Sponsored
California Naturals Super Moisture Shampoo - 16.5 fl oz
$9.99 ($0.61/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- A hydrating shampoo for all hair types
- Made with 99%+ Naturally Derived, clean, and simple ingredients
- Supercharged with Vitamin B5, Aloe, and Marula Oil to hydrate and repair hair
- Reduces frizz and adds softness and shine
- Scented with our Sweetgrass Food-Grade Fragrance, a non-toxic alternative to regular fragrance
- 100% Recycled Packaging
- Sulfate-free, Paraben-free, Phthalate-free, Gluten-free, Cruelty-free, and Vegan
- Also try our Classic Coconut Shampoo, Classic Coconut Conditioner, Moisture Conditioner, Deep Repair Hair Mask, and Body Wash
Description
California Naturals' Moisture Shampoo is specially formulated to gently cleanse while intensely hydrating and repairing your hair with 99% naturally derived ingredients. Our luxurious formula creates a luxurious lather with nourishing Marula Oil, Vitamin B5, and Aloe, restoring vibrancy to dull strands and allowing for easy detangling. With our juicy Food-Grade Sweetgrass fragrance, every shower feels like a refreshing escape to somewhere lush and green.
How It's Done:
1. Put your hair in a state of repair by lathering a quarter-size of this moisturizing elixir all over your scalp, roots and strands.
2. After rinsing, complete your hair transformation with our Moisture Conditioner.
California Naturals is a radical, daily lifestyle brand. Our hair care products are made from natural and simple ingredients that you can smell beneath every one of our caps. It's our mission to storm the private, gate-kept beaches that luxury hair and body companies have commandeered; to tear down their stingy signs, let down our hair, lose a few articles of clothing, and go public with a roster of products designed for a life spent under the sun.
California Naturals designs hair products and body products for people who want clean hair, clean bodies, and clean consciences. Our entire hair treatment daily care roster is 90%+ naturally derived, ocean and reef safe, never tested on animals, Paraben, Sulfate, Phthalate & Gluten-free, and made from 100% recycled packaging.
How It's Done:
1. Put your hair in a state of repair by lathering a quarter-size of this moisturizing elixir all over your scalp, roots and strands.
2. After rinsing, complete your hair transformation with our Moisture Conditioner.
California Naturals is a radical, daily lifestyle brand. Our hair care products are made from natural and simple ingredients that you can smell beneath every one of our caps. It's our mission to storm the private, gate-kept beaches that luxury hair and body companies have commandeered; to tear down their stingy signs, let down our hair, lose a few articles of clothing, and go public with a roster of products designed for a life spent under the sun.
California Naturals designs hair products and body products for people who want clean hair, clean bodies, and clean consciences. Our entire hair treatment daily care roster is 90%+ naturally derived, ocean and reef safe, never tested on animals, Paraben, Sulfate, Phthalate & Gluten-free, and made from 100% recycled packaging.
Hair Type: All Hair Types
Health Facts: Silicone-Free, Sulfate-Free, Gluten-Free, Vegan, Paraben-Free, Phthalate-Free
Product Form: Gel
Sustainability Claims: Recyclable, Not Tested on Animals, Cruelty-Free, Post-Consumer Recycled Material, Contains Recycled Content
Package Quantity: 1
Beauty Purpose: Moisturizing
Net weight: 16.5 Ounces
TCIN: 92267958
UPC: 850056288286
Item Number (DPCI): 063-00-3760
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, cocamidopropyl hydroxysultaine (coconut-derived), sodium methyl 2-sulfolaurate (coconut-derived), sodium lauroyl methyl isethionate (coconut-derived), glycerin, sclerocarya birrea (marula) oil, psidium guajava seed oil, astrocaryum murumuru seed butter, hydrolyzed rice protein, argania spinosa (argan) kernel oil *, olea europaea (olive) oil *, althaea officinalis root extract, hydrolyzed barley protein (gluten-free), panthenol, sodium hyaluronate, potassium sorbate, sodium benzoate, ethylhexylglycerin, disodium 2-sulfolaurate, allantoin, guar hydroxypropyltrimonium chloride, chlorophyllin copper complex, lactic acid (vegan), food-grade fragrance' '
Shipping details
Estimated ship dimensions: 2 inches length x 3.5 inches width x 8 inches height
Estimated ship weight: 1.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the fragrance of the shampoo?
submitted by AI Shopping Assistant - 12 days ago
A: The shampoo is scented with a Sweetgrass Food-Grade Fragrance, a non-toxic alternative to regular fragrances.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Is the packaging environmentally friendly?
submitted by AI Shopping Assistant - 12 days ago
A: Yes, the packaging is made from 100% recycled materials and is recyclable.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: What ingredients are in the shampoo?
