Ardell Brow Tint is a water activated, permanent dye that effectively covers all hair including short, grey and light hair. Simply mix the powder color with the water based activator, apply, wait and wipe off for perfectly defined arches. Brow tinting is one of the most low-maintenance ways to make brows appear fuller and more prominent without makeup or the time and expense of microblading. This product is NOT intended for use on eyelashes. To do so may cause blindness.
Trial/Mini/Travel Size: Yes
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Vegan, Aluminum-Free, No Fragrance Added
Color Palette: Light Tones
Product Warning: Adult Use Only, eye irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Filling, Shaping
TCIN: 77640450
UPC: 074764618931
Item Number (DPCI): 052-06-0712
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
WARNING: This preparation may cause serious inflammation of the skin in some persons and a preliminary test should always be carried out to determine whether or not special sensitivity exists. To make the test, a small area of skin behind the ear or on the inner surface of the forearm should be cleansed using either soap and water or alcohol and a small quantity of the eyebrow tint as prepared for use should be applied to the area and allowed to dry. After 24 hours the area should be washed gently with soap and water. If no irritation or inflammation is apparent it is usually assumed that no hypersensitivity to the dye exists. The test should be carried out before each application. On no account should this be used on EYELASHES as severe inflammation of the eye or blindness may result., WARNING: this product is NOT intended for use on eyelashes. To do so may cause blindness., KEEP OUT OF REACH OF CHILDREN: If swallowed get medical help immediately. Do not get product into the eyes. If accidental contact occurs, flush immediately with water and consult a physician if irritation persists. Do not use this product if there are any breaks in the skin around the brow. Do not use metal bowls or combs. Do not use brow epilators before applying. Do not save or reuse any leftover tint. Always conduct the allergy sensitivity test prior to use.
Shipping details
Estimated ship dimensions: 4.92 inches length x 3.89 inches width x 1.53 inches height
Estimated ship weight: 0.24 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: No, it says it in the description. It can cause blindness if used on your lashes which is too close to your eye.
submitted byNicole - 2 years ago
A: The instructions said not to use on lashes.
submitted byTrisha71 - 1 year ago
A: Seriously? It answers your question right on the front of the box. Use common sense. Just buy mascarra…
submitted byBunky - 1 year ago
Q: How many applications are in this kit? Thank you Irene Martens
submitted by vtrenus - 2 years ago
A: A LOT... you only use a little bit
submitted byTrisha71 - 1 year ago
A: Allows you 12 applications and keeps a solid color payoff for 2 weeks.
submitted byA.I.I. Product Expert - 2 years ago
Brand expert
Q: Does it cover white hair on the brow
submitted by Fay - 20 days ago
A: Yes, this will cover white hair on the brow.
submitted byA.I.I. Product Expert - 20 days ago
Brand expert
Q: Will this stain the skin?
submitted by CD - 1 month ago
A: Yes, the brow tint will stain the skin
submitted byA.I.I. Product Expert - 1 month ago
Brand expert
Q: What volume is the developer?
submitted by Mmmm - 5 months ago
A: There is no developer for Brow Tint. Powder contains oxidizer that is mixed with conditioning liquid.
submitted byA.I.I. Product Expert - 5 months ago
Brand expert
Q: Will this cover gray eyebrow hairs
submitted by viginia - 5 months ago
A: Yes, it will cover gray hairs.
submitted byA.I.I. Product Expert - 5 months ago
Brand expert
Q: Does this cover course gray
submitted by viginia - 5 months ago
A: Yes, it will cover gray hairs.
submitted byA.I.I. Product Expert - 5 months ago
Brand expert
Q: I’ve lost my instructions. How long should I leave it on?
submitted by Jessie - 7 months ago
A: 3 Easy Steps: MIX / APPLY / SHAPE
1. Preparation a. Prepare brows by washing with soap and water. Dry thoroughly.
2. Mixing a. Squeeze a pea sized amount of the conditioning developer into the plastic mixing tray. b. Shake the tint bottle 3-4 times into the developer and use the plastic spatula to thoroughly mix the tint until it is a smooth consistency.
3. Apply the mixture generously to one brow at a time using the small brush provided for a precise application. Be sure to apply the mixture in the shape of your desired brow and to clean up around the edges to avoid accidental staining of the skin.
4. Processing
a. Set a timer for 10 minutes after application is completed.
b. Once the processing time is complete, remove the color from the brow area with a damp towel. Allow eyebrows to dry thoroughly to see the color results.
c. If a slightly darker color is needed, reapply brow tint and process for another 3-5 minutes.
d. Remove with a damp towel.
e. Discard any unused material. Do not attempt to store or re-use after application.
submitted byA.I.I. Product Expert - 6 months ago
Brand expert
Q: Will this dye the skin also or only the brow hairs ?
submitted by tina - 8 months ago
A: Yes the brow tint may tint your skin as well the brow hairs.
The product offers a convenient way for guests to tint their eyebrows at home, with many appreciating its ease of use and the natural look it provides. However, several guests reported issues with the mixing process, resulting in a gritty texture that affects application. While some enjoyed the results and found it a cost-effective alternative to salon services, others experienced allergic reactions and dissatisfaction with color longevity. Overall, it presents a mixed experience for guests.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
Excellent color, easy to follow instructions. Lasts about 4 weeks.
