$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes two (2) 3.0 oz tubes of Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
- Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Toothpaste (*when used as directed)
- This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is safe for daily use and comes in a refreshing mint toothpaste flavor
- Effectively removes tea, coffee and wine stains with the 5% hydrogen peroxide formula
- Use this teeth whitening toothpaste pack to deeply whiten beyond surface stains
- Colgate Optic White Pro Series Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities
- This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
- For whitening that works, choose the Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
Description
Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste. Use this teeth whitening toothpaste pack with a 5% hydrogen peroxide-based formula to deeply whiten beyond surface stains. Colgate Optic White Pro Series Stain Prevention Toothpaste is a patented whitening toothpaste that effectively removes tea, coffee, and wine stains and is enamel-safe. This teeth whitening toothpaste is also an anticavity fluoride toothpaste to help prevent cavities.
*when used as directed
*when used as directed
Suggested Age: Adult
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 2
Net weight: 6.0 Ounces
TCIN: 89382480
UPC: 035000995773
Item Number (DPCI): 049-09-0046
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate (0.12% w/v fluoride ion)' '0.76%
Purpose
AnticavityUses
Use helps protect against cavitiesDirections
Directions adults and children 2 brush teeth thoroughly, preferably after each meal or at years of age and older least twice a day, or as directed by a dentist or physician children 2 to 6 years use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) children under 2 years ask a dentist or physicianInactive ingredients
propylene glycol, calcium pyrophosphate, pvp, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, bht.' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 3.83 inches width x 6.45 inches height
Estimated ship weight: 0.48 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1393 reviews
effectiveness: 3.94 out of 5
quality: 3.94 out of 5
value: 3.55 out of 5
66% would recommend
60 recommendations
Poor packaging
1 out of 5 stars
Distorted - 2 days ago, Verified purchaser
The toothpaste tube and its box was damaged
Great for daily use.
5 out of 5 stars
reneay1_9576 - 7 days ago
originally posted on influenster.com

Pretty good whitening toothpaste. Colgate Optic White toothpaste delivers a fresh, clean feel and noticeably whiter teeth, thanks to hydrogen peroxide.
Colgate Yes !
5 out of 5 stars
amic8_2061 - 12 days ago
originally posted on influenster.com

Great flavor. Value for money is good. Effectiveness remains to be seen. My dentist recommended. Ingredients are listed on box and tube. Packaging is standard tube. Dentist gave two Colgate toothbrushes.
5/5 — The Secret Behind My Compliment-Worthy Smile
5 out of 5 stars
Thumbs up graphic, would recommend
Maybelline - 16 days ago, Verified purchaser
I've tried a lot of toothpastes over the years, but this one truly stands out. Ever since I started using it, I constantly get compliments on my smile — from friends, clients, even total strangers. It's like my teeth have leveled up! It leaves my mouth feeling incredibly fresh and clean without being too harsh. My teeth look brighter, and the confidence boost I get from knowing my smile looks great is priceless. If you're looking for a toothpaste that actually makes a difference, this is the one. Highly recommend!
White teeth.... this is no joke.
5 out of 5 stars
yenniyomayrat_5193 - 17 days ago
originally posted on influenster.com

I’ve tried so many whitening toothpastes that made big promises but delivered little to no results until this one. Within just a week of daily use, I started seeing a real difference. My teeth looked brighter, cleaner, and way less stained, especially around the edges where discoloration usually lingers. What surprised me most is how gentle it is. No sensitivity, no gritty texture just a smooth, minty clean feel that leaves your mouth fresh. It doesn’t feel harsh like other whitening products I’ve used, and yet it works so well. The best part? People have actually started complimenting my smile. Friends and coworkers have asked what I’ve been doing differently. That’s how I knew it wasn’t just in my head it’s visibly effective. If you're looking for a whitening toothpaste that truly delivers noticeable results without damaging your enamel, this one is 100% worth trying. I’ll definitely be sticking with it long-term.
Bright white teeth incoming
4 out of 5 stars
ashleyr1586_2655 - 20 days ago
originally posted on influenster.com