submitted by AI Shopping Assistant - 12 days ago
A: The shampoo contains Vitamin B5, Aloe, and Marula Oil, with 99% naturally derived ingredients.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Does the shampoo help with frizz control?
submitted by AI Shopping Assistant - 12 days ago
A: Yes, the shampoo reduces frizz while adding softness and shine to the hair.
submitted byAI Shopping Assistant - 12 days agoAi generated
Q: Is this shampoo suitable for sensitive scalps?
submitted by AI Shopping Assistant - 12 days ago
A: Yes, it is formulated with gentle, naturally derived ingredients, making it suitable for sensitive scalps.
submitted byAI Shopping Assistant - 12 days agoAi generated
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3.8 out of 5 stars with 37 reviews
effectiveness: 3.96 out of 5
quality: 3.91 out of 5
value: 3.91 out of 5
66% would recommend
24 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025
Leaves hair feeling dry and straw like
I really wanted to like this and thought the super moisture would be better for my hair than the length & strength which also didn’t work for me. I didn’t even make it through the whole bottle. I have short, fine, thin hair that is usually very smooth and this made my ends feel dry and straw like. It doesn’t smell great and feels like it never fully washes out. I didn’t realize how badly it was effecting my hair until I switched to a new shampoo and immediately saw an improvement.
1 reply from California Naturals team - 10 days ago
We’re really sorry to hear this, and appreciate you sharing such thoughtful feedback. Our Super Moisture Shampoo is designed to deeply hydrate without weighing hair down, but we know everyone’s hair type reacts differently. It sounds like this formula may not have been the best fit for your fine hair. If you’d like something lighter and more smoothing, our Classic Coconut Shampoo might be a better match — it’s our most balanced, everyday formula. We’d love to make this right and learn more about your experience. Please reach out to our team at hello@thecalifornianaturals.com for any questions.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
California Naturals Shampoo
Most shampoos leave my hair a tangled mess, but not this one. You don’t have to use much shampoo and it doesn’t sud like shampoos that I am used to. I don’t mind the smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2025Verified purchase
Not good
This shampoo left me balled 🥺 so much hair kept falling daily. Same thing happened to my husband who also used it.
1 reply from California Naturals team - 2 months ago
Hi there, we’re so sorry to hear about your experience and understand how concerning this must feel. Our California Naturals Super Moisture Shampoo is formulated with gentle, naturally derived ingredients and is tested to meet strict safety and quality standards. Everyone’s hair and scalp can react differently to new products, but hair loss is not a typical result of using this shampoo. We’d really like to learn more and look into this further. Could you please reach out to us at info@thecalifornianaturals.com with more details, including the batch number on your bottle? This will help our team investigate and provide the best support possible. Thank you for sharing your feedback—we take it seriously and want to make this right.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025Verified purchase
Smells really bad.
I am not going to apologize for my opinion. I just think this shampoo and conditioner smell really bad. Since the moment you pour it outof bottle, it reeks, it doesn't seem to have anything from nature. I wash my hair every other day, but I notice that with this shampoo, the next day my hair is already smelling bad. I wish I could get a refund.
1 reply from California Naturals team - 3 months ago
Hi Gee, We’re sorry to hear that the scent and performance didn’t meet your expectations. We truly value your feedback and understand that fragrance is very personal. Our goal is to create products that feel good to use, and we’re sorry this one missed the mark for you. If you’d be open to it, we’d love the chance to follow up—please reach out to us at hello@thecalifornianaturals.com.
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
Great choice for family
Very nice for my kids and myself, all varying hair textures and we like the clean ingredients !
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
Have dry, damaged, curly hair? This product is for you! AMAZING!
This shampoo and conditioner set is absolutely amazing. I'm very hard on my hair, as I do Jiu-jitsu, and my hair gets ripped out and broken on the regular. I have curly hair that is often frizzy and dry looking, but since I moved to this product, my curls are defined, so silky and shiny looking. I love the ingredients. All things I've read about being amazing for hair, and this product has it. The price is very reasonable too, especially for what you're getting. The only, only thing, I wish was better about this product, is the smell. I love herbal smells, but this one doesn't do it for me. Kinda smells like...cut grass...but more mild. It's tolerable, but definitely not something I'd choose on smell alone. However, it's 100% worth it for how it's helped my hair.
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2025Verified purchase
Bright Scent, Works Fine
gender-neutral scent that is bright, fresh and a little earthy
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025
Amazing moisture
AMAZING for my low porosity hair. Maximum moisture with no protein. I LOVE! My new staple.
