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Benefit Cosmetics Precisely My Brow Wax - 0.17oz - Ulta Beauty
$28.00
ColorShade 4.5
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Precisely sculpts and holds brows in place
- Rich color with instant payoff
- Dual-sided brush for mess-free, targeted application
- 12-hour* wear
- Smudge-proof & sweatproof
- 90% said it delivers rich color**
- 90% said the brush allows for precise application**
- *instrumental test on 25 participants & **self-evaluation by 112 participants after 1 week
Description
WHY WE LOVE IT:
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It’s the ultimate combo for color AND control. The key? A targeted, dual-sided brush that helps color stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely.
Brow-beautifying Ingredients:
• Shea Butter, Jojoba Seed Oil & Argan Oil, rich in fatty acids, help condition hair
• Carnauba Wax contributes to a long-lasting look
TIPS & TRICKS:
Brush through brows with short, upward strokes using flat side of applicator. Sculpt with domed side.
Beauty Tip:
Pair with Precisely, My Brow Pencil.
Shade Range:
2 warm golden blonde
3 warm light brown
4 warm deep brown
4.5 neutral deep brown
5 warm black-brown
6 cool soft black
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It’s the ultimate combo for color AND control. The key? A targeted, dual-sided brush that helps color stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely.
Brow-beautifying Ingredients:
• Shea Butter, Jojoba Seed Oil & Argan Oil, rich in fatty acids, help condition hair
• Carnauba Wax contributes to a long-lasting look
TIPS & TRICKS:
Brush through brows with short, upward strokes using flat side of applicator. Sculpt with domed side.
Beauty Tip:
Pair with Precisely, My Brow Pencil.
Shade Range:
2 warm golden blonde
3 warm light brown
4 warm deep brown
4.5 neutral deep brown
5 warm black-brown
6 cool soft black
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Product Form: Liquid Gel
Beauty Purpose: Shaping
Net weight: .17 Ounces
TCIN: 90151942
UPC: 602004151650
Item Number (DPCI): 342-02-9223
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.95 inches length x 0.99 inches width x 5.08 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the exact shade colors that match each number? Brown, blond, etc.? The colors online depend on your screen and the listed numbers aren't clear. Thanks!
submitted by APond - 1 year ago
A: SHADE RANGE: 2 warm golden blonde 3 warm light brown 4 warm deep brown 4.5 neutral deep brown 5 warm black brown 6 cool soft black
submitted byBenefit Cosmetics - 9 months ago
Q: How do I know which shade to select? Pictures of models only come up on some shades.
submitted by GG - 1 year ago
A: Thank you for your question! Model Imagery should be available for each shade!
submitted byBenefit Cosmetics - 9 months ago
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Guests are saying
This brow wax has received enthusiastic praise for its ability to shape, color, and hold brows in place without feeling heavy or waxy. Guests appreciate its long-lasting formula that stays put throughout the day, making it a staple in their beauty routines. The product is easy to apply and offers a natural look, with many guests noting its effectiveness in filling sparse areas and covering grays. However, some guests desire a wider range of shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 4171 reviews
0% would recommend
1 recommendations
5 out of 5 stars
4 October, 2025
originally posted on http://www.ulta.com
Now a staple in my beauty routine
I'm naturally a light blonde hair lady, and my brows are still very blonde but more sparse as I age. This Benefit brow product lasts all day, easy to apply, and gives my brows color and thickness. I use color 2.5 which is a perfect neutral. Highly recommend!
4 out of 5 stars
4 October, 2025
originally posted on http://www.ulta.com
Perfect (and pricey)
This is the perfect product for new eyebrow product users and old alike. I swear it off every time I pay the price for it, but always circle back around after trying another product that is less pricey. Sigh. What's a girl to do? Release the Epstein files.
5 out of 5 stars
19 September, 2025
originally posted on http://www.ulta.com
Love This Product!
I've been a loyal Benefit Gimme Brow girl for years. When this new product came on the market, I was curious. Not only does it find all the non-existent brow hairs for patchy spots like Gimme, but it gives them muscle. Keeps them in place all day.
