Automatically Driven - by John Sparrow (Hardcover)

About the Book

Automatically Driven is the truly unique memoir of John Sparrow, who worked as a Director and Senior Executive for Land Rover, BMW and Honda in a career spanning fifty years.

Book Synopsis

There are 800,000 people in the UK of all ages and gender directly and indirectly employed in the wider car industry. If you are one of these and want to have a Director and Senior Executive's truly unique insider story on how the car industry worked and evolved from the 1970s until now, then this is a must-read book.

John documents his many memories, experiences and events of his career from September 1969 when he joined British Leyland direct from university to 2019 when he was a self-employed automotive consultant.

In 1969 British Leyland was the fifth-largest vehicle manufacturer in the world. It doesn't exist today. John describes many events during a period of British Leyland's decline in sales and financial difficulties. Many of his anecdotes are amusing and some are unbelievable. These include some British Leyland new car launches that went spectacularly wrong. John was there to see it, and now writes about it.

He describes his time at Land Rover Ltd during a period of successful sales growth and the development and launch of new Land Rover and Range Rover vehicles, including the Land Rover Discovery in 1989. The book uniquely details the development of exclusive Land Rover dealer networks in the UK, Europe, Australia and USA.

There is interesting business insight into John's time in BMW Group and Honda Motor Europe. The book includes the names of the many colleagues and car dealers with whom John worked in his long car-industry career.