This toothpaste definitely visibly whitens teeth, however if you have sensitive teeth (like me) you may not want to use it everyday. For the price, it is very effective and will have you looking like you’ve just had your teeth cleaned at the dentist!
White gums
1 out of 5 stars
Thumbs down graphic, would not recommend
AKTeixeira - 25 days ago, Verified purchaser
I really wanted to like this product. Used it only 3x, first time it left my gums white and in pain. I thought it was a reaction due to my first time using it and after a few I’ll build up a kind of resistance. Used it a second time and the same thing happened but it hurt so bad that I don’t think I brushed for my usual 2 mins. Third time, my gums were bleeding and so sore to brush. I’d recommend returning the product if it affects your gums on the first use like I experienced.
Just like it
5 out of 5 stars
Thumbs up graphic, would recommend
Tableforfive - 1 month ago, Verified purchaser
I just like this toothpaste of ALL the others I have tried. I like how it is available in a 2 pack as well.
Short time effects
4 out of 5 stars
kimn270_5953 - 1 month ago
originally posted on influenster.com

Made my teeth very sensetive after use. But that’s expected with whitening products. Saw some whitening effects, the flavor was too much and hurt my stomach after use
Its a nope from me
1 out of 5 stars
Thumbs down graphic, would not recommend
hclark - 1 month ago, Verified purchaser
Tastes nasty and does not work nearly as well as crest. I also got it majorly on sale with coupons and it’s still not worth it.
Question
4 out of 5 stars
Bob27 - 1 month ago
originally posted on Colgate
I really want to try it. And I want to really know how long am I supposed to brush my teeth with the product. Also what time is the product going to effect either in the morning or night?
Brighter smile!
5 out of 5 stars
Thumbs up graphic, would recommend
blahh - 1 month ago, Verified purchaser
Colgate optic white pro series stain prevention toothpaste is a great option for teeth whitening. I can definitely tell a difference after using it. This toothpaste has helped to remove stains and prevent them! It keeps my mouth and teeth feeling fresh and clean.
good toothpaste
5 out of 5 stars
rosea4e9b_5279 - 1 month ago
originally posted on influenster.com

one of my fave toothpastes, i always try to have this in my rotation, i really like the texture of the paste and it’s also not super bad tasting, also the whitening capability? so good
Great toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Kaeknight20 - 1 month ago, Verified purchaser
I can definitely tell a difference in 3 days with stain removal!
No results from this product
2 out of 5 stars
Barb - 2 months ago
originally posted on Colgate
I used the product for 2 weeks plus the optic white overnight and no difference. Only the 8 teeth on my lower teeth are affected.
1 reply from Customer Care team - 1 month ago
Hi there, we're so sorry to hear about your experience. Please give us a call at 1-833-862-9251 so that we can learn more and better help you.
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
Ella - 2 months ago, Verified purchaser
Works really well to brighten my teeth and feel super clean
Good product to have
5 out of 5 stars
parisdavern_9309 - 2 months ago
originally posted on influenster.com

Works well to remove all stains and aid in neutralising yellow appearance in teeth. My teeth always feel super fresh and clean when used, great value for money.
Was ok not great
5 out of 5 stars
yasmins166_2227 - 2 months ago
originally posted on influenster.com

Flavour is nice don’t think did much for my teeth maybe didn’t use it longer enough? Seems like good ingredients over all was ok but not for price of it
Thanks!
5 out of 5 stars
Thumbs up graphic, would recommend
Poor - 2 months ago
Everything was Amazing and super fast!
Didn't see a difference
3 out of 5 stars
macfleuryme_7490 - 2 months ago
originally posted on influenster.com

Colgate is a good brand. I am giving 3 stars fur the regular things Colgate does-good flavor, easy to use/seal after use, etc. I didn't find any difference in the whitening from this product-do even after 2 tubes. I had a little hope that there would be at least a small difference in the whitening. I saw none and neither did my friends or family. Hope this product gets better in the future
1 reply from Customer Care team - 2 months ago
Hey there! We're sorry you didn't notice a difference in whitening. We would like to learn more about this. Please call or reach out to us through any of our live channels here. https://www.colgate.com/en-us/contact-us