5 out of 5 stars
15 September, 2025
originally posted on http://www.ulta.com
Gets me to go longer between eyebrow threading
Good brush tip. Color match was decent, I would have probably gone lighter slightly but that brown color wasn't available. I used to use elf wow brow but last one I got didnt have any product in it! I would say they are comparable products though, hope this one continues to go on sale
5 out of 5 stars
14 September, 2025
originally posted on http://www.ulta.com
Love!
Just the right amount of color
3 out of 5 stars
13 September, 2025
originally posted on http://www.ulta.com
Wanted to love it
I tried the eyebrow wax during a sale they were running and didn't like it as well as the gel option. The consistency is much different and I didn't think the color was as nice as the gel version. I didn't completely hate it, just like the other better.
5 out of 5 stars
13 September, 2025
originally posted on http://www.ulta.com
I would buy this again!
I've gotten a lot of compliments on this. I used to use the gimme brow gel but this wax holds more and creates more definition.
5 out of 5 stars
10 September, 2025
originally posted on http://www.ulta.com
I would definitely be buying this again.
I was looking for something that gives volume and add color to my eyebrows hair (not the skin) and this is the perfect product! I loved it so much.
5 out of 5 stars
9 September, 2025
originally posted on http://www.ulta.com
I love this product!
I like this much better than the pencil and eyebrow gel. It's both in one. Great product!
5 out of 5 stars
9 September, 2025
originally posted on http://www.ulta.com
New favorite
I have loved Benefit Gimme Brow for a few years now, but it never seems to last me very long. I tried this product and LOVE it. It provides great color and has staying power for the whole day.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 September, 2025Verified purchase
Not worth it
I tried this when it was 50% off hoping for something great. I was disappointed because, although the color was fine, the product didn’t hold my brows in shape for more than a couple hours. I usually use Glossier boy brow or elf clear mascara.
3 out of 5 stars
21 August, 2025
originally posted on http://www.ulta.com
Gel in a wand
I have used the Benefit eyebrow palette for years. It is no longer made so I am trying the wand. It is convenient, but I don't feel that it covers my gray brow as well.
5 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com
Amazing product
I've been searching for a long time for something to make my eyebrows look like they actually exist. My daughter received a sample of this product and gave it to me. I only had to try it once to make me order the full size. It goes in easily and stays all day. My brows look fuller and natural. I really love it !
4 out of 5 stars
28 July, 2025
originally posted on http://www.ulta.com
Works Great
I used another product for the past few years and it was unavailable. A sales associate had shown me this eyebrow wand to try and see if it was similar to what I previously used. Works the same, maybe even better than my old stuff!
1 out of 5 stars
23 July, 2025
originally posted on http://www.ulta.com
NO I returned the item and would not buy again.
Brows felt tacky and felt like they never dried. Would not purchase again and returned the product without opening the container as the Benefit Wax employee had applied after waxing brows and I was not satisfied with the results of the product.
5 out of 5 stars
22 June, 2025
originally posted on http://www.ulta.com
Great Buy!
Super product! Easy to apply and the product lasts an entire day! !was perfect for my blond hair and light eyebrows. Will definitely buy again
1 out of 5 stars
9 June, 2025
originally posted on http://www.ulta.com
Nope! Says it's black but color is not black
The best part is the application tool. Otherwise color is NOT black or dark enough for my brows. I will be returning.
5 out of 5 stars
9 May, 2025
originally posted on http://www.ulta.com
Great Product
Does exactly as stated and the results are stunning. The eyebrow pencil with brush at one end works extremely well with it for blending. Very content and will definitely purchase again.
5 out of 5 stars
2 May, 2025
originally posted on http://www.ulta.com
SMOOTH
Nice smooth coverage
5 out of 5 stars
30 April, 2025
originally posted on http://www.benefitcosmetics.com
3rd time buying it
Love this brow wax. Covers the gray hairs and tames the dark long hairs