RUGGED AND READY TO GO—The ultimate sports and adventure smartwatch is built to last with an extremely tough titanium case and a strong sapphire crystal display. Water resistant up to 100m—it's great for swimmers, divers, and fans of high-speed water sports.¹
GET INVALUABLE HEALTH TRACKING INSIGHTS—Apple Watch Ultra 3 is a full-featured health tracker. Get notified of possible hypertension,² an irregular heart rhythm,³ sleep apnea,⁴ or an unusually high or low heart rate. Track your sleep score and your daily health status with the Vitals app⁵ and take readings of your blood oxygen.⁶
ULTIMATE RUNNING AND WORKOUT COMPANION—A superior fitness tracker for runners, swimmers, cyclists, athletes, and gym-goers, Ultra 3 provides precision dual-frequency GPS, Pacer, Heart Rate Zones, Custom Workouts, running power, Workout Buddy powered by Apple Intelligence from your nearby iPhone,⁷ training load, and more.
SAFETY FEATURES—Designed to put your personal safety first, Ultra 3 can detect a hard fall or severe car crash.⁸ If you don't have cell service or Wi-Fi, built-in satellite communications let you text emergency services via satellite to get help.⁹
BRIGHT, BEAUTIFUL DISPLAY—Ultra 3 is even easier to read while you're working out or on the go, thanks to a larger display that emits more light at wider angles.¹⁰ You can also use the display as a flashlight.
MULTIDAY BATTERY LIFE—More go time, less downtime. Ultra 3 has marathon stamina, perfect for runners that go the distance—with up to 42 hours of normal use and up to 72 hours in Low Power Mode.¹¹ Track a workout with full GPS and heart rate monitoring for up to 20 hours in Low Power Mode.¹¹
CUSTOMIZABLE ACTION BUTTON—Just one quick press gives you precise, physical control over a variety of customizable functions—like starting a workout or turning on the flashlight.
THE FREEDOM OF CELLULAR—Take and make calls, stream music and podcasts, and listen on your AirPods or the built-in watch speaker—all without your iPhone.¹² And with speedy 5G, you can get fast performance on the go.¹³
TRAILBLAZING BANDS—Ultra 3 has four elegant, endlessly versatile smartwatch band styles that meet all the demands of your daily activities, from workouts to nights out.
Description
Apple Watch Ultra 3 requires iPhone 11 or later with iOS 26 or later. ¹Apple Watch Ultra 3 has a water resistance rating of 100 meters under ISO standard 22810:2010. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra 3 should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/109522. ²Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons. ³Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib). ⁴Sleep apnea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea. ⁵The Vitals app is for wellness purposes only and not for medical use. ⁶The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app. ⁷Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115. ⁸Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn't activated, if it isn't compatible with or configured to operate on a particular cellular network, if isn't set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information. ⁹Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS from cellular models of Apple Watch over satellite, your paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but your iPhone doesn't need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information. ¹⁰When angled away from the user as compared with Apple Watch Ultra or Ultra 2. ¹¹Battery life varies by use and configuration. See apple.com/watch/battery for more information. ¹²Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions. ¹³Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/watch/cellular.
Features: Charcoal Gray, Black (band)
Weight: 61.8 Grams
Product Model: Apple Watch Ultra 3
Water Resistance: Water-Resistant
Electronics Features: Accelerometer, Text Notifications, Always-On Display, Changeable Bands, Wireless Charging, Music Capabilities, Hypertension Notifications, Touchscreen Display
Processor model: S10 chip with 64-bit dual-core processor
Maximum Battery Charge Life: 1 Months
Metrics Measured: Sleep Duration, Heart Rate, Total Steps, Blood Pressure, Active Minutes, Heart Rhythm (ECG), Sleep Stages, Calories Burned
Band Size: S/M
Material: Titanium
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 94482717
UPC: 195950485677
Item Number (DPCI): 057-10-6191
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.65 inches length x 8.43 inches width x 1.5 inches height
Estimated ship weight: 1.02 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi, thanks for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case.
Yes — the Apple Watch Ultra 3 does have a translation function. ✅
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJoe - 4 months ago
Target staff support
Q: Can I trade in my G10 GPS w/cellular?
submitted by Gil - 7 months ago
A: Hi, thanks for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case.
Yes, you can trade in your current watch for the Apple Watch Ultra 3, though I should clarify a quick detail about your model name to help you get the best value.
