$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Precisely sculpts and holds brows in place
- Rich color with instant payoff
- Dual-sided brush for mess-free, targeted application
- 12-hour* wear
- Smudge-proof & sweatproof
- 90% said it delivers rich color**
- 90% said the brush allows for precise application**
- *instrumental test on 25 participants & **self-evaluation by 112 participants after 1 week
Description
WHY WE LOVE IT:
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It’s the ultimate combo for color AND control. The key? A targeted, dual-sided brush that helps color stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely.
Brow-beautifying Ingredients:
• Shea Butter, Jojoba Seed Oil & Argan Oil, rich in fatty acids, help condition hair
• Carnauba Wax contributes to a long-lasting look
TIPS & TRICKS:
Brush through brows with short, upward strokes using flat side of applicator. Sculpt with domed side.
Beauty Tip:
Pair with Precisely, My Brow Pencil.
Shade Range:
2 warm golden blonde
3 warm light brown
4 warm deep brown
4.5 neutral deep brown
5 warm black-brown
6 cool soft black
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It’s the ultimate combo for color AND control. The key? A targeted, dual-sided brush that helps color stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely.
Brow-beautifying Ingredients:
• Shea Butter, Jojoba Seed Oil & Argan Oil, rich in fatty acids, help condition hair
• Carnauba Wax contributes to a long-lasting look
TIPS & TRICKS:
Brush through brows with short, upward strokes using flat side of applicator. Sculpt with domed side.
Beauty Tip:
Pair with Precisely, My Brow Pencil.
Shade Range:
2 warm golden blonde
3 warm light brown
4 warm deep brown
4.5 neutral deep brown
5 warm black-brown
6 cool soft black
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Product Form: Liquid Gel
Beauty Purpose: Shaping
Net weight: .17 Ounces
TCIN: 90151941
UPC: 602004151445
Item Number (DPCI): 342-02-3983
Origin: Imported
Ingredients:
aqua (water), synthetic candelilla wax, steareth-21, glyceryl stearate, butylene glycol, polyacrylate-21, acacia senegal gum, butyrospermum parkii (shea) butter, dimer dilinoleyl dimer dilinoleate, silica, cera carnauba (copernicia cerifera (carnauba) wax), mica, hydrogenated polycyclopentadiene, argania spinosa kernel oil, cetyl alcohol, lauroyl lysine, polyglyceryl-10 myristate, simmondsia chinensis (jojoba) seed oil, oryza sativa (rice) starch, isododecane, hydroxyacetophenone, sodium benzoate, caprylyl glycol, arginine, 1,2-hexanediol, potassium sorbate, tocopherol, chondrus crispus powder, dimethicone, trideceth-6 phosphate, dipropylene glycol, glyceryl caprylate [+/-ci 77891 (titanium dioxide), ci 77491, ci 77492, ci 77499 (iron oxides)].' '
Shipping details
Estimated ship dimensions: 4.81 inches length x 0.79 inches width x 0.95 inches height
Estimated ship weight: 0.044 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the exact shade colors that match each number? Brown, blond, etc.? The colors online depend on your screen and the listed numbers aren't clear. Thanks!
submitted by APond - 1 year ago
A: SHADE RANGE: 2 warm golden blonde 3 warm light brown 4 warm deep brown 4.5 neutral deep brown 5 warm black brown 6 cool soft black
submitted byBenefit Cosmetics - 8 months ago
Q: How do I know which shade to select? Pictures of models only come up on some shades.
submitted by GG - 1 year ago
A: Thank you for your question! Model Imagery should be available for each shade!
submitted byBenefit Cosmetics - 8 months ago
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Guests are saying
This brow wax has received enthusiastic praise for its ability to shape, color, and hold brows in place without feeling heavy or waxy. Guests appreciate its long-lasting formula that stays put throughout the day, making it a staple in their beauty routines. The product is easy to apply and offers a natural look, with many guests noting its effectiveness in filling sparse areas and covering grays. However, some guests desire a wider range of shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 1447 reviews
0% would recommend
1 recommendations
Not worth it
2 out of 5 stars
Thumbs down graphic, would not recommend
AZ mom - 11 days ago, Verified purchaser
I tried this when it was 50% off hoping for something great. I was disappointed because, although the color was fine, the product didn’t hold my brows in shape for more than a couple hours. I usually use Glossier boy brow or elf clear mascara.
