Built on Values - by Ann Rhoades (Hardcover)

About the Book

"Build on values to create a high-performing corporate culture Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow them to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return. Features dynamic examples from Rhoades' work with JetBlue, Southwest, Disney,, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, P.F. Chang's China Bistros and more Shows leaders how to develop a unique Values Blueprint that is tailored to their organizations and goals Clearly maps out how to hire, fire, and reward according to values--the keys to finding and retaining top talent Built on Values presents a clear and proven method to generate positive corporate culture change and ultimately increase any companies) bottom line."--

Book Synopsis

Most leaders know that a winning, engaged culture is the key to attracting top talent--and customers. Yet, it remains elusive how exactly to create this ideal workplace --one where everyone from the front lines to the board room knows the company's values and feels comfortable and empowered to act on them.

Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades' work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang's China Bistros.

Built on Values provides a clear blueprint for how to accomplish culture change, showing:

• How to exceed the expectations of employees and customers
• How to develop a Values Blueprint tailored to your organization's goals and put it into action
• Why it's essential to hire, fire, and reward people based on values alone, and
• How to establish a discipline for sustaining a values-centric culture

Built on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.

From the Back Cover

Discover how the world's top companies create thriving, engaged workforces.

Most leaders know that a winning, engaged culture is the key to attracting top talent--and customers. Yet it remains elusive how exactly to create this ideal workplace--one where everyone from the front lines to the boardroom knows the company's values and feels comfortable and empowered to act on them.

Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return.

Through stories, examples, and interviews with many of the top leaders she has worked directly with--including Dave Barger and Joel Peterson of JetBlue Airways, Rick Federico of P.F. Chang's China Bistro, Rick Kelleher of Pyramid Hotel Group, and Ruthita Fike of Loma Linda Hospitals--Ann Rhoades reveals the processes by which these companies created their well-known cultures. Providing a clear blueprint for how to accomplish culture change, Built on Values shows exactly how any organization can exceed the expectations of employees and customers. With Rhoades' Values Blueprint, you will learn how to develop and tailor your organization's goals, how put them into action, and why it is essential to hire, fire, and reward people based on values.

Whether curing an ailing company culture or creating a new one from scratch, Built on Values shows companies exactly how they can get on the pathway to greatness.

About the Author

ANN RHOADES IS PRESIDENT OF PEOPLE INK, which helps companies build values-based corporate cultures using the Values Blueprint principles, and CEO of CareLeaders, LLC. She was one of the five founding executives of JetBlue Airways, Chief People Officer for Southwest Airlines, and Executive Vice President of Team Services at Doubletree and Promus Hotel Corporations. Today, she continues to serve on the JetBlue Board of Directors, as well as on the boards of P.F. Chang's China Bistro; HireVue, Inc.; Anderson School of Business at the University of New Mexico; ACCION New Mexico - Arizona - Colorado; and is board chair of Safer New Mexico Now. She lives in Albuquerque, New Mexico.

For more information, please visit www.peopleink.com

Nancy Shepherdson is a freelance journalist who has written more than 500 articles and five books over the past twenty years.