Based on your description, you likely have the Apple Watch Series 10 (often referred to as the "G10" or "S10"). In the current 2026 market, this is one of the highest-value trade-ins available.
Trade-In Estimates (Approximate)
Since the Ultra 3 is the flagship rugged model ($799), trading in a recent Series 10 significantly lowers the cost. Here are the typical trade-in values for a Series 10 in "Good" condition:
Apple Watch Series 10 (Titanium, Cellular): Up to $210–$250
Apple Watch Series 10 (Aluminum, Cellular): Up to $150–$180
How to do the Trade-In:
Directly with Apple: You can start the trade-in on the Apple website or app while purchasing the Ultra 3. You’ll receive a "Trade-in Kit" in the mail about two days after your new watch arrives.
In-Store: If you visit an Apple Store, a specialist can inspect your Series 10 on the spot and apply the credit immediately to your Ultra 3 purchase.
Carrier Options: Since you have a GPS + Cellular model, check with your carrier (Verizon, AT&T, etc.). They often offer "promotional" trade-ins (e.g., $300 off over 36 months) that might be higher than Apple's instant credit, provided you stay on their plan.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJoe - 7 months ago
Target staff support
Q: For any carrier correct?
submitted by Tania - 11 months ago
A: Hi, thank you for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case.
Yes this watch should be unlocked.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 10 months ago
Target expert support
Q: will this watch be unlock to any carrier ?
submitted by Tania - 11 months ago
A: Hi, thank you for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case.
This watch is unlocked for the carrier.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
The Apple Watch Ultra 3 impresses with its exceptional battery life, vibrant larger screen, and robust health tracking features, making it a perfect companion for fitness enthusiasts and everyday users alike. Guests appreciate its durability and seamless integration with iPhones, enhancing their daily routines. While some have faced challenges with the watch band and connectivity, the overall experience remains positive, showcasing its value as a high-performance smartwatch.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
1086 star ratings
4.4 out of 5 stars with 1086 reviews
display
1.0 out of 5
display: 1 out of 5
ease of use
1.0 out of 5
ease of use: 1 out of 5
features
1.0 out of 5
features: 1 out of 5
speed
1.0 out of 5
speed: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
5 out of 5 stars
19 August, 2026
originally posted on ATT.com
Awesome, big screen and very user friendly.
Great battery life and big screen
Ricky UJ
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5 out of 5 stars
16 August, 2026
originally posted on ATT.com
I love this watch
Great battery life and great looking
Frank Cr
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5 out of 5 stars
14 August, 2026
originally posted on ATT.com
Apple Watch Ultra 3
excellent quality, perfect for every day use.
Did you find this review helpful?
4 out of 5 stars
5 August, 2026
originally posted on ATT.com
Ultra 3
Nice watch. I think at these prices we should receive the charging port.
The Buyer as a Gift
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5 out of 5 stars
2 August, 2026
originally posted on ATT.com
I like the look and design and long battery life
Long battery life, bright vivid screen even in the sunlight. I love the look the design, performance durability of this watch.
Rcl12
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5 out of 5 stars
30 July, 2026
originally posted on ATT.com
Gift for my husband
My husband loves his watch!
nicki Divkerson
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3 out of 5 stars
25 July, 2026
originally posted on ATT.com
Great watch
Like the watch but I couldn’t pick the band I wanted
1 reply from AT&T CARE - Pablo team - 14 days ago
Hello Matt8989. We are thrilled to hear that you are loving your new Apple Watch Ultra 3! However, we are sorry you couldn't get your preferred watchband, and we apologize for any disappointment. To help you find the band you want, please check our AT&T Shop Portal: 🔗https://www.att.com/search/?q=Apple+Watch+bands Or you can visit the official Apple Support Portal: 🔗https://support.apple.com If you need further assistance, you can also send a direct message to @ATTHelp on X, @att on Instagram, or AT&T on Facebook. Thank you for choosing AT&T.
Matt8989
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5 out of 5 stars
25 July, 2026
originally posted on ATT.com
Best watch for my needs
I bought this to replace my previous non apple watch. It has been great in personal interaction with me. Battery is very long lasting. Averaged 2.5 days without a charge and placed it on the charger at 40%. Best watch I've ever used. Even bought one for my wife. Bands on it are very easy to change as well. And it's actually easy to wear and not heavy on the wrist. I would Recommend this too a friend to buy.
