediate assistance with your AT&T service, please DM us on our fastest support channels: ✅ X (Twitter): @ATTHelp ✅ Instagram: @att ✅ Facebook: AT&T Thank you for choosing AT&T!
    22 days ago
    Did you find this review helpful?
    1 out of 5 stars
    12 September, 2026
    originally posted on ATT.com
    Image

    Won’t connect

    Doesn’t activate, brand new and won’t connect to cellular
    Chrisg2000
    From AT&T CARE - Isabella team
    Hi there, Chrisg2000. We're sorry to hear about your new Apple Watch Ultra failing to activate and connect. We know how important it is to stay reachable, even when your phone isn’t nearby, and this is not the situation we want you to experience. Please follow this steps to try to set up your NumberSync at home: 🔗https://www.att.com/support/article/wireless/KM1223159/ If it still doesn't connect, please send us a DM through your preferred social media channel so we can help troubleshoot your cellular connection. Connect with us on socials: • X (Twitter): @ATTHelp • Instagram: @att • Facebook: AT&T You can also reach out to us here: AT&T Wireless Support: 📞 800‑331‑0500 (or dial 611 from your AT&T phone) 🔗 https://www.att.com/support We appreciate you taking the time to leave a review and share your experience. Thank you for bringing this activation issue to our attention.
    1 month ago
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2026
    originally posted on ATT.com
    Image

    Apple Watch Ultra 3

    Amazing watch , my first Apple Watch works great
    Madrid1
    From AT&T CARE - Pablo team
    We're thrilled to hear you're loving your new Apple Watch Ultra 3 - 49mm and exploring all its amazing features! We want you to get the absolute most out of your new watch. Please know that we always have your back! If you ever need immediate, one-on-one help with your AT&T service, you can easily DM us on our fastest support channels: X (@ATTHelp), Instagram (@att), or Facebook (AT&T). Thank you for choosing AT&T.
    1 month ago
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on ATT.com
    Image

    Ultra 3

    Setup was simple enough the watch is exactly what I wanted I just wish the band came in different colors
    From AT&T CARE - Kevin team
    Thank you for the feedback! We are glad to hear that the setup was simple and that your new Watch Ultra 3 is exactly what you wanted. We also appreciate your feedback regarding the band color options and will share this with our team. For any future assistance, you can reach us at: 📱 X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att 📞 800‑331‑0500 (or dial 611 from your AT&T phone)
    23 days ago
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2026
    originally posted on ATT.com
    Image

    Perfect fit

    Go from SE 2to the ultra 3 very goo upgrade
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2026
    originally posted on ATT.com
    Image

    Awesome, big screen and very user friendly.

    Great battery life and big screen
    Ricky UJ
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026
    originally posted on ATT.com
    Image

    I love this watch

    Great battery life and great looking
    Frank Cr
    Did you find this review helpful?

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