Gel in a wand
3 out of 5 stars
Joselyn - 22 days ago
originally posted on http://www.ulta.com
I have used the Benefit eyebrow palette for years. It is no longer made so I am trying the wand. It is convenient, but I don't feel that it covers my gray brow as well.
Amazing product
5 out of 5 stars
Cheryl - 23 days ago
originally posted on http://www.ulta.com
I've been searching for a long time for something to make my eyebrows look like they actually exist. My daughter received a sample of this product and gave it to me. I only had to try it once to make me order the full size. It goes in easily and stays all day. My brows look fuller and natural. I really love it !
Works Great
4 out of 5 stars
Blake - 2 months ago
originally posted on http://www.ulta.com
I used another product for the past few years and it was unavailable. A sales associate had shown me this eyebrow wand to try and see if it was similar to what I previously used. Works the same, maybe even better than my old stuff!
NO I returned the item and would not buy again.
1 out of 5 stars
Rene - 2 months ago
originally posted on http://www.ulta.com
Brows felt tacky and felt like they never dried. Would not purchase again and returned the product without opening the container as the Benefit Wax employee had applied after waxing brows and I was not satisfied with the results of the product.
Great Buy!
5 out of 5 stars
Debra - 3 months ago
originally posted on http://www.ulta.com
Super product! Easy to apply and the product lasts an entire day! !was perfect for my blond hair and light eyebrows. Will definitely buy again
Nope! Says it's black but color is not black
1 out of 5 stars
A - 3 months ago
originally posted on http://www.ulta.com
The best part is the application tool. Otherwise color is NOT black or dark enough for my brows. I will be returning.
Great Product
5 out of 5 stars
K Hadassah - 4 months ago
originally posted on http://www.ulta.com
Does exactly as stated and the results are stunning. The eyebrow pencil with brush at one end works extremely well with it for blending. Very content and will definitely purchase again.
SMOOTH
5 out of 5 stars
Lee - 4 months ago
originally posted on http://www.ulta.com
Nice smooth coverage
Best ever
5 out of 5 stars
Michelle - 5 months ago
originally posted on http://www.ulta.com
I absolutely love this. It doesn't wipe off with sweat.
a great fix for my sad brows
5 out of 5 stars
Jenny - 5 months ago
originally posted on http://www.ulta.com
This is the first item I have found for my brows that works well. It being tinted and being a wax helps to tame and color my brows. I have red harir and very blonde brows, which tends to make me look like I don't have brows. This eyebrow wax helped!
Perfection
5 out of 5 stars
RedHead79 - 5 months ago
originally posted on http://www.ulta.com
I love this brow wax! I am a natural redhead and struggle to find products that aren't dark brown or orange for my brows. As a busy mom, I need an easy and quick fix; this is it. The auburn shade in 2.75 is perfect for me. It did take a few tries to get used to the brush, but now it's a breeze. I've tried them all, from prestige to drugstore brands, and this is by far the best color. It stays put and looks great all day.
Yes
5 out of 5 stars
Deborah - 6 months ago
originally posted on http://www.ulta.com
Love it
Makes for easy eyebrows
5 out of 5 stars
- 6 months ago
originally posted on http://www.ulta.com
A few quick brushes gives my eyebrows a little more color!
Lasts all day
5 out of 5 stars
Alice - 7 months ago
originally posted on http://www.ulta.com
Great cover, shapes and holds brows while filing in the blank spots. Doesn't smudge. Lasts all day.
I like the wax product, keeps brows in place
5 out of 5 stars
Judy - 8 months ago
originally posted on http://www.ulta.com
I like the heavier color in this wax product and it keeps my sparse brows in place
I love the new applicator brush
5 out of 5 stars
Nikki - 8 months ago
originally posted on http://www.ulta.com
I was a loyal user of the old benefit brow product but this new and improved fuller brush is really nice for application and the new formula holds my browser in place better too.
Perfect color
5 out of 5 stars
Kari - 8 months ago
originally posted on http://www.ulta.com
This brow wax matches my old, barely there lashes
Very quick and simple application
5 out of 5 stars
Val - 8 months ago
originally posted on http://www.ulta.com
The consistency is very good, not too heavy and not too light. Stays on without smudging all day! coverage of grays is ok.
Finally the perfect brow product!
5 out of 5 stars
EMILY - 8 months ago
originally posted on http://www.ulta.com
And I've tried them all! Perfect color (shade 3.5), covers the white hairs and fills in sparse areas, all in one swipe. Amazing product! Just enough hold, too. Not thick and crunchy.