$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Product Form: Balm
Cosmetic Coverage: Full
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233072
UPC: 602004161239
Item Number (DPCI): 342-02-5743
Origin: Imported
Ingredients:
caprylic/capric triglyceride, isoamyl laurate, silica, synthetic wax, butyrospermum parkii (shea) butter, simmondsia chinensis (jojoba) seed oil, mica, candelilla cera (euphorbia cerifera (candelilla) wax), dicalcium phosphate, cellulose, persea gratissima (avocado) oil, trimethylpentanediol/adipic acid/glycerin crosspolymer, disteardimonium hectorite, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ricinus communis (castor) seed oil, hydrolyzed sodium hyaluronate, sodium hyaluronate, hydrogenated castor oil, benzyl alcohol [+/-ci 77891 (titanium dioxide), ci 77491, ci 77492, ci 77499 (iron oxides), ci 42090 (blue 1 lake)]' '
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 0.11 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
$6.29 - $9.99
Lower price on select items
4.3 out of 5 stars with 765 ratings
Related Categories
Guests are saying
The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1754 reviews
Good quality
5 out of 5 stars
joshz6_4302 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I tried the Hoola Wave Bronzing Balm and it goes on really smoothly. The texture is light and creamy, so it blends easily without looking patchy. The color gives a natural sun-kissed glow that doesn’t feel heavy on the skin. It lasts well through the day and looks very natural. A nice option if you want a soft bronzed look.
Very Buildable formula!
4 out of 5 stars
noora94_9066 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This shade was a bit too deep for my skin tone but I love how light it is! The formula is light and does not feel heavy when I put it on. It also blends in well. The balm has a very light and pleasant scent that is not overwhelming. This is a great overall a great Bronzing Balm!
Great bronzer
5 out of 5 stars
kellyl2_3832 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really love how light this bronzer is, it doesn’t feel heavy when I put it on! This just means that it also blends well. In order to get the color I want I do have to put on more than usual but I really like the texture!
Super cute glowy and natural finish !
5 out of 5 stars
fancifulwalrus_7519 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve always loved Hoola products from Benefit but this really takes the cake ! I love how buttery it feels and how it makes me really glow ! 10/10 ! This has been a staple all summer for me !
Creamy 💕✨
5 out of 5 stars
rp96_8556 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The packaging is neutral with some small waves on the lid, simple but pretty, the finish seems very natural to me, it is not heavy on the skin at all, the durability can be 4-6 hours depending on your skin type, the texture is a little firmer than a butter, I don't think I have found any endocrine disruptors in this product.
good, maybe not as good
4 out of 5 stars
kk - 2 months ago
originally posted on http://www.ulta.com

With all the hype on cream bronzer, cream blush, and cream highlighter. I had to try to try the Hoola Bronzing Balm in regular. The original powder bronzer has always been my go to, I do like the creamy, blendable formula ( and color is good). I do not think it gives as much color as the original powder. I will definitely keep it and use it but some days I will go back to my go to Hoola powder bronzer.
Great
5 out of 5 stars
sydnieisvicious_4341 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Gorgeous bronzing balm that blends beautifully and has a pleasant scent. Good packaging with a lovely finish! A great, buildable product I’d recommend!
Mirror broke
3 out of 5 stars
THEYLUV_Aubree - 2 months ago
originally posted on http://www.ulta.com