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
frizz free hairstyle
as someone with frizzy hair, i love this for my hair! it really feels hydrating and it smoothes out the frizz! love to pair it with their leave in as well :)
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025Verified purchase
A shampoo like no other!
I seriously fell in love with this shampoo, from how sweet it smelled to how soft and shiny it left my hair looking. The smell STAYED in my hair leaving me smelling SO good with many asking me what i was wearing (little did they expect me to say it all came from my hair). Layering it with perfume on my body only made me smell 10x better too as the shampoo scent mixed well with my everyday perfume. so in love frfr! and it was also so easy to brush my hair after my shower! The corresponding conditioner detangles so well!!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2025Verified purchase
Not recommended
Horrible smell. Won’t wash out of my child’s hair no matter how many times I rinse. Leaves their hair unmanageable.
1 reply from California Naturals team - 5 months ago
Hi there – we're really sorry to hear this! Our Super Moisture Shampoo is designed to gently cleanse and rinse out easily, so we completely understand your frustration. Your feedback is important to us, and we’d love a chance to make this right. Please reach out to us at hello@californianaturals.com so our team can assist you directly.
5 out of 5 stars
Thumbs up graphic, would recommend
10 May, 2025Verified purchase
Ahhhh, the sweet smell of summer!
Smells fab! I’m using for a body soap. Met what I was hoping to find in a liquid soap.
5 out of 5 stars
Thumbs up graphic, would recommend
10 May, 2025Verified purchase
Love it!
So far I have no complaints! I have been trying to find a good natural shampoo or just a good shampoo in general. My hair feels SO soft.
4 out of 5 stars
Thumbs up graphic, would recommend
7 May, 2025Verified purchase
First time natural haircare buyer!
California Naturals is my new favorite natural haircare brand. I have fine & straight shoulder length hair, so I was cautiously optimistic that a more natural product could give me no frizz, soft hair etc. Only complaint is I personally don’t prefer this scent BUT bc I like product i’ll definitely continue to buy their haircare! Plus it’s a big amount of product for a fair price point.
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2025Verified purchase
I love my CN products so much
I have officially added California Naturals to my list of top notch clean products. I have the shampoo, conditioner and body wash and love every single one. They are lightweight, foamy, smell delightful and hydrating. I love supporting a brand that is made with the planet and its people in mind.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 April, 2025Verified purchase
Wrong Photo in listing
This listing is for Super Moisture Shampoo but the actual item in photo is Smooth and Hydrate shampoo. So not sold or received as pictured.
1 reply from California Naturals team - 6 months ago
Thanks for flagging this! We recently updated our packaging, but rest assured—it’s the same Super Moisture Shampoo inside, with the exact same formula you know and love. We're working on updating all images across platforms to reflect the new look. Appreciate your patience!
4 out of 5 stars
Thumbs up graphic, would recommend
8 April, 2025Verified purchase
Hydration guaranteed
I have used this shampoo 2 times and the shampoo is super light, makes good lathers , nicely cleans hair. Contains natural oils and has no harmful chemicals like Parabens, Sulfates, Silicone and Phthalates. Love the natural fragrance of it. I will consider buying it again.
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2025
LOVE
i have very dry, curly hair and it's an affordable, clean hair care brand that makes my hair feel much softer and more moisturized after using.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 March, 2025
Smells Gross and Dried Out My Hair
I feel like all the positive reviews for this product are incentivized because my experience was anything but. I really wanted to try this brand because of its natural approach, however when I finally used it, it smelled really gross. I can't put my finger on it, but it reminds me of wet dogs. This shampoo also made my hair feel really dry like hay and made it impossible to detangle without ripping my hair out (I have 2a/2b hair). My scalp was also itching like crazy afterwards. I don't know if any of the ingredients just didn't bide well with my skin/hair type. Also like another reviewer said, food-grade doesn't mean not artificial fragrance, so yeah, this brand is not as natural as it claims to be. So disappointed and will be asking for my money back immediately.
1 reply from California Naturals team - 6 months ago
We’re really sorry to hear this was your experience. While many customers love our Super Moisture Shampoo, we understand that every hair type and scalp can react differently. We also want to clarify that none of our reviews are incentivized, and we take all feedback—positive or negative—seriously. Our food-grade fragrance is not synthetic and meets strict safety standards. That said, we never want anyone to feel discomfort using our products, and we appreciate you sharing your experience so we can continue to improve. If you’d like to chat more or share additional details, please reach out to us at hello@thecalifornianaturals.com.
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2025Verified purchase
Best shampoo so far
The smell is lovely. My hair feels super soft and calm. Super clean ingredients with 86/100 Yuka rating. One issue I did have was the pump was broken. It would not pop out for me to use so there’s that 😅