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Barbie Signature Día De Muertos 2025 Collectible Doll in Ruffled Cream Gown
$71.99
In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
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About this item
Highlights
- The Barbie Día De Muertos collection honors the festive holiday through a curated exploration of fashion that highlights the culture, rituals, and symbols often used during this day of remembrance
- Barbie doll’s gown is inspired by the cempasúchil, or marigold flower, that is traditionally used in Mexican culture to adorn the altars and graves of loved ones
- Signifying a warm welcome to both the living and the deceased, these flowers bloom across the dress’s bodice and hem, as well as the crown that frames the doll’s striking calavera face paint
- Her ruffled cream gown is trimmed in bright ribbon and scalloped gold lace. Sheer blouson sleeves are a delicate contrast to chunky drop earrings and stacked necklaces
- This Barbie doll is more posable than Día De Muertos collectibles from holidays past. With the added articulation, she can strike a wider range of poses to make for extra stunning displays!
- The 2025 Barbie Día De Muertos doll comes in vibrant marigold packaging that is perfect for display and gifting. May she bring joy to your household as you celebrate memories of loved ones!
Description
Barbie doll celebrates Día De Muertos in a gorgeous cream-colored gown. Inspired by the colorful cempasúchil (or marigold) flower, which symbolizes the connection between the living and the dead, Barbie doll’s ruffled dress is trimmed with blooming flowers and vibrant ribbons. A cempasúchil crown frames her face and highlights her beautiful sugar skull makeup. This posable Barbie Día De Muertos doll will make a gorgeous addition to a loved one’s ofrenda, along with the complementary Día De Muertos Ken! Doll stand and Certificate of Authenticity included. Doll cannot stand alone. Colors and decorations may vary.
Hair Type: Varies
Dimensions (Overall): 11.5 Inches (H) x 7 Inches (W) x 3 Inches (D)
Weight: 1.2 Pounds
Suggested Age: 6 Years and Up
Doll Theme: Fashion and Beauty
Skin Tone: Varies
Articulation (posable joints): Articulated
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Hair Color: Varies
Doll eye color: Varies
Material: Polyester, Plastic
Battery: No Battery Used
TCIN: 93873134
UPC: 194735260980
Item Number (DPCI): 086-06-1795
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.5 inches length x 9 inches width x 13 inches height
Estimated ship weight: 3.331 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why did Mattel change the way they packaged the Day of the Dead doll this year. The packaging before was much better. Please bring back the packaging from before!
submitted by Lora - 18 days ago
A: Colors and decorations may vary on the packaging.
submitted byMattel Consumer Services - 17 days agoBrand expert
Q: where made this doll ?
submitted by jm - 1 month ago
A: Mattel products are manufactured and packaged across the globe, in countries including Canada, China, Indonesia, Malaysia, Mexico, Thailand and the United States. These manufacturing operations occur in facilities owned and operated by Mattel as well as in our network of approximately 49 vendors worldwide. The product manufacturing location for a specific product can be found on the packaging.
submitted byMattel Consumer Services - 1 month agoBrand expert
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4.9 out of 5 stars with 77 reviews
broad age appeal: 4.94 out of 5
quality: 4.89 out of 5
value: 4.72 out of 5
94% would recommend
19 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
(no review title)
Very beautiful doll .
5 out of 5 stars
12 November, 2025
originally posted on shop.mattel.com
A holiday favorite
[This review was collected as part of a promotion.] The Barbie is a iconic legend... This Barbie was the perfect addition for my daughter who is currently studying Spanish and learning about the traditions in Mexico. The colors are beautiful, the details on her fainted face and dress.. a must have
5 out of 5 stars
12 November, 2025Verified purchase
(no review title)
She’s beautiful!
5 out of 5 stars
6 November, 2025
originally posted on shop.mattel.com
Captures Mexican Culture Beautifully, Great Detail
[This review was collected as part of a promotion.] Absolutely Stunning, this doll captures our Mexican Culture. My daughter loved this first thing she did was place this on our offrenda. The details were spot on with the dress, the jewelry and the facepaint.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Beautiful
Absolutely gorgeous doll. One of the best Barbie releases of recent years
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Gorgeous doll
Beautiful!
5 out of 5 stars
3 November, 2025
originally posted on shop.mattel.com
Stunning features
[This review was collected as part of a promotion.] This is such a beautiful Barbie, THANK YOU MATTEL for creating another beautiful tribute to Dia De Los Muertos. Her dress, hair accessories and her sugar skull face painting are stunning, my little one immediately said “ohhh she’s beautiful”.
5 out of 5 stars
3 November, 2025
originally posted on shop.mattel.com
Stunning doll!
[This review was collected as part of a promotion.] This doll is just stunning. The details are gorgeous, from the painting to the stitching to the packaging design (though removing her from the packaging was a bit of an ordeal). Overall, the craftsmanship far exceeded my expectations. I also love the opportunity to teach about cultural traditions beyond our own through play, and this was a great way to introduce my Barbie-obsessed daughter to Dia de los Muertos. The only minor qualm I could make was a few loose threads on the dress.
