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Colgate Optic White with Charcoal - 4.2oz - 2 of 4Colgate Optic White with Charcoal - 4.2oz - 3 of 4Colgate Optic White with Charcoal - 4.2oz - 4 of 4
Colgate Optic White with Charcoal - 4.2oz - 1 of 4

Colgate Optic White with Charcoal - 4.2oz

$5.99 ($1.43/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Includes one (1) 4.2 oz tube of Colgate Optic White Whitening Toothpaste with Charcoal, Whitening with Charcoal Toothpaste
  • This whitening toothpaste with charcoal removes 95% of daily surface stains for a bright smile* (*after 2 weeks of twice daily use)
  • Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
  • The refreshing Cool Mint flavor helps freshen your breath every time you brush with this mint toothpaste
  • This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
  • Colgate Optic White Toothpaste with Charcoal is a fluoride toothpaste with charcoal
  • For whitening that works, choose the Colgate Optic White with Charcoal Toothpaste

Description

Help remove everyday surface stains with the Colgate Optic White Whitening Toothpaste with Charcoal. This whitening toothpaste removes 95% of daily surface stains* for a brighter smile. Colgate Optic White Whitening Toothpaste with Charcoal also uses a patented whitening formula to remove 5X more surface stains with micro-polishing action**. Plus, this whitening stain removal toothpaste comes in a refreshing Cool Mint toothpaste flavor so you can enjoy minty freshness every time you brush.
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Health Facts: Gluten-Free, Contains Fluoride, Contains Activated Charcoal
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Active Ingredient(s): Sodium Fluoride .24%
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 79700064
UPC: 035000978721
Item Number (DPCI): 049-09-8155
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.15% w/v fluoride ion) (0.24%).

Purpose

Anticavity..

Adults and Children 2 Years of Age and Older

Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.

Children 2 to 6 Years

Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing).

Children Under 2 Years

Ask a dentist or physician.

Inactive ingredients

water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, sodium saccharin, benzyl alcohol, charcoal powder, blue 1, red 40, titanium dioxide

Question or comments?

1-800-468-6502

Ingredients:

inactive ingredients: water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, sodium saccharin, benzyl alcohol, charcoal powder, blue 1, red 40, titanium dioxide

Shipping details

Estimated ship dimensions: 1.73 inches length x 1.95 inches width x 6.16 inches height
Estimated ship weight: 0.31 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

4.6 out of 5 stars with 1844 reviews
effectiveness: 3.59 out of 5
quality: 3.71 out of 5
value: 3.65 out of 5
57% would recommend
19 recommendations
5 out of 5 stars
3 March, 2026
originally posted on influenster.com
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Best toothpaste to whiten your teeth

Colgate optic white is my favorite toothpaste, it helps me to whiten my teeth fast, but there is no sensitive at all for me. Price is a bit higher than other toothpaste but acceptable.
HenryP
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3 out of 5 stars
23 February, 2026
originally posted on influenster.com
Image

Try it, you might like it

[This review was collected as part of a promotion.] I was hoping that this product would help whiten my teeth a bit but I didn’t really see much improvement after using it. I like the texture and consistency. It dispenses very well, easy to rinse out and it didn’t make my teeth sensative. It also keep your teeth clean.
1 reply from Customer Care team - 14 days ago
We appreciate you giving our toothpaste a try and letting us know your thoughts. We'll share your thoughts with the team. If you like to explore other options, we're here to help at 1800-468-6502.
CessinaG
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5 out of 5 stars
20 February, 2026
originally posted on influenster.com
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Get it

I would buy this again. It left my teeth feeling minty fresh and didn’t leave a weird film taste in my mouth like some of the other Colgate products that I’ve tried
JalenG
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5 out of 5 stars
18 February, 2026
originally posted on influenster.com
Image

Perfect for pale color

I started this toothpaste last few weeks back and I like so much because I saw my pale color shredded after 2-3 times used. I believe charcoal is best for teeth cleaning so I chooses the Colgate brand but even though I used different brand. Colgate don’t disappoint me.
AnuS
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5 out of 5 stars
12 February, 2026
originally posted on influenster.com
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Great charcoal tooth paste

[This review was collected as part of a promotion.] I love this charcoal tooth paste. It’s doesn’t leave any charcoal residue and your teeth don’t look black. It’s helps to fight off plaque and germs.
buffym1_715
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5 out of 5 stars
11 February, 2026
originally posted on influenster.com
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Deep cleaning, good taste and feeling of lasting f

I've been using Colgate with Charcoal and I liked it a lot. The texture is soft and does not feel sandy like other pasta with charcoal. It leaves a feeling of deep cleaning and freshness that lasts several hours. The taste is nice, not too strong, and after several days I noticed my teeth brighter. In addition, it did not cause me sensitivity, which is a very positive point. I would definitely continue to use it in my daily routine.
amyd607_3520
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5 out of 5 stars
10 February, 2026
originally posted on influenster.com
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Just try it, it’s great toothpaste!

