$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Skin Tone: All Skin Tones
Product Form: Balm
Cosmetic Coverage: Full
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233072
UPC: 602004161239
Item Number (DPCI): 342-02-5743
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 1.48 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Guests also viewed
$19.00 - $36.00
Free phone charm when you spend $60 on Benefit Cosmetics on select items
4.6 out of 5 stars with 4337 ratings
$45.00
Free phone charm when you spend $60 on Benefit Cosmetics
4 out of 5 stars with 8 ratings
$36.00
Free phone charm when you spend $60 on Benefit Cosmetics
4.6 out of 5 stars with 3646 ratings
Discover more options
$36.00
Free phone charm when you spend $60 on Benefit Cosmetics
4.6 out of 5 stars with 3646 ratings
$19.00 - $36.00
Free phone charm when you spend $60 on Benefit Cosmetics on select items
4.6 out of 5 stars with 4337 ratings
Related Categories
Summary of reviews
The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1691 reviews
I recommend it
5 out of 5 stars
diyanam1_4251 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Amazing product I love using it it blends with my makeup very easily and gives me a clean finish. Packaging is easy to carry with me so I just take it with me to retouch anytime.
That’s good
5 out of 5 stars
ngoct25_1321 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Thanks for giving me the chance to try it. The bronzer is creamy so it is very smooth and easy to blend. The packaging is simple, luxurious, and comes with a mirror. Coverage is also pretty good. It lasts a long time, making your skin look radiant and healthy
Love this bronzer!
4 out of 5 stars
rebeccaw189_1679 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color matches my skin perfectly and blends easily. It’s light, not heavy, with a nice coconut scent and a subtle sparkle that gives a pretty glow. Definitely a new favorite!
amazing
5 out of 5 stars
rebeccay2k_849 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] easy to blend and creamy! the product goes on smoothly and doesnt feel heavy. the shade is good and pigmented. love this product and would definitely repurchase
Great coverage
4 out of 5 stars
amyp487_8919 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color and pigment are great. Easy to blend and offer a good coverage. I’m just not sure why it’s easy to melt. When I got it , it’s kind of like everywhere inside the thing. But I can still use it and good quality
Blends well
5 out of 5 stars
jlorang20_2300 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Benefit Cosmetics Hoola Wave Bronzing Balm gives you the perfect sun-kissed glow! The packaging is modern and attractive. I love how the bronzer blends with my skin!
Smooth as bronze
4 out of 5 stars
duskyjewel83_3198 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This Hoola shade of bronzer (deep) is just a lil bit too dark for my very light/fair skin tone. (OK......it's just A LOT bit too dark for my skin tone!) But I can use it VERY sparingly on my cheeks (AND my lips!🤫) to still get a touch of color and smooth finish.
Good bronzer
5 out of 5 stars
stellak38_3805 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bronzer applies really well blends beautifully with my makeup, giving a natural sun-kissed glow. I think I chose a slightly darker shade than ideal, but I like it overall. The packaging is cute as well.
Good color
4 out of 5 stars
nicolem37_741 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was an easy balm to use. It was hard to get out of the package first but once I did it was easy to blend. Still working out the kinks to using too much or too little on my face at a time.
Subtle “no makeup” makeup look
4 out of 5 stars
- 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] A great buildable bronzer that is subtle and gives that “no makeup” makeup look! It also adds a nice shimmer to your look. Perfect for an everyday look. I love the unique wavy packaging!
Good
5 out of 5 stars
tajaw2_7210 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The packaging was nice and sleek! Now the color was nice and pigmented but i feel like it’s similar to my skin complexion. I do have it on my hand and it’s not too dark. It’s really smooth as well. No scent.
The bronzer is good
4 out of 5 stars
Fiona - 9 days ago
originally posted on http://www.ulta.com
The bronzer is in good shade. Not sure about the long-lasting for 12 hrs part, but def not slippery or immediately disappear. Overall, a good purchase. I prefer this one over Saie Beauty's cream bronzer. A bit overpriced for Benefit, but it could be due to the insane inflation...?
Blendable and natural
4 out of 5 stars
- 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bronzer is very easy to blend and gives a subtle, natural, but defining color that lasts! There is no fragrance which is nice and the package is sleek and easy to open.
Helps my contour routine!
5 out of 5 stars
my_think_journal_7846 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The bronzing balm blends nicely into my skin and provides a rich color for contouring! I like that it is easy to apply and is not very messy to use. It applies like a powder, but is not dusty, providing a nice alternative to cream bronzers.
Bronze me up
5 out of 5 stars
itsori714_9613 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bronzer has a perfect pigmentation,great finish the packaging it’s so beautiful and it blends great if you have the perfect brush.it doesn’t have any scent
Love this so much!
5 out of 5 stars
kaysams_7727 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Perfect shade and great playoff. I love this stuff so much! It blends beautifully and compliments my skin tone. It lasts all day and is buildable for as much payoff as you need. Beautiful packaging too!
Nice addition
4 out of 5 stars
laurenk395b_4148 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging is so pretty and easy to open and the bronzing balm is a nice color. Product is smooth and goes on very faintly so it’s not too out there. No noticeable scent to the product. I can’t wait to wear this as a day to day item.
Great!
4 out of 5 stars
skibum4241_8801 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I enjoyed this bronzer. The color is great for my complexion, not too orange at all. I found it a little difficult to blend, i may not have the right brush though. The finish is smooth and lovely, it lasts well also!
Perfectly bronze, not too shiny
5 out of 5 stars
Pam - 11 days ago
originally posted on http://www.ulta.com
I really like this bronzer. I use it for contouring and it's just the right color. Leaves a little shimmer but nothing too noticeable.
Effortless glow and buildable
5 out of 5 stars
- 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received the Hoola Wave Bronzing Balm in “original” and I’m genuinely impressed! The formula is smooth, creamy, and blends beautifully for a natural, sun-kissed finish. The shade works perfectly with my skin tone—it’s not too warm or too cool, and it adds just the right amount of warmth without looking muddy or orange. It’s easy to apply, buildable, and perfect for quick, low-maintenance makeup days. Great for adding summer glow!