One 3.2 OZ tube of Colgate Optic White Advanced Sparkling White Toothpaste
Advanced Sparkling White Toothpaste removes 5 years of deep-set stains* *When brushing twice daily for 2 weeks
Our proprietary HP Complex formula includes hydrogen peroxide, the same whitening ingredient used by dentists for deep whitening beyond surface stains
This whitening mint toothpaste is enamel safe for daily use
Clinically proven formula with 2% hydrogen peroxide starts whitening after the first brush
Invigorating mint toothpaste combines clean peppermint and cool wintergreen flavors
Advanced Sparkling White is an anticavity toothpaste
For whitening that works, choose the Colgate Optic White Advanced Icy Fresh Hydrogen Peroxide Toothpaste
Description
Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Advanced Sparkling White Toothpaste removes 5 years of deep-set stains for visibly whiter teeth*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Designed for no tooth sensitivity, our mint toothpaste provides enamel-safe stain removal for noticeable results*. *when brushing twice daily for 2 weeks
Estimated ship dimensions: 1.97 inches length x 1.73 inches width x 6.46 inches height
Estimated ship weight: 0.26 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Thanks for your question. This toothpaste is ADA approved.
submitted byColgate Palmolive Consumer Affairs - 8 months ago
Brand expert
Q: Why does this toothpaste contain any artificial sweeteners?
• Sodium saccharin
• Sucralose
submitted by Javajudi - 5 months ago
A: Thanks for reaching out, we would like to address/answer any/your questions, please give us a call 1-800-468-6502.
submitted byColgate Palmolive Consumer Affairs - 5 months ago
Brand expert
Q: How does this work on sensitive gums?
submitted by Social Maven - 1 year ago
A: Great Question! While this toothpaste should not cause gum sensitivity to worsen, it is not proven to make gum sensitivity better.
submitted byColgate Palmolive Consumer Affairs - 1 year ago
Brand expert
Q: How long does it take to work?
submitted by Aubry Schilling - 1 year ago
A: Thanks for asking! Users saw the best whitening results when they brushed at least twice daily for two weeks.
submitted byColgate Palmolive Consumer Affairs - 1 year ago
Brand expert
Q: Does this tooth paste give one- FRESH BREATH ?
submitted by TERRY - 1 year ago
A: Yes! Our Optic White Advanced toothpaste will freshen your breath.
submitted byColgate Palmolive Consumer Affairs - 1 year ago
Brand expert
Q: Can it work on a partial ?
submitted by Sue - 1 year ago
A: That is a great question! For partials you would want to reach out to your Dentist. Your dentist is experienced in your specific teeth and will have much more knowledge on the do's and don'ts on partials.
submitted byColgate Palmolive Consumer Affairs - 1 year ago
Brand expert
Q: Is this safe to be use by an 11 year old? Thank you.
submitted by G - 1 year ago
A: Hi there, thanks for your question. We wanted to let you know that our Optic White Advanced Sparkling White Toothpaste is safe and effective for children. For children 2 years and older specifically, we recommend brushing teeth thoroughly, preferably after each meal or at least twice a day or as directed by a dentist or physician.
submitted byColgate Palmolive Consumer Affairs - 1 year ago
Brand expert
Q: About how many uses does the trial size contain? Does this formula cause enamel sensitivity?
submitted by M - 2 years ago
A: Hello! The amount of uses in our Colgate Optic White Advanced Sparkling White Toothpaste depends on how many times you brush a day and how much you use.
submitted byColgate Palmolive Consumer Affairs - 1 year ago
Brand expert
Q: What are the actual ingredients?
Why are there so many pictures of the women with the tube instead of a picture of the actual ingredients?
submitted by CrisQ - 2 years ago
A: Thanks for your question. You can see the list of ingredients on our website at, https://www.colgate.com/en-us/products/toothpaste/optic-white-advanced. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 2 years ago
Brand expert
Q: Do I rinse with water after brushing with this toothpaste?
submitted by Ter - 2 years ago
A: You may use the toothpaste as you normally would within your brushing routine.
submitted byColgate Palmolive Consumer Affairs - 2 years ago
This toothpaste has garnered positive feedback for its effectiveness in whitening teeth and providing a fresh feeling after use. Guests appreciate its pleasant taste and the clean sensation it leaves in the mouth. Many have noted visible improvements in their teeth's brightness and overall health, making it a popular choice for families. While some guests experienced minor issues, the overall consensus highlights its value and performance in oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
4157 star ratings
4.7 out of 5 stars with 4157 reviews
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4.5 out of 5
effectiveness: 4.53 out of 5
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4.6 out of 5
quality: 4.59 out of 5
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4.4 out of 5
value: 4.4 out of 5
89% would recommend
149 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 September, 2026Verified purchase
(no review title)
Great product
B
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5.0 out of 5
effectiveness: 5 out of 5
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quality: 5 out of 5
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value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 September, 2026Verified purchase
(no review title)
I didn't receive this, I should get a refund.
john
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 August, 2026Verified purchase
Did not work for me...
Did not whiten my teeth but I did like how clean it made my mouth feel so I gave it 2 stars for that.
Dee
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
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1.0 out of 5
quality: 1 out of 5
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1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 August, 2026Verified purchase
White teeth
Its improved my teeth . It helping my teeth and whitening them
Police helicopter
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5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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4 out of 5 stars
23 August, 2026
originally posted on influenster.com
Tastes great!
This toothpaste tastes great. I’m not sure I saw a lot of whitening from it, but my felt very fresh after using it. The foam is good but not overwhelming like some hydrogen peroxide toothpaste.
AmyC
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 August, 2026Verified purchase
Great value for the price
great value
Sadie
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4.0 out of 5
effectiveness: 4 out of 5
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4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
Whitening
The only tooth paste that help whiten my daughter teeth
Short
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5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
Good
The only toothpaste I’ll ever buy
Crystal
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5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
(no review title)
Teeth feel finally clean compared to other brands.
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
(no review title)
keeps my teeth sparkly
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
(no review title)
Cleans teeth and whitens!
Amanda bean
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
(no review title)
Great value
Kim
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5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 July, 2026Verified purchase
(no review title)
Cleans teeth well
Trina
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5 out of 5 stars
19 July, 2026
originally posted on influenster.com
love colgate
i love colgate! i see a difference in my teeth health when using this toothpaste and it tastes better than some competitors. price is always good and the tube is easy to use
makenzyF
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 July, 2026
The best
The best toothpaste!!
Joelle_rachel
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effectiveness: 5 out of 5
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quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 July, 2026Verified purchase
Colgate
I just love it
Shopaholic
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
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5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 July, 2026
Bad customer delivery service
Item cancelled from my order with no notice. I was not given any communication about a substitute
Tracy mom
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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1 out of 5 stars
26 June, 2026Verified purchase
(no review title)
The toothpaste tubes were already used! Tubes were empty and the boxes clean, so not spill out.
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 June, 2026Verified purchase
(no review title)
Highly recommended
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 June, 2026
test on animals
colgate tests their products on animals. putting the toothpaste on their eyes at times causing blindness. plenty of companies that don't do that