I really loved this product but i was so upset because the mirror broke after 3 days i dont know if i just got faluty packaging or what but it mad me really upset
Nice blends
4 out of 5 stars
narin1_76 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The compact and lightweight packaging design makes it easy for me to carry when traveling. The design of the lid with many ripples helps me to hold it firmly. The scent displayed by the brand makes me quite like it. After applying it to the skin, it does not leave any powder particles but blends into the skin.
Like butter!
5 out of 5 stars
- 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Absolutely love this product! The pigmentation is amazing and goes on like butter! I was surprised at how well this lasts throughout the day without smudging. This is definitely a new favorite in my makeup routine.
Good
4 out of 5 stars
jf103_3619 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a very creamy easy to work with bronzer. The lightest shade is too light but has buildable coverage. I recommend getting the second shade for light skin tone.
The ultimate face sculpting tool
5 out of 5 stars
kaylab0323_8460 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Obsessed with this product. I loved the powder version of this product beforehand & now that it is offered in a cream version, this will be my new go to. It’s so creamy, it blends perfectly, it leaves no lines & really accentuates those cheek bones. Perfect for anyone looking to sculpt their face.
Perfect summer bronzer
5 out of 5 stars
influensterqueen40_8102 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] During my recent trip to Asia, the Hoola wave bronzing palm was my bronzer of choice, and I was very pleased with its texture and the final appearance on my skin. Despite heightened sensitivity to scents due to my pregnancy, this product did not cause any issues. A minor drawback is the product's somewhat firm consistency, which can make it a little challenging to pick up with a brush. However, given my preference for a subtle bronzed look, this was not a significant concern. While the product is somewhat expensive, I consider it a worthwhile investment.
my favorite product to use for makeup
5 out of 5 stars
katerynak31_422 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] as you can see this packaging makes you fall in love at first sight. Delicate texture that does not crumble on the face and during application. There is no sharp and unpleasant aroma. The finish is very gentle and neatly applied
Pigmented
5 out of 5 stars
shainak13_7939 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Not too sure what the color was supposed to look like but it was very pigmented. A little went a long way. It had a hint of red in it. So don't put a lot unless you're going for that look. It comes with a compact mirror which will be convenient on the go.
Great recommendation!
5 out of 5 stars
Donna - 3 months ago
originally posted on http://www.ulta.com

While having my brows done by Stacie, she asked if I wanted to try the Benefit bronzer. I have never used bronzer before. I was ready to try it and learn how to apply. It was simple to use. The product goes on nicely and is easy to blend.
Benefiting product
5 out of 5 stars
mayran31_1705 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Packaging for this Bronze is absolutely beautiful! The bronze itself is great. No scent, it is easy to blend with makeup. Coverage looks great leaving a beautiful and smooth finish.
Matte looking finish
5 out of 5 stars
dawnap4_2226 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I recently tried the Hoola Wave Bronzing Balm, and I have a lot to say about it! The texture is super smooth and creamy, making it effortless to blend into the skin. It has a balm-like consistency that melts beautifully, creating a natural, sun-kissed look. Unlike some cream bronzers that feel sticky or heavy, this one feels lightweight and comfortable on the skin. One of my favorite things about this bronzer is how seamlessly it blends. Whether applied with a brush, sponge, or even fingers, it diffuses nicely without leaving harsh lines. It layers well over foundation without disturbing the base and can be built up for a more intense bronzed effect. The shade is a warm, golden bronze with a natural-looking undertone not too orange or muddy. It complements a variety of skin tones and gives that effortless, just-back-from-vacation glow. The finish is a soft matte with a hint of radiance, making the skin look healthy and fresh rather than flat or dry. The staying power is impressive! It lasts throughout the day without fading or getting patchy. Even on warmer days, it holds up well without feeling greasy or slipping off the skin. The packaging is sleek and compact, making it easy to carry in a makeup bag. It is sturdy and practical, though I would love to see a mirror included for on-the-go touch-ups. The Bronzing Balm is a fantastic addition to any makeup routine. It is beginner-friendly, blends like a dream, and provides a gorgeous, natural-looking warmth to the skin. If you love cream bronzers or are looking for a new go-to, this one is definitely worth trying!
Buildable and different.
5 out of 5 stars
yubilza_9929 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This bronzer is much different from others I’ve tried. It’s a mix between cream and powder. It takes a little more effort to blend into the skin and to build the pigment on to the skin. I was given a darker shade than what I would normally go for so fortunately that is an advantage to the buildability. Over all a decent bronzer.
Very good
5 out of 5 stars
dkah1996_1246 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This new version of the hoola bronzer is really good, I wasn’t expecting nothing good about it, but now I can say this has become an essential on muy makeup bag