$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-creamy pigmented color
- Waterproof
- 18HR wear
- Glides on smoothly
- Perfect for waterline
- Won't budge or fade
- No need to sharpen - just twist up
- Metallic blackened blue
Description
ColourPop’s BFF Crème Gel Liner is a super creamy, ultra-pigmented gel formula that glides onto lids without skipping or tugging. Its waterproof formula is easy to use and lasts 18 hours for day to night looks. It also dries down flawlessly, making it the perfect liner to use in your waterline!
Suggested Age: 18 Years and Up
Color Finish: Iridescent
Color Palette: Metallic
Product Form: Liquid Gel
Beauty Purpose: Defining
Net weight: .01 Ounces
TCIN: 89402279
UPC: 192250047499
Item Number (DPCI): 052-18-6807
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.559 inches length x 0.6 inches width x 5.251 inches height
Estimated ship weight: 0.02 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Winter Party Collection - Wild Fable™
About the collection
You'll be ready to rock your own party or a friend's with the outfits and accessories from the Winter Party Collection from Wild Fable™. This collection showcases a range of chic one-piece outfits and separates, from sparkly black dresses to satin tops to faux-fur jackets and dress boots. It also features accessories like handbags, hair clips and earrings, plus cosmetics and even a disposable camera. Whether it's a Christmas party or just a casual weekend get-together, this collection has got you covered.
Wild Fable™: A look for every story.
Wild Fable™: A look for every story.
Frequently bought together
Guests also viewed
$5.00
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1099 ratings
$7.49
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 3174 ratings
$8.99
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 2324 ratings
$7.99
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 733 ratings
$7.64 - $8.99
Select items on clearance
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 4285 ratings
Discover more options
$27.00
Save $10 on $40 select personal care purchase
4 out of 5 stars with 2835 ratings
Related Categories
Summary of reviews
This eyeliner has garnered positive feedback for its smooth application, vibrant colors, and long-lasting wear. Guests appreciate its creamy texture that glides effortlessly on the eyes, making it suitable for various looks, from subtle to bold. Many have found it to be a reliable choice for enhancing their eye makeup, with several shades being particularly favored for their ability to complement different eye colors. Overall, it stands out as a versatile and high-quality product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 915 reviews
easy to apply: 4.48 out of 5
easy to remove: 4.46 out of 5
long lasting: 3.44 out of 5
quality: 3.15 out of 5
value: 3.38 out of 5
50% would recommend
32 recommendations
Breaks
1 out of 5 stars
Thumbs down graphic, would not recommend
Mary - 1 month ago, Verified purchaser
- Eye color: Blue
- Skin tone: Medium
- Skin type: Oily
- Hair color: Blonde
- Skin concern: Aging
I was only able to use it a handful of times because it constantly breaks.
Ugh
1 out of 5 stars
Thumbs down graphic, would not recommend
KT86 - 1 month ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
- Hair color: Blonde
- Eye color: Blue
I got Sunnyvale and it is the weirdest shade of brown (kind of orange-y). I also only used it about 4 times and it completely wore down and nothing is twisting up. A complete dud!!
Not long lasting
3 out of 5 stars
Thumbs down graphic, would not recommend
mmn808 - 2 months ago, Verified purchaser
- Hair color: Black
- Skin type: Combination
- Skin tone: Medium
- Eye color: Brown
Tried it on just my top eye lid. It’s creamy and glides on easily without tugging. However, it transferred to my bottom eyelid in just 4 hours (maybe sooner).
Poor quality, doesnt last long
1 out of 5 stars
Thumbs down graphic, would not recommend
Nicebug - 2 months ago, Verified purchaser
The quality is not good. It doesn’t last long at all. It does apply easily and product broke off after the second application.
Loved it at first even bought 2 colors!
2 out of 5 stars
Thumbs down graphic, would not recommend
Jess - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Dry, Normal
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Brown
Love the color pay off and applies smooth and rich, but after a few hours it's running down my face and I look like a clown!
Smears really bad!
1 out of 5 stars
Thumbs down graphic, would not recommend
Chris - 4 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Hazel
It smears even without me touching my eyes.
Nice
4 out of 5 stars
Thumbs up graphic, would recommend
arielle - 4 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin type: Normal
- Hair color: Black
It was a much lighter brown than I expected but still a very pretty color. I usually add a different product to darken it to the shade I want. Very creamy and glides on nicely.