GDW469
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1 out of 5 stars
25 July, 2026
originally posted on ATT.com
Lock all the time
Always lock even though it’s on my wrist
1 reply from AT&T CARE - Pablo team - 14 days ago
Hello PVincent. We are so sorry to hear that your new Apple Watch Ultra 3 is having lock setting issues right out of the box, and we apologize for this frustrating experience. We want to help you get the most out of your device. For step-by-step troubleshooting, please visit our dedicated AT&T Device Support Portal: 🔗https://www.att.com/device-support/index/apple/watch-ultra-3/ If you need further assistance, you can also send a direct message to @ATTHelp on X, @att on Instagram, or AT&T on Facebook. Thank you for choosing AT&T.
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3 out of 5 stars
22 July, 2026
originally posted on ATT.com
Charging issues
Having issues charging sometimes charges fine some times doesn’t
1 reply from AT&T CARE - Pablo team - 28 days ago
Hi Jamesh1. Thank you for bringing this to our attention. We are sorry to hear your Apple Watch Ultra 3 is having battery issues. Performance can vary based on your settings, usage, and background activity, but we want to help you get the most out of your new device. Here are a few steps to help improve your battery life: 1️⃣ Check Battery Health: Go to Settings → Battery → Battery Health to ensure it is performing normally. 2️⃣ Update watchOS: Installing the latest software updates often includes helpful battery optimizations. 3️⃣ Adjust Display: Lowering the brightness or turning off the Always‑On Display can significantly extend power. 4️⃣ Review Background Apps: Turning off background refresh for apps you do not use prevents unnecessary drain. 5️⃣ Restart the Device: A quick restart can safely resolve hidden background issues. If the issue continues, please reach out to Apple Support for a diagnostic check at 1‑800‑275‑2273. Should you need any assistance with your AT&T service itself, please send a direct message to our official support channels on X (@ATTHelp), Instagram (@att), or Facebook (AT&T). Thank you for choosing AT&T.
Jamesh1
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5 out of 5 stars
22 July, 2026
originally posted on ATT.com
Cool
Awesome device I use it for everything
Aabe
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5 out of 5 stars
19 July, 2026
originally posted on ATT.com
Excellent watch
This watch is a true upgrade from my husband’s old one which didn’t hold a charge all day. He also likes that the face is bigger. This was a good investment.
Joani H
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5 out of 5 stars
14 July, 2026
originally posted on ATT.com
Love My New Ultra Watch
The battery life is so much better, I can finally use it through the night. Love the larger size, so I can see more data under the new faces. Really was a huge upgrade from my Model 7.
Skyarrow01
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5 out of 5 stars
13 July, 2026
originally posted on ATT.com
Love it
Really nice I’m very happy
Did you find this review helpful?
5 out of 5 stars
11 July, 2026
originally posted on ATT.com
Best purchase I have made
This exceeds my expectations of a digital watch. It has every feature + addition features. I love it. It will work in water or land. Amazing I don’t have to carry my phone because my watch has all the same features. I do carry my phone most of the time but don’t have to necessarily use it. Thank you AT&T for making it affordable.
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5 out of 5 stars
4 July, 2026
originally posted on ATT.com
Beautiful watch
Excellent, beautiful, modern and comfortable
Did you find this review helpful?
5 out of 5 stars
3 July, 2026
originally posted on ATT.com
A great help.
Since starting my business, I’ve been able to keep track of phone calls and messages.
Chris Carlos
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1 out of 5 stars
2 July, 2026
originally posted on ATT.com
Make sure you don’t fall the the promotional scams
I returned this the next day and have had nothing but problems trying to get this off my bill ! It was never activated and still shows that I have it!! I have everything printed and can tracking number to show it wasn’t even out of the box!
1 reply from AT&T CARE - Kevin team - 1 month ago
Thank you for sharing your experience with this review. We apologize for the return processing delay and the billing errors on your account. We want to ensure your customer service experience is much better moving forward. Remember that you can check your return and order status directly online: https://www.att.com/acctmgmt/order/checkmyorder We want to look into these incorrect charges. You can get in touch with us via phone at 800-331-0500. Or, alternatively, you can DM us on one of our official social media channels for a faster response and resolution: 📱 X (Twitter) at @ATTHelp, Facebook at AT&T, or Instagram at @att