AlliM
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 August, 2026Verified purchase
Eye color: Hazel
Hair color: Brunette
Skin tone: Light
Skin type: Combination
(no review title)
Do not buy. I have been tinting my brows for two years and thought I’d try a home kit to save some money. Now I know why going to the salon costs so much - you get what you pay for. Had an allergic reaction 2 days after using the product (likely due to PPD). Avoid at all costs.
quality
1.0 out of 5
quality: 1 out of 5
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 August, 2026Verified purchase
Hair color: Brunette
Skin type: Combination
Eye color: Brown
Skin tone: Medium
(no review title)
Concept is great. Product is not. The granular color mix does not completely dissolve which leaves to a poor consistency despite following directions. Really disappointing.
Twinmom
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 July, 2026Verified purchase
Skin type: Normal
Eye color: Brown
Hair color: Black
Skin tone: Medium
Smooth Consistency Where?
The formulation of this was awful. It never blended together into a smooth paste, it was chunky and did not apply evenly. I attempted this twice and with following the provided ratio it never worked. I applied the chalky paste to my eyebrows thinking it may work and this gave me a chemical burn on one of my eyebrows, when I left it on for a short amount of time.
Sammie
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 June, 2026Verified purchase
Skin tone: Medium
Skin type: Normal
PPD ALLERGIC REACTION
i’ve been using this for awhile, but not very frequently. i noticed i was getting itchy, red and swollen brows and surrounding skin and it got worse every time with the next use. i assumed its because id use brow gel a few hours later. but i did it before going to bed (1.5 hr before) and woke up with it worse then ever before. after some research i realized it’s because it contains Para-Phenylenediamine (PPD) please do your research on it. to summarize: an allergic reaction can happen out of no where and only gets worse with continued use(my experience). some people experience blistering, and severe allergic reactions that need to get a steroid shot from the doctors. use at your own risk. and know that a passing patch test does NOT mean you can’t or won’t develop a reaction later.
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
5 May, 2026Verified purchase
(no review title)
Good product
reading glasses
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 April, 2026Verified purchase
Never received the order. Target is not responding
Never received the order
zora
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3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 April, 2026Verified purchase
Skin tone: Light
Hair color: Brunette
Skin type: Combination
Eye color: Brown
Skin concern: Sensitivity
(no review title)
it’s good just doesn’t last as long as advertised
Lisa
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 April, 2026
Skin tone: Light
Eye color: Blue
Hair color: Brunette
Skin concern: Sensitivity
Skin type: Combination
Natural looking
It takes a couple dyes to get your powder/liquid just right, but stick with it! It also takes a couple dyes to learn how long to leave it on. I use an old small angle makeup brush to mix it very well and to apply it on my brows - this works much better than any tool it comes with! One kit lasted me years. I’m reordering now! I have medium brown hair, pale skin, and I use the Dark Brown kit (my eyebrows are sparse). I have very sensitive skin but have no issues with this product.
Modconvert
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
4 out of 5 stars
7 April, 2026
originally posted on https://ardellshop.com/
This is my go-to
Please make an Auburn shade!
Groopee
2 guests found this review helpful. Did you?
5 out of 5 stars
31 March, 2026
originally posted on https://ardellshop.com/
LOVE
I love this tint and it lasts for weeks. Very easy to use and low maintenance. If you know how to draw your eyebrows, applying this is so easy. I apply, wait 10 mins and wipe away with a makeup remover wipe. Please never discontinue this product!
LA
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 March, 2026
(no review title)
Lasts one day maybe. Next time you wash your face it will fade.
Erica
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
4 March, 2026Verified purchase
Hair color: Brunette
Skin type: Normal
Skin tone: Light
Eye color: Brown
(no review title)
This product didn’t mix per instruction. Was gritty and I had to use more of the developer than the instructions called for to achieve the consistency that it was supposed to be. Which caused me to question if it would work properly. Would not buy again.
Heather
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 March, 2026
Just use REAL hair color
It's just like plain old hair color except the shade "range" is awful and no permanent hair color uses POWDERED color (whoooWHAT?!). I mainly bought this out of curiosity, half thinking it's small and you can keep it in a pouch. It went straight in the trash as soon as I saw the word "POWDER." Just go buy a box of any PERMANENT hair color in the shade of your choice. Mix only the amount of color/developer you need in an old saucer with a close-fitting neoprene surgically-gloved finger, and apply with an old mascara brush and/or a flat makeup brush. The next time, mix more. You can color your brows many times from the contents of a single box of permanent hair color - and someone surely makes exactly the shade you need well-beyond a limited palette of four options. A box of Preference will cover the grays/whites popping up in your brows with results lasting two to four weeks after leaving on for 30 minutes. Just remember to keep an eye on the color progress (wiping away color over the edges and adding more to areas that you missed). There's just no reason to mess with powder color when creme color and creme developer mix SO well and so easily.
Blossom
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
7 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 March, 2026Verified purchase
(no review title)
Don’t waste your time or money. Horrible product. Does nothing for your eyebrow color
Lisa
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 February, 2026Verified purchase
(no review title)
Very good
Anna
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 January, 2026
Eye color: Hazel
Skin tone: Light
Skin type: Dry
Hair color: Brunette
Waste of money.
This is awful. Barely any color deposit at all. I purchased Dark Brown and it’s most definitely gray brown. Very light. You can get a much better color deposit using Just For Men beard dye. Of course a men’s product works better than a women’s product. Don’t buy this. It was a waste of money. So disappointed.
Toni
easy to apply
2.0 out of 5
easy to apply: 2 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 January, 2026Verified purchase
Favorite beauty product
I love this, being in control of how dark my eyebrows go and easy to use.