5 out of 5 stars
28 October, 2025
originally posted on shop.mattel.com
Perfect Gift
[This review was collected as part of a promotion.] This doll is absolutely beautiful and it has become my niece’s favorite Barbie doll. I love that she can play with this doll and it can be incorporated into her culture. I love it so much. Best gift I could have given my niece
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
(no review title)
thank you I received my package I love it
5 out of 5 stars
28 October, 2025
originally posted on shop.mattel.com
Absolutely stunning
[This review was collected as part of a promotion.] This doll is absolutely gorgeous and stunning. We didn’t want to take her out of the box but we did. My daughter enjoyed playing with her and decided to display her with all of her other dolls. We are now on the look out for the male version of this doll. Such a great doll.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Beautiful
Every detail is beautiful, the dress, makeup, jewelry, hair . The colors are very vibrant. Well made! I will be displaying her in my altar for Dia De Los Muertos. The packaging was great - very pleased.
5 out of 5 stars
17 October, 2025
originally posted on shop.mattel.com
Day of the Dead? More like Day of the Living!
[This review was collected as part of a promotion.] She is STUNNING!!! I absolutely love everything about this doll. Her face is beautiful, her dress is beautiful. She is a perfect 10. Finally a dress with different textures not just screenprinting of a design. There is different color ribbons and so much detail in the jewelry. Thank you Mattel for not putting tags through the top of her dress and ruining the fabric. The white dress with the pink, orange and yellow accents is a breath of fresh air. The shoe is a basic tan strappy heel with everything's else being so good the shoes are not even a factor. In my opinion best Dia De Muertos doll so far.
5 out of 5 stars
16 October, 2025
originally posted on shop.mattel.com
Dia de Muertos Barbie
[This review was collected as part of a promotion.] Love that the barbie doll has a "day of the dead" face painted. The headband with flowers in combination with a flamenco style dress and all the vibrant colors remind us of our Hispanic roots and culture. This doll encourages them to use their imagination and helps my granddaughters learn about their heritage and traditions while they play and have fun.
5 out of 5 stars
16 October, 2025
originally posted on shop.mattel.com
Beautiful addition to my collection
[This review was collected as part of a promotion.] We have a day of the dead table for halloween. This beauty is now a part of it. She was made very well. The attention to detail is beautifully done. She is one that you must add to your collection. Grab one today
5 out of 5 stars
16 October, 2025
originally posted on shop.mattel.com
Love! Love! Love!
[This review was collected as part of a promotion.] My daughter loves this Barbie! She is in folklorico and participates in dia de los muertos and her reaction was priceless when receiving the Barbie. Her exacts words were, “mom look, she looks like me when I perform!” She had to show her folklorico teacher too! Saying she loves it is an understatement.
5 out of 5 stars
16 October, 2025
originally posted on shop.mattel.com
Beautiful
[This review was collected as part of a promotion.] She is very beautiful, her face is pretty. The face paint looks awesome and very well done. Her dress is pretty and looks well made and her head band looks nice. She has soft long brown hair, movable joints and is easy to pose. My daughter loves her and thinks she is her most beautiful doll she ever owned. She is perfect for the collector. She ks just an amazing doll. The colors on her white dress look amazing.
5 out of 5 stars
16 October, 2025
originally posted on shop.mattel.com
Luxe collector Dia de Muertos doll
[This review was collected as part of a promotion.] This doll is absolutely stunning. She can either be displayed as a wonderful collector’s item or join other dolls to be well loved and played with. This doll introduced the perfect opportunity to learn about Dia de Muertos and its significance in reuniting the living and the dead. Her makeup is truly a work of art and embodies the traditional sugar skull design. The dress is long and colorful with dramatic heart and skull jewelry designs to complement the gold detailing on the bodice. The headpiece is a perfect finish for this festive look. This doll truly feels and looks luxe.
5 out of 5 stars
15 October, 2025
originally posted on shop.mattel.com
Amazing doll. Beautiful colors
[This review was collected as part of a promotion.] I'm literally amazed by this doll. The presentation of the box is very colorful and rather sturdy. The box is perfect for collectors who would like to keep it on display. Now..the doll itself is so amazing. She has so many removable accessories in a bronze gold color. The dress is very long and detailed with beautiful stitching. I love the face paint and the long dark hair. I'm very happy that this doll has articulation. She's just so beautiful that I didnt even want to remove her from the box. I would say this is a quality doll.
5 out of 5 stars
12 October, 2025
originally posted on shop.mattel.com
The details in her makeup and head piece gorgeous
[This review was collected as part of a promotion.] This Barbie is so pretty. I’ve never had a Dia de muertos Barbie and everything about her is amazing. The details in her makeup and the traditional dress is so pretty. Now I have to get her partner so I can have the set.