Beyond the Business Plan - by S Bridge & C Hegarty (Hardcover)

About the Book

"A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway. Beyond the Business Plan provides 10 new principles for starting a new business venture which guarantee the flexibility to face any uncertainties. These principles can be used as an alternative to a traditional business plan or even alongside one allowing it to adapt when needed. This book does not dictate how to run a business but provides the insight needed to overcome unforeseen obstacles, to adapt, grow, and change as necessary. This fresh approach teaches how to be responsive to uncertainty and demonstrates that flexible development can navigate the changing world economy better than any business plan. "--

Book Synopsis

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

About the Author

SIMON BRIDGE is a practitioner and academic, and has worked in the enterprise field for nearly 30 years, first in LEDU (Northern Ireland's small business agency) and then in his own business as a consultant and facilitator. He is Visiting Professor of Entrepreneurship at the University of Ulster and co-author of Understanding Enterprise, Entrepreneurship and Small Business - a leading enterprise text book, the fourth edition of which is now in preparation - and has also written on social enterprise and enterprise policy. Simon speaks at business and entrepreneurship conferences worldwide and consults with organizations on manager training and development in entrepreneurship.

CECILIA HEGARTY is an active contributor to the national strategy for entrepreneurship education in Ireland and has worked in entrepreneurship higher education for over 10 years in programme development and delivery from undergraduate to post-doctoral level. She is also a consultant working directly with SMEs on entrepreneurship and training. Dr Hegarty sits on a number of international journal review boards and has published widely in the field of entrepreneurship and enterprise including journal articles, book chapters and textbooks. Cecilia's current research interests relate to entrepreneurship education, family SME growth and succession and applied enterprise research. Cecilia is also a regular conference speaker and regularly presents papers and new research to these key networks.