BOOX Go Color 7 (Gen II) ePaper reader - 2 of 4

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BOOX Go Color 7 (Gen II) ePaper reader

Name: BOOX Go Color 7 (Gen II) ePaper reader
Brand: BOOX
SKU: 1004025485
Price: 289.99 USD
Availability: InStock
Rating: 2.8 (3 reviews)

4 Questions

$289.99

In Stock

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Return this item in store within 30 days for a full refund.

Sold & shipped by Smart-Lifestyle Brands

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About this item

Details

Highlights

Color Display - Lose yourself in vibrant content with Go Color 7 (Gen II). Rendering a splash of soothing hues, every page comes alive. Whether you're reading comics or sketching ideas, it's a delight for your eyes and mind.
Kaleido 3- Captivating visuals with 4096 mellow colors. 300 PPI+150 PPI - High-quality images and texts.
Water-repellent protection
Ergonomic page-turn buttons
Choose from various reading themes, or customize your own to match your reading style. Fine-tune the fonts, text size, spacing, and margins to bring some personality to your pages.

Description

Meet the new 7in ePaper reader-Go Color 7 (Gen II). It is the ideal sidekick for commuters, outdoor enthusiasts, and anyone who craves immersive reading, spontaneous writing, and moments of relaxation on the go. At just 190 g and with a textured back, this sleek 7in eReader feels like a breeze in your palm. Whether you're commuting, unwinding at a cafe, or exploring the great outdoors, it seamlessly blends into your on-the-go lifestyle. Read comfortably in any lighting conditions with adjustable front lights. Switch to warm lights for restful nights, Dark Mode for tranquil reading, or turn off the front lights in bright sunshine.Unmatched paper-like feelEasily jot down quick notes Endless fun with Android appsYour entire library in one placeComfortable to use with physical buttonsPlease Note: BOOX devices are specialized E-Ink Android tablets optimized for reading, note-taking/drawing (if applicable), and focused productivity. They are NOT designed for or recommended for high-resolution video streaming, graphic-intensive gaming, or extensive social media scrolling. If these are your primary intended uses, a traditional LCD/LED tablet may be a more suitable choice to avoid disappointment and potential returns.

Specifications

Dimensions (Overall): .25 inches (H) x 5.38 inches (W) x 6.13 inches (D)

Weight: .43 pounds

Product Model: BOOX Go Color 7

Industry or Government Certifications: Not Listed or Certified

Screen Resolution: 1680 x 1264

Wireless Technology: Wi-Fi

Operating System: Android

Maximum Battery Charge Life: 1 weeks

Screen Size: 7.0 inches

Battery: Lithium Ion, Required, Installed

Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869

TCIN: 1004025485

UPC: 6949710310785

Origin: imported

The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.

We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.

If the item details aren’t accurate or complete, we want to know about it.

Shipping & Returns

Shipping details

Estimated ship dimensions: 6.57 inches length x 5.91 inches width x 1.3 inches height

Estimated ship weight: 0.88 pounds

We regret that this item cannot be shipped to PO Boxes.

This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

item ships from third party seller: Smart-Lifestyle Brands

Return details

This item must be returned to any Target store.

This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.

Q&A (4)

Q: What about ability for immersive reading. Using both an audiobook app and an ereader app simultaneously?

Bookreader - 10 days ago

A: Hi, thanks for reaching out about BOOX Go Color 7 (Gen II) ePaper reader. Yes, that's actually one of the strengths of the BOOX Go Color 7 (Gen II). Because it runs Android 13 with full Google Play Store access, you can install both an audiobook app (Audible, Libby, Chirp, Kobo Audiobooks, etc.) and an e-reader app (Kindle, Kobo, Nook, Moon+ Reader, Libby, etc.) on the same device. For immersive reading (listening while reading): ✅ You can play audiobooks through the built-in speaker or Bluetooth headphones. ✅ You can read using Android reading apps installed from Google Play. ✅ Android multitasking allows you to switch between apps and, depending on the app, use split-screen or floating-window functionality. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJoe - 10 days ago
Target staff support

Q: Does this also come with the free case like the deal on the website currently ?

Abhi gok - 1 month ago

A: Hi, thank you for reaching out about BOOX Go Color 7 (Gen II) ePaper reader. No, the standard retail box for the BOOX Go Color 7 (Gen II) sold at third-party stores only includes the eReader, a USB-C cable, a card tray eject tool, and quick guides. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 1 month ago
Target expert support

Q: Would you please confirm what’s included in the box?

Sam - 7 months ago

A: Hi, thanks for reaching out about BOOX Go Color 7 (Gen II) ePaper reader. The BOOX Go Color 7 (Gen II) is the updated 2025 version of the original Go Color 7. While the hardware remains compact and premium, what's in the box is fairly minimalist. Included in the Standard Box: BOOX Go Color 7 (Gen II) Device: The 7-inch eReader itself (running Android 13). USB-C Cable: For charging and data transfer (no wall adapter is included). Card Tray Eject Tool: Needed to access the microSD card slot for storage expansion. Quick Start Guide: Basic setup instructions. Warranty Sheet: Official documentation. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJoe - 7 months ago
Target staff support

Q: can you use the Kindle and Libby apps on this reader?

Tired of messy crumb tray - 9 months ago

A: Hi, thank you for reaching out about BOOX Go Color 7 (Gen II) ePaper reader. BOOX Page vs. Kindle Paperwhite: Which E-reader Is Right for ...Yes, you absolutely can use the Kindle and Libby apps on the BOOX Go Color 7 (Gen II) because it runs Android 13 and has full access to the Google Play Store, allowing you to download these popular reading apps and enjoy your Kindle books and library loans, though you'll need to adjust settings like refresh modes for the best e-ink experience. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 9 months ago
Target expert support

See all questions (4)

Related Categories

50% would recommend

2 recommendations

5 out of 5 stars

7 March, 2026Verified purchase

Small and light

Love this e-reader! It's so small and light that I can take it with me everywhere and be able to read whenever I have a few minutes break. The screen makes it very easy to read in any lighting environment, even in bright sunshine.

OlderLady

5 guests found this review helpful. Did you?

1 out of 5 stars

28 February, 2026Verified purchase

This item was delivered to wrong address. Picture isn’t even my house. Carelessness for such an expensive item!!

Connie

2 guests found this review helpful. Did you?

1 out of 5 stars

28 January, 2026Verified purchase

defective

defective. would glitch so much and I adjusted every setting there was and did alot of research.

Alex