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Bumble and Bumble. Sumotech - 1.5 oz - Ulta Beauty
$37.00 ($24.67/ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Adds Shine
- Provides Hold
- For All Hair Types
- Cruelty Free
- Free from Parabens, Phthalates, Mineral Oils, Formaldehyde
Description
Bumble and bumble Sumotech Flexible Hold Cream Solid is part wax, part paste, part cream—providing pliable texture and flexible hold. This short hair styling product also gives looks a lo-shine finish and body.
Formulated with Polymers to help with hold, flexibility, and structure.
Formulated For:
Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Condition: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling
Ideal for short to medium hair lengths looking for pliable texture.
How to Use: Rub a dab between palms, then distribute evenly through nearly dry hair and style.
From the Pros:
Take a bit of extra time to massage the product between your palms to emulsify before applying.
Fragrance Notes: This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody—something for everyone who likes to complement their style with a can’t-resist fragrance.
Formulated with Polymers to help with hold, flexibility, and structure.
Formulated For:
Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Condition: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling
Ideal for short to medium hair lengths looking for pliable texture.
How to Use: Rub a dab between palms, then distribute evenly through nearly dry hair and style.
From the Pros:
Take a bit of extra time to massage the product between your palms to emulsify before applying.
Fragrance Notes: This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody—something for everyone who likes to complement their style with a can’t-resist fragrance.
Hair Type: All Hair Types
Product Form: Pomade
Beauty Purpose: Texturizing
Net weight: 1.5 Ounces
TCIN: 82572555
UPC: 685428014145
Item Number (DPCI): 342-03-9235
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water\aqua\eau, lanolin wax\lanolin cera\cire de lanoline, cetearyl alcohol, pvp, tribehenin, tridecyl stearate, glycerin, alcohol denat., tridecyl trimellitate, peg-8 beeswax, ceteareth-25, dipentaerythrityl hexacaprylate/hexacaprate, peg-40 castor oil, acrylates/c10-30 alkyl acrylate crosspolymer, tromethamine, fragrance (parfum), benzyl benzoate, hexyl cinnamal, eugenol, linalool, limonene, tetrasodium edta, potassium sorbate, phenoxyethanol.
Shipping details
Estimated ship dimensions: 2.29 inches length x 2.25 inches width x 2.13 inches height
Estimated ship weight: 0.27 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it supposed to be super firm out of the jar or was mine just old/expired?
submitted by Jane - 4 months ago
A: This cream-solid is part wax, part paste, part cream - providing pliable texture and flexible hold. If you would like further assistance, please reach out to our Consumer Care team at 800-573-7009 to share your concerns.
submitted byBumble and bumble Team - 4 months agoBrand expert
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Guests are saying
Bumble and Bumble's Sumo Styling Balm and Sumotech offer versatile styling options for various hair types. The balm provides light control and a soft sheen, perfect for taming frizz, while Sumotech delivers a stronger hold with a matte finish, ideal for shorter styles. Both products are easy to apply, rework, and wash out cleanly, making them suitable for daily use. Guests appreciate the lightweight feel and pleasant scent, although some note that it may not work as well for thicker hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 363 reviews
0% would recommend
1 recommendations
5 out of 5 stars
12 September, 2025
originally posted on http://www.bumbleandbumble.com
Amazing product for styling short hair
Anazing product Bumble and bumble's Sumo Styling Balm gives light control with a soft sheen, great for smoothing and taming frizz without weighing hair down. Sumotech, on the other hand, is stronger and matte, adding definition, separation, and a lived-in texture that works best for shorter to medium styles. Both are flexible, easy to rework, and wash out cleanly, though the price is on the higher side. Balm is ideal for polish, while Sumotech is the go-to for texture and hold.
4 out of 5 stars
11 September, 2025
originally posted on http://www.bumbleandbumble.com
No strong smell
I needed something to keep my hair from frizzing up and I saw this free sample on Freeflys from Bumble and Bumble. I sent for it. It has no strong smell and it is not greasy on my hands. It helped keep my flyaway hair in place. So I think it is a good product. I received this product for free from bumble and bumble for testing and review purposes.
2 out of 5 stars
9 September, 2025
originally posted on http://www.bumbleandbumble.com
Not for thick hair
This is not for thick hair it leaves white residue and a sticky texture and it's very flaky I don't recommend
5 out of 5 stars
7 September, 2025
originally posted on http://www.bumbleandbumble.com
Spikes Spikes and more Spikes
I was hesitant to try but lord knows it was exactly what I'm looking for. Small amount on your fingers and spike away.
5 out of 5 stars
7 September, 2025
originally posted on http://www.bumbleandbumble.com
Great for bangs!
I was really surprised at this cream. I wouldn't say I'm the target audience for this but it worked amazing on my bangs! They stayed bouncy and didn't fall all day! I followed the instructions to a T and I would suggest this for anybody who is looking for hold without the greasiness. My bangs never got frizzy and were easily able to be combed through. I received this product for free from Bumble and bumble for testing and review purposes.
4 out of 5 stars
6 September, 2025
originally posted on http://www.bumbleandbumble.com
Good product
Massage in your hands before putting on dry hair. It can be used by ladies like me or a guy. The scent is a bit over powering but that may be a personal preference.
5 out of 5 stars
4 September, 2025
originally posted on http://www.bumbleandbumble.com
Review
I love this product. It leaves my hair super hydrated and soft. I would definitely choose it again. I received this product for free from Topbox Marketing to try it out.
