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Charmin Ultra Soft Toilet Paper Forever Roll - 2 of 4Charmin Ultra Soft Toilet Paper Forever Roll - 3 of 4Charmin Ultra Soft Toilet Paper Forever Roll - 4 of 4
Charmin Ultra Soft Toilet Paper Forever Roll - 1 of 4

Charmin Ultra Soft Toilet Paper Forever Roll

$34.99 ($2.06/100 count)

SizeStarter Kit

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • STARTER KIT: Pack contains 1 premium brushed stainless steel roll holder and 2 Charmin Ultra Soft Forever Rolls of toilet paper
  • 2 Forever Roll = 64 Regular Rolls
  • LONG-LASTING: Go up to one month before changing your toilet paper roll, based on average 2-person household
  • ABSORBENT: Toilet Paper that is 2X more absorbent so you can use less vs. the leading USA 1-ply bargain brand bath tissue
  • IRRESISTIBLY SOFT: Same irresistible soft toilet paper you love, but in a bigger size
  • GIANT ROLL: Toilet Paper Roll that is 12" in diameter and weighs 2 lbs
  • ROLL CHANGES: Change the roll less often based on the number of sheets in Charmin Regular Roll
  • 1 Forever Roll = 32 Regular Rolls of toilet paper

Description

Tired of constantly changing your toilet paper roll?
Go up to ONE MONTH before changing your roll (based on average 2-person household)! With Forever Roll, you can go longer between toilet paper roll changes without sacrificing your comfort. Charmin has you covered with irresistibly soft, long-lasting toilet paper, and each sheet is 2x more absorbent so you can use less vs. the leading USA 1-ply bath tissue bargain brand.

The starter kit comes with two, 12-inch Forever Rolls of Charmin Ultra Soft toilet paper and a premium brushed stainless steel roll holder. The Forever Roll is designed to be clog-safe and septic-safe. And with a money back guarantee, there's no risk to try.
Health Facts: Dye-Free, No Fragrance Added, Non-Toxic
Sheets Per Roll: 1700
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 2 Rolls
Features: Septic-Safe
TCIN: 94661647
UPC: 030772146484
Item Number (DPCI): 253-06-6183
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS BAG AWAY FROM BABIES AND CHILDREN.

charmin

rolls
Common Pack Size Equivalents Equivalent in Regular Rolls
6 Mega 24 Regular Rolls
8 Super Mega = 12 Mega 48 Regular Rolls
12 Super Mega = 18 Mega 72 Regular Rolls
24 Mega 96 Regular Rolls
18 Super Mega 108 Regular Rolls
30 Mega 120 Regular Rolls

Shipping details

Estimated ship dimensions: 13.11 inches length x 12.677 inches width x 10.118 inches height
Estimated ship weight: 8.924 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: How wide is it across? As in the dimensions of each sheet.

submitted by Caseymom - 1 month ago
  • A: The picture says 3.92" x 4"

    submitted byJonathan - 1 month ago
  • A: 1 BATHROOM TISSUE ROLL * 1700 2-PLY SHEETS PER ROLL * TOTAL 51.5 m2 (555 SQ FT) * 9.9 cm X 10.1 cm (3.92 IN X 4 IN)

    submitted byLewie - 1 month ago
  • A: Hi! Thank you for your question. Each sheet of our product measures approximately 9.9 cm x 10.1 cm (or 3.92 inches x 4 inches). Additionally, the roll itself has a diameter of 12 inches and contains 1,700 2-ply sheets. If you have any more questions or need further information, feel free to ask!

    submitted byCharmin - 7 days ago
    Brand expert

Q: Is it 2ply or one ply?

submitted by Wonderer - 1 month ago
  • A: It says 2 ply in the picture

    submitted byJonathan - 1 month ago
  • A: HI! Thank you for questions and for your interest in our products. To answer your question, our Charmin Ultra Soft Forever Roll is 2-Ply! I hope this helped. If you have any more questions or need further information, feel free to ask!

    submitted byCharmin - 7 days ago
    Brand expert

Q: Are the rolls wrapped in plastic?

submitted by Maggie - 1 month ago
  • A: Hello Maggie, Yes, the Charmin Forever Rolls are shrink-wrapped. This packaging helps to keep the rolls clean and protected until you are ready to use them. If you have any more questions or need further assistance, feel free to ask!

    submitted byCharmin - 7 days ago
    Brand expert

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Thank you Charmin!

This is the best! We have had one roll for three weeks and it’s not out. It is in the bathroom that everyone uses walking in and out of the house. With four kids and friends using it. I love not changing the roll all of the time or having it be empty! I also like that the starter kit come with a TP holder.
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6 yrs

As I’m getting ready to order my TO I see the reviews and it made me realized It’s been 6 amazing years. Than you charming. Time saving, quality, quantity, style. Value
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Yes it’s worth the price!

Weight is lighter than I thought it would be. The value of this was absolute deal. Box was in perfect ment condition! Toilet paper is 4 ply and I have to say soft and smooth. Shouldn’t have to buy toilet paper for awhile.
kristend198_915
2 guests found this review helpful. Did you?
5 out of 5 stars
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its Just Sad that we can no Longer Buy it Because you no Longer offer it to Us ....... Sad

I used to Buy In Bulk so I would have it and now you no longer offer it to the inter sales ....... That's very Sad .... mhondamike !!
mhondamike
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originally posted on shop.charmin.com
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Great Product Bad Price

Charmin is a 5 star paper but the forever roll price is 1 star. It's cheaper to buy rolls from the grocery store at around .0055 per sheet or cheaper on sale with a coupon. Forever rolls cost about .0074 per sheet. The forever roll is sadly no longer a bargain. Website says 555 sqft per roll it is actually 185 soft per roll. Cost numbers are factored with state of Ohio taxes.
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The greatest love of all

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5 out of 5 stars
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Nice product. Checking cat comparability now.

I just bought this. It is impressive. Just wondering about the cats reaction.
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23 October, 2025
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BIG

In my house, there are a few people that suffer from Crohn's. Has lasted for about 4 weeks now. They say it feels amazing. It is better than going out and buying a pack of toilet paper every 2 weeks. The value of it is amazing. It's not expensive. Everyone in my house that has Crohn's love it!
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So far I'm happy

I see these reviews from 6 years ago and wonder it's just now rolling out in Washington State... Love the look of the holder and it's the same softness I've demanded for ever.
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Modern Luxury Meets Bathroom Necessity: Charmin Fo

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Lasts and Lasts!

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Thumbs up graphic, would recommend
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So Glad

i like.....be when it come in on October 19, 2025...
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4 out of 5 stars
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Big family? Need something to last? This is it!

I love the charmin brand and when you have a big family you want something that is going to last and giving you that bang for your buck. This thing lasts a good while for sure and is pretty absorbent and thick as far as ply pieces it doesnt leave you feeling like your fingers are gonna right through like some do sadly. So if you have a big family and need something to last I feel this is a good choice.
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Best tissue in the market.

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5 out of 5 stars
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Luv Forever Roll

We started using Forever Rolls between 4 and 5 years ago. During the pandemic, when we ran out, we couldn't get more for quite a while, and sure didn't like it much. We are back with it now. Just couldn't be any happier.
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Love this product!!!

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4 out of 5 stars
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Only one change PLEASE

The only thing I would change about this program is to offer customers the choice of SUPER SOFT or BAMBOO rolls.
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Forever roll

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Charmin Forever Roll

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