Use it everyday my favorite toothpaste love the taste not to foamy and doesn’t leave a weird aftertaste texture is good and it works wonders! And the price isn’t bad!
Mikaila M
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5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2026Verified purchase

Bright White Teeth & Cleaner Mouth.

taste&function
MS
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
9 February, 2026
originally posted on influenster.com
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Awesome product

Love this product the icy fresh is my favorite out of the optics but this one is good also so i recommend this if your want whiter teeth and clean teeth
JasonT
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5 out of 5 stars
8 February, 2026
originally posted on influenster.com
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Great buy!

[This review was collected as part of a promotion.] Loving the results! I love how gentle and fresh my teeth feel. I’ve been getting so many compliments on my teeth. Must buy and include in your daily self care.
Chio V
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5 out of 5 stars
7 February, 2026
originally posted on influenster.com
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Perfect whitening toothpaste

The charcoal really helps to lift away tough stains. The taste is fresh and clean and helps keep my mouth feeling clean all day. No sentitivity after either. Great whitening toothpaste.
Ana M
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5 out of 5 stars
6 February, 2026
originally posted on influenster.com
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Great whitening toothpaste!

This toothpaste is good to help with sensitivity in your teeth. It does not leave a bitter aftertaste. It is strong but does not burn your mouth. It helps with preventing cavities and sinus s a great value for your money!
Julie L
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4 out of 5 stars
5 February, 2026
originally posted on influenster.com
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Does the job! Would recommend

I found this surprisingly good, I wasn’t sure about the charcoal but my teeth felt clean afterwards. Packing was clear and easy to see this was a brilliant flavour which is helpful.
Sarah N
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5 out of 5 stars
5 February, 2026
originally posted on influenster.com
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Shiny teeth

I feel that my teeth are cleaner and have a sensation more clean and very pleasant taste. The flavor is quite strong mint but it leaves your breath fresh.
Maria L
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4 out of 5 stars
4 February, 2026
originally posted on influenster.com
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Just an ok toothpaste

Just an ok toothpaste. It does whiten but maybe one shade. It’s a little too thick and creamy for me instead of foamy. Also you can’t really get all of it out. It’s a pain! But it does have a very fresh scent
Agnes K
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5 out of 5 stars
4 February, 2026
originally posted on influenster.com
Image

Great toothpaste

I really like this Colgate after the white with charcoal, it’s just one of the best provide a great breath, effective great foaming. As you can see my teeth are white and a 40.
Niobys L
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4 out of 5 stars
31 January, 2026
originally posted on influenster.com
Image

Super minty, cool color, seems to do the job

[This review was collected as part of a promotion.] I had a pretty positive experience with this toothpaste overall. I also generally use Colgate basic so this was a nice change up. First, the color is cool (very black on the brush) but may be a little off-putting to some. The mint taste and lingering flavor was strong and felt like it was really doing something. The toothpaste dispensed easily and the cap snap shut securely (might be a little tricky for those who have trouble with tight caps). I definitely felt the scrubbing power and felt a difference at the end of the day when my teeth would start to feel dirty again. It definitely felt like it was scrubbing something away. That being said, my teeth are pretty normally colored for my lifestyle (regular teeth brushing and dentist appts, one cup of coffee in the morning and lots of water, general healthy diet) and I maybe saw a slight difference in color. It certainly depends on the lighting, but you can see in the last pic (featuring more of my face and glasses) there may be a bit of lightening. So overall, a good product!
daleb664f_219
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4 out of 5 stars
29 January, 2026
originally posted on influenster.com
Image

Removes stains, whitens teeth, absorbs toxins, fre

Colgate toothpaste with charcoal effectively helps remove surface stains, leaving teeth whiter and brighter. It also absorbs impurities and toxins, promoting fresher breath and overall oral health.
ethank36_3632
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5 out of 5 stars
28 January, 2026
originally posted on influenster.com
Image

Easy application, smooth texture, rinses fast

Easy applicación, smooth texture, rindes fast, deep cleaning and visible effectiveness from first use. Every day trusted. Highly recommend
yamilaa21_4194
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4 out of 5 stars
28 January, 2026
originally posted on influenster.com
Image

Yes please.

[This review was collected as part of a promotion.] Have been trying this new toothpaste out for a few weeks and I am surprised. Me teeth are noticeably whiter and brighter. The actual paste is a bit thicker than what I am used too but the aftertaste is a pleasant mint that lingers for some time. This one has a flip top that is ultra convenient.
brooksm2_4131
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