Absolutely awesome
5 out of 5 stars
Thumbs up graphic, would recommend
CPope - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Dark circles
- Hair color: Black
- Eye color: Brown
It stays on! Fake awake dupe.
Fake awake
5 out of 5 stars
Thumbs up graphic, would recommend
AC - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging, Dark circles, Uneven skin tone, Dullness
- Eye color: Brown
- Hair color: Brunette
- Skin type: Dry
Fantastic, subtle eyeliner for making eyes look more awake or covering any redness. Stays all day.
vapor rub liner?
4 out of 5 stars
erika - 9 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Eye color: Green
I love the color (sunnyvale) for a nice medium brown and it's a creamy texture that's nice in waterline. however, am I the only one who feels like there's some kind of menthol in the formula?! I feel like I'm rubbing vapor rub into my eyes! did I get a funky one or is this normal? I still wear it tho 😆
Breaks and not smooth
2 out of 5 stars
Thumbs down graphic, would not recommend
Mh - 10 months ago, Verified purchaser
- Skin tone: Light
This eyeliner breaks easily, and is not very pigmented. I feel like i’m rubbing my eye so hard trying to get any color, I prefer my eyeliner to be smooth and buttery... Do not recommend.
Smudes instantly
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 1 year ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
Smudges and transfers so baldy. Not waterproof at all
Missing the eyeliner
1 out of 5 stars
Disappointed Shopper - 1 year ago
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
I was excited to try this product but when I got home to try it the package (which looked untampered) was empty. I would love to try it again but I am unsure if I will since it wasn't in the packaging
Not waterproof or smudge proof
2 out of 5 stars
Thumbs down graphic, would not recommend
Mmkk3 - 1 year ago, Verified purchaser
Like the color but this is absolutely NOT waterproof or smudge proof. It smears on my lower lid when tight lining my upper lid within minutes of applying. I definitely will not be repurchasing.
Love her
5 out of 5 stars
Thumbs up graphic, would recommend
Lily - 1 year ago, Verified purchaser
- Hair color: Auburn
- Skin concern: Aging, Blackheads, Pores, Cellulite
- Skin tone: Light
- Eye color: Hazel
- Skin type: Normal
Finally a liner that is creamy and easy to apply to the waterline and doesn’t run onto my undereye! The ingredients could be cleaner but it is better than all the other options for the price. Sephora, who? Save ur money girl, get this
Product not factory sealed
4 out of 5 stars
Erika - 1 year ago, Verified purchaser
- Skin type: Combination
- Eye color: Blue
- Skin tone: Light
Works great but I was surprised that it doesn’t come sealed in some way. There is no seal on the carton and no plastic perforated seal on the product lid either. Makes me uneasy using it somewhere as sensitive as the eyes.
Beautiful color- dispenser breaks easily
3 out of 5 stars
Ashley - 1 year ago, Verified purchaser
- Eye color: Grey
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
Love how smooth it glides on and the color. But after 2 uses- the dispenser wouldn’t roll to let the gel come out :( very disappointing as I only wore it twice and paid $$ for it
Influenced
5 out of 5 stars
Thumbs up graphic, would recommend
Swag0927 - 1 year ago, Verified purchaser
- Eye color: Green
- Skin type: Combination
- Skin tone: Light
- Hair color: Brunette
Influenced by TikTok as a dupe for fake awake. Works great and lasts. Good, creamy formula.
I feel personally victomized by this eyeliner
1 out of 5 stars
Thumbs down graphic, would not recommend
Brittany k - 1 year ago, Verified purchaser
- Eye color: Green
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Skin concern: Acne
I bought this cause of the good reviews and cheap price. I have lighter eyelashes than most and I love to tight line on my top lash line to make my lashes appear fuller/darker. This smudged and smeared SO BADLY on me, it transferred to my lower lash line and down into my under eyes. I looked like a trash panda by the end of the day every time I used this. Im truly baffled that anyone gets this to stay put for them 🥴
Exit
5 out of 5 stars
Thumbs up graphic, would recommend
Claire - 1 year ago
I’m not really sure what the bad reviews are for. I’ve been searching high and low for a eyeliner that lasts. I’ve tried dozens and they all usually are gone from my waterline within minutes. This Colourpop one is the first eyeliner that I’ve tried that stays on all day. It did come off near the corners of my eyes but you couldn’t even tell unless you really looked close. I got the shade Exit and it’s nice and opaque. It glides on easily and like I said, it lasted all day. I will be buying continuously from now on.