5 out of 5 stars
3 September, 2025
originally posted on http://www.bumbleandbumble.com
Awesome
My hair looks beautifully designed and naturally shaped. It's easy to apply and uses very little product. I really like it for creating new designs every day. I love that I can take it everywhere. But its scent is so mysterious. I received this product for free from Bumble and bumble for testing and review purposes.
5 out of 5 stars
3 September, 2025
originally posted on http://www.bumbleandbumble.com
The best hold cream for my hair
I love this hold cream, doesn't leave my hair feeling sticky or greasy . Very easy to style and very lasting. I highly recommend this. I received this product for free from Bumble and bumble for testing and review purposes.
4 out of 5 stars
3 September, 2025
originally posted on http://www.bumbleandbumble.com
Great slick back addition
At first I was hesitant of this product because of how thick it was, it was a little hard to use since I did not want clumps in my hair. However, I think that was just the top layer because with each use it is more manageable. I have used it when doing a slick back bun. I have not used it on its own because I am not sure how well it would hold with my hair type but paired with one of the cheap gel sticks it is perfect. I have short hair so I have a hard time with no hair falling out, but since I have added this to my routine this issue has been solved. Another plus is that it washes out easily and does not leave my hair feeling weird. I took off one star due to the fact that for my purposes, it needs to be paired with another product however, this might not be the case for others. I received this product for free from Bumble and bumble for testing and review purposes.
5 out of 5 stars
2 September, 2025
originally posted on http://www.bumbleandbumble.com
Great hold
This product is perfect. I have to wear my hair up everyday and it works for my flyaway. I will definitely use everyday.: I received this product for free from Bumble and Bumble for testing and review purposes.
4 out of 5 stars
2 September, 2025
originally posted on http://www.bumbleandbumble.com
I would buy this product again
I've been using Bumble and Bumble Sumotech Hold Cream, and I have to say it's a solid styling product if you're looking for a natural, flexible hold. Unlike gels or heavy waxes, this cream gives control without leaving your hair stiff or crunchy. It has a smooth texture that applies easily and works well on both short and medium-length styles. What I really like is the finish—it's matte, so my hair looks styled but not greasy or overly shiny. It keeps flyaways in place and adds some structure, but it still allows movement, which makes it perfect for a casual, effortless look. The hold is medium, so it won't lock your hair into place for extreme styles, but for everyday use, it does the job really well.
5 out of 5 stars
1 September, 2025
originally posted on http://www.bumbleandbumble.com
I absolutely would buy this again
I received this product for free from bumble and bumble for testing and review purposes. This is absolutely perfect for me to help me style every day my kids hair are so thin and straight and it helped style it without adding to much grease and perfect shine and hold
2 out of 5 stars
31 August, 2025
originally posted on http://www.bumbleandbumble.com
Not for me
This product was not great for my hair, it held most of the day. It was kind of sticky when putting the product on my hair. My hair is a little thick maybe that has something to do with it. I received this product for free from Bumble and Bumble for free testing and review purposes.
4 out of 5 stars
31 August, 2025
originally posted on http://www.bumbleandbumble.com
Easy to work with
I've been using Sumotech Flexible Hold Cream Solid and really like how it gives my hair a natural, low-shine look without feeling heavy or sticky. It's easy to work in and I can restyle throughout the day without it getting stiff. The only thing I don't love is the scent—it's a little off to me—but the hold and finish make up for it. Overall, it's been great for keeping my style in place while still looking natural. I received this product for free from Bumble and bumble for testing and review purposes.
3 out of 5 stars
31 August, 2025
originally posted on http://www.bumbleandbumble.com
Not for me
First of all, I was super excited to try out this product. Upon opening, I thought it smelled like a dentist's office. Not exactly terrible, but not great either. Product came out of the jar easily and emulsified between my hands nicely. Worked into my hair, left it a tad bit sticky. The hold was fabulous though. All day long it held it in place, without any hardness like hairspray. The only real issue I had, was that it didn't hold up well on the second day. Made my short hair extra wild and crazy after sleeping on it. I would use again, but not if I wanted to go a few days without washing my hair. I received this product free for from Bumble and bumble for testing and review purposes.
5 out of 5 stars
30 August, 2025
originally posted on http://www.bumbleandbumble.com
Great hair hold
This product works great on my hair. I use it in the morning before going to work. It is easy to apply. Just dab it on your hands and rub it in. It adds texture and holds the style that I want. I didn't like the scent at first, but it is not overpowering and it starts to smell good after. I received this product for free from Bumble and bumble for testing and review purposes.
5 out of 5 stars
30 August, 2025
originally posted on http://www.bumbleandbumble.com
Love this stuff!
I love this product! It's a really nice pomade that I use to smooth and hold my hair into shape! I like using it on my ends of my curls to keep the defined look as well as the sides of my hair to keep it laying down! The scent is amazing too. I received this product for free from Bumble and bumble for testing and review purposes.
4 out of 5 stars
30 August, 2025
originally posted on http://www.bumbleandbumble.com
Great hair
Product is easy to apply, i use it wity damp hair or spray water to hands and mix . Feels smooth and thick at the same time , light scent and styles hair nicely. I received this product for free from Bumble and bumble for testing and review purposes.
3 out of 5 stars
30 August, 2025
originally posted on http://www.bumbleandbumble.com
Should try
I received this product for free from bumble and bumble for testing and review purposes. I used this product for about a week. The hold isn't not very strong. The smell was great